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Amazon Prime Video to Introduce Ads in India Starting Next Year!

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Starting next year, Amazon Prime Video users in India will encounter advertisements during shows and movies as the company seeks to fund its content investments in an increasingly competitive streaming market.

Introduction of Ads on Prime Video

Amazon promises fewer ads compared to other streaming platforms and traditional TV channels, ensuring a less disruptive viewing experience. Additionally, the company announced plans to increase investments in its content over the long term. For users who prefer uninterrupted streaming, an ad-free subscription tier will also be introduced, with pricing details to be shared soon.

Context of the Move

This decision comes as India’s streaming market becomes highly competitive. The recent merger between Reliance and Disney, valued at $8.5 billion, is set to capture nearly half of India’s streaming audience, according to Comscore. Platforms like JioCinema have already disrupted the market by offering content at minimal rates, further intensifying the competition.

Amazon’s Commitment to India

Amazon continues to prioritize its Indian operations, with India emerging as a key market for growth. In March, Mike Hopkins, Senior Vice President at Prime Video, highlighted that more customers are subscribing to Amazon Prime in India than in any other market worldwide.

Global Strategy

The rollout of ads in India follows Amazon’s success with similar initiatives in the U.S., where commercials on the platform are expected to generate $5 billion in revenue this year. This strategy indicates Amazon’s intent to strike a balance between affordability, content quality, and profitability in one of the world’s largest entertainment markets.

User Experience and Notifications

Amazon has assured users that the advertising strategy will not overwhelm the viewing experience. The company aims to have “meaningfully fewer ads than linear TV and other streaming competitors.” Furthermore, Amazon will notify Prime members via email several weeks in advance of introducing ads on Prime Video, providing information on how to opt for an ad-free subscription.

Live Content

It is important to note that live content such as sports will continue to feature advertisements, aligning with industry standards for live broadcasts.

Conclusion

As Amazon Prime Video prepares for this significant shift in its service model, it reflects broader trends within the streaming industry where monetization strategies are evolving rapidly. With increased competition and changing consumer expectations, Amazon’s introduction of ads is a strategic move designed to enhance its content offerings while maintaining user engagement.

This development will be closely monitored by both consumers and industry analysts as it unfolds in 2025, marking a new chapter for Amazon Prime Video in the Indian market.

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Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears

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Pine Labs

Setu, the API infrastructure platform and subsidiary of Pine Labs, has significantly strengthened its leadership by appointing Prashanth Nimmagada (ex-Razorpay) as Chief Technology Officer, signaling its commitment to innovation in India’s dynamic fintech landscape. Alongside Nimmagada, Setu has welcomed other top industry talent: Vijeth Pandit (ex-Razorpay) as Chief Product Officer, Ramkumar Thirumurthi (ex-Razorpay, co-founder Actyv.ai) as Chief Revenue Officer, Nikhil Ratanpal (ex-PhonePe) as Director of Product Development, and Santosh Subramanian (ex-Yes Bank, Wibmo) as Head of Finance. These high-profile hires accompany Anand Raisinghani’s (ex-SAP India) appointment as CEO, underscoring Setu’s focus on building a strong, experienced leadership bench to drive future growth.

Setu specializes in providing API-based digital financial infrastructure for services such as UPI, bill payments, KYC, and digital signatures, while also operating as an RBI-licensed NBFC Account Aggregator. With this expanded leadership team—drawn from India’s leading fintechs—Setu is well-positioned to accelerate the development of scalable, API-driven financial solutions for banks, fintechs, and enterprises. The influx of expertise from Razorpay and PhonePe veterans will bolster Setu’s technical capabilities and strategic partnerships, ensuring it remains a key enabler in India’s rapidly maturing digital public infrastructure ecosystem.

This leadership overhaul comes as parent company Pine Labs prepares for a major IPO, aiming to raise ₹2,600 crore through a fresh share issue after turning profitable in FY25. Setu’s enhanced leadership reinforces the broader group’s ambitions for international expansion, technological innovation, and financial performance. As Setu solidifies its role at the forefront of India’s fintech evolution, the company is poised to deliver advanced financial infrastructure solutions that support the country’s growing digital economy and drive Pine Labs’ strategic momentum.

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Sundar Pichai Reaches Billionaire Milestone as Alphabet CEO

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Sundar Pichai, the visionary CEO of Alphabet Inc., has officially entered the ranks of global billionaires, accomplishing this rare feat after a decade at the helm of one of the world’s most influential tech giants. Pichai’s net worth hit $1.1 billion—according to the Bloomberg Billionaires Index—fueled by Alphabet’s incredible market performance and the company’s growth of more than $1 trillion in value since early 2023. Achieving billionaire status without being a founding member sets Pichai apart, highlighting his significant impact among non-founder tech leaders.

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During his tenure, Pichai has championed aggressive investments in artificial intelligence and cloud infrastructure, positioning Alphabet at the forefront of technological innovation. While his annual salary sits at $2 million, the majority of his fortune stems from stock awards and financial incentives tied to performance. Pichai’s journey exemplifies the rise from modest beginnings to extraordinary success, serving as an inspiration and proving that transformative leadership and strategic vision can redefine what’s possible—even without a founder’s equity stake.

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IIT Hyderabad Unveils Palyanka, Heavy-Lift Drone for Air Ambulance Use

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Hyderabad - Drone

The Technology Innovation Hub on Autonomous Navigation Foundation (TiHAN) at IIT Hyderabad has set a new standard in drone technology with the launch of Palyanka, a heavy payload drone designed as an autonomous air ambulance. Capable of carrying up to 200 kg, Palyanka is engineered to swiftly transport patients, medical equipment, or critical cargo across challenging terrains, bypassing traditional barriers like road congestion and remote inaccessibility. This advanced UAV operates autonomously, making it highly effective for rapid response in both urban and rural emergencies, and stands at the forefront of disaster relief operations in scenarios such as floods and fires.

Built for versatility, Palyanka doesn’t just function as an air ambulance. Its robust design enables use in rescue missions, cargo deliveries, and even as an air taxi for metropolitan connectivity. Inspired by the Sanskrit word for palanquin, the name “Palyanka” reflects the drone’s role as a safe and efficient carrier. All components, from conceptual design to IP, have been developed in-house at IIT Hyderabad, ensuring the drone meets stringent standards for durability and performance under extreme conditions.

With a development journey spanning over five years and led by Prof. P. Rajalakshmi, TiHAN’s team has transitioned from early drone prototypes to a full-scale, high-capacity solution like Palyanka. The team is now preparing pilot projects in hilly terrains and working on further enhancing the drone’s endurance with innovative heat-resistant materials. By pioneering such indigenous solutions, IIT Hyderabad’s TiHAN is transforming emergency medical services and logistics, marking a pivotal advancement in India’s urban mobility and public safety landscape.

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