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Hrithik Roshan Signs $15.6 Million Endorsement Deal With CureFit

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Hrithik Roshan Signs Endorsement Deal,CureFit Signs Hrithik Roshan,fitness startup CureFit,Bollywood actor Hrithik Roshan,CureFit brand ambassador,CureFit Founders,Startup Stories,Latest Business News 2017

Bengaluru based health and fitness startup CureFit announced a Rs. 100 crores partnership deal with Bollywood actor Hrithik Roshan. The actor will be the brand ambassador for the startup for the next five years.

CureFit, according to sources, will accelerate their pan India expansion plans and add 500 new fitness centers, called the Cult. This partnership is said to be one of the largest endorsement deals signed by an Indian startup and is expecting to generate around $ 39.2 million in annual revenue within the next few years.

According to the deal, Hrithik Roshan has been offered an equity stake in the company in place of cash investment. CureFit will also be introducing a customized work out plan from Hrithik’s personal brand, HRX, in all their fitness centers, which will also be available on their mobile app.

CureFit was cofounded by Mukesh Bansal and Ankit Nagori in 2016. Mukesh Bansal is also the founder of fashion ecommerce platform Myntra, which was later sold to Flipkart. In a statement regarding the partnership, Mukesh Bansal said, “CureFit’s growing popularity amongst consumers validates the need for holistic, preventive healthcare solutions in the country. Our partnership with HRX will enable us to expand our market presence and consumer base.” The startup will soon launch a do it yourself format for the HRX work out and Hrithik will be promoting their healthy lifestyle philosophy.

Speaking about CureFit and the partnership, Hrithik Roshan, who is also the founder of HRX, said the HRX work out received a tremendous welcome at the fitness centers and he is delighted with the initial response. He added, “The idea behind this workout is to help people move better, faster and feel athletic by progressing gradually. We are delighted with this initial response and it also gives us great confidence to look at reaching out to newer markets and further the HRX vision through this partnership.”

Many celebrities have signed contracts and invested in upcoming startups in the past couple of years. Recently, Alia Bhatt signed a deal with the online jewelry brand BlueStone. The Baadshah of Bollywood, Shah Rukh Khan and the Perfectionist, Amir Khan have also signed deals with grocery startup BigBasket and ecommerce startup Snapdeal, respectively in 2015. Such endorsements by celebrities give startups immense value with respect to visibility and image.

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Deep-Tech Startup EndureAir Raises INR 25 Crore from IAN Alpha Fund to Boost Drone Innovation

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StartupStories

EndureAir, a deep-tech drone startup specializing in UAV (Unmanned Aerial Vehicles) and aerial robotics solutions, has successfully raised INR 25 crore in a funding round led by IAN Alpha Fund, with participation from IAN Angel Fund. The fresh capital infusion will enable EndureAir to enhance its advanced drone technologies for defense applications, broaden its reach in enterprise markets, and accelerate the development of next-generation high-altitude logistics and aerial robotics platforms.

Founded in 2018 by Dr. Abhishek, a professor of Aerospace Engineering at IIT Kanpur, along with his former students Rama Krishna and Chirag Jain, EndureAir stands out in India’s indigenous UAV sector by developing both hardware and software in-house. Backed by over 15 years of rotorcraft research and holding eight patents in flight dynamics and autonomous systems, the company has rapidly established itself as a pioneer in the deep-tech drone ecosystem.

EndureAir’s flagship drone platforms, including the Sabal heavy-lift UAV family inducted by the Indian Army’s Eastern Command and the Vibhram drone supporting Telangana’s Medicine from the Sky program, are deployed in critical operations. The startup also collaborates with Bharat Electronics Limited for co-developing high-altitude drones and works with Bhutan’s Druk Holding & Investments on remote logistics missions. With this funding, EndureAir aims to position India as a global leader in UAV innovation, advancing resilient domestic drone systems for defense and enterprise applications.

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Venture Catalysts Raises Rs 150 Crore to Boost Multi-Stage VC Platform and AI Capabilities

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Venture Catalysts, a leading Mumbai-based venture capital platform, has secured Rs 150 crore (around $18 million) through a strategic mix of primary and secondary transactions. This fresh round of funding resulted in a company valuation of approximately $200 million and drew participation from high-profile investors such as Ashish Kacholia, the Shah Rukh Khan family office, Aishwarya Rai, as well as several established capital market veterans and renowned business houses. The move not only demonstrates strong investor confidence but also positions Venture Catalysts at the forefront of India’s rapidly evolving startup landscape.

The infusion of capital is earmarked to accelerate key initiatives, including expanding Venture Catalysts’ leadership team, launching new investment funds, and exploring advanced technology solutions with an emphasis on AI-enabled due diligence and reporting tools. Additionally, the firm aims to strengthen its footprint across major Indian startup hubs and grow its suite of Category II alternative investment funds, harnessing this growth to support a new wave of promising startups and founders within the ecosystem.

Since its inception in 2016, Venture Catalysts has evolved from an angel network to a multi-fund powerhouse, managing over $500 million in assets and deploying nearly $200 million across more than 400 startups, including industry leaders like BharatPe, Renee Cosmetics, and InsuranceDekho. This latest funding round reinforces Venture Catalysts’ pivotal role in nurturing and scaling some of India’s most innovative startups, catalyzing growth throughout the country’s thriving entrepreneurial sector.

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U.S. AI Startup Anthropic Expands Global Ban to Tackle Chinese Tech Influence

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U.S. AI leader Anthropic has expanded its restrictions on Chinese entities, taking a firm stance against access to its advanced AI models—including the renowned Claude chatbot—by any company or subsidiary more than 50% owned, directly or indirectly, by Chinese organizations. This updated AI policy is designed to block loopholes that previously allowed access to powerful AI tools via overseas affiliates, joint ventures, or cloud providers, reinforcing Anthropic’s commitment to responsible technology governance and the protection of sensitive data.

Driven by rising national security and regulatory concerns, Anthropic’s move highlights potential risks involving companies subject to Chinese jurisdiction, which could be compelled to cooperate with state intelligence and share critical information. The sweeping policy marks the first public, formal ban by a major U.S. AI company based on entity ownership and control, rather than only geographic boundaries, ultimately intensifying scrutiny on AI exports and global tech supply chains.

While the immediate business impact is expected to be modest, experts consider this a landmark decision that may set industry-wide precedents, prompting other U.S. tech giants to reevaluate their own AI export and usage policies. This development not only heightens the U.S.–China tech rivalry but also shapes the future landscape of AI governance, data security, and international compliance in a rapidly evolving digital world.

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