Latest News
‘Flipkart First’ Relaunched To Battle Amazon Prime
India’s leading ecommerce firm, Flipkart has relaunched its loyalty programme ‘Flipkart First’ in an attempt to compete with Amazon Prime. In order to build India’s ecommerce ecosystem, Flipkart has held talks with multiple online booking portals like MakeMyTrip, BookMyShow and cab aggregator Ola for potential partnerships.
According to a news daily, Flipkart is looking to provide consumers with more value added services through Flipkart First including free fast delivery, discounted same day delivery and priority customer services. The homegrown ecommerce firm does not want to miss any potential area to expand its customer base. Flipkart’s payments arm PhonePe will also be leveraged for this programme.
The Flipkart First programme was first launched in June 2014, as a premium subscription based service. However, the loyalty programme failed to deliver due to a lack of focus. But, Amazon Prime, which was launched last year, became hugely popular and currently accounts for the largest chunk of spending on ecommerce platforms. Prime was launched in more than 100 cities and offered one day and two day delivery on hundreds of products. The service was further expanded in December with Amazon Prime Video, their online streaming platform.
Flipkart has raised over $ 3 billion from Microsoft and SoftBank since 2014. Nevertheless, the Chief Executive Officer of Flipkart, Kalyan Krishnamurthy also wants to ensure that Flipkart keeps the cash burn under control. Livemint reported one of the sources saying, “What Flipkart wants to ensure is that they do not miss out in an area where there is potential to grow a huge base of loyal customers and now is a good time to cash in, given the recent funding and also a successful festive season battle against Amazon.”
Both the ecommerce companies are leaving no stone unturned in the war to capture the lucrative Internet market of India. Last month, Amazon invested Rs. 179.25 crores in Shoppers Stop to buy 5% equity stake to expand its reach to smaller towns. Reportedly, Flipkart is also in talks with Kishore Biyani led Future Lifestyle Fashions to buy an 8 to 10% stake.
Latest News
D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes
Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.
In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.
Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.
Latest News
Centre Mulls Revoking X’s Safe Harbour Over Grok Misuse
The Centre is weighing the option of revoking X’s safe harbour status in India after its AI chatbot Grok was allegedly misused to generate and circulate obscene and sexually explicit content, including material seemingly involving minors. The IT Ministry has already issued a notice to X, directing the platform to remove unlawful content, fix Grok’s safeguards, act against violators, and submit a detailed compliance report within a tight deadline. If the government finds X’s response inadequate, it could argue that the platform has failed to meet due‑diligence standards under Indian law, opening the door to harsher action.
Under Section 79 of the IT Act, safe harbour protects intermediaries like X from being held directly liable for user‑generated content, provided they follow due‑diligence rules and promptly act on legal takedown orders. Revoking this protection would mean X and its officers could be exposed to criminal and civil liability for obscene, unlawful, or harmful content that remains on the platform, including AI‑generated images from Grok. This prospect significantly raises X’s compliance risk in India and could force tighter moderation, stricter AI controls, and more aggressive removal of flagged posts.
The Grok episode also spotlights the regulatory grey zone around generative AI, where tools can create harmful content at scale even without traditional user uploads. Policymakers are increasingly questioning whether AI outputs should still enjoy the same intermediary protections as conventional user posts, especially when they involve women and children. How the government ultimately proceeds against X over Grok misuse could set a precedent for AI accountability, platform responsibility, and safe harbour interpretation in India’s fast‑evolving digital ecosystem.
Latest News
How Pronto Is Redefining 10-Minute Home Services in India with a $25 Million Fundraise
Home services startup Pronto is in advanced talks to raise about $25 million at a near-$100 million valuation, underscoring strong investor confidence in India’s fast-growing 10-minute home services market. This potential round would be the company’s third major funding milestone after its $2 million seed and $11 million Series A in 2025, backed by marquee investors such as General Catalyst, Glade Brook Capital, Bain Capital and new participant Epiq Capital. The fresh capital is expected to further strengthen Pronto’s positioning as a leading tech-led household help platform for urban consumers.
Pronto operates a 10-minute on-demand home-services platform that connects users with trained, background-verified workers for everyday tasks like sweeping, mopping, utensil cleaning, laundry and basic cooking. Using a hub-and-spoke, shift-based model, the startup stations workers at hyperlocal hubs, enabling sub-10-minute fulfilment and more predictable earnings compared to the informal domestic-help market. Founded in 2024 by Anjali Sardana and based in Delhi NCR, Pronto has already expanded from Gurugram into major cities such as New Delhi, Mumbai, Bengaluru and Pune, and is handling around 6,000 daily bookings with nearly 1,300 active professionals as of December 2025.
The upcoming $25 million fundraise is expected to be used to enter more metros, deepen presence in existing neighbourhoods with additional hubs and upgrade Pronto’s technology for smarter routing, shift planning and real-time operations. A significant portion of the capital will also go into training, retention and benefits for its workforce to maintain consistent service quality at scale, especially as competition heats up from rivals like Snabbit and Urban Company in the rapid home services space. This near-$100 million valuation not only validates Pronto’s model but also highlights a broader shift toward organised, tech-driven domestic-help solutions in India’s largely informal home-services market.

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