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Walmart To Invest In Flipkart. Should Amazon Be Worried?

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The world’s biggest retailer, Walmart Stores Inc., is in talks to invest in homegrown ecommerce firm Flipkart to acquire a minority stake. According to people close to the development, the deal could be finalized as soon as March this year.

The retailer has reportedly started advanced talks to buy a 15% to 20% stake in Amazon.com Inc’s main competitor. The Economic Times reported, Walmart’s Chief Executive Officer Doug McMillon along with ecommerce CEO Marc Lore and future CEO and President Judith McKenna visited Flipkart’s Bengaluru office early last week.

Both Flipkart and Walmart declined to comment regarding the rumors stating, “As a policy, we don’t comment on market speculation.” Walmart spokesperson added, McMillon had been in the country to review its three units in the country.

This potential investment by the retail giant in Flipkart could mar Amazon’s expansion in India. On the global front, Amazon acquired the 400 store network of Whole Foods last year. In India, Amazon has invested close to $ 3 billion in Amazon Seller Services in line with Jeff Bezos’ commitment to invest $ 5 billion in the Indian retail industry.

Walmart’s investment in Flipkart combined with backing from SoftBank could provide the homegrown ecommerce firm the firepower to capture the majority of the market share. In September last year, Walmart completed the $3 billion acquisition of Jet.com following which the company further acquired 15 startups seeking talent and technology to make it a dominant online player as well.

Last year, Flipkart claimed to have a higher sale during the festive season sale, beating Amazon for the top spot. Although Amazon refuted the claim, Flipkart reported a 43% rise in Gross Merchandise Value (GMV) for the six months quarter which ended on 30 September 2017. Amazon Inc., on the other hand, claims it is the second largest player in traffic, accounting for 58% traffic on personal computers, 129% on mobile web and has 52% more app downloads.

The Indian food retail industry has been gaining a lot of attention from international investors including Alibaba which is in talks to buy 40% stake in BigBasket. If Walmart’s investment in Flipkart goes through, the Indian ecommerce industry could see a significant change soon.

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Agritech Startup Gramik Raises INR 17 Crore to Expand Rural Commerce in India

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StartupStories
  • Gramik, a Lucknow-based agritech startup, has secured INR 17 crore in a bridge funding round ahead of its upcoming INR 56 crore Series A raise.
  • The funding round included investments via Optionally Convertible Debentures (OCDs) and Compulsorily Convertible Debentures (CCDs).
  • Key investors include Sammaan Global Ventures, Money Creeper Investment, and prominent angels such as Balram Yadav (MD & CEO, Godrej Agrovet), Gev Aryaton, Irfan Alam, Nikhil Bhagat, and Salvia Siddiqui.

Gramik’s Unique Peer Commerce Model

  • Founded in 2021 by Raj Yadav, Gramik empowers over 120 million small and marginal farmers in India through a technology-driven rural commerce platform.
  • The startup operates a dual-channel distribution network using Village-Level Entrepreneurs (VLEs) and rural retailers to deliver high-quality agri-inputs to remote areas.
  • Gramik’s full-stack platform offers demand aggregation, logistics, embedded credit, and agronomy services, ensuring last-mile delivery and support for farmers.

Expansion Plans and Future Growth

  • Gramik currently operates in 12 districts, with 1,200+ active VLEs and 250+ rural retail partners, and plans to expand to 3,000 VLEs and reach 1 million+ farmers across Uttar Pradesh, Maharashtra, and Jammu.
  • The new funds will be used to expand Gramik’s private-label products, enhance agronomy-led farmer engagement, and scale operations in key states.
  • With a strong focus on supply chain efficiency, technology, and farmer advisory services, Gramik aims to become a leader in India’s $50 billion agri-input and rural commerce market.
  • Backed by previous seed funding of over INR 25 crore, Gramik is set to drive innovation and inclusive growth for rural communities.

 

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Reliance Jio Platforms Puts $100 Billion IPO on Hold to Focus on Growth

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Reliance Jio Platforms, the digital and telecom powerhouse led by Mukesh Ambani, has decided to postpone its highly anticipated initial public offering (IPO), shelving plans for a 2025 listing. The IPO, which analysts valued at over $100 billion and expected to be India’s largest-ever stock market debut, will not take place this year. The company has yet to appoint bankers for the process, signaling that preparations for the public offering have not started in earnest.

According to sources close to the matter, Jio Platforms wants to give its business more time to grow before going public. The company is focusing on boosting revenues, expanding its telecom subscriber base, and scaling up its digital services—including apps, connected devices, and AI solutions—so it can achieve a higher valuation when the IPO eventually happens. Nearly 80% of Jio Platforms’ $17.6 billion annual revenue currently comes from its telecom business, Reliance Jio Infocomm, but the company is investing heavily in new digital ventures and partnerships, such as its collaboration with Nvidia on AI infrastructure.

The news of the delay impacted the market, with shares of parent company Reliance Industries falling by up to 1.8% following the announcement. Despite a strong IPO environment in India, Jio’s move is seen as a strategic decision to ensure stronger business fundamentals and a higher valuation before entering the public markets. Major investors, including Google and Meta, are said to support the decision, viewing it as a step toward long-term value creation.

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Flick TV Secures $2.3M to Revolutionize India’s Micro-Drama Streaming Scene

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Flick TV StartupStories

Flick TV, India’s first mobile-focused OTT platform dedicated to micro-dramas, has secured $2.3 million in seed funding led by Stellaris Venture Partners, with participation from Gemba Capital and Titan Capital. Founded in early 2025 by Kushal Singhal, Pratik Anand, and Sanidhya Mittal, the platform aims to address the growing demand for high-quality, short-form storytelling tailored for mobile consumption. Unlike traditional user-generated short video platforms, Flick TV produces professionally shot, under-five-minute dramas across genres such as romance, thrillers, and slice-of-life—each crafted for vertical viewing to suit India’s rapidly expanding mobile internet audience.

The newly raised capital will be used to scale up content production, with plans to launch over 100 original titles, enhance the platform’s streaming technology, and expand offerings into four regional languages. Flick TV is also investing in generative AI and advanced workflows to streamline scripting and production, aiming to combine creative excellence with operational efficiency. The founders bring deep expertise from previous roles at ShareChat, EloElo, Meesho, and Pocket FM, positioning the company to bridge the gap between creator agility and cinematic storytelling in India’s nascent micro-drama ecosystem.

Industry observers see Flick TV as a frontrunner in India’s next entertainment wave, which is expected to be mobile-native, emotionally engaging, and built for short attention spans. With the micro-drama market projected to reach $5 billion in India over the next five years—mirroring the $7 billion success in China—Flick TV is poised to set new standards for premium, binge-worthy short-form content and redefine streaming for the modern Indian viewer.

 

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