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Myntra To Leverage Kirana Stores For Deliveries

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Myntra To Leverage Kirana Stores For Deliveries,Startup Stories,Business Latest News 2017,Myntra Leverages Network of Kirana Stores,Myntra To Use Kirana Stores,Myntra Fashion Ecommerce Startup,Myntra Latest News

Myntra, the Flipkart owned fashion ecommerce startup, is leveraging neighborhood kirana stores for last minute deliveries. In an attempt to bolster its presence in the Indian market, Myntra has been aggressively scaling its network of kirana stores. The move might help the company reduce the delivery time by 25%.

According to the company the 2,000 kirana stores and other small shops, working under the Mensa Network scheme, are responsible for the delivery of one in every five orders.  Chief People Officer and Head of New Initiatives, Manpreet Ratia, speaking about the MENSA scheme said, “We are aiming to do (sic) 70% deliveries through MENSA. We have invested majorly in technology to enable and further, scale MENSA to the next level.” Around 23% of Myntra’s nonsale deliveries are completed by these corner stores. However, the volume of deliveries goes up significantly during sales season, like the Big Billion Days.

Launched in April this year, 40% of the stores that are a part of the Mensa Network are family run grocery stores, while the rest are various service providers such as mobile repair shops, recharge shops and stationery stores, among others. Further, to boost its delivery services, the ecommerce startup also launched ‘Project Mass’ with the aim of assisting its delivery staff to start their own businesses and shops and add to the Mensa Network. These businesses will also be provided with a seed investment of Rs. 40,000 each.

According to Ratia, Project Mass is aimed at helping employees who have had a long association with Myntra and now want to go on the entrepreneurial path. “These people will act as brand ambassadors for MENSA and attract shops in their vicinity to join the network,” he further added. Over 370 delivery associates have opted for Project Mass so far and 250 of these stores have already started operations. Founded by  Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena in 2007, the company crossed $ 1 billion in annual Gross Marketing Value in 2016 to become a unicorn company.

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Gemini 2.5: Revolutionizing Dialogue and Audio Generation with AI

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Gemini

Google’s Gemini 2.5 marks a significant leap forward in artificial intelligence, introducing groundbreaking capabilities in dialogue and audio generation. Designed from the ground up as a multimodal model, Gemini 2.5 can natively understand and generate content across text, images, audio, video, and code, making it a versatile tool for developers, content creators, and businesses alike.

Advanced Dialogue: Real-Time, Natural, and Context-Aware

Gemini 2.5 excels in real-time audio dialogue, offering users remarkably fluid and expressive conversations. The AI’s ability to interpret tone, accent, and even non-speech vocalizations like laughter enables interactions that feel genuinely human. Users can customize speech delivery using natural language prompts, adjusting accents, tone, or even requesting whispered responses. This level of control is invaluable for applications ranging from virtual assistants to customer service bots.

The model is also context-aware, distinguishing between relevant speech and background noise, ensuring it responds only when appropriate. Integration with external tools, such as Google Search, allows Gemini 2.5 to incorporate real-time information seamlessly into conversations. Moreover, its multilingual capabilities support over 24 languages, enabling users to mix languages within a single phrase—ideal for global audiences.

Cutting-Edge Audio Generation: Flexible and Engaging

Beyond dialogue, Gemini 2.5 offers advanced text-to-speech (TTS) features. Users can generate everything from short snippets to long-form narratives, with precise control over style, tone, and emotional expression. The TTS engine supports multi-speaker dialogue, making it perfect for creating engaging summaries, podcasts, and audiobooks. Enhanced pace and pronunciation controls ensure audio clarity and naturalness, while multilingual output makes content accessible worldwide.

Developers can access these features through Google AI Studio and Vertex AI, with options for both high-fidelity (Gemini 2.5 Pro) and cost-effective (Gemini 2.5 Flash) audio generation. All generated audio includes SynthID watermarking for transparency and safety.

Conclusion

Gemini 2.5 is redefining the boundaries of AI-driven dialogue and audio generation. Its natural, expressive, and customizable voice capabilities, combined with robust reasoning and multilingual support, make it a powerful tool for the next generation of digital experiences.

Whether for interactive applications, content creation, or global communication, Gemini 2.5 sets a new standard for intelligent, multimodal AI.

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Dunzo Gets Breather as NCLT Rejects Insolvency Petition from Invoice Discounters

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Dunzo

The National Company Law Tribunal (NCLT) Bengaluru bench has dismissed an insolvency plea filed against quick commerce startup Dunzo by its invoice discounters, declaring the petition “not maintainable” after several postponements. This decision offers temporary relief to Dunzo, which has been facing multiple insolvency petitions from various creditors, including Velvin Packaging Solutions and Betterplace Safety Solutions, over unpaid dues.

The invoice discounters alleged that Dunzo had paid only 50% of the required amounts, though the exact sum was not disclosed. Despite ongoing settlement talks, no resolution was reached, and the tribunal noted Dunzo’s delays in responding to creditor petitions. Dunzo continues to grapple with severe liquidity issues, delayed payments, and significant losses—reporting a ₹1,801.8 crore loss in FY23 and owing approximately ₹11.4 crore to major vendors like Google India and Facebook India.

While this NCLT ruling provides Dunzo some breathing room, the company still faces ongoing financial and operational challenges as it works to resolve its outstanding liabilities.

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How a Golden Retriever Became the Heart and Soul of a Hyderabad Startup’s Workplace

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Golden Retriever in workplace

Hyderabad-based startup Harvesting Robotics has won hearts online by appointing a golden retriever named Denver as its Chief Happiness Officer (CHO). Denver, introduced by co-founder Rahul Arepaka in a viral LinkedIn post, has quickly become the star of the office, spreading joy and boosting morale among employees. The company is now officially pet-friendly, a move Arepaka calls their “best decision.”

Denver’s new role has sparked widespread attention, with thousands liking and commenting on the announcement. Many see Denver’s presence as more than just a cute story—it highlights a growing trend of pet-friendly workplaces that prioritize employee well-being and happiness. As companies increasingly focus on holistic wellness, Denver’s appointment shows that sometimes, a wagging tail is the best way to brighten the workday.

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