Latest News
Amazon Prime Video to Introduce Ads in India Starting Next Year!
Starting next year, Amazon Prime Video users in India will encounter advertisements during shows and movies as the company seeks to fund its content investments in an increasingly competitive streaming market.
Introduction of Ads on Prime Video
Amazon promises fewer ads compared to other streaming platforms and traditional TV channels, ensuring a less disruptive viewing experience. Additionally, the company announced plans to increase investments in its content over the long term. For users who prefer uninterrupted streaming, an ad-free subscription tier will also be introduced, with pricing details to be shared soon.
Context of the Move
This decision comes as India’s streaming market becomes highly competitive. The recent merger between Reliance and Disney, valued at $8.5 billion, is set to capture nearly half of India’s streaming audience, according to Comscore. Platforms like JioCinema have already disrupted the market by offering content at minimal rates, further intensifying the competition.
Amazon’s Commitment to India
Amazon continues to prioritize its Indian operations, with India emerging as a key market for growth. In March, Mike Hopkins, Senior Vice President at Prime Video, highlighted that more customers are subscribing to Amazon Prime in India than in any other market worldwide.
Global Strategy
The rollout of ads in India follows Amazon’s success with similar initiatives in the U.S., where commercials on the platform are expected to generate $5 billion in revenue this year. This strategy indicates Amazon’s intent to strike a balance between affordability, content quality, and profitability in one of the world’s largest entertainment markets.
User Experience and Notifications
Amazon has assured users that the advertising strategy will not overwhelm the viewing experience. The company aims to have “meaningfully fewer ads than linear TV and other streaming competitors.” Furthermore, Amazon will notify Prime members via email several weeks in advance of introducing ads on Prime Video, providing information on how to opt for an ad-free subscription.
Live Content
It is important to note that live content such as sports will continue to feature advertisements, aligning with industry standards for live broadcasts.
Conclusion
As Amazon Prime Video prepares for this significant shift in its service model, it reflects broader trends within the streaming industry where monetization strategies are evolving rapidly. With increased competition and changing consumer expectations, Amazon’s introduction of ads is a strategic move designed to enhance its content offerings while maintaining user engagement.
This development will be closely monitored by both consumers and industry analysts as it unfolds in 2025, marking a new chapter for Amazon Prime Video in the Indian market.
Latest News
Peak XV New Funds: $1.3B Commitment for India Startup Surge 2026
Peak XV Partners has launched three new funds totaling $1.3 billion, targeting India’s booming startup ecosystem. The lineup features the $600M Surge fund (8th edition) for early-stage ventures, a $300M Growth Fund for Series B+ scaling, and a $400M Acceleration Fund for rapid portfolio expansion. This commitment arrives as India’s VC inflows rebound, with AI and fintech leading 2026 trends.
These funds build on Peak XV’s legacy of backing unicorns like Zomato and Pine Labs, offering founders capital plus strategic guidance amid post-winter recovery. Early-stage deals surged 20% last year per Tracxn, positioning Peak XV to fuel the next wave of innovation in SaaS, climate tech, and consumer plays.
For startups eyeing Peak XV new funds or Surge fund 2026 applications, this signals prime opportunities. Investors and marketers should watch for deployment updates India remains a global VC hotspot.
Latest News
D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes
Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.
In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.
Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.
Latest News
Centre Mulls Revoking X’s Safe Harbour Over Grok Misuse
The Centre is weighing the option of revoking X’s safe harbour status in India after its AI chatbot Grok was allegedly misused to generate and circulate obscene and sexually explicit content, including material seemingly involving minors. The IT Ministry has already issued a notice to X, directing the platform to remove unlawful content, fix Grok’s safeguards, act against violators, and submit a detailed compliance report within a tight deadline. If the government finds X’s response inadequate, it could argue that the platform has failed to meet due‑diligence standards under Indian law, opening the door to harsher action.
Under Section 79 of the IT Act, safe harbour protects intermediaries like X from being held directly liable for user‑generated content, provided they follow due‑diligence rules and promptly act on legal takedown orders. Revoking this protection would mean X and its officers could be exposed to criminal and civil liability for obscene, unlawful, or harmful content that remains on the platform, including AI‑generated images from Grok. This prospect significantly raises X’s compliance risk in India and could force tighter moderation, stricter AI controls, and more aggressive removal of flagged posts.
The Grok episode also spotlights the regulatory grey zone around generative AI, where tools can create harmful content at scale even without traditional user uploads. Policymakers are increasingly questioning whether AI outputs should still enjoy the same intermediary protections as conventional user posts, especially when they involve women and children. How the government ultimately proceeds against X over Grok misuse could set a precedent for AI accountability, platform responsibility, and safe harbour interpretation in India’s fast‑evolving digital ecosystem.

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