Latest News
YouTube Shopping is officially launched in India, offering creators new ways to monetize their content!
YouTube Shopping has officially launched in India, offering creators new ways to monetize their content. Following successful rollouts in countries like South Korea and the U.S., this affiliate marketing program is now available in India, allowing eligible creators to tag brands in their videos. At launch, YouTube Shopping will work in partnership with major Indian e-commerce platforms, Flipkart and Myntra, and will be accessible across various formats, including horizontal videos, livestreams, Shorts, and connected TVs (CTV).
YouTube Shopping Rolls Out to Indian Creators
Starting from Friday, creators in India can sign up for YouTube Shopping. Once a creator’s application is approved, they can begin tagging products and retailers in their content—whether it’s in videos, livestreams, or Shorts. Viewers can browse tagged products directly within the video without leaving the platform.
Partnership with E-commerce Giants
YouTube has partnered with Flipkart and Myntra, enabling creators to earn commissions on purchases made by viewers through these tagged products. The commission structure varies based on the product and will be displayed during the tagging process. Creators can tag up to 30 products in a single video, allowing for wide exposure.
Eligibility Criteria for YouTube Shopping
To participate in YouTube Shopping, creators must meet specific requirements:
- Channels must be part of the YouTube Partner Program.
- Channels must have over 10,000 subscribers.
- Channels must be based in India.
- Channels set as “Made for Kids” or music channels are not eligible to join.
Additionally, channels that have received Community Guideline Strikes in sensitive areas will be restricted from participating in the affiliate marketing program. Product tags won’t be displayed on videos containing claimed content.
How to Join YouTube Shopping
Qualified YouTube creators can easily sign up for YouTube Shopping through YouTube Studio by following these steps:
- Log into YouTube Studio and click on the “Earn” option from the menu on the left.
- Navigate to Programs > Join Now.
- Review and accept the terms of service to join the affiliate marketing program.
Enhancing Monetization Opportunities
With this launch, YouTube aims to provide Indian creators with more opportunities to monetize their content and engage their audience in new and interactive ways. The integration of shopping features allows creators to seamlessly blend content creation with commerce, enhancing viewer engagement while driving sales.
Market Context
The introduction of YouTube Shopping comes at a time when online shopping continues to surge in popularity across India. With a growing number of consumers turning to digital platforms for purchasing decisions, this initiative positions YouTube as a significant player in the e-commerce landscape.
Conclusion
The launch of YouTube Shopping in partnership with Flipkart and Myntra represents a strategic move to empower creators while tapping into India’s booming e-commerce market. By enabling creators to tag products directly within their content, YouTube is not only enhancing monetization opportunities but also providing viewers with a more interactive shopping experience.
As this program rolls out across India, it will be interesting to see how it impacts both creators’ earnings and consumer behavior on the platform. The success of YouTube Shopping could set a precedent for further integrations between social media platforms and e-commerce giants, reshaping how users engage with content and make purchasing decisions online.
Latest News
Zerodha Reports 23% Profit Decline in FY25 as Revenues Miss Target
Zerodha experienced a challenging FY25, as its revenue fell 11.5% to ₹8,847 crore and net profit dropped 22.9% to ₹4,237 crore. This decline reflects tougher regulatory conditions, lower trading volumes, and increased operational costs in the brokerage market, all of which impacted core earning segments for the company.
Despite these headwinds, Zerodha improved its operating margin to 63.78% and built up significant cash reserves, reporting ₹22,679 crore in bank balances. Salary expenses and director remuneration increased, but disciplined cost controls helped the company maintain profitability and a debt-free balance sheet. The drop in active clients and increased compliance costs further contributed to the profit contraction.
Looking ahead, Zerodha’s resilience is supported by its robust cash position and operational efficiency. Maintaining steady margins, diversifying product offerings, and investing in technology positions the company to withstand future regulatory fluctuations and changing market sentiment reinforcing its status as one of India’s leading brokerage firms.
Latest News
Zoho Pay Debuts as India’s New UPI Challenger, Taking on PhonePe, Paytm, and Google Pay
Zoho Corporation has expanded its fintech portfolio with the launch of Zoho Pay, a UPI-based payments app built to challenge India’s top digital payment giants such as PhonePe, Paytm, and Google Pay. The new app supports peer-to-peer transfers, bill payments, QR-based transactions, and merchant settlements in a streamlined interface. Available as both a standalone app and an integrated feature inside Zoho’s privacy-driven messenger Arattai, Zoho Pay enables users to handle chats and payments in one platform, emphasizing data privacy and Made-in-India innovation.
Through seamless integration with Arattai, Zoho Pay allows users to send or request payments, split expenses, and conduct UPI-based transactions directly in their chat windows. Users can link bank accounts, scan dynamic QR codes, and receive audio confirmations of payments, ensuring speed and security. This design mirrors the simplicity of India’s leading UPI apps but is powered by Zoho’s non-advertising, privacy-first model. The integration aligns with Zoho’s mission to build a self-reliant digital ecosystem, where messaging and money management coexist securely.
In the competitive digital payments market, Zoho Pay differentiates itself through its tight business software integration with apps like Zoho Books, Zoho Payroll, and Zoho Commerce, offering small businesses unified access to payments, billing, and accounting. The company is also expanding its reach with POS devices for merchants featuring UPI QR, card payments, and instant reconciliation tools. With founder Sridhar Vembu’s vision of a ‘Chat + Pay’ ecosystem, Zoho Pay reflects a bold step toward redefining India’s fintech scene with a secure, ad-free, and locally developed alternative to global payment platforms.
Latest News
Meta Expands AI-Powered Reels Translation to Hindi and Portuguese, Enhancing Global Creator Reach
Meta has expanded its AI-powered translation feature for Reels to include Hindi and Portuguese, joining English and Spanish in empowering creators to reach a broader global audience on Instagram and Facebook. Originally launched in August 2025 with support for English and Spanish, this update now allows creators to seamlessly translate and dub their short videos, breaking language barriers across some of the largest Reels markets worldwide. The AI technology mimics the creator’s voice tone and even offers lip-syncing to ensure the translated videos feel natural and engaging for viewers.
This enhancement is especially significant for India, the largest market for Facebook and Instagram, where over 600 million people speak Hindi. Content creators who are not fluent in Hindi can now easily access this vast audience, increasing their reach and engagement across diverse linguistic groups. To maintain transparency, all translated Reels are clearly labeled with “Translated with Meta AI,” and viewers can choose to switch translations on or off based on their preference.
In addition to voice dubbing, Meta is developing features to translate captions and text stickers on Reels, making content more accessible even without sound. These AI translation tools are available free for eligible public Instagram accounts and Facebook creator profiles with over 1,000 followers. This innovation reinforces Meta’s commitment to fostering cross-cultural content sharing and enhancing creators’ ability to connect with audiences around the world through short-form videos.

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