Entrepreneur Stories
The Secret Behind Netflix And Chill
Back in the late 90’s, Reed Hastings, the man who breathed life into Netflix, realised, the way to get over avoiding late fees for the videos he rented was not by fighting the system, but by creating his own video rental platform. While the idea for Netflix came in 1997, the official website was launched on the 14th of April, 1998. Armed with an idea, 30 employees, an initial investment of $ 10 million and 925 titles to its name, Hastings and his partner, Marc Randolph, gave birth to the official Netflix website.
The beginning
For the first month, Netflix worked with a simple formula: giving people the option to browse through and rent the videos they wanted. Back then, the DVD format was just beginning to be accepted in place of VHS tapes, making it extremely easy for the team to mail videos through the rental service. By 1999, the service became extremely popular and the Netflix team decided to charge people a monthly subscription fee for renting videos!
This was a new path for the Netflix team. Not only were there no late charges, there was also no restriction on the number of DVDs you could rent and there were no shipping fees. This gave people the option to spend more time on the website by browsing through the large catalogue with complete ease! As a result of the consumer specific approach, the primary rival of Netflix, Blockbuster, suffered majorly, giving Netflix the dominance in this field. What could get better?
Unfortunately for Netflix, while their idea was spot on, the format wasn’t quite growing according to the plan for the first few years. Only a small percentage of Netflix’s regular user base had access to DVDs and VHS tapes were still a more preferred form of watching movies. Slowly through the years, as DVDs became more accepted, the online platform recorded its first ever profit ($ 6.5 million in the year 2007.) Soon after, Reed realized, they had to change the way people looked at Netflix and with this in mind, the team came up with a product which would redefine online streaming forever.
Picture credits: dbpost.com
The birth of online streaming
By February 2007, Netflix announced the streaming feature, the first ever feature which would let people watch their favourite content on the internet. The introduction of the “Watch Now” button quite literally caused a sensation. With a little over 1,000 titles, the streaming part of Netflix only made up for about one percent of Netflix’s entire video collection.
Through the years, not only did Netflix start acquiring more titles to its name, it also started giving people a new way to watch TV shows. From the moment the “Watch Now” button was introduced, users started onboarding new titles on a daily basis. By 2009, the Twitter world gave us the phrase, “Netflix and Chill,” which, although seemingly to the point and clear, has more than its fair share of hidden innuendos. By 2014, the platform had subscribers from more than 40 countries across the world and with social media being of Netflix’s best used advertising platform, people were hooked to this new phenomenon.
Picture credits: express.co.uk
The introduction of original content
Despite Netflix being at the peak of its fame, Hastings was far from being satisfied. He didn’t want to be known for sponging off existing titles, but wanted to be known for the original movies present on Netflix’s website. Introducing the concept of binge watching, the first ever series produced by Netflix was called Lilyhammer. However, this Norwegian show first premiered on the Norwegian channel NRK1 in January 2012 and in North America, on Netflix, in February 2012. This show was cancelled after its third season.
Unlike other platforms, Netflix didn’t make you wait for an entire week for one episode. It had no advertisements during the episode and it let people watch for free for the first three months. Things just kept getting better and better for the brand!
In 2013, Netflix changed the way people viewed content by privatizing the user base. By enabling the option of having individual profiles, Netflix now gave people the option of curating videos according to their preferences. While original content was one way Netflix used to market itself on a large scale, Netflix also realised that bringing to life cancelled shows was a good way to its original content. Take for example, shows like Arrested Development and Brooklyn Nine Nine. Both were immensely popular shows and when they were cancelled, they sent everyone into a tizzy. Netflix played the role of the guardian angel here and with a single swoop, renewed everyone’s hope for a better tomorrow! With shows like Daredevil, Jessica Jones, House of Cards, Luke Cage and Narcos, Netflix is the producer of some of the most popular shows in the world!
Picture credits: shutterstock
Netflix and social media
While most brand liked keeping a neutral tonality on social media, Netflix decided to do the opposite. By finding a unique voice for themselves, Netflix realised the best way to make a mark on the social media world was by being unabashedly true to the tone of your brand. In fact, their strategy worked so well, the posts made by this platform is among the best performed posts on the internet.
#Daredevil season 2. All night, every night. See you in a few hours. pic.twitter.com/O1fdynSrLa
— Netflix US (@netflix) March 18, 2016
While numbers may affect your social media game, Netflix created its social media strategy by taking into account the quality of its content, not the quantity. By using relevant posts, witty comments and listening to what people are saying on the internet, Netflix used social media to its complete advantage.
A brilliant marketing strategy, an eye for detail and clear plan to create something really unique, Netflix is today available in over 190 countries and is producing more regional content than any other competitor. Despite taking more than one hit, Netflix more than proved its superiority in the streaming world!
T.N. Seshan’s name stands tall in India’s history as the man who transformed the nation’s electoral system with extraordinary courage and integrity. Born in 1932 in Kerala, Seshan grew up with values of discipline, education, and service to the nation — virtues that shaped his illustrious journey. From his early brilliance at Madras Christian College to his advanced studies in public administration at Harvard University, Seshan’s path reflected rare determination and intellect. Joining the Indian Administrative Service in 1955, he built a reputation as a no‑nonsense officer committed to efficiency and honesty, serving in key roles such as Secretary of Defense and overseeing vital national programs.
As the Chief Election Commissioner of India in 1990, T.N. Seshan sparked a new era of electoral integrity. In a system once marred by corruption, violence, and malpractice, Seshan brought order, fear, and respect through his groundbreaking reforms. He introduced voter ID cards, imposed strict spending limits on campaigns, and insisted on transparency at every level of the election process. Despite criticism from political circles that labeled him dictatorial, his relentless pursuit of fairness empowered every citizen to vote fearlessly. Under his leadership, the Election Commission became a symbol of strength and integrity in Indian democracy.
Seshan’s passing in November 2019 marked the end of an era, but his message continues to resonate across generations. Leaders from every corner of the country mourned the loss of the man who restored faith in free and fair elections. His enduring legacy reminds us that true leadership lies not in wielding power, but in serving people with honesty, courage, and conviction. T.N. Seshan’s life remains a timeless inspiration a reminder that democracy thrives only when its citizens are vigilant, responsible, and fearless.
Leaving behind a high-paying job at JPMorgan, an Indian entrepreneur embraced a 70% salary cut to pursue true purpose and passion in the startup world. Disenchanted with what he described as a “robotic” corporate routine, he sought meaningful work that made a real impact. This pivotal decision marked the beginning of his new journey, one focused on value creation rather than titles and corporate perks.
Powered by resilience and fresh perspective, the entrepreneur launched his own startup, prioritizing innovation and hands-on solutions. The road was challenging, but his vision resonated with the market: the startup quickly gained traction and raised $6 million—an impressive acknowledgement of its potential in a competitive landscape. Every hard lesson from early setbacks and bootstrapping paid off in real customer growth and investor confidence.
Today, his journey stands as an inspiring example for professionals seeking authentic success outside the corporate grind. By trading comfort for creative freedom, he grew a venture that solves important problems, generates jobs, and builds wealth beyond just salary. For ambitious founders, his story highlights the power of risk-taking, adaptability, and relentless focus on impact in India’s thriving startup ecosystem.
Larry Page is a visionary technology entrepreneur and co-founder of Google, one of the world’s most influential companies. Born in 1973 in Michigan, Page grew up surrounded by computer technology, which inspired his passion for innovation from an early age. He studied computer engineering at the University of Michigan and later pursued his PhD at Stanford University, where he developed the revolutionary PageRank algorithm with Sergey Brin. This technology fundamentally changed the way search engines rank websites, making Google the most accurate and popular search engine globally.
The journey of Larry Page and Google began in 1998 when they officially launched the search engine from a small garage. Leveraging their unique algorithm, Google quickly surpassed competitors due to its ability to deliver highly relevant search results, transforming internet search forever. Under Larry Page’s leadership as CEO, Google expanded beyond search to launch groundbreaking products including YouTube, Gmail, and Google Maps, turning it into a global tech powerhouse that shapes how we access and interact with information online.
Larry Page later became the CEO of Google’s parent company, Alphabet Inc., driving innovation and investment in next-generation technologies such as artificial intelligence, autonomous vehicles, and healthcare solutions. His visionary leadership and commitment to technological advancement have cemented his legacy as one of the most influential figures in the tech industry. Today, Larry Page remains a key influencer in shaping the future of technology and digital innovation worldwide.
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