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Revenue Model Of Product Hunt



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Product Hunt is a website/platform which lets users share their own products and discover other products.  Users can comment and vote (upvote and downvote) various products which they think are useful or not.  A product with the most upvotes in a day reaches the top of the list for that day.  Simply put, the more attractive and useful a product is, means the better the chance for it to be discovered by other users.

While Product Hunt began its journey in 2013, it might surprise a lot of people if they learnt that Product Hunt started earning revenue only in 2018.  Product Hunt solely focused on building and managing a quality community on their platform by constantly curating and moderating their user base.  Once the community is in place, Product Hunt focused on a revenue model and considering the number of users they have on their platform, the revenue models which will be listed out below makes perfect sense.

Revenue Models


Ship is one the major offerings Product Hunt has on their website.  Ship is basically a product for makers to build an audience for their product.  Ship operates on a freemium model while also providing paid services which offer the buyer more flexibility and services.  Some of the important features provided by Ship include 

  • Landing pages: fully customizable landing pages which look beautiful and lets a user build their audience immediately.
  • Embeddable widgets:  embeddable widgets are used to create a buzz and collect leads using the email form, get answers using surveys widget, or chat with the visitors (individually and/or in group.)
  • Surveys and targeting: The pro version offers tools to conduct surveys, direct messaging and group messaging options.

Ship comes in three different offerings plus two different plans (yearly and monthly.)  The three offerings are Basic, Pro and Super Pro.  Each service tier has its own offerings with the Super Pro offering the most services.  Users can also choose to pay for these plans on a monthly or yearly basis and paying for the annual plan also comes with a $ 7,500 in Amazon Web Services (AWS) credits.

ALSO READ: Journey And Growth Of Product Hunt 

Promoted Products:

With a huge user base which is highly active already in place, promoting products make perfect sense.  Product Hunt offers to promote products and lets the maker/user get their product in front of the tech community and reach out to millions of founders, investors and reporters every month.

However only one product is promoted per day on Product Hunt.  Dates have to be reserved in advance. Prices are not fixed and vary according to the market demand and can go upto $ 4,000.  Only products that have launched on Product Hunt in the past can be promoted. Promoted Products is designed to resurface popular products from the past, giving makers another opportunity to be rediscovered.

Promoted Jobs:

Product Hunt has a wide rage of talented individuals and creators who are listing their products on the platform.  This means head hunters could use the platform to hire some really great resources.  Product Hunt lets companies post jobs on their platform for a fee of $ 299 per month or $ 199 per month if a company chooses the three month plan.  Jobs  are displayed for thirty days on the jobs page.

Product Hunt Deals:

Product makers can make use of this feature to introduce exclusive discounts for the Product Hunt community in the comments of their product launch.  These discounts often garner a lot of interest in the product as well as the adoption of the product by users.  These deals can be viewed on a separate page on their main website.  Makers could make use of this feature by signing up for the Founder’s Club and paying a fee.  Joining the Founder Club will give makers access to all current and future deals for a whole year.

The fee is charged at $ 60 per month or can be taken annually for a fee of $ 720 per year.

Apart from these features there are a host of several other interesting features like the one which lets makers advertise their product on various platforms like email newsletters and podcasts.  

One interesting feature is the ‘time travel’ page which lets a user select a date and year to see what products made it to the top list for that particular day in the past.  The upcoming feature lets users see popular upcoming products on Product Hunt.

Let us know in the comments section if you have ever browsed Product Hunt or will do it because you read our article!


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Emerging Startup Stories

Discover Kheyti, The Startup Changing The Lives of Farmers In India



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Farming has been an integral part of India’s history and culture for ages. It’s been the foundation of the Indian economy, supporting millions of people with food and jobs. Crops and agriculture hold immense importance in Indian society, not just in terms of money, but also in terms of culture, community, and spirituality.

Farming is a way of life for many people in India, but it can be a difficult and unpredictable business and farmers face a number of challenges, from erratic weather patterns to low market prices for their crops. Kheyti is a social enterprise founded in 2015 by Saumya, Kaushik Kappagantula, and Sathya Raghu. The organisation provides sustainable solutions to small farmers in India, helping them overcome challenges and improve their lives.

Kheyti’s flagship product is the “Greenhouse-in-a-Box,” a low-cost modular greenhouse that allows farmers to grow high-value crops year-round, even in unfavourable weather conditions. operates on a subscription-based model, where farmers can purchase a “Greenhouse-in-a-Box” kit or sign up for crop advisory services on a monthly or annual basis. also earns revenue by connecting farmers with markets and buyers, taking a small commission on sales. They work to keep the costs low by partnering with local manufacturers to produce their products and leveraging tech to provide personalised crop advisory services at scale.

They also provide crop advisory services to farmers, offering personalised advice on crop selection, planting, and management. In total, The company has helped over 6,000 small farmers increase their incomes by an average of 300%. You call them small farmers, Kheyti calls them Smart farmers!

While there are other companies in India that offer similar solutions to small farmers, Kheyti stands out for its focus on sustainability, innovation, and community involvement. It works closely with farmers to develop tailored solutions that meet their needs while focusing on sustainable farming practices. Through its efforts, Kheyti has improved soil health, reduced water usage, and increased yields of various crops.

Looking ahead, Kheyti plans to expand its reach to more farmers in India and beyond and aims to continue developing new products and services that can help small farmers overcome the challenges they face. With its commitment to sustainability and innovation, The visionaries at Kheyti claim it has the potential to transform the agricultural sector and contribute to a more equitable future for all.

Imagine the joy and hope Kheyti brings to struggling farmers in India. With Kheyti’s help, over 6,000 small farmers have transformed their lives, becoming Smart farmers who handle challenges and succeed. With sustainable solutions, Kheyti is not only revolutionising agriculture but also spreading hope for a brighter future.


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Emerging Startup Stories

Suki: This Startup Wants To Transform Healthcare With Its Artificial Intelligence Tool



Suki: This Startup Wants To Transform Healthcare With Its Artificial Intelligence Tool

We live in a rapidly transforming era where humanity is making exponential leaps in technology.  Thirty years ago, no one would have believed you could talk to an online voice assistant to create tasks and get things done.  Ten years ago, no one would have believed humanity would land robots on Mars.  Technology truly has improved the quality of living of every human who owns a smartphone and has access to an internet connection.  Voice assistants are slowly replacing manual tasks and making lives easier and efficient.  Siri, Alexa, Google Voice Assistant are just some of the widely used artificial intelligence based tools which are employed on a daily basis.  Artificial intelligence, which is hailed as the technology of the future is now slowly making its way into much more complex domains like self driving vehicles, quantum computing and also health care.

Suki, a United States of America based startup founded by Punit Soni, developed their own voice assistant which runs on artificial intelligence to simplify healthcare for doctors and other healthcare professionals.  In simple terms, Suki is akin to Siri for doctors.  While you could order a pizza or schedule an appointment on Siri, doctors could modify, edit and add health records of their patients.  Suki is a powerful tool to help doctors with documentation of health records which often take hours of their (doctors) time.  

Suki currently focuses on documentation but has the potential to expand its usage to data queries, ordering, prescribing and billing.  According to a white paper published by Suki, using its technology increases the time a doctor spends with a patient by 12% by cutting note taking time by 76%.  The time which is saved also brings in a financial benefit of $30,000 more in revenue a year on average for doctors.  

Suki raised a $ 20 million Series B round from Flare Capital Partners, First Round Capital, and Venrock, doubling its total funding to $ 40 million since its 2017 launch.  Suki is also looking to expand its reach in India and has decided to establish Bangalore as their base of operations.  India holds a lot of potential for Suki considering the amount of manual work which goes into almost any sector.  

It would be interesting to watch how Suki and other similar AI based startups would transform healthcare across the world.

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5 Successful Indian Startups Founded By Women



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The workplace has undergone massive changes in the last century.  At the turn of the Industrial Revolution, any workplace was dominated by men while the women were delegated to run the homes.  However, with the advent of the internet and new and exciting technologies, workplaces have undergone a tectonic shift.  Women are no longer comfortable staying at home and are instead opting to lead teams and organisations.  As every year passes, we get closer to true gender equality, women have proven time and again that they are equally capable to get the job done if not better in some instances.  Names like Wolfe Herd (Bumble founder,) Kylie Jenner     (Kylie Cosmetics founder,)  Masaba Gupta (Masaba clothing label founder) are just some of the names who are known for leading world famous brands with their unique style of leadership. 

As the world celebrates International Women’s Day, we bring to you five women founders who run world famous and successful startups.

1) Upasana Taku-MobiKwik

If you are an Indian and are used to doing online shopping, more often than not at the time of payment, you would be directed to a payment gateway.  One of these gateways would normally be MobiKwik.  The startup is a well known name in the digital payments and digital wallet space.  MobiKwik was founded by Upasana Taku in 2009, who prior to founding MobiKwik used to work with PayPal.  Today Upasana Taku is also in charge of bank partnerships, business operations, and talent acquisition at MobiKwik.

2) Richa Kar-Zivame

An enthusiastic MBA student, Richa Kar, developed an online lingerie shopping platform in the year 2011.  Currently, Zivame is India’s leading online lingerie store with a valuation of more than $ 100 million.  The brilliant idea for her own lingerie business came to light when Richa tracked Victoria’s Secret’s sales, who was one of her clients when she was working at SAP.  She observed the lingerie sales figures reached peaks overseas but, Indian women were not provided with the similar innerwear.  While Richa was studying the Indian lingerie market, she realized the social embarrassment in India surrounding lingerie shopping.  Today Richa Kar could be credited with destigmatising the uneasiness surrounding lingerie shopping in India.

3) Falguna Nayar-Nykaa

After a long stint as an investment banker, Falguni Nayar founded in the year 2013. An online one stop shop for beauty products from Indian and international brands, Nykaa changed the world of online shopping.  Who would have ever thought buying makeup online would be so easy? Falguni Nayar proved many critics wrong and created a brand new place for people who love experimenting with styles, designs and colors.

ALSO READ: Zivame: Founding Story

4) Sabina is a popular Indian website for making flight and hotel bookings.  Sabina Chopra was instrumental in identifying the potential for travel commerce in India and people moving towards cheaper or easier travel.  By the time, people started looking to make bookings, Sabina made sure was already in place.  Sabina was the former Head of India Operations of eBookers, which is also an online travel company based in Europe.  Along with this, she was also working with Japan Airlines which further adds to her experience in the travel industry.

5) Rashmi Sinha-SlideShare

SlideShare allows people to upload and access their presentations online.  While this feature is presently available everywhere, SlideShare was one of the first players in making this happen.  Rashmi Sinha was one of the founders of the presentation sharing platform SlideShare.  The company became so successful that in 2012, LinkedIn acquired the company for an amount of $100 million.

Let us know in the comments if you know any other wonderful women who have become leaders of their right or have started up and are doing extraordinary things.  We at Startup Stories wish a wonderful Women’s Day to all the women in the world who are changemakers.

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