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JioTV+ Introduces AI-Powered Sensor to Blur Adult Scenes and Mute Audio!

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JioTV+ Introduces AI-Powered Sensor to Blur Adult Scenes and Mute Audio!

JioTV+ has launched a new feature called the AI Sensor, designed to automatically censor adult scenes and mute audio when necessary. This update is part of JioTV+’s commitment to creating a more family-friendly viewing experience for users.

Overview of JioTV+

JioTV+ is an app developed for smart TVs and is bundled with Jio set-top boxes, allowing users access to live TV channels and a wide range of OTT platforms like Hotstar, Amazon Prime Video, and Zee5. Available at no extra cost for Jio Fiber and Jio AirFiber subscribers, JioTV+ offers over 800 TV channels along with access to major streaming services.

Distinction from JioTV

It’s important to note that JioTV+ is distinct from JioTV, the standalone OTT app that can be installed on smartphones and other devices. JioTV+ is specifically designed for television use and can only be accessed if the smart TV is connected to a Jio Fiber-powered Wi-Fi or LAN network. The app is now available on the PlayStore, Galaxy Store, and LG Content Store, making it easy for users to enjoy JioTV+ across multiple smart TVs.

Features of the AI Sensor

The introduction of the AI Sensor aims to enhance user experience by allowing families to watch content without worrying about inappropriate material. The AI Sensor works by analyzing scenes in real-time, detecting adult content, and automatically blurring visuals or muting audio as needed.

User Control and Customization

The AI Sensor feature provides users with control over their viewing experience. Parents can enable or disable this feature based on their preferences, ensuring that younger viewers are shielded from adult content. This customization aligns with growing concerns about media consumption among children and teenagers.

Enhancing Family-Friendly Content

The addition of the AI Sensor reflects JioTV+’s commitment to providing a safe viewing environment, especially as families increasingly consume content together at home. By using advanced AI technology, Jio aims to address parental concerns about the accessibility of inappropriate content on streaming platforms.

Market Context

As streaming services become more popular, many platforms are exploring ways to ensure that their services are family-friendly. Competitors like Netflix and Disney+ have also implemented parental controls and content filters to cater to family audiences. JioTV+’s proactive approach in introducing the AI Sensor positions it favorably in this competitive landscape.

Future Developments

Jio has indicated that it plans to continue enhancing its platform with additional features aimed at improving user experience. Future updates may include more sophisticated content filtering options, personalized recommendations based on viewing habits, and enhanced interactive features for live events.

Integration with Other Jio Services

The AI Sensor could also integrate with other services offered by Jio, such as JioHome, which focuses on creating a connected smart home experience. This integration could allow for broader control over media consumption across various devices within the home.

Conclusion

The launch of the AI Sensor by JioTV+ represents a significant step towards creating a safer and more family-oriented viewing experience. By leveraging AI technology to automatically censor adult content, Jio aims to address parental concerns while enhancing user satisfaction.

As streaming continues to evolve, features like the AI Sensor will likely play a crucial role in shaping how families engage with digital content. With ongoing advancements expected from Jio, users can look forward to an increasingly tailored entertainment experience that prioritizes safety and accessibility for all viewers.

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Polygon Enters New Era: Leadership Shift and Major Upgrades Under Sandeep Nailwal

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Polygon StartupStories

Sandeep Nailwal, co-founder of Polygon, has been appointed as the first CEO of the Polygon Foundation, marking a shift from decentralized governance to focused leadership. This change aims to provide clear direction and accelerate Polygon’s growth in the competitive blockchain space.

Under Nailwal’s leadership, Polygon will discontinue its zkEVM network in 2026 to concentrate on the Polygon PoS chain and AggLayer, a new cross-chain liquidity protocol. Significant upgrades to the Polygon PoS chain are planned, starting with the Bhilai upgrade in July 2025, to enhance transaction capacity and support large-scale financial applications.

Polygon enters this new phase with a strong financial position, enabling long-term development without fundraising pressures. While Nailwal leads the Foundation, Marc Boiron continues as CEO of Polygon Labs. This leadership restructuring aims to drive innovation and reinforce Polygon’s position in Ethereum scaling and the Web3 ecosystem.

 

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Wow! Momo Raises ₹85 Crore from Stride Ventures to Accelerate Nationwide Expansion

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WoW Momo StartupStories

Wow! Momo, the Kolkata-based quick-service restaurant (QSR) chain, has secured ₹85 crore (approximately $9.9 million) in debt funding from Stride Ventures, aiming to accelerate its omnichannel expansion and strengthen its presence across India. The company, which operates over 700 outlets in more than 70 cities, plans to utilize the funds to open additional dine-in restaurants, expand its packaged food (FMCG) vertical, and enhance its delivery and supply chain operations. This strategic move will also help refinance existing loans and fuel Wow! Momo’s push into new markets and product categories.

Founded in 2008, Wow! Momo has rapidly diversified its offerings, launching brands such as Wow! China, Wow! Chicken, and Wow! Kulfi, and recently entering the frozen foods segment with quick commerce and retail distribution. The company is targeting a footprint of over 1,500 stores across more than 100 cities within the next three years and aims to grow its FMCG business to ₹100 crore while ramping up its HORECA (Hotel, Restaurant, and Catering) segment. The leadership team views this debt infusion as pivotal for scaling new formats, driving innovation, and building brands that resonate with Indian consumers.

Stride Ventures, known for backing high-growth startups, emphasized Wow! Momo’s strong brand recall, robust business model, and relentless innovation as key reasons for their investment. With this funding, Wow! Momo is well-positioned to further solidify its status as a category-defining player in India’s QSR and FMCG sectors, while preparing for larger equity rounds and a potential IPO in the coming years.

 

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How Brands Around India Adapted RCB’s IPL 2025 Win: A Masterclass in Real-Time Marketing

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IPL StartupStories

The Indian Premier League (IPL) is not just a cricket tournament—it’s a cultural phenomenon that captures the imagination of millions. The 2025 season was especially significant as Royal Challengers Bangalore (RCB) ended their 18-year wait for an IPL trophy, sparking nationwide celebrations and a flurry of creative marketing from brands eager to ride the wave of emotion.

Seizing the Moment with Creative Campaigns

Brands across sectors quickly recognized the marketing goldmine that was RCB’s historic victory. Social media platforms became the battleground for witty, nostalgic, and heartfelt content. Voltas Beko, for example, cleverly played on the long wait with a pun: “This moment’s been cooking for 18 years,” featuring a microwave set to 18:00

. Fevicol used humor, captioning a visual of the trophy snuggled in bed with the iconic fan chant: “Ee sala cup chipak gaya ;)”. MG Motor referenced Bangalore’s infamous traffic, declaring, “The only time Bangalore enjoys slow traffic,” as a car displayed “Trophy On Board”.

From Jerseys to Delivery Trucks

Official kit partner Puma India launched a special jersey commemorating the win, emblazoned with RCB’s tagline, “Played Bold”. Quick commerce brands like BlinkIt and Swiggy joined in, with BlinkIt showing the cup being delivered to Bengaluru via a delivery partner and Swiggy featuring a GPS tracker with a delivery executive en route to deliver the trophy. Zomato kept it simple yet impactful with a post reading “EE Sala Cup Namdu,” echoing the fans’ rallying cry.

Emotional Storytelling and Viral Reach

Brands leveraged the emotional high of RCB’s win to connect with audiences. Lego India posted an animated Virat Kohli with the cup, highlighting loyalty and perseverance: “Some waited for years, some questioned loyalty, but greatness? That’s built brick by brick. Champions at last!” Google India, Coca Cola, boAt, and others added to the chorus, each with their own creative spin.

Conclusion

RCB’s IPL 2025 win became more than a sports story—it was a moment of national pride and a catalyst for innovative, real-time marketing. Brands that adapted quickly, using humor, nostalgia, and emotional storytelling, not only amplified their reach but also deepened their connection with fans across India. This approach highlights the power of tapping into trending moments to create memorable, shareable content.

 

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