Connect with us

Stories

The Story of Video Gaming Company Electronic Arts (EA)

Published

on

Story of Video Gaming Company EA,Electronic Arts (EA) Story,Startup Stories,Startup Success Stories 2020,Video Gaming Company Electronic Arts, Electronic Arts Founder,Electronic Arts History,Growth of Electronic Arts,Largest Gaming Company in America

With the advent of computers and consoles, gaming took the world by storm.  It evolved into a multibillion dollar industry with different companies releasing franchises and breakthrough games every year.  Gaming pushes the human boundaries as to what is possible and with multiple exciting technologies like virtual reality and augmented reality, the industry is set for a massive change in the future.  However, the gaming industry had humble beginnings and this is the story of one of the industry giants, Electronic Arts (EA.)

Beginnings

Electronic Arts was founded in 1982 by Trip Hawkins, an Apple employee, who left his job and began his own company.  Initially, the company was named Amazin’ Software. After the release of Apple’s Macintosh personal computer (PC,) the market for PCs was thrown open.

Trip Hawkins met with Don Valentine, the founder of the venture capital firm Sequoia Capital, to discuss financing options for his new venture.  Don Valentine convinced Trip Hawkins to resign from Apple and provided a spare office for Hawkins to use. Hawkins spent seven months with his first employee, Rich Melmon (also a former Apple employee,) to refine their business plan.  Hawkins continued to hire former Apple and Atari workers till his team outgrew the office Sequoia Capital provided and moved to a bigger office in San Mateo.

Naming of Electronic Arts

The name Amazin’ Software was disliked by the rest of the team.  Trip Hawkins believed developing software was an art form and called the developers ‘software artists,’ leading the team to consider ‘SoftArt’ for the company’s name.  However, there was another company by the name Software Arts and owing to the similarities in names, the idea was dropped. Electronic Arts and Electronic Artists are some of the names which were floated around at the time and the popular sentiment was towards Electronic Artists.  Electronic Artists was a tribute to the film company United Artists, but an employee insisted filmmakers were the real artists, leading to which everyone agreed to Electronic Arts.

Growth of EA

Trip Hawkins was determined to sell directly to buyers and the policy of dealing directly with retailers gave EA better margins and real time market awareness.  Game developers were given due credit in games as well as in magazines. The album cover box type packaging like the packaging for games we see now was pioneered by EA.  Game development became in house and EA released their first game, Skate or Die!  At the same time, they worked with external developers as well.  Owing to Trip Hawkins’s obsession to develop a sports game, a contract was signed with football coach John Madden, which led to the development of the popular video game franchise Madden NFL.

Over the decades, EA continued developing games for various platforms like the PlayStation, Nintendo consoles and PCs.  EA also acquired its license to develop Star Wars games after LucasArts was shut down by Disney.

EA also released multiple successful franchises like Need for Speed, FIFA, Madden, Star Wars, Battlefield, NBA Live, Medal of Honor and The Sims.

EA changed the way games are perceived and is always on the forefront of innovation.  A recent bad publicity incident due to its microtransactions in Star Wars: Battlefront II hurt their image badly, but they quickly bounced back with the game Apex Legends, a battle royale game like Player Unknown Battlegrounds (PUBG.)  EA, based on the revenue generated by it, is currently the second largest gaming company in the Americas and Europe, behind Activision Blizzard.

 

Continue Reading
Advertisement
1 Comment

1 Comment

  1. dapoxetine manufacturer in pakistan

    April 18, 2025 at 8:22 am

    priligy review youtube Folic acid tannin is best way all of infertility

Leave a Reply

Your email address will not be published. Required fields are marked *

Entrepreneur Stories

PixelSky Capital Unveils INR 400 Crore Secondaries Fund

Published

on

Startup Stories

Bengaluru-based investment bank IndigoEdge, in partnership with entrepreneur Hitesh Ahuja, has launched PixelSky Capital, a secondaries fund targeting INR 400 crore. The fund will invest in eight late-stage tech and consumer companies expected to go public within three to four years, with cheque sizes of INR 40–50 crore each. PixelSky has already invested in beauty retailer Purplle and aims to close a second deal by June 2025.

 

The fund focuses on secondary transactions, allowing existing shareholders to sell stakes to new investors, providing liquidity ahead of IPOs. Founders have committed INR 10–15 crore, with additional capital coming from domestic family offices and startup founders. Final close is expected by March 2026.

 

Led by Hitesh Ahuja, who sold his foodtech startup Yumlane in 2023, and IndigoEdge cofounder Zerin Rahiman, PixelSky marks IndigoEdge’s expansion from advisory and proprietary investments into fund management. The firm has facilitated over 150 transactions worth around $3 billion and invested INR 25–30 crore as a limited partner in multiple VC funds. PixelSky is currently evaluating about 20 companies before finalizing its portfolio

 

Continue Reading

Entrepreneur Stories

Meta’s Upcoming AR Glasses: A Sneak Peek

Published

on

Meta’s Upcoming AR Glasses: A Sneak Peek,Startup News,Startup Stories 2025,Startup Stories India,Tech News,Meta,AR Glasses,Ray-Ban Smart Glasses,OLED displays,Qualcomm Snapdragon,AR and AI,Meta unveils new AR glasses with heart rate monitoring,Meta’s Upcoming AR Glasses,Meta News,Meta Latest News,Meta Updates,Meta Latest Updates,Orion AR glasses,Meta AR glasses,Meta's upcoming ar glasses,Meta Upcoming AR Glasses,Meta AR Glasses News,Meta AR Glasses Latest News,Meta AR Glasses Update,Meta AR Glasses Latest Update,Ray-Ban,Marketing,Apple,Google,Meta's AR glasses with Mark Zuckerberg,Mark Zuckerberg,Mark Zuckerberg Latest News,Mark Zuckerberg News,Technoly,Electronics,

Meta is developing its first true AR glasses, set to launch in 2027. Before the public release, employees will test the device starting in 2024. The company is also releasing new generations of Ray-Ban smart glasses in 2023 and 2025 with enhanced features like a “viewfinder” display.

Specifications and Features

The AR glasses are expected to feature OLED displays and Qualcomm Snapdragon chipsets, offering sophisticated AR and AI capabilities. They will enable users to interact with virtual objects and project high-quality holograms of avatars onto the real world.

Design and Competition

Meta aims for a sleek design, potentially building on its Ray-Ban partnerships. The AR glasses market is competitive, with Apple and Google also investing heavily. Meta seeks to make its AR glasses a game-changer by offering a unique user experience.

Future Plans

In addition to AR glasses, Meta is expanding its VR offerings with new headsets like the Quest 3 and exploring other wearable technologies. The company is focused on reducing costs to make the AR glasses more consumer-friendly by launch.

Continue Reading

Entrepreneur Stories

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

Published

on

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

Continue Reading
Advertisement

Recent Posts

Advertisement