Ola, the homegrown taxi hailing startup has acquired the online food ordering and delivery startup, Foodpanda in exchange for a percentage of Ola’s stock. The cab aggregator startup announced a further investment of $ 200 million into Foodpanda’s India business over a period of time.
Ola has acquired the food delivery company from its German parent Delivery Hero in an all stock deal. However, the details of the share stock acquisition were not disclosed. With this acquisition, Ola will be able to enter the online food ordering and delivery industry.
Speaking about the acquisition, the co founder and Chief Executive Officer of Ola Bhavish Aggarwal said, “Our commitment to invest $ 200 million in Foodpanda India will help the business be focused on growth by creating value for customers and partners. With Delivery Hero’s global leadership and Ola’s platform capabilities with unique local insights, this partnership is born out of strength.”
Post the acquisition, the current Chief Executive Officer of Foodpanda, Saurabh Kochhar will move on from his current role. Meanwhile, the founding partner of Ola, Pranay Jivrajka will take on the business as interim CEO. According to the transportation startup, the $ 200 million investment by Ola is more capital than any of Foodpanda’s competitors in India have raised to date. This collaboration will help Foodpanda India grow as the most preferred online food delivery service in the country, Ola added in a statement.
Speaking about the new partnership with Ola, the Chief Executive Officer and co founder of Delivery Hero, Niklas Östberg said,“The partnership with Ola will allow us to further consolidate markets where it strategically makes sense to collaborate with leading local players. At the same time, we consider our stake in Ola as a very valuable asset, while Ola’s investment commitment in Foodpanda India is a clear and confident signal to the Indian market.”
Recently, Ola, based in Bengaluru, raised $ 1.1 billion from SoftBank Group and Tencent Holdings and is looking to further receive another $ 1 billion from the investors. FoodTech giants such as Swiggy and Zomato currently dominate the lucrative food delivery industry, while global taxi hailing firm Uber has also launched its food delivery service UberEATS in the Indian market.
Last month, Swiggy launched its mobile kitchen service, Swiggy Access and went on to acquire gourmet food startup 48East. The online food ordering and delivery platform also announced a new partnership with the employee benefits provider, Sodexo. Meanwhile, Zomato launched its exclusive membership programme, Zomato Gold, which provides users exclusive dine out services including complimentary meals and drinks.