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Amazon Launches Echo Show 21: The Ultimate Smart Display Experience!

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Amazon Launches Echo Show 21: The Ultimate Smart Display Experience!

Amazon has introduced the Echo Show 21, its most powerful and largest smart display to date. Boasting a 21-inch screen—nearly double the size of the Echo Show 15—the new device promises to revolutionize how users interact with multimedia, manage tasks, and control smart home devices. Designed with user feedback in mind, the Echo Show 21 delivers improved sound, a bigger display, and enhanced features tailored to modern smart homes.

Key Features of the Echo Show 21

Massive 21-Inch Display

The Echo Show 21 features a vibrant, high-definition 21-inch screen, offering an immersive experience for streaming content, video calls, or showcasing family photos. Its size makes it a centerpiece for home décor, seamlessly doubling as a digital photo frame when not in active use. The display supports 1080p resolution, ensuring clear and sharp visuals for all types of content.

Enhanced Audio and Camera

With twice the bass and an upgraded sound system, the Echo Show 21 delivers room-filling audio that adapts to its environment. The improved auto-framing camera offers 65% more zoom and over double the field of view compared to its predecessors, making it ideal for video conferencing. New noise reduction technology ensures clear communication during video calls, even in noisy settings. This combination of audio and visual enhancements positions the device as a strong competitor for home entertainment.

Advanced Connectivity and Smart Home Integration

The Echo Show 21 supports Wi-Fi 6E, providing faster streaming and uninterrupted performance. Its built-in smart home hub is compatible with Matter, Zigbee, Thread, and Wi-Fi devices, enabling seamless control of connected gadgets. This integration allows users to manage various smart home devices—such as lights, switches, and plugs—directly from the display.

What Sets It Apart?

The Echo Show 21 builds on the success of the Echo Show 15 while addressing customer feedback. Key upgrades include:

  • Larger Display: A screen nearly twice the size for an enhanced viewing experience.
  • Superior Sound Quality: Double the bass and immersive audio for richer entertainment.
  • Upgraded Video Calling: A high-performance camera with better zoom capabilities and noise-canceling technology.
  • Next-Gen Connectivity: Wi-Fi 6E compatibility for faster, more reliable streaming.
  • Streamlined Smart Home Control: Improved integration with various smart devices.

Pricing and Availability

Priced at $399.99, the Echo Show 21 comes with a wall-mount kit and an Alexa Voice Remote. Additional accessories are available for personalization:

  • Frame covers: $39.99
  • Premium counter stand: $99.99

The updated Echo Show 15, which includes many of the new features but in a smaller form factor (15 inches), is priced at $299.99. While the Echo Show 21 is currently available in select regions, its launch in India remains unconfirmed. Should it debut in the Indian market, estimates suggest a price range between ₹38,000 and ₹42,000, based on previous trends.

A New Standard for Smart Displays

Amazon’s Echo Show 21 sets a new benchmark for smart displays by combining sleek design with cutting-edge functionality. From managing daily schedules to enjoying multimedia content and controlling smart home ecosystems, it is a versatile device designed for tech enthusiasts and families alike.

Versatile Use Cases

Whether you’re streaming your favorite shows, making video calls, or managing your smart home, the Echo Show 21 is built to elevate your everyday experiences. Its larger screen size enhances usability in various settings—kitchen, living room, or office—making it an ideal choice for anyone looking to integrate technology seamlessly into their daily lives.

Conclusion

With its impressive features and user-centric design, the Echo Show 21 represents Amazon’s commitment to enhancing the smart home experience. By addressing consumer feedback regarding audio quality and display size while integrating advanced connectivity options, Amazon aims to solidify its position as a leader in the smart display market. As more consumers seek multifunctional devices that enhance their living spaces, the Echo Show 21 stands poised to meet these demands effectively.

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MPL to Lay Off 60% of India Workforce Following Online Gaming Ban

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MPL

Mobile Premier League (MPL), one of India’s top online gaming platforms, is set to lay off about 60% of its India workforce following the government’s ban on paid online games. The move, confirmed by MPL CEO Sai Srinivas through an internal email, will impact around 300 employees across multiple departments including marketing, finance, operations, engineering, and legal. This decision comes as a direct result of the Promotion and Regulation of Online Gaming Bill, 2025, which restricts paid online games involving monetary stakes to address concerns over financial risks and addiction among young users.

India contributed nearly half of MPL’s revenues, estimated at around $100 million in the 2024-25 fiscal year. With the ban on paid gaming, MPL’s primary revenue source in India has been effectively cut off, prompting the company to shift focus towards free-to-play games and expand its presence in overseas markets such as the United States and Brazil. Despite the layoffs, MPL has pledged to support the affected employees through the transition period. CEO Sai Srinivas expressed regret over the downsizing but highlighted the company’s commitment to developing new business models for the Indian market amid the regulatory changes.

This development significantly disrupts the Indian online gaming industry, which was on track to grow into a $3.6 billion sector by 2029 before the introduction of the ban. While competitors like Dream11 have adapted by discontinuing paid games and avoiding layoffs, the ban has forced many gaming startups in India to rethink their operations. The government’s regulation targets all games involving real money stakes, including fantasy sports and popular card games like rummy and poker, reshaping the future landscape for the country’s gaming ecosystem and its workforce.

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NCLT Approves Amalgamaxtion of Info Edge Subsidiary Makesense with PB Fintech

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Info Edge - PB

The National Company Law Tribunal (NCLT) has granted approval for the amalgamation of Info Edge’s subsidiary, Makesense Technologies, with PB Fintech as of August 29, 2025, in a significant move for India’s fintech sector. This strategic merger aligns with Info Edge’s ongoing focus on streamlining its corporate structure and supports PB Fintech’s growth trajectory as the operator of leading platforms such as Policybazaar and Paisabazaar. The amalgamation, cleared by NCLT’s Chandigarh bench, took place without winding up either company, enabling a seamless blending of assets and expertise for greater operational efficiency.

In the specifics of this deal, Makesense Technologies—holding a 13.04% stake in PB Fintech as of June 2025—will see its shareholders allotted 59,750 equity shares and 60,030 compulsorily convertible preference shares from PB Fintech, with no change to Info Edge’s underlying economic interest. The consolidation is expected to cut compliance and administrative costs, simplify the equity structure, and enable both companies to focus on core business strengths without duplication of resources. This move is designed to strengthen PB Fintech’s position in India’s fast-evolving fintech and insurance market, while keeping Info Edge’s investment objectives intact.

The NCLT-approved merger highlights a broader trend of consolidation within India’s tech-driven industries, as major players seek to boost competitiveness and achieve sustainable growth through mergers and amalgamations. Stakeholders—including shareholders and employees—are set to benefit from the new, streamlined structure, increased transparency, and the promise of enhanced value creation going forward. The unification of Makesense Technologies and PB Fintech is expected to make a positive impact on the broader fintech ecosystem, reinforcing both companies’ leadership and innovation agendas.

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ShareChat Appoints Neha Markanda as CBO

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Sharechat

ShareChat, one of India’s premier social media platforms, has strengthened its leadership by appointing Neha Markanda as Chief Business Officer for both its flagship ShareChat platform and the popular short video app Moj. Markanda, previously Head of Industry, E-commerce at Google India, brings over 22 years of expertise across renowned companies like Meta, GSK Consumer Healthcare, PepsiCo, and ITC. At Google India, she led transformative strategies in e-commerce and health tech, ensuring market growth and technological innovation for global brands. Her proven track record uniquely positions her to drive ShareChat’s revenue strategy, business expansion, and partnerships with advertisers and regional stakeholders.

Markanda’s appointment comes at a pivotal time for ShareChat, which recently achieved profitability and has projected a robust ₹1,200 crore revenue run rate for the year. The platforms boast a combined monthly active user base of more than 325 million, making ShareChat and Moj essential tools for marketers seeking to increase engagement across India’s diverse regions. Markanda’s expertise is expected to further accelerate ShareChat’s business growth, opening doors for brand collaborations and hyper-targeted influencer campaigns, which can connect marketers to local audiences in a culturally relevant manner.

With advanced degrees from the Indian Institute of Foreign Trade and Lady Shri Ram College, Markanda’s leadership is set to reinforce ShareChat’s momentum as India’s go-to platform for marketers and creators looking for trusted, brand-safe environments. Her focus on vernacular content and building robust partnerships will complement ShareChat and Moj’s mission to empower regional creators and deliver authentic engagement. Industry experts have lauded this strategic move, anticipating that Markanda’s vision will help ShareChat and Moj maintain their edge in India’s social media landscape.

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