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Unmissable Savings: The Amazon Great Indian Festival and Flipkart Big Billion Days 2024!
The Amazon Great Indian Festival and Flipkart Big Billion Days are two of the most awaited shopping events in India, set to commence on September 27, 2024. These sales represent a unique opportunity for consumers to benefit from substantial discounts and exclusive deals across a wide range of product categories, making them pivotal events in the Indian e-commerce landscape.
Amazon Great Indian Festival 2024
Event Overview
The Amazon Great Indian Festival is recognized as India’s largest festive shopping event. This year, it will launch on September 27, with Prime members receiving early access starting September 26. The festival is expected to showcase over 25,000 new products and offer significant savings on categories such as electronics, fashion, home appliances, and groceries.
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- Discounts: Shoppers can expect mobile phones starting at ₹5,999, electronics from ₹199, and headphones from ₹699. Discounts of up to 70% will be available across various items.
- Payment Benefits: Customers using SBI debit and credit cards can avail themselves of a 10% instant discount. Additionally, Prime members can earn 5% cashback on purchases made with the Amazon Pay ICICI Bank credit card.
- Diverse Shopping Experience: The event will support multiple languages including Hindi, Tamil, and Telugu, ensuring accessibility for a broad audience.
- Seller Participation: Over 16 lakh sellers will participate in this year’s festival, many of whom will offer exclusive deals to promote small businesses during the festive season.
Promotional Strategies
Amazon aims to enhance customer experience through fast delivery services and an extensive selection of products. The company anticipates robust growth from tier-2 and tier-3 cities as consumer demand continues to rise in these areas.
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Event Overview
Concurrent with Amazon’s festival, Flipkart will host its Big Billion Days sale starting on September 27. Known for its competitive pricing, this event will feature an extensive range of products available at discounted rates.
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- Electronics Discounts: Flipkart is expected to offer notable price cuts on popular smartphones such as the iPhone 15 series and Samsung Galaxy models.
- Additional Savings: Similar to Amazon, Flipkart will likely provide bank offers that enhance overall value for customers during this shopping frenzy.
- Exclusive Products: Both platforms are anticipated to feature exclusive launches and limited-time offers catering to diverse customer needs.
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As both Amazon and Flipkart prepare for their respective sales events, consumers have much to look forward to in terms of exciting shopping experiences filled with incredible deals. With overlapping dates and competitive offers from both platforms, shoppers are encouraged to explore each site thoroughly to maximize their savings during this festive season.
The Great Indian Festival and Big Billion Days not only highlight the growing e-commerce landscape in India but also reflect changing consumer behaviors as more people engage in online shopping during festive periods. With significant participation from sellers across the country, these events are poised to deliver a festive spirit that resonates with millions of households across India.
Home services startup Pronto is in advanced talks to raise about $25 million at a near-$100 million valuation, underscoring strong investor confidence in India’s fast-growing 10-minute home services market. This potential round would be the company’s third major funding milestone after its $2 million seed and $11 million Series A in 2025, backed by marquee investors such as General Catalyst, Glade Brook Capital, Bain Capital and new participant Epiq Capital. The fresh capital is expected to further strengthen Pronto’s positioning as a leading tech-led household help platform for urban consumers.
Pronto operates a 10-minute on-demand home-services platform that connects users with trained, background-verified workers for everyday tasks like sweeping, mopping, utensil cleaning, laundry and basic cooking. Using a hub-and-spoke, shift-based model, the startup stations workers at hyperlocal hubs, enabling sub-10-minute fulfilment and more predictable earnings compared to the informal domestic-help market. Founded in 2024 by Anjali Sardana and based in Delhi NCR, Pronto has already expanded from Gurugram into major cities such as New Delhi, Mumbai, Bengaluru and Pune, and is handling around 6,000 daily bookings with nearly 1,300 active professionals as of December 2025.
The upcoming $25 million fundraise is expected to be used to enter more metros, deepen presence in existing neighbourhoods with additional hubs and upgrade Pronto’s technology for smarter routing, shift planning and real-time operations. A significant portion of the capital will also go into training, retention and benefits for its workforce to maintain consistent service quality at scale, especially as competition heats up from rivals like Snabbit and Urban Company in the rapid home services space. This near-$100 million valuation not only validates Pronto’s model but also highlights a broader shift toward organised, tech-driven domestic-help solutions in India’s largely informal home-services market.
Bhavish Aggarwal has sold Ola Electric shares worth about ₹325 crore over three consecutive trading sessions, primarily to fully repay a promoter-level loan of ₹260 crore and release all pledged promoter shares. Despite the stake sale, he continues to hold a significant shareholding of over 34 percent in Ola Electric, and the company has clearly stated that there is no change in promoter control or his long-term commitment to the business. This one-time, limited monetisation at the promoter’s personal level is positioned as a structural clean-up rather than a signal of reduced confidence in the company.
The transactions, executed through open-market bulk deals, included an initial sale of about 2.6 crore shares worth roughly ₹92 crore at an average price of ₹34.99 per share, followed by additional trades of around ₹142 crore and ₹90 crore, taking the total sale value to approximately ₹324–325 crore. As a result, Aggarwal’s stake has fallen by a little over 2 percent, while all previously pledged promoter shares about 3.93 percent of Ola Electric’s equity are being released, removing the overhang and risk typically associated with pledged stock. The company has also clarified that these deals do not involve any capital raise or dilution by Ola Electric itself, which is important for investors tracking promoter stake and governance.
The share sale came at a time when Ola Electric’s stock had been under pressure, even hitting an all-time closing low amid concerns around growth, competition and heavy promoter selling. However, once the company confirmed that the stake sale was complete and all promoter-level pledges would be cleared, the stock rebounded sharply, gaining around 9–10 percent as markets welcomed the removal of this technical overhang. For investors, the focus is now expected to shift back to Ola Electric’s core fundamentals EV sales growth, margins, and market-share performance in India’s two-wheeler EV segment while the reduced promoter debt risk and continued high promoter holding offer some comfort on long-term alignment.
Kuku FM’s parent company, Mebigo Labs, has hired leading investment banks to prepare for a 200 million dollar IPO in India, marking a major milestone for the country’s digital audio ecosystem. The Mumbai-based company has reportedly appointed Kotak Mahindra Capital, Axis Bank and Morgan Stanley’s India unit to manage the proposed share sale, which is likely to be launched on Indian stock exchanges once key regulatory steps are completed. This move signals strong intent to tap public markets and test investor appetite for subscription-led regional audio platforms in India.
The planned IPO proceeds are expected to help Kuku FM expand its content library, strengthen its regional language offerings and invest in technology to enhance user experience. With a focus on Hindi, Marathi, Tamil and other Indian languages, Kuku FM aims to capture the fast-growing audience in Tier 2 and Tier 3 cities seeking affordable audiobooks, courses and storytelling content. The funds could also provide additional firepower for marketing, partnerships and product innovation, helping the platform compete more aggressively in India’s crowded digital entertainment and creator economy landscape.
Founded in 2018, Kuku FM has built a subscription-driven business model and has reportedly scaled to millions of paying users, backed by multiple funding rounds from prominent investors. Its decision to pursue a 200 million dollar IPO positions it as one of the first major Indian audio platforms to attempt a public listing, potentially paving the way for other podcast and niche content startups to follow. As the IPO process moves forward, Kuku FM’s performance in the public markets will be closely watched as a key indicator of how investors value regional, knowledge-first audio platforms in India’s booming digital economy.
WhatsApp Rolls Out ‘Member Tags’ Feature to Simplify Group Roles and Management
How Pronto Is Redefining 10-Minute Home Services in India with a $25 Million Fundraise
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