Digital marketing can be simply defined as the promotion of your content on digital platforms and websites. Through the years, digital marketing has grown to have not one, but multiple types to its name. If you are looking at increasing your brand’s presence and making sure you stay at the top of your game, then these are the different types of digital marketing you could use to promote your content:

1. Social Media Marketing

Social Media Marketing (SMM) is used to promote your brand’s content on social media platforms and websites in order to reach the most number of people through the promotions. This essentially means that all the content reaches the maximum number of people because of the kind of strategies used during promotion. While earlier used to just ensure the presence of the brand, social media marketing today aims at increasing the conversion rates with a complete understanding of all the different platforms and what works for each of the platforms. However, while some social media networks may work the right way for your brand, others may not, so when you are promoting your content on social media, make sure you do it with an in depth analysis of all the platforms.

2. Email Marketing

Considered to be one of the oldest forms of marketing, the roots of email marketing can be traced all the way back to 1978. Simply put, email marketing is defined as promoting and sending content by using emails as a means of communication. Although technology has grown through the years to become something truly innovative, email marketing still is one of the most preferred modes of communication. The first person to ever send out a mass email in the form of marketing was George Theurk, in 1978 and because of the nature of his mail, George was labelled the Father of Spam! Companies like Uber and Microsoft are today using emails as a means of keeping their audience up to date with all the happenings.

3. Search Engine Optimization

Described as the process of growing your website’s online  visibility, Search Engine Optimization (SEO) works through direct promotions (that is, without using money.) With the right kind of keywords, meta tags and slugs, your website can have the most chances of being discovered online. In simple terms, Search Engine Optimization is described as the process of integrating the right kind of keywords and aligning it with the content in a way that makes your website appear first no matter what!

4. Search Engine Marketing

Although search engine optimization is one part of promoting your content, the other side of digital marketing is search engine marketing. While SEO focuses on the unpaid part of promotions, search engine marketing is the process of using paid advertisements in order to make sure your business is the most visible! By purchasing advertisements on platforms like Yahoo, Google and Bing, you can ensure that your ads make the most impact with the right amount of money spent on these advertisements. In short, Search Engine Marketing is the paid arm to promotions, as opposed to the unpaid arm of marketing, that is, Search Engine Optimization.

5. Pay Per Click Advertising

Pay Per Click Advertising (PPC) is a form of digital marketing which, while considered to be similar to search engine optimization, is actually quite different. Unlike SEO, PPC lets you bid advertising space for certain keywords on search engines. With a focus on bid amount, quality of the advertisement, expected click through rate and various other extensions, PPC helps in improving the Ad Rank and determines where advertisements can be placed on the website. One of the main advantages of PPC is, it helps in increasing the amount of revenue earned through your website!

6. Influencer Marketing

A growing trend in the world of advertising, influencer marketing is being used outside the digital circles as well. A brilliant way of collaborating with people who have their own circle of followers, influencer marketing helps in increasing your audience in circles you never thought possible. An added advantage of influencer marketing is that no matter what size your brand is, you can always make the most of the different platforms available to you and by doing so, you increase the kind of impact your content has as well!

There are so many different types of marketing one can use on a regular basis and when you make the most of the different types, there is no stopping your brand from growing. If you think we missed out on other major forms of digital marketing, comment and let us know!