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JioTV+ Introduces AI-Powered Sensor to Blur Adult Scenes and Mute Audio!

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JioTV+ Introduces AI-Powered Sensor to Blur Adult Scenes and Mute Audio!

JioTV+ has launched a new feature called the AI Sensor, designed to automatically censor adult scenes and mute audio when necessary. This update is part of JioTV+’s commitment to creating a more family-friendly viewing experience for users.

Overview of JioTV+

JioTV+ is an app developed for smart TVs and is bundled with Jio set-top boxes, allowing users access to live TV channels and a wide range of OTT platforms like Hotstar, Amazon Prime Video, and Zee5. Available at no extra cost for Jio Fiber and Jio AirFiber subscribers, JioTV+ offers over 800 TV channels along with access to major streaming services.

Distinction from JioTV

It’s important to note that JioTV+ is distinct from JioTV, the standalone OTT app that can be installed on smartphones and other devices. JioTV+ is specifically designed for television use and can only be accessed if the smart TV is connected to a Jio Fiber-powered Wi-Fi or LAN network. The app is now available on the PlayStore, Galaxy Store, and LG Content Store, making it easy for users to enjoy JioTV+ across multiple smart TVs.

Features of the AI Sensor

The introduction of the AI Sensor aims to enhance user experience by allowing families to watch content without worrying about inappropriate material. The AI Sensor works by analyzing scenes in real-time, detecting adult content, and automatically blurring visuals or muting audio as needed.

User Control and Customization

The AI Sensor feature provides users with control over their viewing experience. Parents can enable or disable this feature based on their preferences, ensuring that younger viewers are shielded from adult content. This customization aligns with growing concerns about media consumption among children and teenagers.

Enhancing Family-Friendly Content

The addition of the AI Sensor reflects JioTV+’s commitment to providing a safe viewing environment, especially as families increasingly consume content together at home. By using advanced AI technology, Jio aims to address parental concerns about the accessibility of inappropriate content on streaming platforms.

Market Context

As streaming services become more popular, many platforms are exploring ways to ensure that their services are family-friendly. Competitors like Netflix and Disney+ have also implemented parental controls and content filters to cater to family audiences. JioTV+’s proactive approach in introducing the AI Sensor positions it favorably in this competitive landscape.

Future Developments

Jio has indicated that it plans to continue enhancing its platform with additional features aimed at improving user experience. Future updates may include more sophisticated content filtering options, personalized recommendations based on viewing habits, and enhanced interactive features for live events.

Integration with Other Jio Services

The AI Sensor could also integrate with other services offered by Jio, such as JioHome, which focuses on creating a connected smart home experience. This integration could allow for broader control over media consumption across various devices within the home.

Conclusion

The launch of the AI Sensor by JioTV+ represents a significant step towards creating a safer and more family-oriented viewing experience. By leveraging AI technology to automatically censor adult content, Jio aims to address parental concerns while enhancing user satisfaction.

As streaming continues to evolve, features like the AI Sensor will likely play a crucial role in shaping how families engage with digital content. With ongoing advancements expected from Jio, users can look forward to an increasingly tailored entertainment experience that prioritizes safety and accessibility for all viewers.

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Piyush Anchliya Joins Cashfree Payments as CFO Amid Expansion in India’s Fintech Sector

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Cashfree Payment - StartupStories

Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Flipkart - StartupStories

Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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Delhivery’s Acquisition of Ecom Express: A Major Consolidation in Indian Logistics

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Delhivery, one of India’s leading logistics companies, has announced its acquisition of Ecom Express in an all-cash deal valued at ₹1,407 crore. This strategic move marks one of the largest consolidations in the logistics sector and is expected to enhance Delhivery’s scale, profitability, and operational efficiency.

Background

Ecom Express, founded in 2012 and headquartered in Gurugram, has faced significant financial challenges recently. The company canceled its IPO plans in 2024 and laid off hundreds of employees due to operational setbacks, including losing a major client, Meesho, which shifted to its in-house logistics service Valmo. These struggles led to a distressed sale, with private equity investors like Warburg Pincus and Partners Group exiting their stakes entirely.

Strategic Benefits for Delhivery

  1. Enhanced Scale: The acquisition will strengthen Delhivery’s network reach and infrastructure, enabling better service delivery across India.
  2. Operational Synergies: Combining operations with Ecom Express will improve efficiency and reduce costs through economies of scale.
  3. Competitive Edge: With Ecom Express as a subsidiary, Delhivery solidifies its leadership position in the logistics space by offering broader coverage and faster services.

Challenges Addressed

The acquisition mitigates risks from Ecom Express’ financial struggles while addressing past disputes between the two companies over inflated shipment volumes reported by Ecom Express during IPO filings.

Future Outlook

The deal is expected to close within six months after regulatory approval from the Competition Commission of India (CCI). Post-acquisition, Ecom Express will operate as a subsidiary of Delhivery, unlocking new growth opportunities such as advanced logistics technology integration and expanded customer reach.

With ₹5,488 crore in cash reserves as of September 2024, Delhivery is well-positioned to finance this acquisition without compromising financial stability. This move underscores Delhivery’s commitment to innovation and efficiency in India’s rapidly evolving logistics landscape.

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