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How Parle G Became An Iconic and Well Loved Indian Brand

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How Parle G Became An Iconic and Well Loved Indian Brand,Why our childhood favourite Parle-G became the record selling brand during lockdown,Startup Stories,The Secret Behind Parle-G’s Massive Success Story In India,The Parle-G Story: How Swadeshi Movement Gave India Its Beloved Biscuit,This iconic global brand has roots in original Swadeshi movement: story of India’s favourite biscuit maker,Parle Glucose to Parle-G: Journey of India’s most loved biscuit

Millennials would recall fond memories of eating Parle-G biscuits in the evenings along with a hot cup of chai or coffee.  The simple and humble milk biscuit Parle G is a household name and is perhaps the major reason for Parle being the brand it is today.  Parle G is also one of the oldest Indian brands in existence and can trace its roots back to the British Raj when India was still under British rule.  The journey of Parle G is as iconic as the brand itself.  Keep reading to find out how Parle G grew from a humble beginning to become one of the major brands in the FMCG industry today.

Beginnings

Parle was established in 1929 by the Chauhan family in Vile-Parle, Bombay during the British Raj rule.  Mohanlal Dayal Chauhan belonged to a family of silk traders and he purchased a refurbished confectionery manufacturing plant.  Mohanlal sailed to Germany to learn the trade of making confectionery and returned to India with the necessary skills in 1929, following which he set up his first factory.  The factory was named as House of Parle after the suburb Vile Parle, in which it was located.

Journey

Parle initially manufactured and sold peppermints, sugar and toffees.  The plant was managed by 12 family members who looked after engineering, manufacturing and logistics.  The first Parle product to become a major hit was the Orange Bite, an orange flavoured candy.  The Swadeshi Movement started in India to urge Indian citizens to purchase only Indian products in order to reduce dependency on imported British products.  Spurred by the increasing prominence of the Swadeshi Movement, Parle decided to manufacture biscuits which were a premium imported product back then.   United Biscuits, Huntley & Palmers, Britannia and Glaxo were the prominent British brands that ruled the market.

In 1938, Parle came up with Parle G which is short for Parle Gluco, a glucose based biscuit which was made in India and made for Indians.  These biscuits became an affordable source of nourishment for the Indian masses and made biscuits commonplace in India.  

ALSO READ: Top Ten Long Standing Indian Brands

Branding

Parle hit a roadblock when competitors like Britannia which launched its own line of glucose biscuits named Glucon D.  Brittannia even went as far as to get Gabbar Singh from the movie Sholay,  to promote their biscuits.  The Indian masses quickly became confused with the number of biscuits available in the market and simply began asking for glucose biscuits.  

It was at this moment that Parle decided to counter the knock offs and came up with packaging that would be unique to Parle Gluco while patenting its own packing machinery.  The new packaging was a yellowish wax paper wrapper with a plump little girl imprinted on it , along with the brand name and company’s red coloured logo.  This was quickly followed by a television commercial with the Indian superhero Shakthiman who was immensely popular with kids.  Since then there was no looking back for Parle G and even to this day it enjoys an unparalleled popularity.

Parle G is still committed to its promise of being an affordable brand for all economic sections of the Indian society.  A small pack of Parle G biscuits is sold for a simple price of 5.  Parle G biscuits are easily available in all corners of the country and can be found in the remotest parts like the Line of Control or the North Eastern borders.  

Today Parle G is one of the most recognisable Indian brands and a hundred million packets of Parle G are sold every month.

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Entrepreneur Stories

CCI Approves Merger Between Reliance and Disney

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CCI Approves Merger Between Reliance and Disney

Competition Commission of India (CCI) has granted approval for the merger between Reliance Industries Limited (RIL) and The Walt Disney Company’s Indian media assets, valued at approximately ₹70,000 crore (or $8.5 billion). This significant development was announced on August 28, 2024, and is set to create the largest entertainment
conglomerate in India, encompassing 120 television channels and two streaming services.

The merger involves RIL, Viacom18 Media Private Limited, Digital18 Media Limited, Star India Private Limited, and Star Television Productions Limited. Following the deal, Reliance will hold a 63.16% stake in the new joint venture, while Disney will retain 36.84%. The CCI’s approval comes after previous concerns regarding the merged
entity’s potential dominance in cricket broadcasting rights, which could adversely affect competition and advertisers in the market.

The CCI noted that the approval is contingent upon the compliance with certain “voluntary modifications,” although specific details of these modifications have not yet been disclosed. The merger is expected to be completed by the end of 2024 or early 2025, with Nita Ambani appointed as the Chairperson and Uday Shankar as Vice
Chairperson of the joint venture.

This merger positions the new entity to compete vigorously against major players such as Sony, Netflix, and Amazon, leveraging a vast content library and extensive distribution capabilities. The merger agreement also includes provisions for Disney’s films and productions to be distributed in India through the new joint venture, which is anticipated to significantly enhance its market presence and operational efficiency in the competitive entertainment landscape.

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Entrepreneur Stories

Inside T-Hub: India’s Launchpad for Innovation and Entrepreneurship

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Aerial view of T Hub Hyderabad

Imagine a building that’s not just a structure but a buzzing ecosystem. A space where startups, corporations, universities, and investors come together to create the future. This isn’t science fiction; it’s T-Hub, India’s largest innovation hub, and it’s rewriting the rules of entrepreneurship.

T-Hub isn’t just about workspaces. It’s a launchpad for ambitious dreams. They’ve empowered over 2,000 startups, turning ideas into thriving businesses. Think funding woes? T-Hub’s got your back, connecting entrepreneurs with angel investors and government grants. Need a mentor to guide you through the rough patches? T-Hub boasts a network of 2,000 mentors ready to share their wisdom.

T-Hub’s vision extends beyond startups. Here’s a glimpse into what makes T-Hub special:

  • From Seed to Scale: Whether you’re a budding entrepreneur with a bright idea or a scaling startup ready to take on the world, T-Hub has programs to support you. From the “seed-accelerator stage” Lab32 program to the “early-stage technology startups” RubriX program, T-Hub provides the tools and guidance needed to thrive.
  • Corporate Muscle: Innovation isn’t just for startups. T-Hub bridges the gap between startups and established corporations like Facebook, Uber, and Boeing. This collaboration allows startups to tap into corporate expertise and resources, while corporations benefit from the agility and fresh perspectives that startups bring.
  • Funding Powerhouse: T-Hub is more than just an idea incubator; it is also a reality maker. Through initiatives like T-Angel and the Digital India Scaleup Program, T-Hub connects startups with high-net-worth individuals, angel investors, and government funding sources.
  • Global Ambitions: Thinking Beyond Borders? T-Hub has you covered. With partnerships across the globe, from the UK government to La Trobe University, T-Hub helps Indian startups access international markets and provides foreign startups with a foothold in India.

And it doesn’t stop there. T-Hub 2.0, their new colossal campus, is a testament to their ambition. This behemoth is not just the world’s largest technology incubator; it’s a microcosm of innovation itself. Universities find a home here, churning out future tech leaders. Foreign partnerships open doors to international markets for Indian startups. It’s a melting pot of ideas, cultures, and expertise, all focused on creating a brighter tomorrow.

T-Hub’s story is far from over. They’re aiming to empower a staggering 20,000 startups in the next five years. With their focus on internationalization and capacity building, they’re poised to become a global hub for innovation. So, if you’re an entrepreneur with a dream, T-Hub might just be the launchpad that takes you to the stars.

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Emerging Startup Stories

Discover Kheyti, The Startup Changing The Lives of Farmers In India

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Kheyti, India Farmers Lives, Startup Stories, Latest Business News 2023, Entrepreneur Inspiring Stories, Agri Tech Startup Kheyti, Kheyti Founders, India Agriculture, Agriculture Farming, Kheyti Scheme, Small holders Farmers,Smart farmers, Smart Greenhouse For Indian Farmers, Indian Startup Kheyti, Kheyti Startup,Saumya, Kaushik Kappagantula, Sathya Raghu, Greenhouse in a Box, Small Farmers in India

Farming has been an integral part of India’s history and culture for ages. It’s been the foundation of the Indian economy, supporting millions of people with food and jobs. Crops and agriculture hold immense importance in Indian society, not just in terms of money, but also in terms of culture, community, and spirituality.

Farming is a way of life for many people in India, but it can be a difficult and unpredictable business and farmers face a number of challenges, from erratic weather patterns to low market prices for their crops. Kheyti is a social enterprise founded in 2015 by Saumya, Kaushik Kappagantula, and Sathya Raghu. The organisation provides sustainable solutions to small farmers in India, helping them overcome challenges and improve their lives.

Kheyti’s flagship product is the “Greenhouse-in-a-Box,” a low-cost modular greenhouse that allows farmers to grow high-value crops year-round, even in unfavourable weather conditions. operates on a subscription-based model, where farmers can purchase a “Greenhouse-in-a-Box” kit or sign up for crop advisory services on a monthly or annual basis. Kheyti.com also earns revenue by connecting farmers with markets and buyers, taking a small commission on sales. They work to keep the costs low by partnering with local manufacturers to produce their products and leveraging tech to provide personalised crop advisory services at scale.

They also provide crop advisory services to farmers, offering personalised advice on crop selection, planting, and management. In total, The company has helped over 6,000 small farmers increase their incomes by an average of 300%. You call them small farmers, Kheyti calls them Smart farmers!

While there are other companies in India that offer similar solutions to small farmers, Kheyti stands out for its focus on sustainability, innovation, and community involvement. It works closely with farmers to develop tailored solutions that meet their needs while focusing on sustainable farming practices. Through its efforts, Kheyti has improved soil health, reduced water usage, and increased yields of various crops.

Looking ahead, Kheyti plans to expand its reach to more farmers in India and beyond and aims to continue developing new products and services that can help small farmers overcome the challenges they face. With its commitment to sustainability and innovation, The visionaries at Kheyti claim it has the potential to transform the agricultural sector and contribute to a more equitable future for all.

Imagine the joy and hope Kheyti brings to struggling farmers in India. With Kheyti’s help, over 6,000 small farmers have transformed their lives, becoming Smart farmers who handle challenges and succeed. With sustainable solutions, Kheyti is not only revolutionising agriculture but also spreading hope for a brighter future.

 

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