How To
Pinterest Strategies To Help You Grow
With more than 250 million monthly users, Pinterest is not just your average networking site. A social discovery platform that connects a large group of users from all over the world on a common platform to different businesses, Pinterest is all about discovering new ideas and creations. To make the most out of your marketing strategy by using Pinterest, these strategies help improve the presence of your brand on social platforms.
1. Link your Facebook and Twitter accounts to your Pinterest
With the world of marketing leaning toward making the most of your online presence, it is important to make the most of all the platforms available to you. The first step to optimize your Pinterest is to link your Facebook and Twitter accounts to your Pinterest profile. By integrating your Facebook and Twitter with your Pinterest, you improve your brand visibility and increase the presence of your brand!
2. Complete your business profile
Once you create your basic Pinterest profile, it is time to confirm your website. Choose a website that best represents the brand you want to promote and make sure you add your location to let people know where your business is located. Maximise the number of keywords you use in your “about me” section, letting more people find out about your business!
3. Start pinning things to your board
Your board is set up and your website is completely up to date. Once you set the theme to what you want, it is time to start pinning information to the board. From article pins to movie pins to place pins, the stuff you place on your board gives your audience information about your brand. With the target audience option, promote content in sync with the previous interest habits as displayed by the existing audience. Through this, the click through rate increases by close to 63% and boosts the reach by at least 30 times!
4. Keep changing the images used to back link to your website
In order to promote your old blog posts, try using new images to redirect the audience to the posts you want to bring to their notice! Upload a Pinterest friendly image and make it look creative enough so people want to look at what you are promoting the moment the image pops up on their page! Redirecting works when you have regular pins talking about your brand, thereby letting people know you are actually serious about your brand/product.
5. Start using video ads for revenue generation
Video ads on Pinterst are to be used to generate sales and not views. Sticking to Pinterest’s theme of being a discovery platform, video ads work in increasing the revenue generated. For instance, even a simple 30 seconds’ video with your brand message can greatly increase the revenue earned!
In a day and age where marketing is no longer just restricted to traditional forms, it has become increasingly important to diversify the digital strategies as well. Pinterest is one of those platforms that helps send across the seriousness of the brand and in connecting to a large group of interested people!
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