Millennials would recall fond memories of eating Parle-G biscuits in the evenings along with a hot cup of chai or coffee. The simple and humble milk biscuit Parle G is a household name and is perhaps the major reason for Parle being the brand it is today. Parle G is also one of the oldest Indian brands in existence and can trace its roots back to the British Raj when India was still under British rule. The journey of Parle G is as iconic as the brand itself. Keep reading to find out how Parle G grew from a humble beginning to become one of the major brands in the FMCG industry today.
Beginnings
Parle was established in 1929 by the Chauhan family in Vile-Parle, Bombay during the British Raj rule. Mohanlal Dayal Chauhan belonged to a family of silk traders and he purchased a refurbished confectionery manufacturing plant. Mohanlal sailed to Germany to learn the trade of making confectionery and returned to India with the necessary skills in 1929, following which he set up his first factory. The factory was named as House of Parle after the suburb Vile Parle, in which it was located.
Journey
Parle initially manufactured and sold peppermints, sugar and toffees. The plant was managed by 12 family members who looked after engineering, manufacturing and logistics. The first Parle product to become a major hit was the Orange Bite, an orange flavoured candy. The Swadeshi Movement started in India to urge Indian citizens to purchase only Indian products in order to reduce dependency on imported British products. Spurred by the increasing prominence of the Swadeshi Movement, Parle decided to manufacture biscuits which were a premium imported product back then. United Biscuits, Huntley & Palmers, Britannia and Glaxo were the prominent British brands that ruled the market.
In 1938, Parle came up with Parle G which is short for Parle Gluco, a glucose based biscuit which was made in India and made for Indians. These biscuits became an affordable source of nourishment for the Indian masses and made biscuits commonplace in India.
ALSO READ: Top Ten Long Standing Indian Brands
Branding
Parle hit a roadblock when competitors like Britannia which launched its own line of glucose biscuits named Glucon D. Brittannia even went as far as to get Gabbar Singh from the movie Sholay, to promote their biscuits. The Indian masses quickly became confused with the number of biscuits available in the market and simply began asking for glucose biscuits.
It was at this moment that Parle decided to counter the knock offs and came up with packaging that would be unique to Parle Gluco while patenting its own packing machinery. The new packaging was a yellowish wax paper wrapper with a plump little girl imprinted on it , along with the brand name and company’s red coloured logo. This was quickly followed by a television commercial with the Indian superhero Shakthiman who was immensely popular with kids. Since then there was no looking back for Parle G and even to this day it enjoys an unparalleled popularity.
Parle G is still committed to its promise of being an affordable brand for all economic sections of the Indian society. A small pack of Parle G biscuits is sold for a simple price of ₹ 5. Parle G biscuits are easily available in all corners of the country and can be found in the remotest parts like the Line of Control or the North Eastern borders.
Today Parle G is one of the most recognisable Indian brands and a hundred million packets of Parle G are sold every month.
Enregistrement Binance
February 22, 2025 at 1:35 pm
Your article helped me a lot, is there any more related content? Thanks!
https://sites.google.com/view/start-playing-online-casino
March 2, 2025 at 2:31 am
Howdy! This post couldn’t be written any better!
Reading through this post reminds me of my old rlom mate! He always kept
chatting about this. I will forward this write-up to him.
Fairly certain he will have a good read. Thank you for sharing!
Feel freee to surf too my homepage – https://sites.google.com/view/start-playing-online-casino
čipkasto žensko spodnje perilo
March 3, 2025 at 3:46 pm
Muito obrigado!}
bielizna damska
March 9, 2025 at 8:23 pm
you may have a terrific blog right here! would you wish to make some invite posts on my blog?
orgone ciondolo
March 10, 2025 at 8:43 pm
Your style is so unique in comparison to other folks I’ve read stuff from. Thanks for posting when you’ve got the opportunity, Guess I will just bookmark this web site.
idee regalo uomo
March 19, 2025 at 10:42 pm
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
idee regalo natale uomo
March 20, 2025 at 3:01 pm
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
orgonite ciondolo amazon
March 21, 2025 at 4:10 pm
Hiya very nice website!! Man .. Beautiful .. Amazing .. I will bookmark your site and take the feeds additionally…I’m glad to search out numerous helpful info here within the put up, we want work out extra strategies in this regard, thanks for sharing.
fazer amor.nao da mais prazer
March 26, 2025 at 3:29 am
Good post. I learn something totally new and challenging on websites I stumbleupon on a daily basis. It’s always useful to read through articles from other writers and practice something from other sites.
ciondolo pandora stitch amazon
March 29, 2025 at 12:28 am
Your article helped me a lot, is there any more related content? Thanks!
idea regalo donna natale
March 30, 2025 at 3:00 am
) سأعيد زيارتها مرة أخرى لأنني قمت بوضع علامة كتاب عليها. المال والحرية هي أفضل طريقة للتغيير، أتمنى أن تكون غنيًا و
mutandine usa e getta minsan
March 30, 2025 at 7:03 pm
Next time I read a blog, Hopefully it doesn’t disappoint me as much as this one. After all, Yes, it was my choice to read through, however I actually thought you would have something useful to talk about. All I hear is a bunch of whining about something that you could possibly fix if you were not too busy seeking attention.
regalo uomo 30 anni amazon
April 11, 2025 at 8:26 pm
After I initially left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there a way you are able to remove me from that service? Cheers.
regalo san valentino per lei fai da te
April 13, 2025 at 12:49 am
Hi there! This is my first visit to your blog! We are a group of volunteers and starting anew project in a community in the same niche.Your blog provided us valuable information to work on. You havedone a marvellous job!
quanti kcal sono 10000 passi
April 14, 2025 at 5:06 am
Hi! I’ve been following your web site for some time now and finally got the courage to go ahead and give you a shout out from Porter Tx! Just wanted to mention keep up the fantastic work!
orgonite
April 15, 2025 at 1:10 am
Hello, i think that i saw you visited my blog so i came to“return the favor”.I am trying to find thingsto enhance my web site!I suppose its ok to use afew of your ideas!!
regalo per compleanno mamma 60 anni
April 17, 2025 at 4:29 am
F7WX4sNYvaE
regalo per un uomo di 60 anni
April 18, 2025 at 3:29 am
78WIN là nhà cái uy tín, mang đến một thế giới cá cược đầy hấp dẫn và đa dạng. Với các trò chơi từ thể thao, casino đến game bài đổi thưởng, 78WIN
mutande usate
April 19, 2025 at 7:56 pm
Hi there, just became aware of your blog through Google, and found that it’s really informative. I’m gonna watch out for brussels. I will appreciate if you continue this in future. A lot of people will be benefited from your writing. Cheers!
mutandine usate in vendita
April 22, 2025 at 10:03 pm
I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get bought an shakiness over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this hike.