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Meet Upasana Taku And Radhika Agarwal: These Women Are Ruling The E-Commerce Sector

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Faded are those days where women are considered matchless for all powerful men in this world. This new generation of women overcame all sorts of negative notions and proved themselves in this cumbersome world of entrepreneurship.

Here, we introduce to you two such ladies who grew step by step and are now proving that the clouds are their limits.

1) Upasana Taku

Co-Founder of Mobikwik, she loves new challenges and does triathlons (a sport which involves swimming, cycling and running in immediate succession over various distance.)

In 2016, she was featured on the Forbes Asia “Women To Watch” list.

Upasana Taku along with her husband Bipin Preet Singh started Mobikwik in 2009. Mobikwik is an online service which makes mobile payments easier which are now morphed into a mobile wallet.

It was in 2012 when Mobikwik launched its first mobile app on the Android store and also attracted the venture capitalist Sequoia Capital. Mobikwik witnesses 100K transactions as they have clients like Uber and the Indian Railways.

Coming to analytics, Mobikwik has 45 million users and it has seen a 400% surge in transactions during the demonetization which happened the last December. It also raised $80-85 million from investors in three rounds of funding.

In 2014, Mobikwik won the ‘mBillionth Award South Asia’ in the category of mobile business.

2) Radhika Agarwal

Radhika Agarwal is probably the first ever woman to enter the world of unicorns. She along with her husband Sandeep Aggarwal and a friend Sanjay Sethi founded Shopclues. Shopclues is one of India’s homegrown e-commerce sector.

Shopclues becomes the ninth startup company to join India’s unicorn club by raising about $150 million from Singapore government’s GIC and its existing investors Tiger Global and Nexus Venture Partners last year.

Shopclues has about 3,50,000 small and medium sellers on the platform and registered 14 million users.

Talking about how she manages her personal and professional life, she says: “The challenges are same in entrepreneurship, man or woman. The only challenge is that there are so few of us and people keep asking “how do you ensure work-life balance? All you need is a support system at home and work as your responsibilities grow.”
Women entrepreneurs are carving a niche for themselves.

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Entrepreneur Stories

From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

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From Digital Wallet to Stock Market: MobiKwik Expands Its Horizons with New Brokerage Venture

MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.

MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.

As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.

This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

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Strategic Shift: Nazara Sells Entire Stake in Sports Unity Amid Financial Challenges

Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.

The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.

This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.

Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.

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Bengaluru’s Hypergro.ai Raises Rs 7 Crore to Enhance AI-Powered Advertising Solutions

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Hypergro.ai, a Bengaluru-based marketing technology startup, has raised Rs 7 crore in seed funding led by Silverneedle Ventures, with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and angel investors. Founded in 2022 by Rituraj Biswas, Neha Soman, Abhijeet Kumar, and Arijit Mukhopadhyay, the company aims to revolutionize digital marketing by addressing challenges like high Customer Acquisition Costs (CAC) and low Return on Ad Spend (ROAS).

 

The startup leverages AI to create hyper-personalized video ads using user-generated content (UGC). The fresh capital will be used to enhance Hypergro.ai’s AI capabilities, expand operations, and build a specialized team focusing on data analysis, predictive algorithms, and automation.

 

Since its inception, Hypergro.ai has collaborated with over 70 brands, including several from Shark Tank India. The company’s innovative approach has led to its selection for Google’s Startups Accelerator: AI First (India) program in July 2024, providing access to critical training, mentorship, and state-of-the-art AI tools.

 

Hypergro.ai’s platform now supports a community of over 300,000 creators across India and has partnered with more than 100 brands, significantly enhancing its AI model’s accuracy and improving revenue generation for clients. As it continues to expand and refine its AI-powered marketing solutions, Hypergro.ai is set to transform the digital advertising landscape, offering businesses more effective and efficient customer acquisition and engagement strategies.

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