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‘Flipkart First’ Relaunched To Battle Amazon Prime

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Flipkart First Relaunched To Battle Amazon Prime,Startup Stories,Latest Business News 2017,Flipkart Prime Amount,Amazon ReLaunch Prime In India,Flipkart Plan to Relaunch Loyalty Programme,Flipkart Prime Serviece,Flipkart Prime Account,Flipkart Latest News

India’s leading ecommerce firm, Flipkart has relaunched its loyalty programme ‘Flipkart First’ in an attempt to compete with Amazon Prime. In order to build India’s ecommerce ecosystem, Flipkart has held talks with multiple online booking portals like MakeMyTrip, BookMyShow and cab aggregator Ola for potential partnerships.

According to a news daily, Flipkart is looking to provide consumers with more value added services through Flipkart First including free fast delivery, discounted same day delivery and priority customer services. The homegrown ecommerce firm does not want to miss any potential area to expand its customer base. Flipkart’s payments arm PhonePe will also be leveraged for this programme.

The Flipkart First programme was first launched in June 2014, as a premium subscription based service. However, the loyalty programme failed to deliver due to a lack of focus. But, Amazon Prime, which was launched last year, became hugely popular and currently accounts for the largest chunk of spending on ecommerce platforms. Prime was launched in more than 100 cities and offered one day and two day delivery on hundreds of products. The service was further expanded in December with Amazon Prime Video, their online streaming platform.

Flipkart has raised over $ 3 billion from Microsoft and SoftBank since 2014. Nevertheless, the Chief Executive Officer of Flipkart, Kalyan Krishnamurthy also wants to ensure that Flipkart keeps the cash burn under control. Livemint reported one of the sources saying, “What Flipkart wants to ensure is that they do not miss out in an area where there is potential to grow a huge base of loyal customers and now is a good time to cash in, given the recent funding and also a successful festive season battle against Amazon.”

Both the ecommerce companies are leaving no stone unturned in the war to capture the lucrative Internet market of India. Last month, Amazon invested Rs. 179.25 crores in Shoppers Stop to buy 5% equity stake to expand its reach to smaller towns. Reportedly, Flipkart is also in talks with Kishore Biyani led Future Lifestyle Fashions to buy an 8 to 10% stake.

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Apple Achieves 13% Growth in India with $9 Billion Sales and New Flagship Stores in FY25

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Apple has set a new benchmark in India, recording $9 billion in annual sales for FY25—a 13% surge over the prior year, fueled chiefly by robust demand for iPhones and MacBooks. The tech giant’s strategic expansion into Bengaluru and Pune with new flagship stores has deepened brand engagement and increased accessibility for customers across urban centers.

Apple’s rapid retail footprint expansion and locally tailored initiatives, including student discounts and trade-in offers, overcame price barriers and high import duties to drive sales volumes to unprecedented heights. Meanwhile, local production reached new highs, with 20% of iPhones now assembled in India and manufacturing output up 60%, valued at $22 billion part of Apple’s move to diversify its global supply chain.

India is now Apple’s fourth-largest market worldwide, reflecting its rising role as both a consumption and manufacturing powerhouse for premium tech. Continued investment in retail outlets, partnerships with Tata for device repairs, and consumer-friendly financing have positioned Apple for even stronger growth as Indian incomes and technology aspirations rise.

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OYO Achieves Record Profitability in FY25 with Deferred Tax Boost and New Corporate Identity

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OYO

OYO, India’s leading hospitality startup, has retained strong profitability in FY25, driven by a significant deferred tax gain and a bold corporate identity overhaul. The company’s net profit surged to ₹623 crore, marking a 172% year-on-year growth, with adjusted EBITDA reaching ₹1,132 crore a 27% increase from the previous fiscal. Total revenue rose by 20% to ₹6,463 crore, propelled by strategic expansion in premium segments and the integration of G6 Hospitality into OYO’s growing portfolio.

The deferred tax gain of ₹765.6 crore played a crucial role in OYO’s profitability for FY25, helping overcome challenges from operational losses and global expansion costs. Meanwhile, OYO launched a campaign to rename its parent company, Oravel Stays Ltd, aiming for a tech-first, globally resonant brand identity as the business prepares for its IPO. This rebranding signals OYO’s shift toward broader urban living solutions, with the “OYO Hotels” brand remaining unchanged for consumers while the corporate entity targets premium and tech-driven markets worldwide.

OYO’s premiumization strategy and aggressive international growth have led to record results for the fourth quarter of FY25, with gross booking value surging 54% to ₹16,436 crore and revenue hitting new highs. These achievements highlight OYO’s disciplined financial management and commitment to innovation, setting a benchmark for Indian startups navigating global expansion and sustained profitability in the hospitality technology sector.

 

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MPL to Lay Off 60% of India Workforce Following Online Gaming Ban

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MPL

Mobile Premier League (MPL), one of India’s top online gaming platforms, is set to lay off about 60% of its India workforce following the government’s ban on paid online games. The move, confirmed by MPL CEO Sai Srinivas through an internal email, will impact around 300 employees across multiple departments including marketing, finance, operations, engineering, and legal. This decision comes as a direct result of the Promotion and Regulation of Online Gaming Bill, 2025, which restricts paid online games involving monetary stakes to address concerns over financial risks and addiction among young users.

India contributed nearly half of MPL’s revenues, estimated at around $100 million in the 2024-25 fiscal year. With the ban on paid gaming, MPL’s primary revenue source in India has been effectively cut off, prompting the company to shift focus towards free-to-play games and expand its presence in overseas markets such as the United States and Brazil. Despite the layoffs, MPL has pledged to support the affected employees through the transition period. CEO Sai Srinivas expressed regret over the downsizing but highlighted the company’s commitment to developing new business models for the Indian market amid the regulatory changes.

This development significantly disrupts the Indian online gaming industry, which was on track to grow into a $3.6 billion sector by 2029 before the introduction of the ban. While competitors like Dream11 have adapted by discontinuing paid games and avoiding layoffs, the ban has forced many gaming startups in India to rethink their operations. The government’s regulation targets all games involving real money stakes, including fantasy sports and popular card games like rummy and poker, reshaping the future landscape for the country’s gaming ecosystem and its workforce.

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