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Blinkit and BigBasket Offer 10-Minute Gold and Silver Coin Delivery for Dhanteras!

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This Dhanteras, quick-commerce platforms Blinkit and BigBasket have launched express delivery services for gold and silver coins, bringing traditional festive purchases closer to customers’ fingertips with delivery times as fast as 10 minutes. This initiative caters to the increased demand for precious metals during Diwali, ensuring customers can make timely and auspicious purchases from trusted brands.

Blinkit’s Offerings

Blinkit is offering a range of gold and silver coins specifically for Dhanteras, promising delivery within just 10 minutes. Their offerings include 10g silver coins and gold coins in 1g and 0.5g options, all sourced from reputable brands such as Malabar, Joyalukkas, and MMTC. Highlighting this as a “Dhanteras special,” CEO Albinder Dhindsa shared that the service aims to bring convenience to Blinkit’s customers during the festive season.

BigBasket’s Collaboration with Tanishq

BigBasket, a TATA Enterprise, has also joined the quick-delivery trend by collaborating with the well-known jewelry brand Tanishq. This partnership allows customers to choose from exclusive Tanishq coins, including:

  • A 10g Lakshmi Ganesh silver coin of 999.9 purity
  • A 1g 22-karat gold coin
  • A 1g gold coin featuring a Lakshmi motif

BigBasket promises a 10-minute delivery of these coins across various cities, expanding its services beyond groceries to cater to festive demand.

Strategic Insights

Seshu Kumar, Chief Buying and Merchandising Officer at BigBasket, explained that this collaboration with Tanishq reflects the platform’s strategy to offer more diverse products during the festive season.

“This Diwali, BigBasket is committed to fulfilling our customers’ needs in just 10 minutes,” Kumar stated.

Growing Trend in Quick Commerce

The launch of express delivery for gold and silver coins by Blinkit and BigBasket showcases a growing trend in quick commerce, making traditional purchases more accessible through digital platforms. This shift not only meets the rising demand for online shopping during festive times but also offers customers a convenient way to observe traditional celebrations.

Market Context

As the demand for quick commerce continues to rise, especially during festive seasons like Diwali, companies are increasingly focusing on enhancing their service offerings. The ability to deliver precious metals within minutes aligns with consumer expectations for speed and convenience in today’s fast-paced digital landscape.

Conclusion

The introduction of 10-minute delivery services for gold and silver coins by Blinkit and BigBasket marks a significant development in the quick commerce sector. By catering to the festive needs of consumers while leveraging partnerships with established brands like Tanishq, these platforms are poised to enhance customer experience and satisfaction.

As this trend continues to evolve, it will be interesting to see how other players in the market respond and whether similar initiatives will emerge in other sectors of retail. The integration of traditional purchasing methods with modern technology illustrates the potential for innovation in enhancing consumer access to goods during key cultural celebrations.

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Blissclub Raises INR 33 Crore in Fresh Funding Months After Layoffs

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Blissclub, the women-centric D2C apparel brand, has raised INR 33 crore in a Pre-Series B funding round led by Elevation Capital, with Eight Roads Ventures also participating. This funding comes just three months after the company laid off 18% of its workforce-about 21 employees from creative, sales, marketing, growth, and product teams-due to high cash burn and challenges in securing new capital.

The latest investment was made through the allotment of 16,076 compulsory convertible preference shares (CCPS) at a premium of INR 20,428 each. Elevation Capital invested INR 19 crore, securing a 24.5% stake, while Eight Roads Ventures contributed INR 14 crore, raising its stake to 15.79%. The capital will be used for working capital, capital expenditure, and general corporate purposes.

Founded in 2020 by Minu Margeret, Blissclub started as an online activewear brand for women and has since diversified its product range and established offline stores. Despite recent restructuring, the company’s revenue grew 27% to INR 86.9 crore in FY24 from INR 68.3 crore in FY23, though net losses also increased to INR 43.9 crore.

Blissclub’s successful fundraising, despite recent layoffs, underscores both the ongoing challenges and the resilience of India’s D2C startup sector in a difficult funding environment.

 

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Apple to Shift Entire US iPhone Assembly to India by 2026

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Apple is set to relocate all assembly of iPhones destined for the US market from China to India by the end of 2026, marking its biggest manufacturing shift in decades. The move is driven by escalating US-China trade tensions and steep tariffs—up to 145% on Chinese imports—making Chinese assembly increasingly costly for Apple. Although some smartphone imports are temporarily exempt, a 20% duty still applies to Chinese-made iPhones entering the US.

 

India, in contrast, offers a more favorable trade environment, with a paused 26% reciprocal tariff and ongoing negotiations for a bilateral trade deal with the US that could shield Indian exports from future levies. Apple plans to more than double its current iPhone output in India, aiming to assemble over 60 million units annually for the US market. The company already produces about 25% of its global iPhones in India, working with partners like Foxconn, Tata Electronics, and Pegatron.

 

This shift is part of Apple’s broader strategy to diversify its supply chain and reduce reliance on China amid geopolitical risks. However, the transition’s success will depend on how quickly India can scale up its manufacturing capabilities and the outcome of ongoing trade negotiations.


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PhonePe’s PINCODE Launches 10-Minute Medicine Delivery in Cities

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PhonePe’s PINCODE app has launched a 24×7 online medicine delivery service in Bangalore, Mumbai, and Pune, promising delivery of both prescription and over-the-counter medicines within 10 minutes from nearby local medical shops. Unlike conventional e-pharmacies that use dark stores, PINCODE partners exclusively with neighborhood pharmacies, enabling faster deliveries and supporting local businesses in the digital economy.

Customers without prescriptions can select a “no prescription” option when ordering; a qualified doctor then provides a free teleconsultation and issues a digital prescription compliant with telemedicine guidelines, ensuring seamless access to medicines. The app offers competitive pricing by passing discounts from local pharmacies directly to customers and charges no delivery fees.

PINCODE’s hyperlocal model enhances healthcare accessibility and convenience while empowering local pharmacies, helping them remain integral to their communities and stimulating local economic growth. Launched in 2023, the app focuses on quick commerce with an emphasis on speed, reliability, and supporting local sellers.

In summary, PhonePe’s PINCODE app is transforming medicine delivery in major Indian cities by combining ultra-fast 10-minute delivery, free doctor consultations, and a hyperlocal sourcing model that benefits both consumers and neighborhood pharmacies.

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