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‘Flipkart First’ Relaunched To Battle Amazon Prime

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Flipkart First Relaunched To Battle Amazon Prime,Startup Stories,Latest Business News 2017,Flipkart Prime Amount,Amazon ReLaunch Prime In India,Flipkart Plan to Relaunch Loyalty Programme,Flipkart Prime Serviece,Flipkart Prime Account,Flipkart Latest News

India’s leading ecommerce firm, Flipkart has relaunched its loyalty programme ‘Flipkart First’ in an attempt to compete with Amazon Prime. In order to build India’s ecommerce ecosystem, Flipkart has held talks with multiple online booking portals like MakeMyTrip, BookMyShow and cab aggregator Ola for potential partnerships.

According to a news daily, Flipkart is looking to provide consumers with more value added services through Flipkart First including free fast delivery, discounted same day delivery and priority customer services. The homegrown ecommerce firm does not want to miss any potential area to expand its customer base. Flipkart’s payments arm PhonePe will also be leveraged for this programme.

The Flipkart First programme was first launched in June 2014, as a premium subscription based service. However, the loyalty programme failed to deliver due to a lack of focus. But, Amazon Prime, which was launched last year, became hugely popular and currently accounts for the largest chunk of spending on ecommerce platforms. Prime was launched in more than 100 cities and offered one day and two day delivery on hundreds of products. The service was further expanded in December with Amazon Prime Video, their online streaming platform.

Flipkart has raised over $ 3 billion from Microsoft and SoftBank since 2014. Nevertheless, the Chief Executive Officer of Flipkart, Kalyan Krishnamurthy also wants to ensure that Flipkart keeps the cash burn under control. Livemint reported one of the sources saying, “What Flipkart wants to ensure is that they do not miss out in an area where there is potential to grow a huge base of loyal customers and now is a good time to cash in, given the recent funding and also a successful festive season battle against Amazon.”

Both the ecommerce companies are leaving no stone unturned in the war to capture the lucrative Internet market of India. Last month, Amazon invested Rs. 179.25 crores in Shoppers Stop to buy 5% equity stake to expand its reach to smaller towns. Reportedly, Flipkart is also in talks with Kishore Biyani led Future Lifestyle Fashions to buy an 8 to 10% stake.

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How a Golden Retriever Became the Heart and Soul of a Hyderabad Startup’s Workplace

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Golden Retriever in workplace

Hyderabad-based startup Harvesting Robotics has won hearts online by appointing a golden retriever named Denver as its Chief Happiness Officer (CHO). Denver, introduced by co-founder Rahul Arepaka in a viral LinkedIn post, has quickly become the star of the office, spreading joy and boosting morale among employees. The company is now officially pet-friendly, a move Arepaka calls their “best decision.”

Denver’s new role has sparked widespread attention, with thousands liking and commenting on the announcement. Many see Denver’s presence as more than just a cute story—it highlights a growing trend of pet-friendly workplaces that prioritize employee well-being and happiness. As companies increasingly focus on holistic wellness, Denver’s appointment shows that sometimes, a wagging tail is the best way to brighten the workday.

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Info Edge Shareholders Approve ₹1,000 Crore Investment in New Venture Fund

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Info Edge

Info Edge (India) Ltd shareholders have overwhelmingly approved an investment of up to ₹1,000 crore in the company’s third venture capital fund, Info Edge Ventures Fund III. The proposal received near-unanimous backing, with 99.9995% of valid votes in favor out of 1,274 participants.

Smartweb Internet Services Ltd, a wholly owned Info Edge subsidiary, will act as sponsor and investment manager for the new fund. This move strengthens Info Edge’s commitment to backing early-stage startups and expanding its footprint in India’s venture capital landscape.

Info Edge has a strong track record as an early investor in leading Indian startups like Zomato and PB Fintech, with combined holdings in these firms valued at ₹31,500 crore ($3.7 billion) as of March 31, 2025.

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PayU Gets Final RBI Nod to Operate as Payment Aggregator Ahead of 2025 IPO

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PayU

PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.

The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.

PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.

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