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Apple Sued By Japanese Software Company Over Animoji Trademark

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Apple Animoji Sued By Japanese Software Company,Startup Stories,Latest Business News 2017,Latest Technology News and Updates,Apple Owns Animoji Trademark,Animoji Feature in Apple,Emonster CEO Enrique Bonansea,Texting App Animoji,Apple iPhone X Animoji Feature,Emonster app Animoji,Apple Animoji Feature

Apple’s much hyped smartphone iPhone X is facing a lawsuit even before it’s launch. A Japanese software company emonster k.k., is suing the technology giant Apple over the trademark for the term “Animoji.” Tokyo based Emonster has filed the lawsuit alleging the US technology company stole the name to be used on a feature of its iPhoneX phone.

According to the lawsuit lodged with the U.S. District Court for the Northern District of California, Emonster’s Chief Executive Officer Enrique Bonansea registered a trademark for his texting app Animoji in 2014. The lawsuit also claims,“Apple decided to take the name and pretend to the world that ‘Animoji’ was original to Apple.”

Emonster’s app Animoji – Free Animated Texting (Patent Pending) is available on the iOS App Store for $ 0.99. The app is described as a “fast, free and easy to use tool to animate your text and email messages.” Calling it a willful and deliberate trademark infringement, Emonster alleges the company made the conscious decision to try to pilfer the name for itself. Enrique Bonansea was also reportedly approached by a series of companies to buy the trademark. The company also claims they were even “threatened to file a cancellation proceeding if Bonansea did not sell the mark.

Emonster Inc., however, did not exist at the time of the original trademark filing because Bonansea lived in Seattle prior to moving to Japan. But, the suit points out, when the mark was first filed, the now dissolved “emonster Inc.,” and current Japanese corporation, “emonster k.k.,” acted as a single commercial enterprise. Therefore, emonster k.k., has reapplied for the “Animoji” trademark on September 12, 2017, using the app’s 2014 launch data as a basis for registration.

Apple announced the latest tech which brought the emojis to life using the TrueDepth camera in the iPhoneX. Customers can record and send Animoji messages using the pre installed iMessage app. Apple’s animoji feature uses an A11 Bionic camera to analyze over 50 facial muscle movements to animate them to a dozen different “Animojis.” The iPhoneX, priced at $ 999, is scheduled to be released in November while prebooking will begin in the last week of October.

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Pune’s SuperGaming Secures $15M to Expand in Emerging Markets

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Super Gaming

SuperGaming, the Pune-based gaming innovator known for hit titles like MaskGun and Indus Battle Royale, has raised $15 million in a Series B funding round, boosting its valuation to an impressive $100 million. This marks a nearly fivefold increase from its 2021 valuation of $21 million, highlighting the company’s rapid growth and the rising investor confidence in India’s booming gaming industry. The funding reflects SuperGaming’s strong market presence and strategic vision to become a global leader in online gaming. 

The funding round was spearheaded by Skycatcher and Steadview Capital, with significant participation from notable international investors including a16z Speedrun, Bandai Namco O21 Fund, Neowiz, and prominent Web3 financiers such as Polygon Ventures and Sandeep Nailwal. Existing backers like AET Japan and BACE Capital also continued their support. SuperGaming aims to utilize this capital infusion to expand its footprint internationally, focusing on emerging markets. A key initiative includes launching its award-winning game, Indus Battle Royale, in Latin America through a partnership with LOUD.GG, alongside rolling out its proprietary SuperPlatform developed with Google Cloud to empower game developers worldwide, especially in resource-constrained regions. 

CEO and Co-Founder Roby John emphasized that this funding milestone is crucial in shifting India from merely a gaming consumer base to a hub for gaming innovation. By adopting a “hyper-local” strategy that tailors games to diverse cultures in underrepresented markets like the Middle East and Latin America, SuperGaming is poised for global growth. With over 200 million installs and an expanding user base, SuperGaming’s recent fundraising solidifies its position at the forefront of India’s gaming revolution, ready to make a major impact on the international stage.

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Swiggy DeskEats: Office Food Delivery Launched in 30 Cities

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Swiggy

Swiggy, India’s leading online food delivery platform, has introduced DeskEats, a unique meal delivery service specifically designed for office-goers and working professionals across 30 major cities. DeskEats aims to streamline office dining by offering a diverse, office-friendly menu, making it easier than ever for corporate employees to enjoy convenient and delicious meals right at their workplace. By simply typing “Office” or “Work” in the Swiggy app, users can unlock curated collections like Value Combos, Stress Munchies, Healthy Nibbles, and Teamwork Bites, catering to every office dining scenario—from solo meals to team lunches and quick snack breaks.

Swiggy’s DeskEats is now operational in over 7,000 tech parks and business centers, granting office workers access to nearly 700,000 menu items from over 200,000 restaurants. This vast variety ensures there’s something for everyone, addressing the growing demand for quick, tasty, and nutritious food that fits seamlessly into the busy schedules of working professionals. Early trends from DeskEats’ pilot phase show a strong preference for easy-to-eat options like chicken popcorn in Bengaluru and garlic breadsticks in Gurugram, reflecting the popularity of meals tailored for the modern workday.

Expanding upon its Corporate Rewards Program, which is already trusted by thousands of organizations, Swiggy enables companies to enhance employee wellness programs by offering food delivery, groceries, and dining benefits efficiently. With DeskEats, Swiggy reaffirms its commitment to transforming workplace dining by prioritizing variety, convenience, and user satisfaction—cementing its position as a key player in the evolution of India’s office food culture.

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Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears

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Pine Labs

Setu, the API infrastructure platform and subsidiary of Pine Labs, has significantly strengthened its leadership by appointing Prashanth Nimmagada (ex-Razorpay) as Chief Technology Officer, signaling its commitment to innovation in India’s dynamic fintech landscape. Alongside Nimmagada, Setu has welcomed other top industry talent: Vijeth Pandit (ex-Razorpay) as Chief Product Officer, Ramkumar Thirumurthi (ex-Razorpay, co-founder Actyv.ai) as Chief Revenue Officer, Nikhil Ratanpal (ex-PhonePe) as Director of Product Development, and Santosh Subramanian (ex-Yes Bank, Wibmo) as Head of Finance. These high-profile hires accompany Anand Raisinghani’s (ex-SAP India) appointment as CEO, underscoring Setu’s focus on building a strong, experienced leadership bench to drive future growth.

Setu specializes in providing API-based digital financial infrastructure for services such as UPI, bill payments, KYC, and digital signatures, while also operating as an RBI-licensed NBFC Account Aggregator. With this expanded leadership team—drawn from India’s leading fintechs—Setu is well-positioned to accelerate the development of scalable, API-driven financial solutions for banks, fintechs, and enterprises. The influx of expertise from Razorpay and PhonePe veterans will bolster Setu’s technical capabilities and strategic partnerships, ensuring it remains a key enabler in India’s rapidly maturing digital public infrastructure ecosystem.

This leadership overhaul comes as parent company Pine Labs prepares for a major IPO, aiming to raise ₹2,600 crore through a fresh share issue after turning profitable in FY25. Setu’s enhanced leadership reinforces the broader group’s ambitions for international expansion, technological innovation, and financial performance. As Setu solidifies its role at the forefront of India’s fintech evolution, the company is poised to deliver advanced financial infrastructure solutions that support the country’s growing digital economy and drive Pine Labs’ strategic momentum.

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