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Apple India’s Website Goes Down Hours Before iPhone 16 Pre-Orders Open!

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Startup Stories Apple

Apple’s eagerly awaited iPhone 16 series is set to kick off pre-orders today, September 13, 2024, at 5:30 PM IST. However, just hours before this crucial moment, the Apple India website has encountered an unexpected outage, causing frustration among customers eager to secure their new devices.

iPhone 16 Series Launch Overview

The iPhone 16 lineup includes four models: the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. These devices were introduced at Apple’s recent “It’s Glowtime” event, showcasing impressive features powered by the new A18 chipset and enhanced AI capabilities. In India, prices for the iPhone 16 series start at ₹79,900 for the base model, with the Pro models priced higher, reflecting their premium specifications.

Impact of the Website Outage

As the pre-order launch approaches, the sudden downtime of the Apple India website has left many potential buyers frustrated. Customers typically rely on the official website for pre-ordering their devices, accessing exclusive offers, and obtaining detailed information about the new models. The outage disrupts this process, potentially delaying the ability of eager customers to secure their devices.

The timing of the outage is particularly concerning, as interest in the iPhone 16 series has surged. Apple is offering promotional incentives, including instant discounts of ₹5,000 for customers using select bank cards during the pre-order process. This discount, along with trade-in options for older models, has attracted a significant number of consumers, increasing the urgency to access the website.

Alternatives for Pre-Ordering

Despite the website issues, customers have several alternatives for pre-ordering the iPhone 16 series. They can visit physical Apple Stores or authorized retailers across India, as well as popular e-commerce platforms like Flipkart and Amazon. These options may help alleviate the frustration caused by the website outage, allowing customers to secure their devices without relying solely on Apple’s online platform.

Conclusion

The launch of the iPhone 16 series is a pivotal event for Apple and its customers in India. However, the unexpected downtime of the Apple India website just hours before pre-orders begin raises concerns about accessibility and customer experience. As consumers seek ways to navigate this challenge, the availability of alternative purchasing options may provide some relief. Apple will need to address this outage promptly to ensure a smooth pre-order process and maintain customer satisfaction during this critical launch period.

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ShareChat Appoints Neha Markanda as CBO

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Sharechat

ShareChat, one of India’s premier social media platforms, has strengthened its leadership by appointing Neha Markanda as Chief Business Officer for both its flagship ShareChat platform and the popular short video app Moj. Markanda, previously Head of Industry, E-commerce at Google India, brings over 22 years of expertise across renowned companies like Meta, GSK Consumer Healthcare, PepsiCo, and ITC. At Google India, she led transformative strategies in e-commerce and health tech, ensuring market growth and technological innovation for global brands. Her proven track record uniquely positions her to drive ShareChat’s revenue strategy, business expansion, and partnerships with advertisers and regional stakeholders.

Markanda’s appointment comes at a pivotal time for ShareChat, which recently achieved profitability and has projected a robust ₹1,200 crore revenue run rate for the year. The platforms boast a combined monthly active user base of more than 325 million, making ShareChat and Moj essential tools for marketers seeking to increase engagement across India’s diverse regions. Markanda’s expertise is expected to further accelerate ShareChat’s business growth, opening doors for brand collaborations and hyper-targeted influencer campaigns, which can connect marketers to local audiences in a culturally relevant manner.

With advanced degrees from the Indian Institute of Foreign Trade and Lady Shri Ram College, Markanda’s leadership is set to reinforce ShareChat’s momentum as India’s go-to platform for marketers and creators looking for trusted, brand-safe environments. Her focus on vernacular content and building robust partnerships will complement ShareChat and Moj’s mission to empower regional creators and deliver authentic engagement. Industry experts have lauded this strategic move, anticipating that Markanda’s vision will help ShareChat and Moj maintain their edge in India’s social media landscape.

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Pune’s SuperGaming Secures $15M to Expand in Emerging Markets

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Super Gaming

SuperGaming, the Pune-based gaming innovator known for hit titles like MaskGun and Indus Battle Royale, has raised $15 million in a Series B funding round, boosting its valuation to an impressive $100 million. This marks a nearly fivefold increase from its 2021 valuation of $21 million, highlighting the company’s rapid growth and the rising investor confidence in India’s booming gaming industry. The funding reflects SuperGaming’s strong market presence and strategic vision to become a global leader in online gaming. 

The funding round was spearheaded by Skycatcher and Steadview Capital, with significant participation from notable international investors including a16z Speedrun, Bandai Namco O21 Fund, Neowiz, and prominent Web3 financiers such as Polygon Ventures and Sandeep Nailwal. Existing backers like AET Japan and BACE Capital also continued their support. SuperGaming aims to utilize this capital infusion to expand its footprint internationally, focusing on emerging markets. A key initiative includes launching its award-winning game, Indus Battle Royale, in Latin America through a partnership with LOUD.GG, alongside rolling out its proprietary SuperPlatform developed with Google Cloud to empower game developers worldwide, especially in resource-constrained regions. 

CEO and Co-Founder Roby John emphasized that this funding milestone is crucial in shifting India from merely a gaming consumer base to a hub for gaming innovation. By adopting a “hyper-local” strategy that tailors games to diverse cultures in underrepresented markets like the Middle East and Latin America, SuperGaming is poised for global growth. With over 200 million installs and an expanding user base, SuperGaming’s recent fundraising solidifies its position at the forefront of India’s gaming revolution, ready to make a major impact on the international stage.

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Swiggy DeskEats: Office Food Delivery Launched in 30 Cities

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Swiggy

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Swiggy’s DeskEats is now operational in over 7,000 tech parks and business centers, granting office workers access to nearly 700,000 menu items from over 200,000 restaurants. This vast variety ensures there’s something for everyone, addressing the growing demand for quick, tasty, and nutritious food that fits seamlessly into the busy schedules of working professionals. Early trends from DeskEats’ pilot phase show a strong preference for easy-to-eat options like chicken popcorn in Bengaluru and garlic breadsticks in Gurugram, reflecting the popularity of meals tailored for the modern workday.

Expanding upon its Corporate Rewards Program, which is already trusted by thousands of organizations, Swiggy enables companies to enhance employee wellness programs by offering food delivery, groceries, and dining benefits efficiently. With DeskEats, Swiggy reaffirms its commitment to transforming workplace dining by prioritizing variety, convenience, and user satisfaction—cementing its position as a key player in the evolution of India’s office food culture.

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