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Apple is Reportedly Developing a Dedicated App Store for Gaming Apps!

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Following the launch of the iPhone 16 series, Apple continues to enhance its software offerings. Among its ambitious projects, the tech giant is rumored to be developing a dedicated gaming app store, separate from the existing App Store. According to a report by 9to5Mac, this new app will draw features from both the App Store and Game Center, aiming to create a seamless gaming experience for users without replacing Game Center.

Features of the Anticipated Gaming App

The anticipated gaming app is expected to feature several tabs, including a “Play Now” section, along with sections for users’ games and friends. In the “Play Now” area, users will find:

  • Editorial content
  • Game recommendations
  • Challenges
  • Leaderboards
  • Achievements

This section may showcase games from both the App Store and Apple Arcade, providing a comprehensive hub for gaming enthusiasts.

Enhanced Game Discovery

In addition to game discovery, the app aims to highlight special gaming events and important updates. Apple is reportedly exploring ways to integrate FaceTime and iMessage into the gaming experience, potentially allowing for enhanced communication among players. Developers may also be given the ability to create mini-games using App Clips within the app.

Comparison with Existing Platforms

Overall, the yet-to-be-announced gaming app is designed to function similarly to the Xbox app on iPhone, enabling users to check their gaming status, view friends’ activities, discover new games, and manage their game libraries. This move is part of Apple’s strategy to make its devices more appealing to gamers.

Context of Gaming in Apple’s Ecosystem

The news comes in the wake of the ongoing legal battle between Google and Epic Games, which revolves around app store policies and revenue sharing. Epic Games, the creator of Fortnite, has challenged both Google and Apple over their commission fees and app distribution restrictions.

Currently, Apple offers Apple Arcade, a subscription service providing access to a variety of games for iPhone, iPad, Mac, and Apple TV for $6.99 per month (approximately ₹580). With the recent rollout of iOS 18 and macOS 15, Apple has introduced new tools to help developers port Mac games to iOS.

Future Prospects

As for the new gaming app, details regarding its release date remain unclear, and there is no official confirmation about whether it will debut with an upcoming iOS 18 update or be part of iOS 19. However, if successful, this initiative could significantly enhance Apple’s position in the competitive mobile gaming market.

Industry Impact

The introduction of a dedicated gaming app could reshape how users interact with games on Apple devices. By providing a tailored platform for gaming content and community engagement, Apple aims to attract more gamers while ensuring that developers have robust tools at their disposal.

Conclusion

Apple’s rumored development of a dedicated gaming app store signals its commitment to enhancing user experience in mobile gaming. By integrating social features and focusing on community engagement, this initiative could set a new standard in how gaming content is delivered and experienced on mobile platforms.

As Apple continues to innovate within its ecosystem, the potential launch of this gaming app could not only benefit gamers but also strengthen Apple’s competitive edge in an increasingly crowded market.

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Piyush Anchliya Joins Cashfree Payments as CFO Amid Expansion in India’s Fintech Sector

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Cashfree Payment - StartupStories

Cashfree Payments has appointed Piyush Anchliya as its new Chief Financial Officer (CFO), effective April 15, 2025. Anchliya brings over 15 years of experience in investment banking, corporate finance, strategy, and mergers and acquisitions, with senior roles at Barclays, Bandhan Group, and most recently as CFO of Bandhan AMC. He holds an MBA from IIM Ahmedabad and a B.Tech. from IIT Kharagpur.

In his new role, Anchliya will lead Cashfree’s financial strategy, optimize operations, and support the company’s next growth phase. He will report to CEO and Co-founder Akash Sinha, who highlighted Anchliya’s expertise as vital for sustainable scaling and strengthening the company’s financial foundation. Anchliya succeeds outgoing CFO Vikas Guru, who will assist during the transition.

Founded in 2015, Cashfree Payments processes over $80 billion annually for more than 800,000 businesses. The company recently raised $53 million in funding led by KRAFTON and Apis Growth Fund II and secured key RBI licenses, positioning it for accelerated growth in India’s fintech sector. Anchliya’s appointment comes at a pivotal time as Cashfree aims to expand its leadership in digital payments.

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Flipkart’s Jeyandran Venugopal Likely to Join Reliance Retail as CEO

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Flipkart - StartupStories

Jeyandran Venugopal, the outgoing Chief Product and Technology Officer of Flipkart, is set to become the CEO of Reliance Retail Ventures (RRV), the retail arm of Reliance Industries. His appointment, expected to be finalized in May after his exit from Flipkart, signals Reliance’s push to strengthen its retail business with a technology-first approach.

Venugopal brings extensive experience from leading roles at Flipkart, Myntra, Yahoo, Snapdeal, and Amazon, where he focused on scaling technology platforms and driving innovation. At Flipkart, he managed product, engineering, data science, and more, helping build robust systems and improve user experience.

His move comes as Reliance Retail undergoes transformation, including cost-cutting and a renewed focus on digital growth. Venugopal’s leadership is expected to accelerate Reliance’s ambitions in omnichannel and tech-driven retail, positioning the company for continued dominance in India’s evolving market.

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Delhivery’s Acquisition of Ecom Express: A Major Consolidation in Indian Logistics

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Delhivery, one of India’s leading logistics companies, has announced its acquisition of Ecom Express in an all-cash deal valued at ₹1,407 crore. This strategic move marks one of the largest consolidations in the logistics sector and is expected to enhance Delhivery’s scale, profitability, and operational efficiency.

Background

Ecom Express, founded in 2012 and headquartered in Gurugram, has faced significant financial challenges recently. The company canceled its IPO plans in 2024 and laid off hundreds of employees due to operational setbacks, including losing a major client, Meesho, which shifted to its in-house logistics service Valmo. These struggles led to a distressed sale, with private equity investors like Warburg Pincus and Partners Group exiting their stakes entirely.

Strategic Benefits for Delhivery

  1. Enhanced Scale: The acquisition will strengthen Delhivery’s network reach and infrastructure, enabling better service delivery across India.
  2. Operational Synergies: Combining operations with Ecom Express will improve efficiency and reduce costs through economies of scale.
  3. Competitive Edge: With Ecom Express as a subsidiary, Delhivery solidifies its leadership position in the logistics space by offering broader coverage and faster services.

Challenges Addressed

The acquisition mitigates risks from Ecom Express’ financial struggles while addressing past disputes between the two companies over inflated shipment volumes reported by Ecom Express during IPO filings.

Future Outlook

The deal is expected to close within six months after regulatory approval from the Competition Commission of India (CCI). Post-acquisition, Ecom Express will operate as a subsidiary of Delhivery, unlocking new growth opportunities such as advanced logistics technology integration and expanded customer reach.

With ₹5,488 crore in cash reserves as of September 2024, Delhivery is well-positioned to finance this acquisition without compromising financial stability. This move underscores Delhivery’s commitment to innovation and efficiency in India’s rapidly evolving logistics landscape.

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