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“Elon Musk Praised Ratan Tata’s Ambitious Nano Project” what do you think?

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Elon Musk - Startup Stories

In a resurfaced 2009 interview, Tesla CEO Elon Musk commended Ratan Tata’s Tata Nano for its innovative attempt to revolutionize affordable transportation. However, he also highlighted the challenges the project might face. Although the Nano did not sustain its early momentum and was discontinued in 2018, it remains an integral part of Tata’s legacy of bold innovation.

Ratan Tata’s Vision for the Nano

Ratan Tata, the iconic industrialist who recently passed away due to age-related health issues, leaves behind a legacy defined by compassion and innovation. One of his most ambitious projects, the Tata Nano, has gained renewed attention following Musk’s remarks. Launched in 2009 with a starting price of ₹1 lakh (around $2,300), the Nano was envisioned as the “people’s car.” Tata’s mission was to provide India’s expanding middle class with a safer, affordable alternative to two-wheelers, which were the primary mode of transport for millions.

Musk’s Praise and Insights

In an interview with TV host Charlie Rose, Musk praised Tata’s vision, describing him as a “gentleman and scholar” and calling the Nano “a good idea to have affordable cars.” Musk admired Tata’s determination to innovate in an industry known for high barriers to entry and intense competition.

However, Musk also pointed out potential challenges. He noted that while affordability was the Nano’s core appeal, other factors—such as rising fuel prices—could impact its long-term success.

“The cost of acquiring the car is much less of an issue than the cost of running the car,” Musk remarked, a foresight that aligned with some of the problems the Nano eventually encountered.

Challenges Faced by the Nano

Despite its promise, the Nano struggled with issues that tarnished its perception. It was often seen as “cheap” rather than affordable, and concerns about safety and rising fuel costs further hindered its market performance. The initial excitement surrounding its launch faded as consumers began to question its reliability and safety features.

Ultimately, these challenges led to the Nano’s discontinuation in 2018. Reports indicated that production ceased after selling just under 3 lakh units, falling short of Ratan Tata’s ambitious vision for widespread car ownership among Indian families.

Legacy of Innovation

Although the Nano did not achieve the transformative impact Tata had hoped for, it remains a symbol of his vision to make life better through accessible innovation. The project exemplifies Tata’s commitment to serving the needs of millions and continues to be remembered as a bold chapter in India’s automotive history.

Ratan Tata’s contributions extend beyond just the Nano; he played a pivotal role in transforming Tata Motors into a significant player in both domestic and international markets. His leadership saw the launch of other notable vehicles, including the Tata Indica, India’s first indigenous passenger car, which laid the groundwork for future innovations.

Conclusion

Elon Musk’s praise for Ratan Tata’s ambitious Nano project highlights both its potential and its challenges within India’s automotive landscape. While the Nano may not have fulfilled its promise as envisioned, it remains an important part of Ratan Tata’s legacy—one characterized by innovation, ambition, and a desire to improve mobility for countless Indians.

As India continues to evolve in terms of automotive technology and consumer needs, Ratan Tata’s vision will likely inspire future endeavors aimed at making transportation more accessible and sustainable for all.

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BMW’s New Logo Debuts Subtly on the All-Electric iX3: A Modern Evolution

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BMW quietly debuted its new logo on the all-electric iX3, marking a significant yet understated shift in the brand’s design direction for 2025. The updated emblem retains the classic roundel and Bavarian blue-and-white colors, but sharp-eyed enthusiasts noticed subtle refinements: the inner chrome ring has been removed, dividing lines between blue and white are gone, and the logo now features a contemporary satin matte black background with slimmer “BMW” lettering. These enhancements showcase BMW’s embrace of modern minimalism while reinforcing their commitment to premium aesthetics and the innovative Neue Klasse philosophy for future electric vehicles.

Unlike rival automakers that reveal dramatic logo changes, BMW’s refresh is evolutionary and respectful of tradition. The new badge ditches decorative chrome and blue borders associated with earlier electric models, resulting in a flatter, more digital-friendly design that mirrors recent branding seen in BMW’s digital communications. Appearing first on the iX3’s nose, steering wheel, and hub caps, this updated identity will gradually be adopted across all BMW models—both electric and combustion—signaling a unified brand language for years to come.

BMW’s strategic logo update represents more than just aesthetic reinvention—it underscores the brand’s dedication to future-ready mobility, design continuity, and a premium EV experience. As the new roundel begins rolling out on upcoming BMW vehicles, it stands as a testament to the automaker’s depth of detail and thoughtful evolution, offering subtle distinction for keen observers and affirming BMW’s iconic status in the ever-changing automotive landscape.

 

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iPhone 17 India Price, Features & Availability: All You Need to Know

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Apple has officially launched the highly anticipated iPhone 17 series in India, with prices starting at INR 82,900 for the base 256GB model. The new lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the newly introduced ultra-slim iPhone Air. Apple has removed the 128GB storage variant, making 256GB the minimum for all models. The standard iPhone 17 features a vibrant 6.3-inch ProMotion OLED display with a 120Hz refresh rate and an upgraded Ceramic Shield 2 for improved durability. It comes in fresh color options like lavender, mist blue, sage, white, and black.

The iPhone 17 Pro and Pro Max models are powered by Apple’s latest A19 Pro chip and start at INR 1,34,900 and INR 1,49,900, respectively. These Pro models feature sleek titanium frames, significant camera upgrades including 8K video recording, and up to 6x optical zoom in the Pro Max. Meanwhile, the iPhone Air, priced from INR 1,19,900, is the slimmest and lightest iPhone ever, boasting a 6.7-inch Super Retina XDR display with ProMotion technology and a triple-camera setup, positioning itself between the standard and Pro models.

Pre-orders for the iPhone 17 series commence on September 12, with sales beginning on September 19, 2025. Alongside the launch, Apple has reduced prices for the previous iPhone 16 models while discontinuing the iPhone 16 Pro and Pro Max variants. The iPhone 17 series exemplifies Apple’s ongoing commitment to enhancing display technology, camera capabilities, and overall performance, setting a new benchmark for premium smartphones in the Indian market.

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Meet the 13 Deeptech Startups Empowered by BIGShift Accelerator in India

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Bigshift

India’s deeptech ecosystem has reached a significant milestone with the launch of BIGShift, a premier accelerator programme by Inc42 and India Accelerator designed to empower early-stage startups developing breakthrough technologies. The first cohort comprises 13 innovative startups addressing complex challenges in fields such as artificial intelligence, aerospace, robotics, healthcare, and geospatial analytics. These startups benefitted from specialized capital-readiness training, strategic mentorship, and direct access to investors interested in supporting high-risk, high-reward deeptech ventures, making BIGShift a crucial platform for nurturing India’s next-generation technology leaders.

The accelerator programme uniquely combines virtual bootcamp sessions with a comprehensive two-day in-person masterclass, equipping startups with advanced go-to-market strategies, funding expertise, and a valuable network of experienced operator-mentors. Noteworthy startups from the cohort include ActionSync, focused on enterprise data unification; Polygon Geospatial, delivering AI-powered real-time spatial analytics; Purna AI, which innovates in preventive health through genetic biomarkers; Spacetaxi, pursuing reusable commercial rockets; and VertiFly, specializing in hybrid eVTOL aerial mobility solutions. This diverse group exemplifies the ingenuity and pioneering spirit of Indian deeptech entrepreneurship across multiple high-impact sectors.

BIGShift’s inaugural cohort not only accelerates technological development but also provides critical support mechanisms like pilot project matchmaking, regulatory guidance, and facilitating enterprise collaborations. As these 13 startups transition their groundbreaking solutions from the lab to the marketplace, BIGShift is poised to be a catalyst for deeptech innovation in India, helping transform scientific research into scalable, impactful businesses that will shape the country’s technological future.

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