Bengaluru based online grocery startup BigBasket has received the government’s approval for foreign direct investment (FDI) in the food retail sector. The CEO and cofounder of BigBasket, Hari Menon confirmed the development to the Financial Express saying the company had received the government’s approval for their FDI proposal to undertake retailing of food products. The company had applied for approval of their proposed investment of about $ 16.5 million, in September last year.
According to Menon, the company is yet to finalize on the finer details of the business plan but has committed to invest around Rs. 100 crores in the project. Till date, only Amazon, Groffers and BigBasket have received government approval for foreign investment from the Department of Industrial Policy and Promotion (DIPP.)
Currently, BigBasket sells household products such as soaps and shampoos through its ecommerce channel, offering over 20,000 products from over 1000 brands and servicing over 5 million registered customers. They plan to spin off and start an entirely new entity since 100% FDI is only applicable for food products manufactured or produced in India. The startup, which has a presence in 30 cities including Bengaluru, Hyderabad, Mumbai, Pune, Chennai and Delhi-NCR, currently receives over 50,000 orders each day.
BigBasket was founded by V.S. Sudhakar, Hari Menon, V.S. Ramesh, Vipul Parekh and Abhinay Choudhari in 2011. They have raised about $ 305.8 million in investments in six funding rounds and are said to be the biggest online grocery player in the country. In July, it was reported the consumer shopping arm of Paytm Ecommerce Pvt., Ltd., Paytm Mall was also interested in investing $ 200 million in the online retail startup for a substantial stake.
Amazon has committed about $ 500 million investment in the food retail sector while Groffers has confirmed to commit about $ 40 million for its FDI. BigBasket’s investment will help the egrocer in the battle to capture a major share of the food retail sector.