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Amazon To Launch Tenor, Its Very Own Smartphone

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AMAZON TO LAUNCH TENOR ITS VERY OWN SMARTPHONE,Startup Stories,AMAZON Latest News,Amazon smartphone Tenor coming in January,Tenor 10.or G Best Price in India 2017,Amazon New smartphone Coming Soon

Just a little over a month ago, Flipkart announced the launch of its very own smartphone, Billion Capture+. In an attempt to expand its market space in India and in order to compete with Flipkart’s smartphone, Amazon has decided to launch its first smartphone under the banner, Tenor.

While this may be perceived as a competitive move against Flipkart, it is not the first time that Amazon has entered into the world of smartphones. This Seattle based company had quietly launched two models of smartphones, Tenor E and G, a couple of months before its homegrown rival, Flipkart had come out with its own in house smartphone under a private label, Billion.

Although there is no further information about this smartphone other than the name, according to reports, the phone will go on sale on 5 January 2018! If launched successfully, this smartphone could pave the way for Amazon in the field of technology and create a network for itself in the private play world.

However, it would be interesting to see whether the phone will be able to make an impact in the smartphone market, as Flipkart’s Billion Capture+ has failed to hit the right notes yet. This comes as a surprise as initially, Flipkart’s Billion Capture+ was completely sold out.

Interestingly, Tenor was initially called Crafted for Amazon, which meant that this business was created solely for Amazon. While the world of smartphones in India is largely dominated by China based companies at the present, sources have said that it is private labels like Amazon and Flipkart who are raising the brand value of smartphones, thereby creating a niche space for users.

We leverage the customer data and feedback to understand the gaps in the selection, pricing and reach out to our vendors or OEMs to manufacture relevant products,” said Manish Tiwary the Vice President of Amazon India. Flipkart has also been aggressively marketing the private play strategy and it has also launched Smart Buy. a brand for electronic accessories.

 

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Polygon Enters New Era: Leadership Shift and Major Upgrades Under Sandeep Nailwal

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Polygon StartupStories

Sandeep Nailwal, co-founder of Polygon, has been appointed as the first CEO of the Polygon Foundation, marking a shift from decentralized governance to focused leadership. This change aims to provide clear direction and accelerate Polygon’s growth in the competitive blockchain space.

Under Nailwal’s leadership, Polygon will discontinue its zkEVM network in 2026 to concentrate on the Polygon PoS chain and AggLayer, a new cross-chain liquidity protocol. Significant upgrades to the Polygon PoS chain are planned, starting with the Bhilai upgrade in July 2025, to enhance transaction capacity and support large-scale financial applications.

Polygon enters this new phase with a strong financial position, enabling long-term development without fundraising pressures. While Nailwal leads the Foundation, Marc Boiron continues as CEO of Polygon Labs. This leadership restructuring aims to drive innovation and reinforce Polygon’s position in Ethereum scaling and the Web3 ecosystem.

 

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Wow! Momo Raises ₹85 Crore from Stride Ventures to Accelerate Nationwide Expansion

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WoW Momo StartupStories

Wow! Momo, the Kolkata-based quick-service restaurant (QSR) chain, has secured ₹85 crore (approximately $9.9 million) in debt funding from Stride Ventures, aiming to accelerate its omnichannel expansion and strengthen its presence across India. The company, which operates over 700 outlets in more than 70 cities, plans to utilize the funds to open additional dine-in restaurants, expand its packaged food (FMCG) vertical, and enhance its delivery and supply chain operations. This strategic move will also help refinance existing loans and fuel Wow! Momo’s push into new markets and product categories.

Founded in 2008, Wow! Momo has rapidly diversified its offerings, launching brands such as Wow! China, Wow! Chicken, and Wow! Kulfi, and recently entering the frozen foods segment with quick commerce and retail distribution. The company is targeting a footprint of over 1,500 stores across more than 100 cities within the next three years and aims to grow its FMCG business to ₹100 crore while ramping up its HORECA (Hotel, Restaurant, and Catering) segment. The leadership team views this debt infusion as pivotal for scaling new formats, driving innovation, and building brands that resonate with Indian consumers.

Stride Ventures, known for backing high-growth startups, emphasized Wow! Momo’s strong brand recall, robust business model, and relentless innovation as key reasons for their investment. With this funding, Wow! Momo is well-positioned to further solidify its status as a category-defining player in India’s QSR and FMCG sectors, while preparing for larger equity rounds and a potential IPO in the coming years.

 

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How Brands Around India Adapted RCB’s IPL 2025 Win: A Masterclass in Real-Time Marketing

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IPL StartupStories

The Indian Premier League (IPL) is not just a cricket tournament—it’s a cultural phenomenon that captures the imagination of millions. The 2025 season was especially significant as Royal Challengers Bangalore (RCB) ended their 18-year wait for an IPL trophy, sparking nationwide celebrations and a flurry of creative marketing from brands eager to ride the wave of emotion.

Seizing the Moment with Creative Campaigns

Brands across sectors quickly recognized the marketing goldmine that was RCB’s historic victory. Social media platforms became the battleground for witty, nostalgic, and heartfelt content. Voltas Beko, for example, cleverly played on the long wait with a pun: “This moment’s been cooking for 18 years,” featuring a microwave set to 18:00

. Fevicol used humor, captioning a visual of the trophy snuggled in bed with the iconic fan chant: “Ee sala cup chipak gaya ;)”. MG Motor referenced Bangalore’s infamous traffic, declaring, “The only time Bangalore enjoys slow traffic,” as a car displayed “Trophy On Board”.

From Jerseys to Delivery Trucks

Official kit partner Puma India launched a special jersey commemorating the win, emblazoned with RCB’s tagline, “Played Bold”. Quick commerce brands like BlinkIt and Swiggy joined in, with BlinkIt showing the cup being delivered to Bengaluru via a delivery partner and Swiggy featuring a GPS tracker with a delivery executive en route to deliver the trophy. Zomato kept it simple yet impactful with a post reading “EE Sala Cup Namdu,” echoing the fans’ rallying cry.

Emotional Storytelling and Viral Reach

Brands leveraged the emotional high of RCB’s win to connect with audiences. Lego India posted an animated Virat Kohli with the cup, highlighting loyalty and perseverance: “Some waited for years, some questioned loyalty, but greatness? That’s built brick by brick. Champions at last!” Google India, Coca Cola, boAt, and others added to the chorus, each with their own creative spin.

Conclusion

RCB’s IPL 2025 win became more than a sports story—it was a moment of national pride and a catalyst for innovative, real-time marketing. Brands that adapted quickly, using humor, nostalgia, and emotional storytelling, not only amplified their reach but also deepened their connection with fans across India. This approach highlights the power of tapping into trending moments to create memorable, shareable content.

 

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