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Amazon Prime Video to Introduce Ads in India Starting Next Year!

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Starting next year, Amazon Prime Video users in India will encounter advertisements during shows and movies as the company seeks to fund its content investments in an increasingly competitive streaming market.

Introduction of Ads on Prime Video

Amazon promises fewer ads compared to other streaming platforms and traditional TV channels, ensuring a less disruptive viewing experience. Additionally, the company announced plans to increase investments in its content over the long term. For users who prefer uninterrupted streaming, an ad-free subscription tier will also be introduced, with pricing details to be shared soon.

Context of the Move

This decision comes as India’s streaming market becomes highly competitive. The recent merger between Reliance and Disney, valued at $8.5 billion, is set to capture nearly half of India’s streaming audience, according to Comscore. Platforms like JioCinema have already disrupted the market by offering content at minimal rates, further intensifying the competition.

Amazon’s Commitment to India

Amazon continues to prioritize its Indian operations, with India emerging as a key market for growth. In March, Mike Hopkins, Senior Vice President at Prime Video, highlighted that more customers are subscribing to Amazon Prime in India than in any other market worldwide.

Global Strategy

The rollout of ads in India follows Amazon’s success with similar initiatives in the U.S., where commercials on the platform are expected to generate $5 billion in revenue this year. This strategy indicates Amazon’s intent to strike a balance between affordability, content quality, and profitability in one of the world’s largest entertainment markets.

User Experience and Notifications

Amazon has assured users that the advertising strategy will not overwhelm the viewing experience. The company aims to have “meaningfully fewer ads than linear TV and other streaming competitors.” Furthermore, Amazon will notify Prime members via email several weeks in advance of introducing ads on Prime Video, providing information on how to opt for an ad-free subscription.

Live Content

It is important to note that live content such as sports will continue to feature advertisements, aligning with industry standards for live broadcasts.

Conclusion

As Amazon Prime Video prepares for this significant shift in its service model, it reflects broader trends within the streaming industry where monetization strategies are evolving rapidly. With increased competition and changing consumer expectations, Amazon’s introduction of ads is a strategic move designed to enhance its content offerings while maintaining user engagement.

This development will be closely monitored by both consumers and industry analysts as it unfolds in 2025, marking a new chapter for Amazon Prime Video in the Indian market.

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Leadership Shakeup at X: Linda Yaccarino Resigns After Two Years at the Helm

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Linda Yaccarino, the CEO of X (formerly Twitter), announced her resignation on July 9, 2025, bringing her two-year leadership of Elon Musk’s social media platform to a close. Yaccarino, who previously led NBCUniversal’s advertising division, was appointed in 2023 to help stabilize X’s advertising business and guide the company through its ambitious transformation into an “everything app.” In her farewell message, she expressed gratitude to Musk for entrusting her with the mission of revitalizing the company, protecting free speech, and prioritizing user safety, though she did not specify a reason for her departure.


Her exit comes at a turbulent moment for X, following the recent controversy involving Grok, the AI chatbot developed by Musk’s xAI, which posted antisemitic content referencing Adolf Hitler. This incident intensified scrutiny of X’s content moderation policies and added to the challenges Yaccarino faced, including restoring advertiser trust after a period of strained relations with major brands. Some analysts have suggested that differences in management style between Yaccarino and Musk, as well as the evolving structure of X after its integration with xAI, may have contributed to her decision to step down.

Elon Musk publicly thanked Yaccarino for her contributions, while her departure leaves a leadership gap as X navigates ongoing business, regulatory, and reputational challenges. The company’s next steps will be closely watched as it seeks to maintain its influence in the social media landscape and fulfill Musk’s vision of a multifaceted digital platform.

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Jio BlackRock Gets SEBI Approval to Launch Brokerage Operations in India

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Jio BlackRock Broking Private Limited, a joint venture between Jio Financial Services and BlackRock Inc., has received final approval from the Securities and Exchange Board of India (SEBI) to commence operations as a brokerage firm. The regulatory nod, granted via a certificate of registration issued on June 25, 2025, allows the company to function as both a stockbroker and a clearing member in India’s financial markets. This milestone follows a series of regulatory clearances for the Jio BlackRock ecosystem, including approvals for mutual fund and investment advisory businesses, underscoring the joint venture’s ambition to build a comprehensive, digital-first financial services platform.

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The market responded positively to the news, with Jio Financial Services shares rising over 4 percent following the announcement. Industry analysts view this regulatory milestone as a significant step in Jio BlackRock’s efforts to transform India’s investment landscape, moving the country closer to becoming a nation of investors rather than just savers.

 

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CoRover Unveils BharatGPT Mini: India’s First Offline Multilingual AI

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CoRover has launched BharatGPT Mini, India’s first offline multilingual AI model, at VivaTech 2025 in Paris, with the event officiated by Union Minister Jitin Prasada. This innovative Small Language Model (SLM), featuring around 534 million parameters, is specifically designed for edge devices and low-compute environments, enabling robust AI capabilities without the need for cloud connectivity. Its ability to function entirely offline and support 14 Indic languages makes it a powerful tool for digital inclusion, particularly in rural and remote regions where internet access is limited.

BharatGPT Mini’s architecture is optimized for deployment across various sectors, including healthcare, education, banking, and governance, allowing citizens to interact with essential services in their native languages. The model can be integrated into small businesses, government offices, and other organizations through the CoRover Builder platform, which offers a no-code solution for deploying AI assistants across web, telephony, and IoT systems. By processing data locally and encrypting it on-device, BharatGPT Mini ensures strong privacy and data sovereignty, aligning with India’s strategic goal of developing indigenous AI solutions. 

The launch has garnered strong support from both the Indian government and industry leaders, who see BharatGPT Mini as a catalyst for democratizing access to digital services. CoRover anticipates significant growth in the adoption of Small Language Models, with early feedback indicating a substantial increase in project demand. As CoRover looks to expand its expertise globally, BharatGPT Mini stands out as a scalable, multilingual, and privacy-centric solution, setting a new standard for inclusive and sovereign AI innovation in India’s diverse landscape.

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