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Amazon To Strengthen Amazon India With Another Investment

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Amazon.com, the global ecommerce giant, is investing another $306 million in its Indian arm Amazon Seller Services Pvt., Ltd., as a continuation of its quick pace of investments in the country. According to filings with the Registrar of Companies (RoC,) Amazon Inc., and its Singapore based division, Amazon Corporate Holdings Pvt., Ltd., made the investment in the Indian arm.

According to a news daily, this record capital will add more firepower to the Indian arm as retail giant accelerates efforts to race past larger domestic rival Flipkart. In 2017-2018, Amazon India has received Rs. 8,150 crores, or about $1.3 billion from its parent company. As per filings with the RoC filings, the latest capital infusion marks the fourth time Amazon has invested in India since Flipkart raised $ 4 billion from SoftBank last year.

In November last year, Amazon also invested Rs. 2,900 crores ($446 million) in its Indian unit, making it the single largest infusion into the country’s operations till date. Simultaneously, Amazon Seller Services also doubled its authorized share capital from Rs. 16,000 crores to Rs. 31,000 crores. Currently, the ecommerce firm claims to have over 250,000 registered sellers on its platform.

In 2015, Amazon founder Jeff Bezos also committed to investing $ 5 billion in India towards acquiring new customers and growing market share. So far, the company has pumped in Rs. 19,790 crores, or about $3 billion, into Amazon Seller Services. Meanwhile, Amazon India’s subsidiaries Amazon Wholesale, Amazon Pay, Amazon Transport and Amazon Data Services have received a combined Rs. 2,868 crores since 2016. According to Indian corporate database Capitaline, Amazon is the second largest Indian company in terms of authorized capital, next to Reliance Jio at Rs. 61,000 crores.

The battle between homegrown ecommerce firm Flipkart and Amazon India is only expected to intensify as both the companies turn towards the grocery retail industry. Recently, Amazon India established a beachhead with Amazon Pantry and hyper local delivery service Amazon Now. At the same time, Flipkart relaunched its grocery delivery service supermart and is expected to expand the services to six cities, outlining this as a major focus area.

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Imarticus Learning Acquires MyCaptain for INR 50 Crore to Boost Non-Tech Upskilling

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My Captain

Imarticus Learning, an IPO-bound professional education firm, has acquired Bengaluru-based edtech platform MyCaptain for INR 50 crore in a cash-and-stock deal. This marks Imarticus’s fourth acquisition in four years and is aimed at expanding its presence in non-tech career training, especially across India’s Tier-II and Tier-III cities. MyCaptain, which has over 500,000 learners and a revenue of ₹27 crore for FY25, specializes in creative and entrepreneurial fields, with 60% of its users from smaller cities.

 

With this acquisition, Imarticus will bring MyCaptain’s employability bootcamps in digital marketing, design, and content to its 20+ classroom centers in 16 cities, blending online and offline learning. MyCaptain will operate as a fully-owned subsidiary, and all 250 of its employees will join Imarticus, expanding the combined workforce to over 850. The move supports Imarticus’s goal to reach five million learners by FY28 and deepen its offerings in non-tech domains.

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Ex-100X.VC Partners Launch 247VC, Announce INR 250 Crore Fund for Seed-Stage Startups

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StartupStories

Former 100X.VC partners Yagnesh Sanghrajka and Shashank Randev have launched a new venture capital firm, 247VC, unveiling a maiden fund with a target corpus of INR 250 crore (about $30 million). The SEBI-registered Category II AIF includes a base of INR 200 crore and a INR 50 crore greenshoe option, and is focused on backing 30 seed-stage startups across India over the next three years.

 

247VC will target high-potential founders in sectors like deeptech, enterprise tech, consumption, and Industry 5.0, with initial cheque sizes ranging from INR 3 crore to INR 4 crore and follow-on capital for top-performing companies. The fund has attracted prominent early backers, including Sachin Tagra (JSW Ventures), Vivek Mathur (ex-Elevation Capital), and Shailendra Majmundar (Johns Hopkins University).

Sanghrajka and Randev, who together have invested in over 200 startups previously, aim to support ambitious founders building for scale and innovation, especially in emerging and underexplored markets. The launch comes as seed-stage investing gains momentum in India, with average cheque sizes rising despite a cautious funding environment.

 

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Flam Secures $14M Series A to Revolutionize Mixed Reality Marketing with AI

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Flam_StartupStories

AI infrastructure startup Flam has raised $14 million in a Series A round led by RTP Global, with participation from Dovetail and existing investors, bringing its total funding to $22 million. Founded in 2021, Flam enables brands to create and deliver high-fidelity mixed reality (MR) and generative AI experiences without the need for app downloads, allowing consumers to access immersive content via QR codes or links in under 300 milliseconds.

Flam’s platform is already used by over 100 global brands-including Google, Samsung, and Netflix-reaching more than 380 million users. The new funding will accelerate product innovation, expand operations in North America, Europe, and Asia, and launch a full-stack enterprise suite for MR and GenAI-driven marketing. The company currently has over 120 employees and plans to grow to 180 by the end of 2025, aiming to transform every brand touchpoint into an interactive digital experience.

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