Nokia, a mobile manufacturing company with a Finnish origin, was at the top of its game. Their phones were affordable, made for people of all age groups and were easy to use. With so much going for them, it came as a major shocker to see the Company failing so miserably, Here’s taking a look at the rise and fall of Nokia, a company which started off not as an electronics and telecommunications company, but as a paper mill!
The beginning of Nokia
The beginning of Nokia can be traced back to the year 1865. Back then, this Finnish company was into paper making. The first paper mill was a massive success and by 1960, the Company branched out to electronics. From developing a special radio phone for the Army to creating a new range of electronics, Nokia grew steadily and quickly. Over the next few years, the Company kept adapting to change and by the dawn of the 20th century, Nokia started moving away from the pulp industry and created the first ever car phone! Nokia’s foray into the world of mobile phones started when Jorma Nieminen, fondly known as the Father of the Finnish Mobile Industry, decided to change the course of the company.
Jorma created the need of carrying phones outside their house, a thing which wasn’t considered feasible till the idea was presented. The first phone was manufactured at the meager cost of a 100 pounds and over the years, the Company kept adapting to a point where people slowly got convinced they needed a new version every few years.
Picture credits: nokiemesuem.info
The growth of Nokia in the world of phones
By the year 1979, Nokia entered a joint partnership with Salora (a leading Scandinavian colour TV manufacturer) to create a radio telephone company called Mobira Oy. Together with Salora, Nokia launched the first ever international cellular system called the Nordic Mobile Telephone network. Creating a link between Sweden, Denmark, Norway, and Finland, this network enabled international conversations and increased communication between people.
Through the years, Nokia acquired not only Salora, but other companies as well, giving the manufacturing company the edge it needed to push toward something bigger and better. The first ever mobile handset by Nokia, called Mobira Cityman 900, was brought to life in the early 1990s. Despite weighing over 800 grams and costing close to $ 5,456, this mobile phone sold like crazy!
Picture credits: carphonewarehouse.com
The change in Nokia’s strategy
Despite the massive success of the first handheld phone by Nokia, the company saw a lull in its profits. By the 1990s, the Nokia team realised the time had come to change the course of their plan by creating phones which blended with the times. In 1992, the first GSM Nokia phone, called Nokia 1011, was launched and immediately, the Company realised they had made it to the big leagues!
While the 1990s saw the rise of a new series of phones (the most popular one being the Nokia 6100,) the initially years of the next decade saw Nokia branch out into a new world. Making the most of the wireless technology boom at the time, Nokia won people all over the world by promising them an amazing experience. Perhaps the phone which propelled Nokia to the top was the Nokia 7650. Released in the year 2001, this was the first ever phone in the world with a built in camera!
Picture credits: Nokia.com
The gradual decline from fame
Within the first few years, Nokia’s profits started sky rocketing and the company kept expanding its services to a whole new place. At its heart, Nokia was always a hardware company and despite all its efforts to stay ahead of the game, it didn’t realise the growing effect the touchscreen phenomenon was having on the rest of the world! To add to the bag of ever growing troubles, faulty batteries made Nokia recall an entire shipment of phones, a move which resulted in a 30 % dip in sales!
Although the 90’s were Nokia’s rise to fame, the year 2007 saw a steep decline in Nokia’s profits. In 2009, the Company posted its first ever quarterly losses. With other companies like Apple and HTC upping their game in the face of competition, Nokia wasn’t sticking to the trends which were being followed by other people at the time.
By 2011, Nokia was struggling to make its presence felt in a market being taken over by other big wigs. The first partnership between Nokia and Microsoft saw the team give the world the Lumia series, a feeble attempt of overpowering the Android and the iOS trend. However, the Lumia series failed take make a mark.
With no other way out, Nokia decided the time had come to sell. In the year 2013, the hardware department of Nokia was acquired by Microsoft, a move which did not help Nokia regain its foothold in the market. Soon, Nokia faded into the background. However, post a very public take over by HMD Global, the Company is all set to make a grand come back in the world of smartphones!
MobiKwik is venturing into the stock broking sector with the launch of its subsidiary, MobiKwik Securities Broking Private Limited (MSBPL), following approval from the Ministry of Corporate Affairs on March 3, 2025. This move aims to diversify MobiKwik’s offerings beyond its core digital payments services and compete with established players like Zerodha and Groww.
MSBPL will provide a range of brokerage services, including trading in shares, securities, commodities, and derivatives. The subsidiary has an initial capital of Rs 1 lakh, with plans for an additional Rs 2 crore investment to support its operations.
As MobiKwik enters this competitive market, it brings a substantial user base of 172 million and a merchant network of 5 million. Despite recent financial challenges, including a reported loss of Rs 55.2 crore in Q3 FY25, the company aims to leverage its existing infrastructure and user engagement to capture a share of the growing investment technology market, projected to reach $74 billion by 2030.
This strategic expansion aligns with MobiKwik’s broader goals of enhancing its financial service
Nazara Technologies has sold its entire 71.54% stake in Sports Unity Private Limited, the company behind the multiplayer quiz game ‘Qunami’, for INR 7.15 lakh. This divestment, effective March 25, 2025, signifies a strategic shift for Nazara, which had previously acquired a controlling interest in Sports Unity in 2019 for INR 7.5 crore.
The decision to offload the stake comes as Sports Unity has faced financial difficulties, reporting no active business operations and a negative net worth of INR 0.45 crore at the end of FY24. This move aligns with Nazara’s broader strategy to streamline its operations and concentrate on more profitable ventures within the gaming sector.
This sale follows Nazara’s recent divestment of a 94.85% stake in another subsidiary, Open Play, to Moonshine Technologies for INR 104.33 crore. Despite reporting record quarterly revenue of INR 544.7 crore in Q3 FY25, Nazara experienced a 53.5% decline in net profit year-over-year.
Nazara continues to focus on enhancing its portfolio through strategic acquisitions and investments in high-potential gaming platforms while navigating the competitive landscape of the gaming industry.
Hypergro.ai, a Bengaluru-based marketing technology startup, has raised Rs 7 crore in seed funding led by Silverneedle Ventures, with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and angel investors. Founded in 2022 by Rituraj Biswas, Neha Soman, Abhijeet Kumar, and Arijit Mukhopadhyay, the company aims to revolutionize digital marketing by addressing challenges like high Customer Acquisition Costs (CAC) and low Return on Ad Spend (ROAS).
The startup leverages AI to create hyper-personalized video ads using user-generated content (UGC). The fresh capital will be used to enhance Hypergro.ai’s AI capabilities, expand operations, and build a specialized team focusing on data analysis, predictive algorithms, and automation.
Since its inception, Hypergro.ai has collaborated with over 70 brands, including several from Shark Tank India. The company’s innovative approach has led to its selection for Google’s Startups Accelerator: AI First (India) program in July 2024, providing access to critical training, mentorship, and state-of-the-art AI tools.
Hypergro.ai’s platform now supports a community of over 300,000 creators across India and has partnered with more than 100 brands, significantly enhancing its AI model’s accuracy and improving revenue generation for clients. As it continues to expand and refine its AI-powered marketing solutions, Hypergro.ai is set to transform the digital advertising landscape, offering businesses more effective and efficient customer acquisition and engagement strategies.