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International Women’s Day – How Women Are Erasing The Unseen Barriers!

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International Women’s Day

Over the decades, the objectives behind celebrating Women’s Day has evolved and has embraced culture and ethnicity to emerge as a celebration of appreciation, love, and respect towards women. This day has formed an integral part of the curriculum to spread awareness of women empowerment.

Women’s Day Special |Film Femmes Who Still Prove That Women Are No Less Than Men

From the past few years, what is being noticed is the rise of women entrepreneurs in the world. These women are slowly yet confidently erasing the barriers that have been made by our traditional ancestors. Yes, the gender barrier is what we are talking about.

There is an age-old belief that only men can lead and rule the business and women can’t handle it well like that of men. Several national and international organizations have appreciated the need for and importance of developing women entrepreneurs in recent years.

Also, Read | Virat Kohli  Special Message To Anushka Sharma And His Mom On Women’s Day

Women entrepreneurs need to be lauded for their increased utilization of modern technologies and setting a trend for other entrepreneurs in the organized sector. Gender equality and economic development go hand in hand.

Women are now emerging as successful entrepreneurs and their contribution to the national economy is quite visible in India. Women entrepreneurs constitute around 10% of the total number of entrepreneurs with a rapidly increasing trend.

The women of the 1970s opened up new frontiers and developed new aspirations, ambitions which led to self-employment and employment generation. These women wanted a home, marriage, children as well as careers.They accept the share of the work and responsibilities for success and growth of the enterprise.

In the 1980s, the number of women pursuing highly sophisticated technological and professional education increased. They then entered into family businesses and contributed as equal partners. Women then made their personal choices and gained the courage to make new beginnings.

The women of the 1990s became capable, competent and confident. They were clear about their goals, their processes and the dynamics of goal accomplishment. These women were fearless and learned to live alone and learned how to rear their children alone.

Now, 21st century is the century of telecom, IT and financial institutions. Women get hands-on expertise in these industries which made them emerge as a force to be reckoned with.

Frederick Harrison says “Any woman or group of women which innovates, imitates or adapts an economic activity may be called (a) woman entrepreneurship.”

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Entrepreneur Stories

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.

The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.

This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.

Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.

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Bengaluru’s Hypergro.ai Raises Rs 7 Crore to Enhance AI-Powered Advertising Solutions

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Hypergro.ai, a Bengaluru-based marketing technology startup, has raised Rs 7 crore in seed funding led by Silverneedle Ventures, with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and angel investors. Founded in 2022 by Rituraj Biswas, Neha Soman, Abhijeet Kumar, and Arijit Mukhopadhyay, the company aims to revolutionize digital marketing by addressing challenges like high Customer Acquisition Costs (CAC) and low Return on Ad Spend (ROAS).

 

The startup leverages AI to create hyper-personalized video ads using user-generated content (UGC). The fresh capital will be used to enhance Hypergro.ai’s AI capabilities, expand operations, and build a specialized team focusing on data analysis, predictive algorithms, and automation.

 

Since its inception, Hypergro.ai has collaborated with over 70 brands, including several from Shark Tank India. The company’s innovative approach has led to its selection for Google’s Startups Accelerator: AI First (India) program in July 2024, providing access to critical training, mentorship, and state-of-the-art AI tools.

 

Hypergro.ai’s platform now supports a community of over 300,000 creators across India and has partnered with more than 100 brands, significantly enhancing its AI model’s accuracy and improving revenue generation for clients. As it continues to expand and refine its AI-powered marketing solutions, Hypergro.ai is set to transform the digital advertising landscape, offering businesses more effective and efficient customer acquisition and engagement strategies.

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