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Blinkit Launches 10-Minute Delivery for Decathlon Products Nationwide!

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Blinkit Launches 10-Minute Delivery for Decathlon Products Nationwide!

Blinkit has unveiled a new service that promises to deliver Decathlon products straight to customers’ doorsteps in just 10 minutes. This fast delivery option is available in all cities where Blinkit operates, including smaller locations like Bareilly, Roorkee, and Bhopal, thereby expanding the convenience of shopping for high-quality products to a broader audience.

Exciting Announcement from Blinkit

Albinder Dhindsa, CEO of Blinkit, shared his excitement about the launch on social media, emphasizing the ease and speed of the new service:

“Decathlon is now available on Blinkit! Customers can now get sports and gym equipment, winter essentials, yoga needs, travel bags, and apparel—all delivered in just 10 minutes. The coolest part is that we’ve launched Decathlon products in all cities we deliver in, including Bareilly, Roorkee, Bhopal, and more.”

This collaboration between Blinkit and Decathlon aims to provide fitness enthusiasts and adventurers with quick access to the gear they need without having to step outside their homes. The service is designed to make the shopping experience more convenient and hassle-free, especially for those in smaller cities who may not have easy access to Decathlon stores.

Additional Features and Services

In addition to the 10-minute delivery service for Decathlon products, Blinkit recently launched a 10-minute returns and exchanges feature. This innovative service allows customers to request returns or exchanges for clothing and footwear, with their requests completed within just 10 minutes.

Expansion of Returns and Exchanges

Initially tested in the Delhi-NCR region, this returns and exchanges feature has now been expanded to major cities such as Mumbai, Bangalore, Hyderabad, and Pune, with plans for further rollout across additional locations.

Dhindsa expressed enthusiasm about this feature as well:

“The cool part is that returns and exchanges will be completed within 10 minutes of raising a request! After a successful test run in Delhi-NCR, we’ve now enabled it for Mumbai, Bangalore, Hyderabad, and Pune.”

This initiative aims to alleviate “size anxiety” for online shoppers by making it easier for customers to feel confident when purchasing clothing and shoes.

The Impact on Quick Commerce

With these new services, Blinkit continues to innovate in the delivery space, offering more convenience to customers across the country. The quick commerce model has gained significant traction in India, driven by consumer demand for speed and efficiency.

Market Context

The Indian quick commerce market has experienced exceptional growth, reaching a Gross Merchandise Value (GMV) of $2.8 billion in 2023—marking a 77% year-on-year increase. Major players like Blinkit are capitalizing on this trend by partnering with well-known brands such as Decathlon to enhance their offerings.

Conclusion

Blinkit’s partnership with Decathlon represents a strategic move to solidify its position in the competitive quick commerce landscape. By providing rapid delivery of sports gear and facilitating hassle-free returns and exchanges, Blinkit aims to meet the evolving needs of consumers looking for convenience without compromising on quality. As quick commerce continues to expand in India, services like these are likely to play a crucial role in shaping the future of online shopping experiences.

 

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Kerala Startup E-Quark Launches Innovative Mobile Holder with Built-In Charger

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Equark - StartupStories

Kerala-based startup E-Quark Molecule Innovations Pvt Ltd, headquartered in Thrissur, has introduced an innovative device called Keratin that combines a mobile phone holder with a built-in charger. This unique gadget is designed to offer users a convenient solution to hold and charge their smartphones simultaneously, addressing the common challenge of managing power supply while using mobile devices.

The device enhances user experience by integrating two essential functions into one compact design. It securely holds the phone while providing efficient charging, making it perfect for use on desks, bedside tables, or other personal spaces where easy access and power are needed. This innovation aligns with the growing trend of multifunctional mobile accessories that prioritize both convenience and practicality.

E-Quark Molecule Innovations is a key player in Kerala’s dynamic startup ecosystem, which has been rapidly expanding in tech-driven areas such as electric vehicle charging infrastructure. With the launch of this mobile holder-charger, the company is establishing itself as a leader in user-centric mobile accessories, further cementing Kerala’s position as a hub for cutting-edge technology development.

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New Instagram Features Let Users Customize Profiles and Share Quietly

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Instagram Grid

Instagram is rolling out two major features in June 2025 that promise to give users unprecedented creative control and privacy: grid rearranging and silent posting. The long-awaited grid rearranging tool allows users to freely drag and drop posts anywhere on their profile grid, breaking away from the traditional chronological order. This means users can now curate their profiles for a more visually appealing or thematic presentation, without the hassle of deleting and reposting content—an update especially welcomed by brands, creators, and anyone meticulous about their digital aesthetic.


In tandem, Instagram is introducing the “Post quietly to profile” feature, which lets users add photos and videos to their grid without notifying followers or pushing the content to their feeds. This silent posting option is ideal for those who want to document moments privately, experiment with new content, or maintain a cohesive grid without spamming their audience. It’s designed to reduce the pressure of public sharing, making Instagram a more comfortable space for personal expression and experimentation.

 

These updates reflect Instagram’s commitment to user empowerment and flexibility, responding directly to years of feedback. As Instagram head Adam Mosseri stated, the goal is to help users “create and share without added pressure,” giving them more freedom over how their content appears and how they engage with their audience.

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Zepto Delays IPO to Focus on Profitability and Indian Ownership

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Zepto - StartupStories

Overview

Zepto, a leading quick commerce startup, has postponed its planned IPO to early 2026, shifting its focus to achieving profitability and increasing Indian shareholding before going public.

Key Reasons for Delay

  • Profitability Focus: Zepto aims to reach EBITDA break-even before listing, unlike many tech firms that went public while still loss-making.
  • Market Uncertainty: Ongoing global and domestic market volatility influenced the decision to wait for more stable conditions.
  • Peer Comparison: The company wants to present a stronger profit profile, learning from the performance of rivals like Swiggy and Zomato (now Eternal).

Boosting Domestic Shareholding

  • Target: Zepto plans to raise Indian ownership to at least 51% to comply with FDI norms and reinforce its Indian identity.
  • Actions: The company is conducting secondary share sales to Indian investors and founders are increasing their stakes by buying from foreign investors.
  • Progress: Domestic ownership has reached about 40-44%, with expectations to surpass 51% before the IPO.

Financial and Operational Updates

  • Efficiency Drive: Zepto is optimizing operations, running over 900 dark stores and offering 48,000 SKUs, to reduce cash burn and move toward profitability.
  • Challenges: The company faces stiff competition from Swiggy Instamart and Blinkit, leading to higher costs, and has dealt with operational pauses and regulatory scrutiny in some regions.

Outlook

Zepto remains positive about its future, aiming to raise around $800 million in its IPO and attract both domestic and international investors. CEO Aadit Palicha emphasizes building a sustainable, majority Indian-owned business before entering the public market.

Summary: Zepto’s IPO delay reflects a strategic focus on financial stability and regulatory compliance, with profitability and Indian ownership at the forefront.

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