The current NDA government have been very supportive of the Indian Startup Ecosystem. When it comes to the budget for the year 2018, the one thing that really affects startups is the direct and indirect taxations proposed by the government for the current year. The Union Budget 2018 created quite a bit of unrest in the startup community regarding reforms in Angel Tax and use of cryptocurrencies. Here is how the Union Budget of 2018 will affect the startup ecosystem.
Some of the biggest proposals revealed during the Budget was the plan to create a new regulatory regime for venture capital funds and angel investors. Not just that, a national programme for artificial intelligence for furthering the growth of technology has also been introduced. Jaitley also revealed a proposal that outlined a plan to set up five lakh Wi-Fi hotspots in rural areas and aims at increasing the usage of hybrid instruments to attract venture capital investment.
However, the complete exclusion of Angel Tax in the policy announcements clipped the wings of early-stage startups, most of which depend on capital from angel investors for the initial boost. Speaking about the venture capital firms and angel investment, Arun Jaitley said, “Venture capital funds and angel investors need an innovative and special developmental and regulatory regime for their growth.”
Jaitley also highlighted the government’s initiatives and added the government will be taking extra measures to strengthen the environment for their growth and “successful operation” of alternative investment funds (AIF) in India. Cryptocurrencies, however, will not be one of those alternate means.
In the Budget, Jaitley clarified that although cryptocurrencies such as bitcoins are still illegal in India, the government would take a look at the blockchain technologies. Along with blockchain, the finance minister also singled out emerging technologies like artificial intelligence (AI,) internet of things (IoT) and 3D printing. For this purpose, policy think tank, NITI Aayog will be working on creating a national programme that will stoke research and result in applications in these areas.
The government raised the ceiling for the 25% corporate tax bracket up from Rs. 50 crores earlier to Rs. 250 crores annual turnover. Meanwhile, the announcement of connecting rural India with 5 lakh Wifi hotspots will facilitate the growth of a host of internet enabled services including ecommerce, online education, health tech and others.
In order to improve the women employment rate, the EPF and Miscellaneous provision act will also be amended to reduce women contribution to 8% for the first 3 years of their employment. This reform can help in bringing more women contribution to the formal sector and ensure better gender diversity in the business sector.
Pharmaceutical manufacturing and medical research startups will also get a boost with the Rs. 12,000 crores investment made to bring health closer to home.
However, multiple startup experts agree the Goods and Services Tax (GST) rates for startups need to be reduced and they should also be allowed to file tax returns on an annual basis. While the startup community has welcomed a majority of these reforms, they are also seeking for clarity for many of these proposals.
Speaking about the reforms and the budget in general, the Chief Executive Officer of Paytm Payments Bank said, “We welcome the budget initiatives for promoting financial inclusion through higher penetration of banking services, increased health insurance coverage under National Health Protection Scheme and easy access to credit. The increased outlay in infrastructure including wifi spots will extend benefits of the internet and technology-enabled services to masses. Additionally, development and digitization of agricultural markets will bring farmers into the formal economy. We look forward to leveraging these initiatives to provide digital payments, banking and other financial services to rural India.”
Farming has been an integral part of India’s history and culture for ages. It’s been the foundation of the Indian economy, supporting millions of people with food and jobs. Crops and agriculture hold immense importance in Indian society, not just in terms of money, but also in terms of culture, community, and spirituality.
Farming is a way of life for many people in India, but it can be a difficult and unpredictable business and farmers face a number of challenges, from erratic weather patterns to low market prices for their crops. Kheyti is a social enterprise founded in 2015 by Saumya, Kaushik Kappagantula, and Sathya Raghu. The organisation provides sustainable solutions to small farmers in India, helping them overcome challenges and improve their lives.
Kheyti’s flagship product is the “Greenhouse-in-a-Box,” a low-cost modular greenhouse that allows farmers to grow high-value crops year-round, even in unfavourable weather conditions. operates on a subscription-based model, where farmers can purchase a “Greenhouse-in-a-Box” kit or sign up for crop advisory services on a monthly or annual basis. Kheyti.com also earns revenue by connecting farmers with markets and buyers, taking a small commission on sales. They work to keep the costs low by partnering with local manufacturers to produce their products and leveraging tech to provide personalised crop advisory services at scale.
They also provide crop advisory services to farmers, offering personalised advice on crop selection, planting, and management. In total, The company has helped over 6,000 small farmers increase their incomes by an average of 300%. You call them small farmers, Kheyti calls them Smart farmers!
While there are other companies in India that offer similar solutions to small farmers, Kheyti stands out for its focus on sustainability, innovation, and community involvement. It works closely with farmers to develop tailored solutions that meet their needs while focusing on sustainable farming practices. Through its efforts, Kheyti has improved soil health, reduced water usage, and increased yields of various crops.
Looking ahead, Kheyti plans to expand its reach to more farmers in India and beyond and aims to continue developing new products and services that can help small farmers overcome the challenges they face. With its commitment to sustainability and innovation, The visionaries at Kheyti claim it has the potential to transform the agricultural sector and contribute to a more equitable future for all.
Imagine the joy and hope Kheyti brings to struggling farmers in India. With Kheyti’s help, over 6,000 small farmers have transformed their lives, becoming Smart farmers who handle challenges and succeed. With sustainable solutions, Kheyti is not only revolutionising agriculture but also spreading hope for a brighter future.
Clubhouse is a new type of social networking platform which is an audio only platform. This means every conversation takes place through audio where users speak to let their thoughts known. Users can create and host rooms where speakers will talk about a particular topic. Originating in the Silicon Valley, Clubhouse attracted some major names onto its platform like Elon Musk, Evan Williams, Reddit co founder Alexis Ohanian, former Y Combinator President Sam Altman, AngelList co founder Naval Ravikant, Ashton Kuthcer, Oprah Winfrey, Drake, Kevin Hart and many others are some of the influential personalities who are on Clubhouse. There is however a catch as Clubhouse is currently limited to iOS.
Leher is an Indian made alternative to Clubhouse and is a similar audio sharing and listening startup. Leher also has video support unlike Clubhouse and is also available for both Android and iOS. However, Leher does not have the biggest names in the world on its platform but it does have significant micro influencers and is growing at a rapid pace. Within 180 days of its beta version launch, the company claimed to have its users spend about 44 minutes every day and 250,000 minutes per month for live video sessions.
We at Startup Stories are curious to see which among Leher or Clubhouse would our readers choose to take part in a virtual discussion. Please let us know your answer in the poll below.
If you are a regular user of social media platforms and also a fan of consuming content on the digital medium, then there is a very high likelihood that you have seen ads on pages you are reading or watching something. There would be times when you have been targeted by an ad which feels like it was wrongly targeted at you. Imagine if you are a vegetarian by choice and while browsing online, if you are targeted by a food delivery app which shows ads about chicken dishes. The ad would only serve to spoil the mood of the online user instead of serving its actual purpose which is to push the user to buy a chicken dish.
These wrongly targeted ads might be the side effects of performance marketing or a weak brand marketing. Performance marketing means advertising programs where advertisers pay only when a specific action occurs. These actions can include a generated lead, a sale, a click, and more. Inshort, performance marketing is used to create highly targeted ads for a very specific target audience at a low cost. Performance marketing usually means high volume for a very specific cost.
Brand marketers on the other hand believe in narrowly defining target audiences but end up spending a lot of money on ad placements. Gautam Mehra, CEO, Dentsu Programmatic India & CDO, Dentsu International Asia Pacific said, “You’ve defined a persona, you know the emotions you want to elicit, but then you buy a YouTube masthead and CricInfo sponsorships because IPL is up. If brand advertisers look at audience-based buys more deeply than just placements, you will see more relevant ads (sic.)”
Performance marketing is more of a sales function rather than a marketing function and is about meeting the cost of acquisition. This is a reason why budgets are usually high for performance marketing. Mehra goes on to add, “the fact is that an engineer can out-beat FMCGs on performance marketing. Advertisers who have cracked this are spending 10x and are on an ‘always on’ mode (unlike time-bound brand campaigns.)”
There is always the case of supply and demand, with the supply usually exceeding the demand on digital platforms. Ultimately, it boils down to the choice between no ad versus low relevance ad and it is quite easy to guess that having a low relevance ad is better.
Arvind R. P., Director – Marketing and Communications at McDonald’s India (West and South,) said “McDonalds’ for instance, has seen its share of spends on digital grow from 20% levels a couple of years back to over 40% at present. Outcomes of this journey have been encouraging, proven by our media-mix-modelling and other key metrics. We have seen best results from an optimal mix of Television plus digital (sic.)” Moreover, Arvind also believes performance marketing only approach could turn out to be more suited to short term, versus a more consistent full funnel effort. The latter ensures adequate emphasis on building consideration, as well as growing transactions. Arvind feels digital is a complex medium which needs investment in the right talent who could use the right tools. Brands which underestimate the need for the investment are often disappointed from the return on investment from the digital medium.
With the constantly changing consumer dynamics marketers are now shifting to unscripted marketing which frankly needs more insights into the consumer mindset. The lack of marketers to do the proper research is why digital medium is plagued with irrelevant ads.
