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YouTube Shopping is officially launched in India, offering creators new ways to monetize their content!

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YouTube Shopping has officially launched in India, offering creators new ways to monetize their content. Following successful rollouts in countries like South Korea and the U.S., this affiliate marketing program is now available in India, allowing eligible creators to tag brands in their videos. At launch, YouTube Shopping will work in partnership with major Indian e-commerce platforms, Flipkart and Myntra, and will be accessible across various formats, including horizontal videos, livestreams, Shorts, and connected TVs (CTV).

YouTube Shopping Rolls Out to Indian Creators

Starting from Friday, creators in India can sign up for YouTube Shopping. Once a creator’s application is approved, they can begin tagging products and retailers in their content—whether it’s in videos, livestreams, or Shorts. Viewers can browse tagged products directly within the video without leaving the platform.

Partnership with E-commerce Giants

YouTube has partnered with Flipkart and Myntra, enabling creators to earn commissions on purchases made by viewers through these tagged products. The commission structure varies based on the product and will be displayed during the tagging process. Creators can tag up to 30 products in a single video, allowing for wide exposure.

Eligibility Criteria for YouTube Shopping

To participate in YouTube Shopping, creators must meet specific requirements:

  • Channels must be part of the YouTube Partner Program.
  • Channels must have over 10,000 subscribers.
  • Channels must be based in India.
  • Channels set as “Made for Kids” or music channels are not eligible to join.

Additionally, channels that have received Community Guideline Strikes in sensitive areas will be restricted from participating in the affiliate marketing program. Product tags won’t be displayed on videos containing claimed content.

How to Join YouTube Shopping

Qualified YouTube creators can easily sign up for YouTube Shopping through YouTube Studio by following these steps:

  1. Log into YouTube Studio and click on the “Earn” option from the menu on the left.
  2. Navigate to Programs > Join Now.
  3. Review and accept the terms of service to join the affiliate marketing program.

Enhancing Monetization Opportunities

With this launch, YouTube aims to provide Indian creators with more opportunities to monetize their content and engage their audience in new and interactive ways. The integration of shopping features allows creators to seamlessly blend content creation with commerce, enhancing viewer engagement while driving sales.

Market Context

The introduction of YouTube Shopping comes at a time when online shopping continues to surge in popularity across India. With a growing number of consumers turning to digital platforms for purchasing decisions, this initiative positions YouTube as a significant player in the e-commerce landscape.

Conclusion

The launch of YouTube Shopping in partnership with Flipkart and Myntra represents a strategic move to empower creators while tapping into India’s booming e-commerce market. By enabling creators to tag products directly within their content, YouTube is not only enhancing monetization opportunities but also providing viewers with a more interactive shopping experience.

As this program rolls out across India, it will be interesting to see how it impacts both creators’ earnings and consumer behavior on the platform. The success of YouTube Shopping could set a precedent for further integrations between social media platforms and e-commerce giants, reshaping how users engage with content and make purchasing decisions online.

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  1. binance register

    March 14, 2025 at 8:42 am

    Thanks for sharing. I read many of your blog posts, cool, your blog is very good.

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Piyush Anchliya Joins Cashfree Payments as CFO Amid Expansion in India’s Fintech Sector

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Cashfree Payment - StartupStories

Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Flipkart - StartupStories

Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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Delhivery’s Acquisition of Ecom Express: A Major Consolidation in Indian Logistics

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Delhivery, one of India’s leading logistics companies, has announced its acquisition of Ecom Express in an all-cash deal valued at ₹1,407 crore. This strategic move marks one of the largest consolidations in the logistics sector and is expected to enhance Delhivery’s scale, profitability, and operational efficiency.

Background

Ecom Express, founded in 2012 and headquartered in Gurugram, has faced significant financial challenges recently. The company canceled its IPO plans in 2024 and laid off hundreds of employees due to operational setbacks, including losing a major client, Meesho, which shifted to its in-house logistics service Valmo. These struggles led to a distressed sale, with private equity investors like Warburg Pincus and Partners Group exiting their stakes entirely.

Strategic Benefits for Delhivery

  1. Enhanced Scale: The acquisition will strengthen Delhivery’s network reach and infrastructure, enabling better service delivery across India.
  2. Operational Synergies: Combining operations with Ecom Express will improve efficiency and reduce costs through economies of scale.
  3. Competitive Edge: With Ecom Express as a subsidiary, Delhivery solidifies its leadership position in the logistics space by offering broader coverage and faster services.

Challenges Addressed

The acquisition mitigates risks from Ecom Express’ financial struggles while addressing past disputes between the two companies over inflated shipment volumes reported by Ecom Express during IPO filings.

Future Outlook

The deal is expected to close within six months after regulatory approval from the Competition Commission of India (CCI). Post-acquisition, Ecom Express will operate as a subsidiary of Delhivery, unlocking new growth opportunities such as advanced logistics technology integration and expanded customer reach.

With ₹5,488 crore in cash reserves as of September 2024, Delhivery is well-positioned to finance this acquisition without compromising financial stability. This move underscores Delhivery’s commitment to innovation and efficiency in India’s rapidly evolving logistics landscape.

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