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Blinkit Launches 10-Minute Delivery for Decathlon Products Nationwide!

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Blinkit Launches 10-Minute Delivery for Decathlon Products Nationwide!

Blinkit has unveiled a new service that promises to deliver Decathlon products straight to customers’ doorsteps in just 10 minutes. This fast delivery option is available in all cities where Blinkit operates, including smaller locations like Bareilly, Roorkee, and Bhopal, thereby expanding the convenience of shopping for high-quality products to a broader audience.

Exciting Announcement from Blinkit

Albinder Dhindsa, CEO of Blinkit, shared his excitement about the launch on social media, emphasizing the ease and speed of the new service:

“Decathlon is now available on Blinkit! Customers can now get sports and gym equipment, winter essentials, yoga needs, travel bags, and apparel—all delivered in just 10 minutes. The coolest part is that we’ve launched Decathlon products in all cities we deliver in, including Bareilly, Roorkee, Bhopal, and more.”

This collaboration between Blinkit and Decathlon aims to provide fitness enthusiasts and adventurers with quick access to the gear they need without having to step outside their homes. The service is designed to make the shopping experience more convenient and hassle-free, especially for those in smaller cities who may not have easy access to Decathlon stores.

Additional Features and Services

In addition to the 10-minute delivery service for Decathlon products, Blinkit recently launched a 10-minute returns and exchanges feature. This innovative service allows customers to request returns or exchanges for clothing and footwear, with their requests completed within just 10 minutes.

Expansion of Returns and Exchanges

Initially tested in the Delhi-NCR region, this returns and exchanges feature has now been expanded to major cities such as Mumbai, Bangalore, Hyderabad, and Pune, with plans for further rollout across additional locations.

Dhindsa expressed enthusiasm about this feature as well:

“The cool part is that returns and exchanges will be completed within 10 minutes of raising a request! After a successful test run in Delhi-NCR, we’ve now enabled it for Mumbai, Bangalore, Hyderabad, and Pune.”

This initiative aims to alleviate “size anxiety” for online shoppers by making it easier for customers to feel confident when purchasing clothing and shoes.

The Impact on Quick Commerce

With these new services, Blinkit continues to innovate in the delivery space, offering more convenience to customers across the country. The quick commerce model has gained significant traction in India, driven by consumer demand for speed and efficiency.

Market Context

The Indian quick commerce market has experienced exceptional growth, reaching a Gross Merchandise Value (GMV) of $2.8 billion in 2023—marking a 77% year-on-year increase. Major players like Blinkit are capitalizing on this trend by partnering with well-known brands such as Decathlon to enhance their offerings.

Conclusion

Blinkit’s partnership with Decathlon represents a strategic move to solidify its position in the competitive quick commerce landscape. By providing rapid delivery of sports gear and facilitating hassle-free returns and exchanges, Blinkit aims to meet the evolving needs of consumers looking for convenience without compromising on quality. As quick commerce continues to expand in India, services like these are likely to play a crucial role in shaping the future of online shopping experiences.

 

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Pune’s SuperGaming Secures $15M to Expand in Emerging Markets

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Super Gaming

SuperGaming, the Pune-based gaming innovator known for hit titles like MaskGun and Indus Battle Royale, has raised $15 million in a Series B funding round, boosting its valuation to an impressive $100 million. This marks a nearly fivefold increase from its 2021 valuation of $21 million, highlighting the company’s rapid growth and the rising investor confidence in India’s booming gaming industry. The funding reflects SuperGaming’s strong market presence and strategic vision to become a global leader in online gaming. 

The funding round was spearheaded by Skycatcher and Steadview Capital, with significant participation from notable international investors including a16z Speedrun, Bandai Namco O21 Fund, Neowiz, and prominent Web3 financiers such as Polygon Ventures and Sandeep Nailwal. Existing backers like AET Japan and BACE Capital also continued their support. SuperGaming aims to utilize this capital infusion to expand its footprint internationally, focusing on emerging markets. A key initiative includes launching its award-winning game, Indus Battle Royale, in Latin America through a partnership with LOUD.GG, alongside rolling out its proprietary SuperPlatform developed with Google Cloud to empower game developers worldwide, especially in resource-constrained regions. 

CEO and Co-Founder Roby John emphasized that this funding milestone is crucial in shifting India from merely a gaming consumer base to a hub for gaming innovation. By adopting a “hyper-local” strategy that tailors games to diverse cultures in underrepresented markets like the Middle East and Latin America, SuperGaming is poised for global growth. With over 200 million installs and an expanding user base, SuperGaming’s recent fundraising solidifies its position at the forefront of India’s gaming revolution, ready to make a major impact on the international stage.

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Swiggy DeskEats: Office Food Delivery Launched in 30 Cities

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Swiggy

Swiggy, India’s leading online food delivery platform, has introduced DeskEats, a unique meal delivery service specifically designed for office-goers and working professionals across 30 major cities. DeskEats aims to streamline office dining by offering a diverse, office-friendly menu, making it easier than ever for corporate employees to enjoy convenient and delicious meals right at their workplace. By simply typing “Office” or “Work” in the Swiggy app, users can unlock curated collections like Value Combos, Stress Munchies, Healthy Nibbles, and Teamwork Bites, catering to every office dining scenario—from solo meals to team lunches and quick snack breaks.

Swiggy’s DeskEats is now operational in over 7,000 tech parks and business centers, granting office workers access to nearly 700,000 menu items from over 200,000 restaurants. This vast variety ensures there’s something for everyone, addressing the growing demand for quick, tasty, and nutritious food that fits seamlessly into the busy schedules of working professionals. Early trends from DeskEats’ pilot phase show a strong preference for easy-to-eat options like chicken popcorn in Bengaluru and garlic breadsticks in Gurugram, reflecting the popularity of meals tailored for the modern workday.

Expanding upon its Corporate Rewards Program, which is already trusted by thousands of organizations, Swiggy enables companies to enhance employee wellness programs by offering food delivery, groceries, and dining benefits efficiently. With DeskEats, Swiggy reaffirms its commitment to transforming workplace dining by prioritizing variety, convenience, and user satisfaction—cementing its position as a key player in the evolution of India’s office food culture.

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Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears

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Pine Labs

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Setu specializes in providing API-based digital financial infrastructure for services such as UPI, bill payments, KYC, and digital signatures, while also operating as an RBI-licensed NBFC Account Aggregator. With this expanded leadership team—drawn from India’s leading fintechs—Setu is well-positioned to accelerate the development of scalable, API-driven financial solutions for banks, fintechs, and enterprises. The influx of expertise from Razorpay and PhonePe veterans will bolster Setu’s technical capabilities and strategic partnerships, ensuring it remains a key enabler in India’s rapidly maturing digital public infrastructure ecosystem.

This leadership overhaul comes as parent company Pine Labs prepares for a major IPO, aiming to raise ₹2,600 crore through a fresh share issue after turning profitable in FY25. Setu’s enhanced leadership reinforces the broader group’s ambitions for international expansion, technological innovation, and financial performance. As Setu solidifies its role at the forefront of India’s fintech evolution, the company is poised to deliver advanced financial infrastructure solutions that support the country’s growing digital economy and drive Pine Labs’ strategic momentum.

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