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Apple is Reportedly Developing a Dedicated App Store for Gaming Apps!

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Following the launch of the iPhone 16 series, Apple continues to enhance its software offerings. Among its ambitious projects, the tech giant is rumored to be developing a dedicated gaming app store, separate from the existing App Store. According to a report by 9to5Mac, this new app will draw features from both the App Store and Game Center, aiming to create a seamless gaming experience for users without replacing Game Center.

Features of the Anticipated Gaming App

The anticipated gaming app is expected to feature several tabs, including a “Play Now” section, along with sections for users’ games and friends. In the “Play Now” area, users will find:

  • Editorial content
  • Game recommendations
  • Challenges
  • Leaderboards
  • Achievements

This section may showcase games from both the App Store and Apple Arcade, providing a comprehensive hub for gaming enthusiasts.

Enhanced Game Discovery

In addition to game discovery, the app aims to highlight special gaming events and important updates. Apple is reportedly exploring ways to integrate FaceTime and iMessage into the gaming experience, potentially allowing for enhanced communication among players. Developers may also be given the ability to create mini-games using App Clips within the app.

Comparison with Existing Platforms

Overall, the yet-to-be-announced gaming app is designed to function similarly to the Xbox app on iPhone, enabling users to check their gaming status, view friends’ activities, discover new games, and manage their game libraries. This move is part of Apple’s strategy to make its devices more appealing to gamers.

Context of Gaming in Apple’s Ecosystem

The news comes in the wake of the ongoing legal battle between Google and Epic Games, which revolves around app store policies and revenue sharing. Epic Games, the creator of Fortnite, has challenged both Google and Apple over their commission fees and app distribution restrictions.

Currently, Apple offers Apple Arcade, a subscription service providing access to a variety of games for iPhone, iPad, Mac, and Apple TV for $6.99 per month (approximately ₹580). With the recent rollout of iOS 18 and macOS 15, Apple has introduced new tools to help developers port Mac games to iOS.

Future Prospects

As for the new gaming app, details regarding its release date remain unclear, and there is no official confirmation about whether it will debut with an upcoming iOS 18 update or be part of iOS 19. However, if successful, this initiative could significantly enhance Apple’s position in the competitive mobile gaming market.

Industry Impact

The introduction of a dedicated gaming app could reshape how users interact with games on Apple devices. By providing a tailored platform for gaming content and community engagement, Apple aims to attract more gamers while ensuring that developers have robust tools at their disposal.

Conclusion

Apple’s rumored development of a dedicated gaming app store signals its commitment to enhancing user experience in mobile gaming. By integrating social features and focusing on community engagement, this initiative could set a new standard in how gaming content is delivered and experienced on mobile platforms.

As Apple continues to innovate within its ecosystem, the potential launch of this gaming app could not only benefit gamers but also strengthen Apple’s competitive edge in an increasingly crowded market.

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Polygon Enters New Era: Leadership Shift and Major Upgrades Under Sandeep Nailwal

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Polygon StartupStories

Sandeep Nailwal, co-founder of Polygon, has been appointed as the first CEO of the Polygon Foundation, marking a shift from decentralized governance to focused leadership. This change aims to provide clear direction and accelerate Polygon’s growth in the competitive blockchain space.

Under Nailwal’s leadership, Polygon will discontinue its zkEVM network in 2026 to concentrate on the Polygon PoS chain and AggLayer, a new cross-chain liquidity protocol. Significant upgrades to the Polygon PoS chain are planned, starting with the Bhilai upgrade in July 2025, to enhance transaction capacity and support large-scale financial applications.

Polygon enters this new phase with a strong financial position, enabling long-term development without fundraising pressures. While Nailwal leads the Foundation, Marc Boiron continues as CEO of Polygon Labs. This leadership restructuring aims to drive innovation and reinforce Polygon’s position in Ethereum scaling and the Web3 ecosystem.

 

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Wow! Momo Raises ₹85 Crore from Stride Ventures to Accelerate Nationwide Expansion

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WoW Momo StartupStories

Wow! Momo, the Kolkata-based quick-service restaurant (QSR) chain, has secured ₹85 crore (approximately $9.9 million) in debt funding from Stride Ventures, aiming to accelerate its omnichannel expansion and strengthen its presence across India. The company, which operates over 700 outlets in more than 70 cities, plans to utilize the funds to open additional dine-in restaurants, expand its packaged food (FMCG) vertical, and enhance its delivery and supply chain operations. This strategic move will also help refinance existing loans and fuel Wow! Momo’s push into new markets and product categories.

Founded in 2008, Wow! Momo has rapidly diversified its offerings, launching brands such as Wow! China, Wow! Chicken, and Wow! Kulfi, and recently entering the frozen foods segment with quick commerce and retail distribution. The company is targeting a footprint of over 1,500 stores across more than 100 cities within the next three years and aims to grow its FMCG business to ₹100 crore while ramping up its HORECA (Hotel, Restaurant, and Catering) segment. The leadership team views this debt infusion as pivotal for scaling new formats, driving innovation, and building brands that resonate with Indian consumers.

Stride Ventures, known for backing high-growth startups, emphasized Wow! Momo’s strong brand recall, robust business model, and relentless innovation as key reasons for their investment. With this funding, Wow! Momo is well-positioned to further solidify its status as a category-defining player in India’s QSR and FMCG sectors, while preparing for larger equity rounds and a potential IPO in the coming years.

 

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How Brands Around India Adapted RCB’s IPL 2025 Win: A Masterclass in Real-Time Marketing

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IPL StartupStories

The Indian Premier League (IPL) is not just a cricket tournament—it’s a cultural phenomenon that captures the imagination of millions. The 2025 season was especially significant as Royal Challengers Bangalore (RCB) ended their 18-year wait for an IPL trophy, sparking nationwide celebrations and a flurry of creative marketing from brands eager to ride the wave of emotion.

Seizing the Moment with Creative Campaigns

Brands across sectors quickly recognized the marketing goldmine that was RCB’s historic victory. Social media platforms became the battleground for witty, nostalgic, and heartfelt content. Voltas Beko, for example, cleverly played on the long wait with a pun: “This moment’s been cooking for 18 years,” featuring a microwave set to 18:00

. Fevicol used humor, captioning a visual of the trophy snuggled in bed with the iconic fan chant: “Ee sala cup chipak gaya ;)”. MG Motor referenced Bangalore’s infamous traffic, declaring, “The only time Bangalore enjoys slow traffic,” as a car displayed “Trophy On Board”.

From Jerseys to Delivery Trucks

Official kit partner Puma India launched a special jersey commemorating the win, emblazoned with RCB’s tagline, “Played Bold”. Quick commerce brands like BlinkIt and Swiggy joined in, with BlinkIt showing the cup being delivered to Bengaluru via a delivery partner and Swiggy featuring a GPS tracker with a delivery executive en route to deliver the trophy. Zomato kept it simple yet impactful with a post reading “EE Sala Cup Namdu,” echoing the fans’ rallying cry.

Emotional Storytelling and Viral Reach

Brands leveraged the emotional high of RCB’s win to connect with audiences. Lego India posted an animated Virat Kohli with the cup, highlighting loyalty and perseverance: “Some waited for years, some questioned loyalty, but greatness? That’s built brick by brick. Champions at last!” Google India, Coca Cola, boAt, and others added to the chorus, each with their own creative spin.

Conclusion

RCB’s IPL 2025 win became more than a sports story—it was a moment of national pride and a catalyst for innovative, real-time marketing. Brands that adapted quickly, using humor, nostalgia, and emotional storytelling, not only amplified their reach but also deepened their connection with fans across India. This approach highlights the power of tapping into trending moments to create memorable, shareable content.

 

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