Stories
Coca-Cola – The Refreshing Journey
Everyone in the world knows the name Coca-Cola. Invented 133 years ago in 1886, Coca-Cola, manufactured by The Coca-Cola Company, is a carbonated soft drink. The Coca-Cola Company is also one of the world’s most recognized and iconic brands with more than 3500 beverages, ranging from sodas and energy drinks to soy based drinks, under its name.
Coca-Cola was the invention of Confederate Colonel John Pemberton, who developed the drink as a substitute for his addiction to morphine. His invention was sold at soda fountains in various pharmacies, in the form of a patent medicine marketed as a nerve tonic.
After the death of John Pemberton, American businessman Asa Griggs Candler bought the rights to Coca-Cola from Pemberton’s family for just $ 300 in 1889 and established The Coca-Cola Company in Atlanta, Georgia in 1892. It was due to Candler’s incredible marketing strategies, that Coca-Cola was sold in every state of America by 1895. Candler was a great businessman ,but he took one wrong step when he sold the right to package Coca-Cola to bottlers, for a fee of one dollar. This led to the appearance of many knock off brands and people had trouble identifying the real product. To solve this problem, The Coca-Cola Company asked the bottlers to come up with a bottle which would help people distinguish Coca-Cola from other knockoffs. The first bottle made for Coca-Cola was designed as a cocoa bean. Since then the bottle design of Coca-Cola has gone through various changes, with Coke cans first being introduced to the public in 1955.
Coca-Cola remained popular well through the 20th century, with the Company owning almost 60 % of its market share in 1948. However, this number decreased in 1984 to 21.8 % because of a new competitor—Pepsi. This prompted The Coca-Cola Company to change its formula and it then introduced New Coke, the taste of which consumers preferred more than the old Coke and Pepsi. However, Coca-Cola faced backlash because of the public’s nostalgia for the old drink and the Company returned the old formula under the name Coca-Cola Classic. Coca-Cola Classic was changed back to Coca-Cola in 2011, after the New Coke formula was stopped from production. The Coca-Cola Company is popular for its acquisition of various brands all over the world, including Minute Maid, Indian cola brand Thumbs Up, Fuze Beverage and many others.
Despite its popularity, Coca-Cola has faced much criticism for its effect on health, environmental issues, animal testing and the nickname of the brand, “Coke.” The Company is also banned in countries like North Korea and Cuba because of its identity as an American brand.
Coca-Cola is the most popular brand of soft drinks, with its name being the second most popular word in the world after “OK.” With an annual revenue of $ 31.856 billion in 2018 and a net worth of $ 224.43 billion, Coca-Cola is still ruling the soft drink industry with its amazing drinks and incredible marketing campaigns.
A decade ago, the success of a startup was measured largely by its ability to raise capital. Today, a different metric is gaining importance: the ability to generate meaningful exits for investors. Large stake sales by early backers are becoming increasingly common, not because growth opportunities have disappeared, but because India’s startup ecosystem is entering a more mature phase where capital is expected to complete its full cycle from investment to returns.
This evolution is particularly significant for consumer brands that have successfully blended technology, retail, and strong brand-building. Companies that were once viewed as high-risk startup bets are now attracting institutional investors capable of absorbing large transactions. Such developments indicate that these businesses are no longer being valued solely on future potential; they are increasingly being assessed on operational performance, market leadership, and long-term profitability. In many ways, investor exits are becoming a validation of a company’s ability to create lasting enterprise value.
The broader implication extends beyond a single company or investor. Successful exits encourage more global capital to enter India’s startup ecosystem because they demonstrate that liquidity opportunities exist at scale. As more venture-backed companies approach public listings, secondary transactions, or strategic investments, the focus of founders and investors alike may shift from chasing headline valuations to building durable businesses. The next chapter of India’s startup journey will likely be defined not just by the creation of unicorns, but by the creation of companies capable of delivering sustained returns to all stakeholders.
Apple has unveiled the new MacBook Air with M5 chip, starting at $999 for 13-inch and $1,299 for 15-inch models. The MacBook Air M5 boasts a 2nm M5 chip with 12-core CPU, 18-core GPU, and 50 TOPS Neural Engine for seamless AI tasks like real-time translation and 8K editing. Up to 22 hours of battery life, Thunderbolt 5, and Wi-Fi 7 make it the ultimate ultraportable, now 10% thinner at 0.44 inches with fanless cooling.
Key MacBook Air M5 features include Liquid Retina XDR display (500 nits, nano-texture option), 12MP Center Stage camera, and six-speaker Spatial Audio. Colors like new Sky Blue join Midnight and Starlight. Pre-orders are live today, with macOS Sequoia 15.4 enhancing Apple Intelligence and iPhone Continuity for students, pros, and remote workers.
Why buy MacBook Air M5 now? It outpaces Snapdragon X Elite rivals with ecosystem magic and future-proof performance, eyeing top 2026 laptop sales. CEO Tim Cook calls it “more capable than ever.” Visit apple.com for M5 MacBook deals and specs.
Delhi NCR-based gaming startup Zupee has acquired Mumbai-based microdrama platform Vertical TV in a deal valued under INR 40 Cr. This move strengthens Zupee Studio, its short-video arm launched in September 2025, by integrating Vertical TV’s expertise in bite-sized dramas like romance and thrillers.
Facing challenges from India’s 2025 real-money gaming ban, Zupee valued at $1 Bn after raising $120 Mn has pivoted to non-gaming content, including recent layoffs of 40% of its workforce. The acquisition builds on its November 2025 purchase of Australian AI firm Nucanon for interactive storytelling, targeting its 200 Mn+ users with engaging, mobile-first formats.
This deal underscores the rising microdrama trend in India, helping Zupee diversify amid regulatory pressures and compete in the short-video space dominated by quick, shareable content for on-the-go audiences.
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April 13, 2026 at 6:17 pm
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