Stories
Social Media Paves The Way For Cosmetic Entrepreneurs
Published
5 years agoon
Cosmetics are products that are used to enhance the appearance or to improve the texture and smell of a body. Makeup is one of the most important aspects of cosmetics and has seen a meteoric rise over the years in how the public perceived it and how it is affecting consumer behaviour. Gone are the days when makeup was applied behind closed doors in front of mirrors nor is it just limited to the female gender . Today, social media has successfully managed to strike down the reputation of cosmetics being attributed to only the ladies!
Impact of social media on the cosmetics industry
Before the advent of social media, television and offline media were the prominent avenues to promote makeup and cosmetic products. Not only that, but this was only limited to lipsticks, fairness creams and moisturisers. However, once the internet slowly started becoming available to people all across the globe, it became clear social media platforms have become very powerful tools to push products and services. When YouTube was released, several enterprising individuals realised putting up tutorials on how to apply makeup and use various cosmetics was a very good way to generate revenue.
Today, YouTube is the primary platform for aspiring entrepreneurs in the makeup space, to showcase their skills and gain subscriptions. In a way, it is safe to say social media also managed to empower people to break out of their shells and pursue their entrepreneurial passions. YouTube offered people the ability to make video tutorials and with the recent live feature that rolled out across most social media platforms, influencers and aspiring influencers can directly reach out to their followers and interact with them in real time and answer questions. Facebook and Instagram in particular have evolved into a thriving marketplace where buyers and sellers can connect with each other.
Social media also offered more refined ways to identify target audiences for a particular cosmetic product or service. Social media now has advanced ad targeting tools that let the advertiser have complete control over audience targeting. Information such as age and gender, as well as personal interests, and communication preferences, such as the types of devices they use. Other items that may be relevant include education level, location, and income will refine audience targeting for a particular cosmetic product or a service. The cosmetic industry has evolved into a $ 5.5 Trillion industry since the adoption of social media. India’s cosmetic industry is forecasted to exceed $ 20 Billion by 2025.
Cosmetic startups and entrepreneurs in the 21st century
When we look at the cosmetic landscape on social media now, it is quite easy to find startups offering various beauty and cosmetic products, bloggers making tutorials on how to use beauty products and cosmetic startups trying to adopt greener ways to create their products. Kylie Jenner is probably the most important example of how big cosmetic startups can grow. Kylie Jenner became the youngest billionaire in the world through her startup Kylie Cosmetics. Kylie also uses her social media accounts to do makeup tutorials as well. In India, cosmetic e commerce startup Nykaa is not easy to miss, with a strong online presence and loyal customer base as well as scaling up to open offline stores. Aggregator platform startup UrbanClap successfully provides a platform for beauty, cosmetics and skincare professionals to connect with their customers. Brands like Ustraa, Beardo, The Man Company, Bombay Shaving Company are some popular startups in India that cater exclusively for men, thereby proving that social media has made a visible impact on how cosmetics are perceived.
YouTube has paved the way for self made entrepreneurs who created their own brands. YouTube creators like Jeffree Star, Huda Kattan, James Charles, Tati Westbrook are just some of the prominent entrepreneurs who managed to use the video sharing platform to build their brands. Before becoming YouTube creators most of the influencers mentioned above started out by blogging about makeup. Once they adopted YouTube as a medium to reach out to a wider audience, most of the influencers began by launching their own products on YouTube videos which clicked with their audience. James Charles became famous when an yearbook photo of his in which he sports makeup went viral on Instagram. Charles then pivoted on that fame to launch a successful YouTube channel where he talks about various aspects of makeup.
The cosmetics industry is a constantly evolving space with more and more diverse products and cosmetic verticals popping up day by day. Green products are the current rage in the make up space which gave rise to enterprising Indians to fall back on their roots and come up with Ayurvedic cosmetics. While it is easy to keep on talking about how diverse the cosmetics industry is, there is no denying that the industry is here to stay.
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Entrepreneur Stories
Flipkart Partners with NCERT to Boost Textbook Accessibility
Published
4 weeks agoon
December 26, 2024Flipkart has joined hands with the National Council of Educational Research and Training (NCERT) to enhance the accessibility of NCERT textbooks for students across India, particularly those in Tier 2 and Tier 3 cities. This strategic partnership aims to bridge the gap in access to quality education by leveraging Flipkart’s extensive reach and logistics network.
Key Benefits of the Partnership
- Enhanced Accessibility: With this collaboration, students in remote areas can now order NCERT textbooks online and have them delivered directly to their doorstep. This initiative is particularly beneficial for families in regions where physical bookstores may be limited or non-existent.
- Affordability: Flipkart’s platform will offer competitive prices on NCERT textbooks, making them more affordable for students and parents. Discounts and promotions may also be available, further reducing the financial burden on families.
- Convenience: The partnership provides a seamless online shopping experience for parents and students alike. With an easy-to-navigate platform, users can quickly find and purchase the textbooks they need without the hassle of traveling to physical stores.
Alignment with Government Initiatives
This initiative aligns with the Indian government’s vision of promoting digital learning and making education more inclusive. By providing easy access to essential textbooks, Flipkart and NCERT are working together to empower students and contribute to the nation’s educational growth. This partnership supports the government’s broader goals of enhancing educational resources through technology and ensuring that quality learning materials are available to all students, regardless of their location.
Additional Context
The partnership comes at a time when there is a growing emphasis on digital education in India, especially following the disruptions caused by the COVID-19 pandemic. The shift towards online learning has highlighted the need for accessible educational resources. By collaborating with NCERT, Flipkart is not only expanding its product offerings but also playing a vital role in supporting educational equity across the country.
Authorized Sellers
Flipkart will work with authorized sellers designated by NCERT to ensure that students can easily purchase authentic NCERT textbooks through its platform. This collaboration guarantees that all textbooks are genuine and meet the quality standards set by NCERT.
Conclusion
The partnership between Flipkart and NCERT represents a significant step towards improving textbook accessibility for students in India. By leveraging technology and e-commerce capabilities, this collaboration aims to make quality educational resources more widely available, particularly in underserved regions. As both organizations work together to enhance educational outcomes, they are contributing to a more equitable learning environment that empowers students across the nation.
Emerging Startup Stories
WhatsApp’s Bharat Yatra: Empowering Small Businesses Across India!
Published
1 month agoon
December 18, 2024WhatsApp has embarked on a nationwide initiative called Bharat Yatra to empower small and medium businesses (SMBs) across India. This innovative mobile bus tour aims to provide hands-on training and support to help businesses leverage the power of digital technology, particularly through the WhatsApp Business app.
Key Focus Areas
- Digital Skill Enhancement: The Bharat Yatra program is designed to equip SMBs with essential digital skills necessary to thrive in the digital age. This includes training on how to effectively navigate the digital landscape and utilize online tools for business growth.
- WhatsApp Business App Training: Participants will learn how to use the WhatsApp Business app to connect with customers, share product catalogs, and manage inquiries efficiently. This training is crucial for businesses looking to enhance customer engagement and streamline communication.
- Latest Features and Updates: The tour will highlight the latest features of WhatsApp Business, including Meta Verified, which enhances business credibility, and custom messaging options that allow for personalized communication with customers.
- AI Integration: Businesses will also be introduced to the potential of Meta AI integration, which can streamline customer engagement processes and boost overall productivity. This aspect of the training aims to familiarize SMBs with advanced tools that can enhance their operational efficiency.
Tour Details
The Bharat Yatra will kick off its journey in Delhi-NCR, visiting bustling markets such as Laxmi Nagar, Rajouri Garden, and Nehru Place. Over the coming months, the bus will cover key business hubs in cities like Gurugram, Noida, Agra, Lucknow, Indore, Ahmedabad, and others. Each stop will feature interactive demos, expert guidance, and personalized support tailored to the unique needs of local businesses.
Impact on the Indian Economy
By engaging directly with businesses across major cities, WhatsApp aims to create a tangible impact on the Indian economy. The initiative aligns with WhatsApp’s broader goal of supporting small businesses and fostering digital growth in India. According to Ravi Garg, Director of Business Messaging at Meta India, “Small businesses are the backbone of India’s economy, and with the right digital tools, they have the power to supercharge the country’s digital transformation.”
Conclusion
As the Bharat Yatra continues its journey across India, it is expected to empower thousands of SMBs, contributing significantly to India’s economic development and digital transformation. By providing essential training and resources, WhatsApp is not only enhancing business capabilities but also reinforcing its commitment to fostering a robust small business ecosystem in India. This initiative builds on previous efforts such as WhatsApp Se Vyapaar, which aimed to upskill millions of traders, further demonstrating WhatsApp’s dedication to supporting India’s entrepreneurial landscape.
Entrepreneur Stories
OpenAI Expands ChatGPT Advanced Voice Mode to Web Users!
Published
2 months agoon
November 21, 2024OpenAI has introduced its Advanced Voice mode for ChatGPT on the web, extending the feature that was previously available only on iOS and Android apps. This announcement, made via a post on X (formerly Twitter), signifies a significant expansion of the conversational capabilities of ChatGPT to desktop users.
Enhancing User Interaction
The Advanced Voice mode aims to make interactions with ChatGPT more natural and conversational. The feature is being rolled out this week to subscribers of ChatGPT Plus, Enterprise, Teams, and Edu. Free-tier users will have to wait a few weeks to access the feature as part of a limited monthly preview.
How to Use Advanced Voice Mode on the Web
Activating the voice feature on the web is straightforward. Users simply need to click the Voice icon in the prompt window’s bottom-right corner and grant their browser permission to access their microphone. Once activated, a blue orb at the center of the screen indicates that voice chat is active.
The voice feature offers nine output voices with unique tones and personalities. OpenAI has introduced five new voices—Arbor, Maple, Sol, Spruce, and Vale—in addition to existing options like Breeze, Juniper, Cove, and Ember. These voices are designed to create a lifelike and engaging dialogue experience, each with distinct emotional tones and the ability to emphasize certain words for more natural interaction.
For instance:
- Arbor is described as “easygoing and versatile.”
- Ember conveys a “confident and optimistic” tone.
This nature-inspired naming reflects OpenAI’s focus on making AI interactions feel smoother and more relatable.
Usage Limits for Subscribers
While paying users gain early access to this feature, there are daily usage limits in place. Plus and Teams subscribers will receive notifications when they have 15 minutes of voice usage left for the day. Free users will receive limited monthly access to test the feature.
Kevin Weil, OpenAI’s Chief Product Officer, noted that these measures are necessary to manage resource availability as the feature scales up.
A Controversial Missing Voice
One notable absence is the previously available “Sky” voice, which was removed following legal and ethical controversies. Critics alleged that Sky bore a striking resemblance to Hollywood actress Scarlett Johansson’s voice, leading to backlash and a lawsuit against OpenAI. Johansson’s legal representatives claimed that the company lacked permission to use a voice that closely mimicked her own. In response, OpenAI suspended this feature in May 2024.
OpenAI stated that any resemblance was unintentional, but internal comments referencing the film Her, where Johansson voiced an AI assistant, added fuel to the controversy. The company has since refrained from including voices that could lead to similar disputes.
What’s Next for Advanced Voice Mode
With this introduction of Advanced Voice mode on the web, OpenAI is taking another step toward making AI interactions feel more personal and accessible. The feature promises to transform user experiences by combining natural dialogue capabilities with versatile voice options.
As the rollout continues, OpenAI is expected to refine this feature further, eventually extending it to all ChatGPT users while addressing concerns around voice replication and ethical usage.
Future Enhancements
OpenAI plans ongoing improvements based on user feedback and technological advancements. The goal is not only to enhance user experience but also to ensure compliance with legal standards regarding voice replication.
In summary, with Advanced Voice mode now available on web platforms, OpenAI reinforces its commitment to creating engaging AI experiences that cater to diverse user preferences while navigating complex ethical landscapes associated with voice technology.
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