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Myntra To Leverage Kirana Stores For Deliveries

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Myntra To Leverage Kirana Stores For Deliveries,Startup Stories,Business Latest News 2017,Myntra Leverages Network of Kirana Stores,Myntra To Use Kirana Stores,Myntra Fashion Ecommerce Startup,Myntra Latest News

Myntra, the Flipkart owned fashion ecommerce startup, is leveraging neighborhood kirana stores for last minute deliveries. In an attempt to bolster its presence in the Indian market, Myntra has been aggressively scaling its network of kirana stores. The move might help the company reduce the delivery time by 25%.

According to the company the 2,000 kirana stores and other small shops, working under the Mensa Network scheme, are responsible for the delivery of one in every five orders.  Chief People Officer and Head of New Initiatives, Manpreet Ratia, speaking about the MENSA scheme said, “We are aiming to do (sic) 70% deliveries through MENSA. We have invested majorly in technology to enable and further, scale MENSA to the next level.” Around 23% of Myntra’s nonsale deliveries are completed by these corner stores. However, the volume of deliveries goes up significantly during sales season, like the Big Billion Days.

Launched in April this year, 40% of the stores that are a part of the Mensa Network are family run grocery stores, while the rest are various service providers such as mobile repair shops, recharge shops and stationery stores, among others. Further, to boost its delivery services, the ecommerce startup also launched ‘Project Mass’ with the aim of assisting its delivery staff to start their own businesses and shops and add to the Mensa Network. These businesses will also be provided with a seed investment of Rs. 40,000 each.

According to Ratia, Project Mass is aimed at helping employees who have had a long association with Myntra and now want to go on the entrepreneurial path. “These people will act as brand ambassadors for MENSA and attract shops in their vicinity to join the network,” he further added. Over 370 delivery associates have opted for Project Mass so far and 250 of these stores have already started operations. Founded by  Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena in 2007, the company crossed $ 1 billion in annual Gross Marketing Value in 2016 to become a unicorn company.

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Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

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Zepto Prepares for IPO with $250 Million Secondary Share Sale to Boost Domestic Investor Ownership

Zepto, the Bengaluru-based quick commerce startup, is preparing for its initial public offering (IPO) by facilitating a secondary share sale worth up to $250 million. This strategic move aims to increase Indian investor ownership from approximately 33% to nearly 50% before the anticipated public listing later this year or early next year.

Funding and Investor Details

The secondary sale will involve private equity firms, including Motilal Oswal Financial Services and Edelweiss Financial Services, allowing existing investors and employees to liquidate their shares. Although Zepto will not raise additional capital through this transaction, it is expected to execute the sale at a valuation of just over $5 billion, consistent with its last funding round in November 2024.

Objectives Behind the Sale

The primary goal of this secondary share sale is to enhance domestic ownership in Zepto, aligning with regulatory preferences and making the IPO more attractive to local institutional investors. Co-founders Aadit Palicha and Kaivalya Vohra currently hold about 20% of the company, and increasing Indian shareholder stakes is seen as a way to strengthen governance and influence over the company’s future direction.

Market Context

Zepto operates in India’s competitive grocery delivery market, facing challenges from established players like Amazon India, Swiggy, Zomato, and BigBasket. Founded in 2021 by Palicha and Vohra after they dropped out of Stanford University, Zepto has quickly gained traction in the quick commerce sector.

Conclusion

As Zepto approaches its IPO, this secondary share sale represents a crucial step in solidifying its position in the Indian market. By boosting domestic investor participation, Zepto aims to enhance its credibility and appeal as it prepares for a public listing amidst a wave of Indian startups entering the stock market.

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Regional OTT Platform STAGE Raises $12.5 Million to Expand Bhojpuri and Cultural Offerings

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Regional OTT platform STAGE has successfully raised $12.5 million in its Series B funding round, a move that highlights the increasing demand for regional content in India. The round was co-led by Goodwater Capital and Blume Ventures, with participation from Physis Capital and several angel investors.

The funding includes $10 million in primary capital and $2.5 million from secondary share sales, allowing early investors to partially exit. This capital will enable STAGE to enhance its content offerings, particularly in underserved languages like Bhojpuri, while strengthening its technological capabilities.

 

Since its launch in 2019, STAGE has quickly established itself as a leader in the regional OTT market, reporting an Annual Recurring Revenue (ARR) of ₹180 crore (approximately $21.7 million) and over 4.4 million paying subscribers. The platform has achieved over 20 million app installs and experienced significant growth, with a 289% increase in revenue and a 286% rise in subscribers over the past year, driven by original series such as Videshi Bahu, Kaand 2010, and Bhawani.

 

CEO Vinay Singhal emphasized that this funding is not just financial support but a validation of India’s diverse regional cultures. He noted that dialects like Haryanvi and Bhojpuri should be celebrated rather than viewed as liabilities. With this new funding, STAGE plans to further invest in content creation and technology development to enrich its storytelling experience.

 

As the demand for regional language content continues to grow, STAGE’s strategic investments position it well to expand into more languages and cultural narratives, solidifying its place in the competitive OTT landscape alongside platforms like aha video and Chaupal.

 

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From Space to Earth: Sunita Williams’ Inspiring Journey and Homecoming Celebration

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Sunita Williams, the celebrated Indian-American astronaut, recently returned to Earth after an extended nine-month mission aboard the International Space Station (ISS). Initially scheduled for just eight days, her mission was prolonged due to technical issues with the Boeing Starliner spacecraft, which rendered it unsafe for their return.

On March 19, 2025, Williams and fellow astronaut Butch Wilmore safely splashed down off the Florida coast. 

 

Their homecoming was celebrated in Jhulasan village, Gujarat, where special prayers and rituals were held to honor her safe return. Family members expressed their joy and gratitude, emphasizing her strong ties to her ancestral home.

Upon her return, Williams received accolades from Indian officials, including a letter from Prime Minister Narendra Modi, who expressed pride in her achievements and resilience. He highlighted the inspiration she provides to future generations of scientists.

 

While her return marks a moment of celebration, it also signals the start of new challenges. After spending 286 days in space, Williams will undergo a 45-day rehabilitation period to readjust to life on Earth and regain physical strength.

Sunita Williams’ journey serves as an inspiration not only for India but for aspiring scientists worldwide, showcasing the significant contributions of Indian-origin individuals in global space exploration.

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