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Baba Ramdev’s Patanjali Launches New Sim Cards In A Tie Up With BSNL
After becoming the country’s trusted Baba Ramdev’s Patanjali, a brand which celebrates and promotes homegrown products, has stepped up its game by launching its own sim cards in connection with BSNL. Are you tired of all the tall promises made by Reliance or Airtel? Are you sick and exhausted with the poor network Vodafone offers? Then worry not, because it is time to rejoice!
Patanjali launched the ‘Swadeshi Samriddhi’ SIM cards in an alliance with Bharat Sanchar Nigam Limited (BSNL.) To test the feasibility and duration of the sim card, only Patanjali employees will be able to use the sim card in the early phase. Apart from promising a strong network range and impeccable connection, the Swedeshi Samriddhi SIM cards come up with economically viable recharge offers.
Just with a recharge of Rs. 144, one would be able to make unlimited calls across the country, get 2 GB data pack and send 100 text messages. Speaking about the new SIM card, Ramdev said government owned BSNL is a Swadeshi network and the motive of both Patanjali and BSNL is directed towards improving the welfare of the country. “There are five lakh counters of BSNL and from there people can soon get Patanjali Swadeshi Samriddhi card,” Ramdev said.
Talking about the BSNL’s motive “prosperity for charity”, Baba Ramdev further said in addition to attractive data and call package, the card also comes with the medical and life insurance covers of Rs. 2.5 lakh and Rs 5 lakh, respectively. However, the insurance cover can only be availed in the case of road accidents.
Sunil Garg, BSNL Chief General Manager, who was also present here, promoted the tie up of Patanjali and BSNL by saying, “Patanjali’s plan is BSNL’s best plan. In Rs 144, one can make unlimited calls from any part of the country. We are giving 2 GB data pack, 100 SMSs. The members of the Patanjali has to just show their identity and there SIM will be activated soon after some paper work.”
OpenAI’s introduction of trusted contact safeguards for potential self-harm cases reflects a major evolution in AI responsibility.
Beyond Moderation
AI safety is shifting from simply blocking harmful content to actively supporting user wellbeing through:
- early risk detection
- human-centered intervention
- stronger emotional safety frameworks
This positions AI as more than an information tool—it becomes part of broader digital support systems.
Key Industry Impact
Trusted contact models could influence future safety standards across:
- AI assistants
- mental health platforms
- social media
- digital health services
The Bigger Challenge
While promising, success depends on balancing:
- privacy
- consent
- ethical intervention
- user trust
Final Take
This move signals that the future of AI safety may rely not just on preventing harmful responses, but on building more responsible, human-connected support systems.
Rozana, India’s leading rural retail platform, has secured ₹290 crore ($35 million) in a Series B funding round led by Bertelsmann India Investments (BII), with participation from Omidyar Network India, Vivid Capital, and Tana Investment Holding. This Rozana funding brings its total capital to over ₹500 crore, fueling hyperlocal expansion in underserved rural markets. Founded in 2021 by brothers Prashant and Prateek Chauhan, the startup’s phygital model blends micro-stores, app-based ordering, and last-mile delivery to connect 5 million+ users in 12 states with brands like ITC and HUL.
The ₹290 crore investment will supercharge Rozana’s rural omnichannel retail strategy, targeting 5x growth in 18 months. Plans include adding 5,000 micro-stores in Uttar Pradesh, Bihar, and Rajasthan; AI-powered inventory tech; and new categories like groceries and electronics. By empowering 20,000+ rural micro-entrepreneurs, Rozana taps into India’s $700 billion rural retail boom, where smartphone penetration and UPI drive 12% annual growth.
This Rozana Series B milestone positions it as a frontrunner against rivals like Ninjacart, eyeing unicorn status by 2028 amid ONDC tailwinds. CEO Prashant Chauhan emphasized, “We’re building rural prosperity through accessible premium brands.” For more on Rozana funding news and rural retail trends, stay updated on India’s startup ecosystem.
Peak XV Partners has launched three new funds totaling $1.3 billion, targeting India’s booming startup ecosystem. The lineup features the $600M Surge fund (8th edition) for early-stage ventures, a $300M Growth Fund for Series B+ scaling, and a $400M Acceleration Fund for rapid portfolio expansion. This commitment arrives as India’s VC inflows rebound, with AI and fintech leading 2026 trends.
These funds build on Peak XV’s legacy of backing unicorns like Zomato and Pine Labs, offering founders capital plus strategic guidance amid post-winter recovery. Early-stage deals surged 20% last year per Tracxn, positioning Peak XV to fuel the next wave of innovation in SaaS, climate tech, and consumer plays.
For startups eyeing Peak XV new funds or Surge fund 2026 applications, this signals prime opportunities. Investors and marketers should watch for deployment updates India remains a global VC hotspot.
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May 15, 2026 at 5:20 pm
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