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YouTube Shopping is officially launched in India, offering creators new ways to monetize their content!

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YouTube Shopping has officially launched in India, offering creators new ways to monetize their content. Following successful rollouts in countries like South Korea and the U.S., this affiliate marketing program is now available in India, allowing eligible creators to tag brands in their videos. At launch, YouTube Shopping will work in partnership with major Indian e-commerce platforms, Flipkart and Myntra, and will be accessible across various formats, including horizontal videos, livestreams, Shorts, and connected TVs (CTV).

YouTube Shopping Rolls Out to Indian Creators

Starting from Friday, creators in India can sign up for YouTube Shopping. Once a creator’s application is approved, they can begin tagging products and retailers in their content—whether it’s in videos, livestreams, or Shorts. Viewers can browse tagged products directly within the video without leaving the platform.

Partnership with E-commerce Giants

YouTube has partnered with Flipkart and Myntra, enabling creators to earn commissions on purchases made by viewers through these tagged products. The commission structure varies based on the product and will be displayed during the tagging process. Creators can tag up to 30 products in a single video, allowing for wide exposure.

Eligibility Criteria for YouTube Shopping

To participate in YouTube Shopping, creators must meet specific requirements:

  • Channels must be part of the YouTube Partner Program.
  • Channels must have over 10,000 subscribers.
  • Channels must be based in India.
  • Channels set as “Made for Kids” or music channels are not eligible to join.

Additionally, channels that have received Community Guideline Strikes in sensitive areas will be restricted from participating in the affiliate marketing program. Product tags won’t be displayed on videos containing claimed content.

How to Join YouTube Shopping

Qualified YouTube creators can easily sign up for YouTube Shopping through YouTube Studio by following these steps:

  1. Log into YouTube Studio and click on the “Earn” option from the menu on the left.
  2. Navigate to Programs > Join Now.
  3. Review and accept the terms of service to join the affiliate marketing program.

Enhancing Monetization Opportunities

With this launch, YouTube aims to provide Indian creators with more opportunities to monetize their content and engage their audience in new and interactive ways. The integration of shopping features allows creators to seamlessly blend content creation with commerce, enhancing viewer engagement while driving sales.

Market Context

The introduction of YouTube Shopping comes at a time when online shopping continues to surge in popularity across India. With a growing number of consumers turning to digital platforms for purchasing decisions, this initiative positions YouTube as a significant player in the e-commerce landscape.

Conclusion

The launch of YouTube Shopping in partnership with Flipkart and Myntra represents a strategic move to empower creators while tapping into India’s booming e-commerce market. By enabling creators to tag products directly within their content, YouTube is not only enhancing monetization opportunities but also providing viewers with a more interactive shopping experience.

As this program rolls out across India, it will be interesting to see how it impacts both creators’ earnings and consumer behavior on the platform. The success of YouTube Shopping could set a precedent for further integrations between social media platforms and e-commerce giants, reshaping how users engage with content and make purchasing decisions online.

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