Connect with us

Latest News

YouTube Shopping is officially launched in India, offering creators new ways to monetize their content!

Published

on

YouTube Shopping is officially launched in India, offering creators new ways to monetize their content!,Startup Stories,Startup Stories India,Latest Technology News and Updates,2024 Technology News,Tech News,startup news,YouTube Shopping India launch,YouTube creators monetization,YouTube shopping features,E-commerce on YouTube,Monetizing YouTube content,YouTube shopping tools,YouTube India news,Online shopping for creators,YouTube commerce opportunities,YouTube affiliate marketing,Social commerce in India,YouTube shopping experience,Creator economy in India,YouTube selling products,YouTube platform updates,YouTube expands shopping features in India,YouTube Shopping expands in India,Eligibility Criteria for YouTube Shopping,How to Join YouTube Shopping,YouTube,YouTube Shopping,YouTube Shopping Update,YouTube Latest Update

YouTube Shopping has officially launched in India, offering creators new ways to monetize their content. Following successful rollouts in countries like South Korea and the U.S., this affiliate marketing program is now available in India, allowing eligible creators to tag brands in their videos. At launch, YouTube Shopping will work in partnership with major Indian e-commerce platforms, Flipkart and Myntra, and will be accessible across various formats, including horizontal videos, livestreams, Shorts, and connected TVs (CTV).

YouTube Shopping Rolls Out to Indian Creators

Starting from Friday, creators in India can sign up for YouTube Shopping. Once a creator’s application is approved, they can begin tagging products and retailers in their content—whether it’s in videos, livestreams, or Shorts. Viewers can browse tagged products directly within the video without leaving the platform.

Partnership with E-commerce Giants

YouTube has partnered with Flipkart and Myntra, enabling creators to earn commissions on purchases made by viewers through these tagged products. The commission structure varies based on the product and will be displayed during the tagging process. Creators can tag up to 30 products in a single video, allowing for wide exposure.

Eligibility Criteria for YouTube Shopping

To participate in YouTube Shopping, creators must meet specific requirements:

  • Channels must be part of the YouTube Partner Program.
  • Channels must have over 10,000 subscribers.
  • Channels must be based in India.
  • Channels set as “Made for Kids” or music channels are not eligible to join.

Additionally, channels that have received Community Guideline Strikes in sensitive areas will be restricted from participating in the affiliate marketing program. Product tags won’t be displayed on videos containing claimed content.

How to Join YouTube Shopping

Qualified YouTube creators can easily sign up for YouTube Shopping through YouTube Studio by following these steps:

  1. Log into YouTube Studio and click on the “Earn” option from the menu on the left.
  2. Navigate to Programs > Join Now.
  3. Review and accept the terms of service to join the affiliate marketing program.

Enhancing Monetization Opportunities

With this launch, YouTube aims to provide Indian creators with more opportunities to monetize their content and engage their audience in new and interactive ways. The integration of shopping features allows creators to seamlessly blend content creation with commerce, enhancing viewer engagement while driving sales.

Market Context

The introduction of YouTube Shopping comes at a time when online shopping continues to surge in popularity across India. With a growing number of consumers turning to digital platforms for purchasing decisions, this initiative positions YouTube as a significant player in the e-commerce landscape.

Conclusion

The launch of YouTube Shopping in partnership with Flipkart and Myntra represents a strategic move to empower creators while tapping into India’s booming e-commerce market. By enabling creators to tag products directly within their content, YouTube is not only enhancing monetization opportunities but also providing viewers with a more interactive shopping experience.

As this program rolls out across India, it will be interesting to see how it impacts both creators’ earnings and consumer behavior on the platform. The success of YouTube Shopping could set a precedent for further integrations between social media platforms and e-commerce giants, reshaping how users engage with content and make purchasing decisions online.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

Inkers Technology Raises $3 Million to Revolutionize Construction with AI!

Published

on

Inkers Technology Raises $3 Million to Revolutionize Construction with AI!

Inkers Technology, a leading AI-powered construction technology startup, has successfully raised $3 million in a Series A funding round led by prominent investor Ashish Kacholia’s Lucky Investments. This funding will be instrumental in accelerating the company’s growth, expanding its team, and enhancing its innovative AI-powered platform, Observance.

How Observance Works

Observance is designed to transform the construction industry by automating complex data processing tasks and providing actionable insights. The platform leverages advanced AI algorithms to process vast amounts of construction data, including:

  • Point Cloud Data: Captured from laser scans of construction sites.
  • Images: Photographic evidence of site conditions.
  • BIM Models: Building Information Modeling data that represents the physical and functional characteristics of facilities.
  • Project Schedules: Timelines that outline project milestones and deadlines.

Key Features

With Observance, construction teams can:

  • Identify Defects Early: The platform detects and prioritizes potential issues such as water seepage, concrete defects, and structural problems.
  • Streamline Workflows: Automates routine tasks and optimizes resource allocation to enhance efficiency.
  • Accelerate Project Delivery: Reduces project timelines and minimizes costly delays through improved planning and execution.
  • Improve Decision-Making: Provides valuable insights that enable informed decisions throughout the project lifecycle.

A Proven Track Record

Inkers Technology has already made significant strides in the industry, with its platform deployed across 150+ construction sites in major Indian cities such as Bengaluru, Delhi NCR, Kolkata, Chennai, and Hyderabad. Observance has processed over 2 petabytes of data, identifying more than 40,000 defects, which has saved clients millions of dollars in potential rework costs.

The unique approach of Observance sets it apart from traditional methods. It can quickly scan large areas—up to 100,000 square feet per hour—and generate accurate as-built 3D models, thermal maps, and detailed reports within 24 to 48 hours. This efficiency drastically reduces the time required for project planning and execution compared to conventional practices.

Future Growth Plans

The newly acquired capital will be utilized to further enhance Observance’s capabilities and expand its reach within the construction industry. Inkers Technology aims to drive digital transformation by solving critical challenges faced by infrastructure projects across India and beyond. The company plans to enhance its product offerings by integrating more advanced features such as real-time analytics and automated reporting tools.

Founders’ Vision

Co-founded by Rohan Shravan, Manish Giri, and Srikanth Kannada, Inkers Technology is committed to leveraging cutting-edge technologies like computer vision, deep learning, and hardware-level acceleration to optimize construction processes. Their vision is to create a more efficient and sustainable construction environment through innovative AI solutions.

Conclusion

With this fresh infusion of capital, Inkers Technology is well-positioned to revolutionize the construction industry and shape the future of building and infrastructure. By harnessing the power of AI through its Observance platform, the company not only enhances operational efficiencies but also contributes significantly to cost savings and improved project outcomes for its clients. As the construction sector increasingly embraces digital transformation, Inkers is poised to lead the charge with its innovative solutions.

Continue Reading

Latest News

DigiBoxx Partners with Arctera to Enhance Cloud Backup Solutions for Indian Firms!

Published

on

DigiBoxx Partners with Arctera to Enhance Cloud Backup Solutions for Indian Firms!

DigiBoxx, a prominent Indian cloud storage service provider, has announced a strategic partnership with Arctera, a leading data management firm. This collaboration aims to bolster cloud backup and recovery capabilities for Indian enterprises by integrating Arctera’s Backup Exec solution into DigiBoxx’s Megh3 platform.

Megh3: India’s First Indigenous Cloud Storage Solution

Megh3 is a pioneering indigenous, fully managed elastic cloud storage solution that offers cost-effective and scalable storage services tailored for Indian businesses. By integrating Backup Exec, Megh3 will further empower organizations to safeguard their critical data with advanced backup and recovery features. This partnership is particularly significant as it enhances the existing capabilities of Megh3, making it a more comprehensive solution for data management.

Key Benefits of the Partnership

  • Enhanced Data Protection: Arctera’s Backup Exec provides robust data protection capabilities, including advanced encryption, malware protection, and ransomware defense. This ensures that businesses can protect their sensitive information against various cyber threats.
  • Simplified Data Management: The integration simplifies data management tasks, reducing the need for extensive IT resources and infrastructure investments. Organizations can manage their data more effectively without overwhelming their IT teams.
  • Scalable and Reliable Backup: Backup Exec offers scalable backup solutions that accommodate growing data volumes and evolving business needs. This flexibility is crucial for businesses looking to adapt to changing market conditions.
  • Secure Data Storage: DigiBoxx’s Megh3 ensures that all data is stored securely within India, addressing concerns related to data sovereignty and compliance with local regulations. This feature is particularly appealing to businesses that prioritize data privacy and security.

Arctera’s Commitment to Data Protection

Arctera, which was recently spun off from Veritas Technologies, is dedicated to delivering innovative data protection solutions. The company’s Backup Exec product line is trusted by numerous organizations worldwide, including 70% of Fortune 100 companies. Simon Jelley, General Manager and Vice President of Data Protection at Arctera, emphasized the importance of reliable backup solutions, stating that Backup Exec provides comprehensive data protection and recovery capabilities that empower businesses to focus on their core operations.

Conclusion

This strategic partnership between DigiBoxx and Arctera marks a significant step toward strengthening the cloud infrastructure ecosystem in India. By offering advanced cloud backup and recovery solutions through Megh3, the two companies aim to empower Indian businesses to thrive in the digital age. As organizations increasingly rely on digital solutions for their operations, having robust backup systems in place becomes essential for ensuring business continuity and protecting valuable data assets. This collaboration not only enhances the technological landscape in India but also supports the broader goal of fostering digital transformation across various sectors.

Continue Reading

Latest News

Ola’s Head of HR Steps Down Amid Wave of Leadership Exits!

Published

on

Ola's Head of HR Steps Down Amid Wave of Leadership Exits!

N Balachandar, the Group Chief People Officer of Ola, has resigned from his position, marking the latest in a series of high-profile exits at the company. His departure comes during a tumultuous period for Ola, which has faced significant challenges and changes within its leadership team.

Background on N Balachandar

Balachandar joined Ola in 2021, overseeing the HR functions for various segments of the company, including ride-hailing, electric vehicles, and artificial intelligence. His role was crucial in shaping the company’s workforce strategy during a time of rapid growth and transformation. However, his exit adds to a growing list of departures that have raised concerns about stability within Ola’s leadership.

Recent Executive Exits

In recent months, Ola has witnessed several notable executive departures:

  • Siddharth Shakdher, the former Chief Business Officer of Ola Consumer, left to pursue other opportunities after a brief tenure.
  • Mahesh Alanthat, the former Vice President and Head of Sales at Ola Electric, also exited amid ongoing restructuring efforts.
  • The company has conducted layoffs, particularly within its electric vehicle division, further indicating internal challenges.

These exits highlight a potential crisis in leadership stability as Ola navigates a competitive landscape and seeks to redefine its strategic direction.

Challenges Facing Ola

Ola’s challenges extend beyond personnel changes. The ride-hailing sector is becoming increasingly competitive with the emergence of new players like Rapido and Namma Yatri, which have begun to capture market share. Additionally, Ola Electric has faced difficulties such as declining market share and rising customer complaints regarding service quality and product reliability.

The company’s struggles have been compounded by economic pressures and the need to adapt to shifting consumer preferences in both the ride-hailing and electric vehicle markets. This context makes it imperative for Ola to stabilize its leadership team and ensure continuity in its strategic initiatives.

Importance of Leadership Stability

As Ola continues to navigate these challenges, maintaining a strong and stable leadership team will be crucial. The company must focus on rebuilding trust among employees and stakeholders while fostering an environment conducive to innovation and growth. Effective leadership is essential for steering the company through its current difficulties and positioning it for future success.

Conclusion

N Balachandar’s resignation from Ola is emblematic of broader issues within the company as it grapples with significant changes in its executive ranks. With multiple high-profile exits occurring in quick succession, Ola faces an urgent need to stabilize its leadership and address operational challenges. As the company works to regain its footing amidst increasing competition and market pressures, it will be vital for them to implement strategies that bolster both employee morale and customer satisfaction.

Continue Reading
Advertisement

Recent Posts

Advertisement