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Swiggy Launches “Snacc” for 10-Minute Delivery of Snacks and Beverages

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Swiggy Launches "Snacc" for 10-Minute Delivery of Snacks and Beverages

Swiggy, the leading food delivery platform in India, has launched a new standalone app called “Snacc” to cater to the growing demand for ultra-fast food delivery. This innovative service aims to provide quick access to snacks, beverages, and light meals, enhancing the overall customer experience.

Focus on Speed and Convenience

Snacc specializes in delivering snacks and beverages within 10-15 minutes. The app operates from centralized hubs stocked with ready-to-serve items, ensuring rapid order fulfillment. This new service directly competes with other players in the 10-minute delivery space, such as Zepto Cafe and Blinkit Bistro, which have also entered the market with similar offerings.

Key Features

  • Dedicated App: Snacc operates as a separate app, providing a streamlined user experience specifically designed for quick bites.
  • Focus on Speed: The core promise of the service is a 10-15 minute delivery window, making it an attractive option for consumers seeking immediate satisfaction.
  • Centralized Hubs: Utilizing centralized hubs allows for faster order fulfillment and efficient delivery logistics.

Market Impact

The launch of Snacc reflects the increasing demand for convenient and on-demand food delivery services in India. As consumer preferences shift towards quick and accessible food options, Swiggy aims to capitalize on this trend by offering a dedicated platform for snacks and beverages.

Competitive Landscape

The introduction of Snacc comes at a time when competition in the quick food delivery market is intensifying. Other players, including Zomato and Blinkit, are also expanding their services to meet consumer demand for speedier delivery options. Zomato has recently launched its own 15-minute food delivery service in select cities, further escalating competition.

Challenges

While the 10-minute delivery model presents significant opportunities, it also poses challenges such as:

  • Maintaining Food Quality: Ensuring that food remains fresh and meets quality standards during rapid delivery.
  • Timely Delivery: Managing logistics effectively to meet the promised delivery times.
  • Operational Costs: Balancing speed with cost efficiency to maintain profitability.

Conclusion

Swiggy’s launch of Snacc marks a significant step in the evolution of the Indian food delivery market. By strategically positioning itself to cater to the evolving needs of consumers, Swiggy is set to capitalize on the growing demand for quick and convenient food options. As competition heats up in this space, Snacc aims to establish itself as a go-to solution for those seeking fast snacks and beverages, ultimately enhancing Swiggy’s overall service portfolio.

 

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Funding

Phab Raises $2M Seed Funding to Expand Healthy Snacking Brand

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PHAB

Phab, the D2C healthy snacking brand co-founded by Ankit Chona of ice cream brand Hocco and his wife Gayatri Chona, has raised $2 million (around ₹17 crore) in a seed funding round led by OTP Ventures, with participation from Capri Global, Sim&San law firm, and angel investors.

Founded in 2018, phab offers protein bars and healthy milkshakes, leveraging Ankit’s decade-long food industry experience and Gayatri’s expertise as a certified nutritionist. The brand has sold over 2 million units and sells through e-commerce and quick commerce platforms like Amazon, Flipkart, Zepto, and Blinkit.

Despite a 12% dip in operating revenue to ₹5 crore in FY24, phab trimmed its net loss by nearly 3% to ₹6.8 crore, showing improved efficiency.

The new funds will be used to expand the team, invest in production capacity, and grow phab’s presence across digital, quick commerce, and offline channels. The brand competes with Yoga Bar, Beyond Snack, and The Whole Truth in India’s growing $68 billion healthy snacking market. OTP Ventures’ founding partner Suhail Sameer praised phab’s bold, differentiated approach and the founders’ vision, signaling strong investor confidence in the brand’s growth potential.

 

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GlobalBees CEO Nitin Agarwal Steps Down; Anuj Jain Appointed as Successor

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GlobalBee

Nitin Agarwal, cofounder and CEO of GlobalBees-the e-commerce roll-up subsidiary of FirstCry-has resigned, effective April 24, 2025, citing personal reasons. Agarwal, who helped GlobalBees achieve unicorn status within months of its 2021 founding, will support the company’s transition until May 23, 2025.

Anuj Jain, a FirstCry veteran with over 23 years of experience and a background at ITC and L’Oréal, will take over as CEO from April 25, 2025. Jain previously led FirstCry’s pre-school segment and served as Senior Vice President of Marketing at Brainbees Solutions.

Agarwal’s departure follows several recent leadership changes within the FirstCry group. GlobalBees, which invests in D2C brands across various sectors, contributed ₹1,209 crore to FirstCry’s FY24 revenue, highlighting its strategic significance. With Jain’s appointment, the company aims to continue its strong growth in the D2C space.

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Swiggy Unveils Pyng: AI App Linking Users to Verified Pros

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Swiggy - StartupStories

Swiggy has launched Pyng, a new app aimed at connecting consumers with verified professionals across over 100 specializations, including yoga instructors, financial advisors, tutors, and event planners. Currently live in Bengaluru, Pyng uses AI to match users with trusted experts and offers a money-back guarantee for unsatisfactory services.

The app also provides professionals with tools to manage bookings, track payments, and schedule services efficiently. This marks Swiggy’s entry into the professional services marketplace, expanding beyond its core food delivery and quick commerce businesses. Pyng is available on both iOS and Android, with plans for a nationwide rollout.

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