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16-10-2017 to 21-10-2017

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Inspirational Stories 2017,Startup News highlights of the week,startup stories,The News This Week,Apple New Payments Service,Microlending Startup KrazyBee Raises Funds From Xiaomi,Wireless Connector Technology,Flipkart Plans Invest In BookMyShow,WhatsApp New Feature To Share Live Locations,Gorakhpur Gets First Co working Space,Animoji Feature in Apple

Diwali is a festival of bright lights, sweets and family. If you missed out on the major news celebrating the win of good over evil, here’s our weekly wrap up.

APPLE EYES LOCAL PARTNERSHIPS TO LAUNCH PAYMENTS SERVICE
The technology giant is all set to enter the online payments field in India to boost their presence in the country. Senior Vice President of Apple, Eddy Cue said India has some great payments mechanisms today which can be leveraged by the company to launch their payments arm. Apple Pay will integrate multiple payment options to make the entire online payments process easy and safe. Along with the payments platform, two new Mac Labs will also be launched in Chennai and Mumbai to help identify and unearth talented musicians in the country.

MICROLENDING STARTUP KRAZYBEE RAISES FUNDS FROM XIAOMI, SHUNWEI CAPITAL
Bengaluru based microlending firm KrazyBee has raised $ 8 million in a Series A funding round, led by Xiaomi Technologies and Shunwei Capital with participation from E city Ventures and RK Group. Through this equity and debt financing round, the company plans to strengthen their risk model and core algorithm to cater to new market segments and focus on product diversification. A portion of the funding will also be spent on geographical expansion of their existing segments. The company plans to expand to six other cities apart from their current operations in Bengaluru, Hyderabad, Vellore, Pune and Mysore. KrazyBee was founded in 2015 by E. Madhusudan and Wan Hong and is operated by Finovation Tech Solutions Pvt., Ltd.

ESSENTIAL SUED FOR ALLEGEDLY STEALING WIRELESS CONNECTOR TECHNOLOGY
Considered to be the father of Android, Andy Rubin recently launched his own smartphone company Essential Products. The Essential smartphone is their flagship product which comes equipped with modular connector pins on the back of the phone. These pins allow the company to build accessories and smart home devices, such as the 360 degree cameras that can be connected to the device. However, the company is being sued by the wireless technology company Keyssa Inc., over allegedly stealing their connector technology and trade secrets and for breaching their nondisclosure agreement. One of the most defining factors of the smartphone rests on this lawsuit from Keyssa.

FLIPKART PLANS ON INVESTING IN BOOKMYSHOW
India’s ecommerce giant Flipkart is in talks to invest in the Mumbai based online ticket booking company BookMyShow. The move comes after the market saw a recent rise of the Alibaba backed startup, Paytm. A partnership with Flipkart will allow the company to offer a wider range of services to its customers. Post this potential investment, BookMyShow may be valued between $ 500 million to $ 700 million. At present, BookMyShow accounts for a majority of India’s $ 2.5 billion online ticketing market. Insider, MeraEvents, BookMyEvent, TicketGenie and Kyazoonga are some of the other major eticketing platforms.

WHATSAPP INTRODUCES NEW FEATURE TO SHARE LIVE LOCATIONS
Global messaging service Whatsapp has introduced a new feature that lets all users track the locations of their friends and family and keep a tab on them until they reach their destination. Whatsapp, which is owned by Facebook, will make this latest feature available on both Android and iOS devices very soon. The Live Locations feature allows users to share their live locations for a certain period of time and is equipped with end to end encryption. Shared locations can be seen in Satellite and Terrain view and the feature also shows live traffic data as an overlay.

‘FLIPKART FIRST’ RELAUNCHED TO BATTLE AMAZON PRIME
Homegrown ecommerce giant Flipkart relaunched their loyalty programme ‘Flipkart First’ to provide consumers with more value added services. The loyalty programme was launched in an attempt to compete with Amazon Prime by providing consumers with free fast delivery, discounted same day delivery and priority customer services. Although the programme failed to gather public attention when it was first launched in 2014, the company wants to ensure they do not miss out in an area where there is potential to grow a huge base of loyal customers. Amazon Prime, which was launched last year, currently accounts for the largest chunk of spending on ecommerce sites.

GORAKHPUR GETS ITS FIRST COWORKING SPACE
Gorakhpur in Uttar Pradesh got its first ever coworking space Startup Cafe, where people can think, ideate and create. Located in one of the prime areas of Gorakhpur, Startup Cafe provides more than just the basic amenities including 24 hours electricity, unlimited high speed internet, meeting room with video conferencing facility, fully airconditioned office rooms and a cafeteria. At present, the Cafe is self funded and can accommodate 7 people. Started by Arunn Gupta and Vibhore Jaiswal, the ultimate goal of Startup Cafe is to build a space that helps bring people from different communities together.

APPLE SUED BY JAPANESE SOFTWARE COMPANY OVER ANIMOJI TRADEMARK
The smartphone touted to change the mobile industry, iPhoneX is facing a trademark infringement lawsuit. Technology giant Apple was sued by a Japan based software company emonster k.k., over the trademark for the term “Animoji.” According to the lawsuit, Emonster’s CEO Enrique Bonansea registered a trademark for his texting app Animoji in 2014, whereas Apple announced their animated emoji in September 2017. Emonster also alleged, Apple made the conscious decision to try to pilfer the name for itself and pretended to the world that ‘Animoji’ was original to Apple. The iPhone X uses an A11 Bionic camera to analyze over 50 facial muscle movements to animate them to a dozen different “Animojis.” The phone is scheduled to be released in November this year.

That’s all for this week! Subscribe to our portal to never miss updates from the startup world! If your startup has an exciting announcement coming up, you can even write to us at i[email protected]. Catch up with the highlights of the week with our The News This Week section.

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Pune’s SuperGaming Secures $15M to Expand in Emerging Markets

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Super Gaming

SuperGaming, the Pune-based gaming innovator known for hit titles like MaskGun and Indus Battle Royale, has raised $15 million in a Series B funding round, boosting its valuation to an impressive $100 million. This marks a nearly fivefold increase from its 2021 valuation of $21 million, highlighting the company’s rapid growth and the rising investor confidence in India’s booming gaming industry. The funding reflects SuperGaming’s strong market presence and strategic vision to become a global leader in online gaming. 

The funding round was spearheaded by Skycatcher and Steadview Capital, with significant participation from notable international investors including a16z Speedrun, Bandai Namco O21 Fund, Neowiz, and prominent Web3 financiers such as Polygon Ventures and Sandeep Nailwal. Existing backers like AET Japan and BACE Capital also continued their support. SuperGaming aims to utilize this capital infusion to expand its footprint internationally, focusing on emerging markets. A key initiative includes launching its award-winning game, Indus Battle Royale, in Latin America through a partnership with LOUD.GG, alongside rolling out its proprietary SuperPlatform developed with Google Cloud to empower game developers worldwide, especially in resource-constrained regions. 

CEO and Co-Founder Roby John emphasized that this funding milestone is crucial in shifting India from merely a gaming consumer base to a hub for gaming innovation. By adopting a “hyper-local” strategy that tailors games to diverse cultures in underrepresented markets like the Middle East and Latin America, SuperGaming is poised for global growth. With over 200 million installs and an expanding user base, SuperGaming’s recent fundraising solidifies its position at the forefront of India’s gaming revolution, ready to make a major impact on the international stage.

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Swiggy DeskEats: Office Food Delivery Launched in 30 Cities

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Swiggy

Swiggy, India’s leading online food delivery platform, has introduced DeskEats, a unique meal delivery service specifically designed for office-goers and working professionals across 30 major cities. DeskEats aims to streamline office dining by offering a diverse, office-friendly menu, making it easier than ever for corporate employees to enjoy convenient and delicious meals right at their workplace. By simply typing “Office” or “Work” in the Swiggy app, users can unlock curated collections like Value Combos, Stress Munchies, Healthy Nibbles, and Teamwork Bites, catering to every office dining scenario—from solo meals to team lunches and quick snack breaks.

Swiggy’s DeskEats is now operational in over 7,000 tech parks and business centers, granting office workers access to nearly 700,000 menu items from over 200,000 restaurants. This vast variety ensures there’s something for everyone, addressing the growing demand for quick, tasty, and nutritious food that fits seamlessly into the busy schedules of working professionals. Early trends from DeskEats’ pilot phase show a strong preference for easy-to-eat options like chicken popcorn in Bengaluru and garlic breadsticks in Gurugram, reflecting the popularity of meals tailored for the modern workday.

Expanding upon its Corporate Rewards Program, which is already trusted by thousands of organizations, Swiggy enables companies to enhance employee wellness programs by offering food delivery, groceries, and dining benefits efficiently. With DeskEats, Swiggy reaffirms its commitment to transforming workplace dining by prioritizing variety, convenience, and user satisfaction—cementing its position as a key player in the evolution of India’s office food culture.

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Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears

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Pine Labs

Setu, the API infrastructure platform and subsidiary of Pine Labs, has significantly strengthened its leadership by appointing Prashanth Nimmagada (ex-Razorpay) as Chief Technology Officer, signaling its commitment to innovation in India’s dynamic fintech landscape. Alongside Nimmagada, Setu has welcomed other top industry talent: Vijeth Pandit (ex-Razorpay) as Chief Product Officer, Ramkumar Thirumurthi (ex-Razorpay, co-founder Actyv.ai) as Chief Revenue Officer, Nikhil Ratanpal (ex-PhonePe) as Director of Product Development, and Santosh Subramanian (ex-Yes Bank, Wibmo) as Head of Finance. These high-profile hires accompany Anand Raisinghani’s (ex-SAP India) appointment as CEO, underscoring Setu’s focus on building a strong, experienced leadership bench to drive future growth.

Setu specializes in providing API-based digital financial infrastructure for services such as UPI, bill payments, KYC, and digital signatures, while also operating as an RBI-licensed NBFC Account Aggregator. With this expanded leadership team—drawn from India’s leading fintechs—Setu is well-positioned to accelerate the development of scalable, API-driven financial solutions for banks, fintechs, and enterprises. The influx of expertise from Razorpay and PhonePe veterans will bolster Setu’s technical capabilities and strategic partnerships, ensuring it remains a key enabler in India’s rapidly maturing digital public infrastructure ecosystem.

This leadership overhaul comes as parent company Pine Labs prepares for a major IPO, aiming to raise ₹2,600 crore through a fresh share issue after turning profitable in FY25. Setu’s enhanced leadership reinforces the broader group’s ambitions for international expansion, technological innovation, and financial performance. As Setu solidifies its role at the forefront of India’s fintech evolution, the company is poised to deliver advanced financial infrastructure solutions that support the country’s growing digital economy and drive Pine Labs’ strategic momentum.

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