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Apple is Reportedly Developing a Dedicated App Store for Gaming Apps!

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Following the launch of the iPhone 16 series, Apple continues to enhance its software offerings. Among its ambitious projects, the tech giant is rumored to be developing a dedicated gaming app store, separate from the existing App Store. According to a report by 9to5Mac, this new app will draw features from both the App Store and Game Center, aiming to create a seamless gaming experience for users without replacing Game Center.

Features of the Anticipated Gaming App

The anticipated gaming app is expected to feature several tabs, including a “Play Now” section, along with sections for users’ games and friends. In the “Play Now” area, users will find:

  • Editorial content
  • Game recommendations
  • Challenges
  • Leaderboards
  • Achievements

This section may showcase games from both the App Store and Apple Arcade, providing a comprehensive hub for gaming enthusiasts.

Enhanced Game Discovery

In addition to game discovery, the app aims to highlight special gaming events and important updates. Apple is reportedly exploring ways to integrate FaceTime and iMessage into the gaming experience, potentially allowing for enhanced communication among players. Developers may also be given the ability to create mini-games using App Clips within the app.

Comparison with Existing Platforms

Overall, the yet-to-be-announced gaming app is designed to function similarly to the Xbox app on iPhone, enabling users to check their gaming status, view friends’ activities, discover new games, and manage their game libraries. This move is part of Apple’s strategy to make its devices more appealing to gamers.

Context of Gaming in Apple’s Ecosystem

The news comes in the wake of the ongoing legal battle between Google and Epic Games, which revolves around app store policies and revenue sharing. Epic Games, the creator of Fortnite, has challenged both Google and Apple over their commission fees and app distribution restrictions.

Currently, Apple offers Apple Arcade, a subscription service providing access to a variety of games for iPhone, iPad, Mac, and Apple TV for $6.99 per month (approximately ₹580). With the recent rollout of iOS 18 and macOS 15, Apple has introduced new tools to help developers port Mac games to iOS.

Future Prospects

As for the new gaming app, details regarding its release date remain unclear, and there is no official confirmation about whether it will debut with an upcoming iOS 18 update or be part of iOS 19. However, if successful, this initiative could significantly enhance Apple’s position in the competitive mobile gaming market.

Industry Impact

The introduction of a dedicated gaming app could reshape how users interact with games on Apple devices. By providing a tailored platform for gaming content and community engagement, Apple aims to attract more gamers while ensuring that developers have robust tools at their disposal.

Conclusion

Apple’s rumored development of a dedicated gaming app store signals its commitment to enhancing user experience in mobile gaming. By integrating social features and focusing on community engagement, this initiative could set a new standard in how gaming content is delivered and experienced on mobile platforms.

As Apple continues to innovate within its ecosystem, the potential launch of this gaming app could not only benefit gamers but also strengthen Apple’s competitive edge in an increasingly crowded market.

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Pune’s SuperGaming Secures $15M to Expand in Emerging Markets

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Super Gaming

SuperGaming, the Pune-based gaming innovator known for hit titles like MaskGun and Indus Battle Royale, has raised $15 million in a Series B funding round, boosting its valuation to an impressive $100 million. This marks a nearly fivefold increase from its 2021 valuation of $21 million, highlighting the company’s rapid growth and the rising investor confidence in India’s booming gaming industry. The funding reflects SuperGaming’s strong market presence and strategic vision to become a global leader in online gaming. 

The funding round was spearheaded by Skycatcher and Steadview Capital, with significant participation from notable international investors including a16z Speedrun, Bandai Namco O21 Fund, Neowiz, and prominent Web3 financiers such as Polygon Ventures and Sandeep Nailwal. Existing backers like AET Japan and BACE Capital also continued their support. SuperGaming aims to utilize this capital infusion to expand its footprint internationally, focusing on emerging markets. A key initiative includes launching its award-winning game, Indus Battle Royale, in Latin America through a partnership with LOUD.GG, alongside rolling out its proprietary SuperPlatform developed with Google Cloud to empower game developers worldwide, especially in resource-constrained regions. 

CEO and Co-Founder Roby John emphasized that this funding milestone is crucial in shifting India from merely a gaming consumer base to a hub for gaming innovation. By adopting a “hyper-local” strategy that tailors games to diverse cultures in underrepresented markets like the Middle East and Latin America, SuperGaming is poised for global growth. With over 200 million installs and an expanding user base, SuperGaming’s recent fundraising solidifies its position at the forefront of India’s gaming revolution, ready to make a major impact on the international stage.

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Swiggy DeskEats: Office Food Delivery Launched in 30 Cities

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Swiggy

Swiggy, India’s leading online food delivery platform, has introduced DeskEats, a unique meal delivery service specifically designed for office-goers and working professionals across 30 major cities. DeskEats aims to streamline office dining by offering a diverse, office-friendly menu, making it easier than ever for corporate employees to enjoy convenient and delicious meals right at their workplace. By simply typing “Office” or “Work” in the Swiggy app, users can unlock curated collections like Value Combos, Stress Munchies, Healthy Nibbles, and Teamwork Bites, catering to every office dining scenario—from solo meals to team lunches and quick snack breaks.

Swiggy’s DeskEats is now operational in over 7,000 tech parks and business centers, granting office workers access to nearly 700,000 menu items from over 200,000 restaurants. This vast variety ensures there’s something for everyone, addressing the growing demand for quick, tasty, and nutritious food that fits seamlessly into the busy schedules of working professionals. Early trends from DeskEats’ pilot phase show a strong preference for easy-to-eat options like chicken popcorn in Bengaluru and garlic breadsticks in Gurugram, reflecting the popularity of meals tailored for the modern workday.

Expanding upon its Corporate Rewards Program, which is already trusted by thousands of organizations, Swiggy enables companies to enhance employee wellness programs by offering food delivery, groceries, and dining benefits efficiently. With DeskEats, Swiggy reaffirms its commitment to transforming workplace dining by prioritizing variety, convenience, and user satisfaction—cementing its position as a key player in the evolution of India’s office food culture.

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Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears

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Pine Labs

Setu, the API infrastructure platform and subsidiary of Pine Labs, has significantly strengthened its leadership by appointing Prashanth Nimmagada (ex-Razorpay) as Chief Technology Officer, signaling its commitment to innovation in India’s dynamic fintech landscape. Alongside Nimmagada, Setu has welcomed other top industry talent: Vijeth Pandit (ex-Razorpay) as Chief Product Officer, Ramkumar Thirumurthi (ex-Razorpay, co-founder Actyv.ai) as Chief Revenue Officer, Nikhil Ratanpal (ex-PhonePe) as Director of Product Development, and Santosh Subramanian (ex-Yes Bank, Wibmo) as Head of Finance. These high-profile hires accompany Anand Raisinghani’s (ex-SAP India) appointment as CEO, underscoring Setu’s focus on building a strong, experienced leadership bench to drive future growth.

Setu specializes in providing API-based digital financial infrastructure for services such as UPI, bill payments, KYC, and digital signatures, while also operating as an RBI-licensed NBFC Account Aggregator. With this expanded leadership team—drawn from India’s leading fintechs—Setu is well-positioned to accelerate the development of scalable, API-driven financial solutions for banks, fintechs, and enterprises. The influx of expertise from Razorpay and PhonePe veterans will bolster Setu’s technical capabilities and strategic partnerships, ensuring it remains a key enabler in India’s rapidly maturing digital public infrastructure ecosystem.

This leadership overhaul comes as parent company Pine Labs prepares for a major IPO, aiming to raise ₹2,600 crore through a fresh share issue after turning profitable in FY25. Setu’s enhanced leadership reinforces the broader group’s ambitions for international expansion, technological innovation, and financial performance. As Setu solidifies its role at the forefront of India’s fintech evolution, the company is poised to deliver advanced financial infrastructure solutions that support the country’s growing digital economy and drive Pine Labs’ strategic momentum.

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