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WhatsApp to Introduce In-App Web Image Search for Enhanced Authenticity Checks!

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WhatsApp to Introduce In App Web Image Search for Enhanced Authenticity Checks

WhatsApp is testing a new feature designed to help users verify the authenticity of images shared within the app by enabling web-based image searches directly from the chat interface. This feature is currently being rolled out to select beta users and can be accessed through the options menu when viewing an image.

Addressing Misinformation with Image Verification

As digitally altered images and misinformation become more widespread, this new tool provides an important way for users to ensure the accuracy of the images they encounter. With images often circulating across different platforms without context, this feature aims to empower users to quickly confirm whether an image has been manipulated or misrepresented, helping to combat misinformation and rumors.

How to Use the Feature

To use the feature, users can tap on an image within their WhatsApp chat, open the three-dot menu icon, and select “Search on web” from the dropdown. This initiates a reverse image search, giving users access to additional context, such as the image’s original source or where else it has appeared online. This allows users to easily assess if an image has been edited, repurposed, or misused, making it easier to judge its authenticity.

Enhancing User Control and Privacy

The addition of this feature demonstrates WhatsApp’s commitment to improving user control over shared content and providing an additional layer of security within conversations. Unlike traditional reverse image searches, which require downloading and uploading images to a search engine, this new tool integrates the process directly within the app, saving time and offering a smoother experience.

Privacy Considerations

This feature is optional, giving users complete control over whether they wish to use it. When engaging with the search, images are sent to Google for the reverse search, but WhatsApp ensures that the images are processed only for this purpose, with no data being saved or analyzed beyond the search itself. This approach prioritizes user privacy while offering a powerful tool to verify content.

Current Availability and Future Rollout

Currently, the feature is only available to a select group of beta testers using the latest version of WhatsApp Beta for Android. However, WhatsApp plans to gradually expand its availability to a broader audience in the coming weeks, providing users with an easy and efficient way to verify the authenticity of images shared in their chats.

Expected Impact on User Experience

By integrating this functionality directly into WhatsApp, users can now verify images without leaving their conversations. This could significantly enhance user experience by reducing confusion around potentially misleading content shared in chats. The ability to quickly check an image’s validity may also contribute to a more informed user base.

Conclusion

WhatsApp’s upcoming in-app web image search feature represents a proactive step towards combating misinformation and enhancing user trust in shared content. As digital manipulation becomes increasingly sophisticated, tools like this are essential for empowering users to discern fact from fiction.

As this feature rolls out more widely, it will be interesting to see how it impacts user behavior on the platform and whether it leads to a decrease in misinformation spread through shared media. With ongoing advancements in technology and user engagement strategies, WhatsApp continues to evolve as a platform that prioritizes user safety and information integrity.

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Piyush Anchliya Joins Cashfree Payments as CFO Amid Expansion in India’s Fintech Sector

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Cashfree Payment - StartupStories

Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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Delhivery’s Acquisition of Ecom Express: A Major Consolidation in Indian Logistics

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Delhivery, one of India’s leading logistics companies, has announced its acquisition of Ecom Express in an all-cash deal valued at ₹1,407 crore. This strategic move marks one of the largest consolidations in the logistics sector and is expected to enhance Delhivery’s scale, profitability, and operational efficiency.

Background

Ecom Express, founded in 2012 and headquartered in Gurugram, has faced significant financial challenges recently. The company canceled its IPO plans in 2024 and laid off hundreds of employees due to operational setbacks, including losing a major client, Meesho, which shifted to its in-house logistics service Valmo. These struggles led to a distressed sale, with private equity investors like Warburg Pincus and Partners Group exiting their stakes entirely.

Strategic Benefits for Delhivery

  1. Enhanced Scale: The acquisition will strengthen Delhivery’s network reach and infrastructure, enabling better service delivery across India.
  2. Operational Synergies: Combining operations with Ecom Express will improve efficiency and reduce costs through economies of scale.
  3. Competitive Edge: With Ecom Express as a subsidiary, Delhivery solidifies its leadership position in the logistics space by offering broader coverage and faster services.

Challenges Addressed

The acquisition mitigates risks from Ecom Express’ financial struggles while addressing past disputes between the two companies over inflated shipment volumes reported by Ecom Express during IPO filings.

Future Outlook

The deal is expected to close within six months after regulatory approval from the Competition Commission of India (CCI). Post-acquisition, Ecom Express will operate as a subsidiary of Delhivery, unlocking new growth opportunities such as advanced logistics technology integration and expanded customer reach.

With ₹5,488 crore in cash reserves as of September 2024, Delhivery is well-positioned to finance this acquisition without compromising financial stability. This move underscores Delhivery’s commitment to innovation and efficiency in India’s rapidly evolving logistics landscape.

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