Startup News
Amazon Partners with Startup India to Boost Startup Growth!
Amazon India has joined forces with Startup India, a flagship initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), to empower Indian startups and help them scale their businesses through e-commerce. This collaboration aims to leverage Amazon’s extensive resources and expertise to foster innovation and entrepreneurship in India.
Key Features of the Partnership
Through this partnership, eligible startups will gain access to a dedicated page on the Startup India portal, facilitating their registration on Amazon’s marketplace. This initiative will enable startups to tap into the vast domestic market while benefiting from various support services, including:
- Mentorship from Amazon Leaders: Startups will receive guidance from experienced Amazon executives, helping them navigate challenges and refine their business strategies.
- Go-to-Market Support: Assistance in developing effective marketing strategies and reaching target audiences.
- Logistics Guidance: Expertise in optimizing supply chain operations and delivery processes.
Sanjiv, Joint Secretary at DPIIT, emphasized the significance of this collaboration, stating, “By combining Amazon’s e-commerce expertise with Startup India’s role as the Government of India’s flagship initiative, we aim to create a powerful platform for Indian startups to thrive.”
Empowering Women Entrepreneurs
A notable aspect of this partnership is its focus on supporting women-led startups through the Saheli program. This initiative offers a range of services designed specifically for women entrepreneurs, including:
- Access to Amazon’s Suite of Services: Women-led startups will benefit from tools such as Amazon Pay, Amazon Incentives, Amazon Business, AWS, Amazon Advertising, and Mini TV.
- High-Impact Learning Programs: These programs will include masterclasses led by industry experts, focusing on capacity building and upskilling in areas like marketing, supply chain management, funding, technology, and procurement.
The Saheli program aims to create an inclusive ecosystem where women entrepreneurs can showcase their products and achieve sustainable growth.
Promoting BHASKAR
The partnership will also focus on raising awareness about the Bharat Startup Knowledge Access Registry (BHASKAR) initiative. BHASKAR is a platform designed to connect startups, investors, mentors, and government bodies, fostering a collaborative ecosystem for entrepreneurship. By centralizing information and resources, BHASKAR aims to streamline interactions among key stakeholders within the entrepreneurial landscape.
Commitment to Innovation
This collaboration between Amazon and Startup India underscores the commitment of both organizations to fostering innovation and supporting the growth of Indian startups. By leveraging Amazon’s e-commerce expertise alongside Startup India’s government backing, this partnership has the potential to significantly impact the Indian startup ecosystem.
Amazon has been actively involved in supporting India’s startup landscape through various initiatives such as Amazon Launchpad, which helps emerging Indian brands reach global customers through e-commerce exports. The company’s ongoing efforts reflect its dedication to nurturing a diverse and inclusive entrepreneurial environment.
Conclusion
The alliance between Amazon India and Startup India represents a significant step toward empowering Indian entrepreneurs. By providing essential resources and support tailored to the unique needs of startups—especially women-led ventures—this partnership aims to enhance the overall startup ecosystem in India. As both organizations work together to drive economic growth through innovation and entrepreneurship, they are poised to create lasting positive impacts on the Indian economy.
India’s deeptech ecosystem has reached a significant milestone with the launch of BIGShift, a premier accelerator programme by Inc42 and India Accelerator designed to empower early-stage startups developing breakthrough technologies. The first cohort comprises 13 innovative startups addressing complex challenges in fields such as artificial intelligence, aerospace, robotics, healthcare, and geospatial analytics. These startups benefitted from specialized capital-readiness training, strategic mentorship, and direct access to investors interested in supporting high-risk, high-reward deeptech ventures, making BIGShift a crucial platform for nurturing India’s next-generation technology leaders.
The accelerator programme uniquely combines virtual bootcamp sessions with a comprehensive two-day in-person masterclass, equipping startups with advanced go-to-market strategies, funding expertise, and a valuable network of experienced operator-mentors. Noteworthy startups from the cohort include ActionSync, focused on enterprise data unification; Polygon Geospatial, delivering AI-powered real-time spatial analytics; Purna AI, which innovates in preventive health through genetic biomarkers; Spacetaxi, pursuing reusable commercial rockets; and VertiFly, specializing in hybrid eVTOL aerial mobility solutions. This diverse group exemplifies the ingenuity and pioneering spirit of Indian deeptech entrepreneurship across multiple high-impact sectors.
BIGShift’s inaugural cohort not only accelerates technological development but also provides critical support mechanisms like pilot project matchmaking, regulatory guidance, and facilitating enterprise collaborations. As these 13 startups transition their groundbreaking solutions from the lab to the marketplace, BIGShift is poised to be a catalyst for deeptech innovation in India, helping transform scientific research into scalable, impactful businesses that will shape the country’s technological future.
Chennai-based deep-tech startup Tan90 Thermal Solutions has raised INR 20 crore (about $2.3 million) in Series A funding, led by NABVENTURES, with participation from Blue Ashva Capital, Capital-A, and 3i Partners. The fresh capital will help Tan90 expand its energy-efficient cooling solutions across India and into Southeast Asia, the Middle East, and Africa.
Founded in 2019 by IIT alumni Soumalya Mukherjee, Rajnikant Rai, and Shiv Sharma, Tan90 develops innovative phase change materials (PCMs) that enable precise, sustainable cooling for sectors like food logistics, healthcare, and pharmaceuticals. Their technology covers temperatures from –50°C to +80°C, offering up to 40% energy savings and a significant reduction in carbon emissions.
Tan90’s Cooling-as-a-Service platform currently operates in eight Indian cities, serving clients like Swiggy Instamart and Kisaan Konnect, with plans to expand further. Recognized by organizations such as the Bureau of Energy Efficiency and UNIDO, Tan90 aims to make scalable, sustainable cooling infrastructure accessible to enterprises worldwide.
PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.
The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.
PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.
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