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What Are The Various Stages Of A Startup?
One of the most fulfilling journeys anyone can undertake is to begin a startup. There are a lot of stories about how a startup makes it big in the market and reading them can inspire oneself to undertake a similar journey. However, beginning a startup and scaling it up is easier said than done as there are multiple stages to running a startup. Identifying a problem and coming up with a solution is not the only thing which matters when it comes to founding a startup but there are multiple other parameters which need to be considered along the journey. By looking at the multiple startups which succeeded and the big picture, a startup’s journey can be quantified into stages. Skipping any of these stages and moving on to the next stage would surely be a setup for a failure.
Read along to find out the various stages in the journey of a startup.
1) Problem discovery
Anybody can come up with an idea but the most important thing is to come up with an idea which solves a particular problem. This stage is about discovering bottlenecks and problems faced by customers in a market. This is the stage where a startup needs to focus on what the customer wants rather than what a startup needs to do. This is where startups need to interview customers to find out the problems they are facing and come up with a solution. For example, Uber discovered that customers need a simple way to hail a cab and came up with their platform which connects cabs with customers.
2) Ideating
The next stage is to find a value proposition for customers. This begins by ideating to find opportunities and create good solutions. There are high chances for good ideas to come up in the discovery stage during the customer interviews as they might provide their own insights and ideas. By the end of this stage, a startup should be able to come up with a solution which solves a problem by providing a solution which an existing competitor would not provide.
3) Problem/Solution fit
There is a high likelihood of the first solution not being the right solution. The initial plans might not work out and therefore Plan A should never be assumed as the right solution. Sometimes the immediate solution will not nudge a customer to make a purchase. This stage exists to make multiple iterations and if possible pivots into different product models. During this stage, a startup needs to introduce a product design, clickable prototypes, or product features which the customers can interact with physically. The initial problem could be solved if customers show interest and prepay for the product or have taken a certain set of actions that you can define based on your product, target and market. For instance, in the case of freemium models actionables could mean completing a long survey, joining a waitlist and referring X number of people or applying to become a user.
ALSO READ: What Is Seed Funding And What Are The Sources For Seed Funding For Startups
4) Product/market fit
In order to go for a product/market fit, a startup would need data like customer acquisition costs (CAC) and customer lifetime value. This could only be done with a launched product which is in use. One of the best indicators for a good product/market fit is acquiring customers at a lower acquisition cost. A CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent. For example, if a company spent INR 100 on marketing in a year and acquired 100 customers in the same year, their CAC is INR 1. Net Promoter Score (NPS) is one of the easiest ways to measure product/market fit. Net Promoter Score is the percentage of customers rating their likelihood to recommend a company, a product, or a service to a friend or colleague on a scale of 1-10 with 10 being highly likely and 1 being highly unlikely.
5) Scaling up
This is the stage where a startup needs to focus on diversifying their product offerings. This is where a startup needs to iterate what is working and put in processes which make these workflows faster. This is the stage where a company could think of hiring more resources, opening a larger office space and expanding in different areas. For example when the hyperlocal delivery startup Dunzo began, it was limited to Bengaluru. However, Dunzo soon expanded to other metropolitan cities to expand their operations and scale up.
Many startups and entrepreneurs focus on scaling up rapidly without going through the proper startup lifecycle and often end up in losses. Building a startup could be fun but it is important to pay attention to each of these steps throughout its journey.
T.N. Seshan’s name stands tall in India’s history as the man who transformed the nation’s electoral system with extraordinary courage and integrity. Born in 1932 in Kerala, Seshan grew up with values of discipline, education, and service to the nation — virtues that shaped his illustrious journey. From his early brilliance at Madras Christian College to his advanced studies in public administration at Harvard University, Seshan’s path reflected rare determination and intellect. Joining the Indian Administrative Service in 1955, he built a reputation as a no‑nonsense officer committed to efficiency and honesty, serving in key roles such as Secretary of Defense and overseeing vital national programs.
As the Chief Election Commissioner of India in 1990, T.N. Seshan sparked a new era of electoral integrity. In a system once marred by corruption, violence, and malpractice, Seshan brought order, fear, and respect through his groundbreaking reforms. He introduced voter ID cards, imposed strict spending limits on campaigns, and insisted on transparency at every level of the election process. Despite criticism from political circles that labeled him dictatorial, his relentless pursuit of fairness empowered every citizen to vote fearlessly. Under his leadership, the Election Commission became a symbol of strength and integrity in Indian democracy.
Seshan’s passing in November 2019 marked the end of an era, but his message continues to resonate across generations. Leaders from every corner of the country mourned the loss of the man who restored faith in free and fair elections. His enduring legacy reminds us that true leadership lies not in wielding power, but in serving people with honesty, courage, and conviction. T.N. Seshan’s life remains a timeless inspiration a reminder that democracy thrives only when its citizens are vigilant, responsible, and fearless.
Leaving behind a high-paying job at JPMorgan, an Indian entrepreneur embraced a 70% salary cut to pursue true purpose and passion in the startup world. Disenchanted with what he described as a “robotic” corporate routine, he sought meaningful work that made a real impact. This pivotal decision marked the beginning of his new journey, one focused on value creation rather than titles and corporate perks.
Powered by resilience and fresh perspective, the entrepreneur launched his own startup, prioritizing innovation and hands-on solutions. The road was challenging, but his vision resonated with the market: the startup quickly gained traction and raised $6 million—an impressive acknowledgement of its potential in a competitive landscape. Every hard lesson from early setbacks and bootstrapping paid off in real customer growth and investor confidence.
Today, his journey stands as an inspiring example for professionals seeking authentic success outside the corporate grind. By trading comfort for creative freedom, he grew a venture that solves important problems, generates jobs, and builds wealth beyond just salary. For ambitious founders, his story highlights the power of risk-taking, adaptability, and relentless focus on impact in India’s thriving startup ecosystem.
Larry Page is a visionary technology entrepreneur and co-founder of Google, one of the world’s most influential companies. Born in 1973 in Michigan, Page grew up surrounded by computer technology, which inspired his passion for innovation from an early age. He studied computer engineering at the University of Michigan and later pursued his PhD at Stanford University, where he developed the revolutionary PageRank algorithm with Sergey Brin. This technology fundamentally changed the way search engines rank websites, making Google the most accurate and popular search engine globally.
The journey of Larry Page and Google began in 1998 when they officially launched the search engine from a small garage. Leveraging their unique algorithm, Google quickly surpassed competitors due to its ability to deliver highly relevant search results, transforming internet search forever. Under Larry Page’s leadership as CEO, Google expanded beyond search to launch groundbreaking products including YouTube, Gmail, and Google Maps, turning it into a global tech powerhouse that shapes how we access and interact with information online.
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