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WeWork – The Story Of The Real Estate Unicorn Startup

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The concept of coworking spaces took off throughout the world as a business model.  However, this concept was pioneered by WeWork. Coworking spaces offer plug and play ready to move office spaces to companies and startups which need an office infrastructure.  Startups can directly move into a furnished office space which has all the amenities needed to run their operations.

The beginning of WeWork

WeWork was founded by Adam Neumann and Miguel McKelvey.  Prior to the founding of WeWork, Adam Neumann and Miguel McKelvey established an eco friendly coworking space company called GreenDesk in 2008.  Upon selling the business, they began WeWork in 2010. The United States Of America was going through an economic crisis at the time, which saw companies and businesses shutting down due to poor economic landscape.  The founders realised empty office buildings could be offered as working spaces for freelancers and startups and created a business model to connect them. This led to the opening of the first WeWork lab in SoHo, Manhattan.

Growth of WeWork

WeWork aims to be a startup incubator with the goal of encouraging collaboration amongst members whose business ideas are not fully developed.  After the success of their first offices in SoHo, they opened up at four more locations in two years. They focused on creating a community rather than sustainability and this attracted more members.  Customers are often referred to as members of WeWork. This led to the Company attracting an investment of $ 17 million from Benchmark, which pushed Wework to grow more. More funding was attracted from the likes of J.P. Morgan Chase and Co., the Goldman Sachs Group and the Wellington Group.  WeWork opened their first international office in 2014 in London, U.K. They diversified their revenue stream by offering furnished micro apartments with every utility.

Controversies

The Company has been plagued with multiple controversies, mainly due to Adam Nuemann’s extravagant lifestyle and indulgences.  Neumann courted controversy for smoking marijuana during the entire journey from the United States of America to Israel, prompting the jet provider to cancel his return flight, stranding him in Israel.  There were multiple allegations of sexual harassment and lawsuits filed against former executives. WeWork was supposed to file for an IPO but pulled back out, because of the major investor Softbank’s loss of confidence in Adam Neumann.  Softbank paid Neumann one billion dollars for him to resign as CEO because they lost confidence in his leadership abilities.

The Company is currently under management restructuring by bringing in people to guide the course towards better governing policies.  WeWork paved the way for startups or growing companies to be a part of a community to develop their ideas and grow their businesses. It is also important to note that while the concept itself was revolutionary with many startups adopting the same model, this unicorn failed to capitalize on its success due to poor decisions, bad management and lavish unchecked spending.

 

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Entrepreneur Stories

India’s Tech Story: Airtel Spreads AI Access, Ohm Mobility Lessons

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Airtel AI

Bharti Airtel has launched the innovative “Airtel-Perplexity Blueprint,” partnering with Perplexity to provide over 360 million customers free access to Perplexity Pro for a year—a benefit valued at ₹17,000 ($200). This collaboration enables Airtel users across mobile, broadband, and digital TV to harness advanced capabilities in generative AI, including leading AI models like GPT 4.1, Claude, and Gemini, along with up to 300 Pro searches daily, image generation, document analysis, and personalized planning services. The move is seen as a milestone for telecom innovation and the democratization of AI in India, making powerful research and productivity tools accessible to a massive user base.

This strategic partnership positions Airtel as an “AI-first” telecom provider, allowing it to gain key insights into user interactions with artificial intelligence and adapt its networks for growing digital demands. For Perplexity, the tie-up grants exclusive access to India’s vast telecom audience, rapidly propelling the app to the No. 1 spot on the Indian App Store, surpassing global competitors like ChatGPT and Google Gemini. Airtel customers can activate their complimentary subscription seamlessly through the Airtel Thanks App, under the Rewards and OTTs section, reinforcing Airtel’s commitment to digital customer empowerment.

The broader Indian startup ecosystem reflects both breakthrough innovation and hard-earned lessons, illustrated by the recent shutdown of Ohm Mobility, an EV financing startup. Despite multiple pivots and industry-leading investors, Ohm Mobility struggled to achieve a sustainable business model—a reminder of the challenges in market fit and adaptability. As AI adoption accelerates and startup realities evolve, industry leaders like Airtel and Perplexity are setting new standards, while others, like Ohm Mobility, offer valuable insights on resilience and the importance of business model flexibility in India’s dynamic tech landscape.

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Entrepreneur Stories

Tesla Secures Mumbai Facility as Key Step in India Market Entry

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Tesla StartupStories

Tesla has ramped up its India expansion by leasing a 24,565 sq ft warehouse at Lodha Logistics Park in Mumbai’s Kurla West. The five-year lease, registered on May 16, 2025, involves a total rent of over ₹24 crore, starting at ₹37.53 lakh per month with a 5% annual escalation. The facility includes two ground-floor units and 20 parking spots, with rent payments commencing June 1, 2025.

This warehouse will function as a key service center and garage for Tesla’s India operations, excluding bodywork and spray painting. The move supports Tesla’s preparations for its official market debut, expected in late 2025 or early 2026.

Tesla’s India rollout includes offices in Pune, flagship showrooms in Mumbai’s Bandra Kurla Complex (BKC) and Delhi-NCR, and co-working spaces in Mumbai. The new warehouse lease highlights Tesla’s commitment to building a robust infrastructure for sales, service, and delivery of electric vehicles and energy products across India.

While manufacturing plans are not yet confirmed, Tesla is reportedly exploring sites in Maharashtra for a potential assembly unit. The Mumbai warehouse lease marks a significant step in Tesla’s strategy to establish a strong presence in one of the world’s fastest-growing EV markets.

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Inverstors Stories

Info Edge Shareholders Approve ₹1,000 Crore Investment in New Venture Fund

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Info Edge

Info Edge (India) Ltd shareholders have overwhelmingly approved an investment of up to ₹1,000 crore in the company’s third venture capital fund, Info Edge Ventures Fund III. The proposal received near-unanimous backing, with 99.9995% of valid votes in favor out of 1,274 participants.

Smartweb Internet Services Ltd, a wholly owned Info Edge subsidiary, will act as sponsor and investment manager for the new fund. This move strengthens Info Edge’s commitment to backing early-stage startups and expanding its footprint in India’s venture capital landscape.

Info Edge has a strong track record as an early investor in leading Indian startups like Zomato and PB Fintech, with combined holdings in these firms valued at ₹31,500 crore ($3.7 billion) as of March 31, 2025.

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