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Myntra Acquihires Logistics Startup InLogg
Myntra, the fashion e-commerce company has announced the acquihire of InLogg, the Bengaluru-based logistic company, to improve customer experience and to expand its reach. This decision of the company will take Myntra in the direction of profits because fast and accurate delivery will lower their expenses.
InLogg was founded in 2015, provides unified and scalable logistics service to e-commerce companies with high reliability, visibility and at a reasonable cost. After this acquihire process, the whole InLogg team will be inducted into Myntra. This will help Myntra to strengthen local deliveries. InLogg provides Software as a Service (SaaS) for managing the application for delivery and pickup, COD facility, returns, analytics, and reporting.
Ananya Tripathi, Chief Strategy and Planning Officer, Myntra, speaking about the acquisition said “ Myntra is holding on a strong trajectory with an 80% growth annually. The acquihire of InLogg also helps to improve the customer experience, it also helps to enhance the reach and decrease the delivery time.”
Ambarish Kenghe, Chief Product Officer, Myntra, says “After the passing of (the) GST bill, introducing the value-added services and keeping the efficiency in FY18, Myntra will continue to invest in supply chain management.”
Myntra has been trying to decrease costs and increase margins– so these cost efficient logistic services will be the main factor in increasing the margins. Presently, Myntra is using its in-house logistics for 80% of deliveries and the remaining 20% by the Ekart Logistics of the parent company Flipkart. The SaaS technology will surely improve the supply chain management and logistics of Myntra.
Myntra also launched an offline store for its private label Roadster in Bengaluru, creating an omnichannel path to improve the customer experience. Omnichannel is the best cost efficient platform for any retail because it lowers transportation charges.
Let us see, how this move will make profits for Myntra.
Also, read FOODTECH STARTUP HOLACHEF RAISES $5 MILLION FROM KALAARI AND OTHERS
OpenAI’s introduction of trusted contact safeguards for potential self-harm cases reflects a major evolution in AI responsibility.
Beyond Moderation
AI safety is shifting from simply blocking harmful content to actively supporting user wellbeing through:
- early risk detection
- human-centered intervention
- stronger emotional safety frameworks
This positions AI as more than an information tool—it becomes part of broader digital support systems.
Key Industry Impact
Trusted contact models could influence future safety standards across:
- AI assistants
- mental health platforms
- social media
- digital health services
The Bigger Challenge
While promising, success depends on balancing:
- privacy
- consent
- ethical intervention
- user trust
Final Take
This move signals that the future of AI safety may rely not just on preventing harmful responses, but on building more responsible, human-connected support systems.
Rozana, India’s leading rural retail platform, has secured ₹290 crore ($35 million) in a Series B funding round led by Bertelsmann India Investments (BII), with participation from Omidyar Network India, Vivid Capital, and Tana Investment Holding. This Rozana funding brings its total capital to over ₹500 crore, fueling hyperlocal expansion in underserved rural markets. Founded in 2021 by brothers Prashant and Prateek Chauhan, the startup’s phygital model blends micro-stores, app-based ordering, and last-mile delivery to connect 5 million+ users in 12 states with brands like ITC and HUL.
The ₹290 crore investment will supercharge Rozana’s rural omnichannel retail strategy, targeting 5x growth in 18 months. Plans include adding 5,000 micro-stores in Uttar Pradesh, Bihar, and Rajasthan; AI-powered inventory tech; and new categories like groceries and electronics. By empowering 20,000+ rural micro-entrepreneurs, Rozana taps into India’s $700 billion rural retail boom, where smartphone penetration and UPI drive 12% annual growth.
This Rozana Series B milestone positions it as a frontrunner against rivals like Ninjacart, eyeing unicorn status by 2028 amid ONDC tailwinds. CEO Prashant Chauhan emphasized, “We’re building rural prosperity through accessible premium brands.” For more on Rozana funding news and rural retail trends, stay updated on India’s startup ecosystem.
Peak XV Partners has launched three new funds totaling $1.3 billion, targeting India’s booming startup ecosystem. The lineup features the $600M Surge fund (8th edition) for early-stage ventures, a $300M Growth Fund for Series B+ scaling, and a $400M Acceleration Fund for rapid portfolio expansion. This commitment arrives as India’s VC inflows rebound, with AI and fintech leading 2026 trends.
These funds build on Peak XV’s legacy of backing unicorns like Zomato and Pine Labs, offering founders capital plus strategic guidance amid post-winter recovery. Early-stage deals surged 20% last year per Tracxn, positioning Peak XV to fuel the next wave of innovation in SaaS, climate tech, and consumer plays.
For startups eyeing Peak XV new funds or Surge fund 2026 applications, this signals prime opportunities. Investors and marketers should watch for deployment updates India remains a global VC hotspot.
