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Blinkit and BigBasket Offer 10-Minute Gold and Silver Coin Delivery for Dhanteras!
This Dhanteras, quick-commerce platforms Blinkit and BigBasket have launched express delivery services for gold and silver coins, bringing traditional festive purchases closer to customers’ fingertips with delivery times as fast as 10 minutes. This initiative caters to the increased demand for precious metals during Diwali, ensuring customers can make timely and auspicious purchases from trusted brands.
Blinkit’s Offerings
Blinkit is offering a range of gold and silver coins specifically for Dhanteras, promising delivery within just 10 minutes. Their offerings include 10g silver coins and gold coins in 1g and 0.5g options, all sourced from reputable brands such as Malabar, Joyalukkas, and MMTC. Highlighting this as a “Dhanteras special,” CEO Albinder Dhindsa shared that the service aims to bring convenience to Blinkit’s customers during the festive season.
BigBasket’s Collaboration with Tanishq
BigBasket, a TATA Enterprise, has also joined the quick-delivery trend by collaborating with the well-known jewelry brand Tanishq. This partnership allows customers to choose from exclusive Tanishq coins, including:
- A 10g Lakshmi Ganesh silver coin of 999.9 purity
- A 1g 22-karat gold coin
- A 1g gold coin featuring a Lakshmi motif
BigBasket promises a 10-minute delivery of these coins across various cities, expanding its services beyond groceries to cater to festive demand.
Strategic Insights
Seshu Kumar, Chief Buying and Merchandising Officer at BigBasket, explained that this collaboration with Tanishq reflects the platform’s strategy to offer more diverse products during the festive season.
“This Diwali, BigBasket is committed to fulfilling our customers’ needs in just 10 minutes,” Kumar stated.
Growing Trend in Quick Commerce
The launch of express delivery for gold and silver coins by Blinkit and BigBasket showcases a growing trend in quick commerce, making traditional purchases more accessible through digital platforms. This shift not only meets the rising demand for online shopping during festive times but also offers customers a convenient way to observe traditional celebrations.
Market Context
As the demand for quick commerce continues to rise, especially during festive seasons like Diwali, companies are increasingly focusing on enhancing their service offerings. The ability to deliver precious metals within minutes aligns with consumer expectations for speed and convenience in today’s fast-paced digital landscape.
Conclusion
The introduction of 10-minute delivery services for gold and silver coins by Blinkit and BigBasket marks a significant development in the quick commerce sector. By catering to the festive needs of consumers while leveraging partnerships with established brands like Tanishq, these platforms are poised to enhance customer experience and satisfaction.
As this trend continues to evolve, it will be interesting to see how other players in the market respond and whether similar initiatives will emerge in other sectors of retail. The integration of traditional purchasing methods with modern technology illustrates the potential for innovation in enhancing consumer access to goods during key cultural celebrations.
Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.
In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.
Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.
The Centre is weighing the option of revoking X’s safe harbour status in India after its AI chatbot Grok was allegedly misused to generate and circulate obscene and sexually explicit content, including material seemingly involving minors. The IT Ministry has already issued a notice to X, directing the platform to remove unlawful content, fix Grok’s safeguards, act against violators, and submit a detailed compliance report within a tight deadline. If the government finds X’s response inadequate, it could argue that the platform has failed to meet due‑diligence standards under Indian law, opening the door to harsher action.
Under Section 79 of the IT Act, safe harbour protects intermediaries like X from being held directly liable for user‑generated content, provided they follow due‑diligence rules and promptly act on legal takedown orders. Revoking this protection would mean X and its officers could be exposed to criminal and civil liability for obscene, unlawful, or harmful content that remains on the platform, including AI‑generated images from Grok. This prospect significantly raises X’s compliance risk in India and could force tighter moderation, stricter AI controls, and more aggressive removal of flagged posts.
The Grok episode also spotlights the regulatory grey zone around generative AI, where tools can create harmful content at scale even without traditional user uploads. Policymakers are increasingly questioning whether AI outputs should still enjoy the same intermediary protections as conventional user posts, especially when they involve women and children. How the government ultimately proceeds against X over Grok misuse could set a precedent for AI accountability, platform responsibility, and safe harbour interpretation in India’s fast‑evolving digital ecosystem.
Home services startup Pronto is in advanced talks to raise about $25 million at a near-$100 million valuation, underscoring strong investor confidence in India’s fast-growing 10-minute home services market. This potential round would be the company’s third major funding milestone after its $2 million seed and $11 million Series A in 2025, backed by marquee investors such as General Catalyst, Glade Brook Capital, Bain Capital and new participant Epiq Capital. The fresh capital is expected to further strengthen Pronto’s positioning as a leading tech-led household help platform for urban consumers.
Pronto operates a 10-minute on-demand home-services platform that connects users with trained, background-verified workers for everyday tasks like sweeping, mopping, utensil cleaning, laundry and basic cooking. Using a hub-and-spoke, shift-based model, the startup stations workers at hyperlocal hubs, enabling sub-10-minute fulfilment and more predictable earnings compared to the informal domestic-help market. Founded in 2024 by Anjali Sardana and based in Delhi NCR, Pronto has already expanded from Gurugram into major cities such as New Delhi, Mumbai, Bengaluru and Pune, and is handling around 6,000 daily bookings with nearly 1,300 active professionals as of December 2025.
The upcoming $25 million fundraise is expected to be used to enter more metros, deepen presence in existing neighbourhoods with additional hubs and upgrade Pronto’s technology for smarter routing, shift planning and real-time operations. A significant portion of the capital will also go into training, retention and benefits for its workforce to maintain consistent service quality at scale, especially as competition heats up from rivals like Snabbit and Urban Company in the rapid home services space. This near-$100 million valuation not only validates Pronto’s model but also highlights a broader shift toward organised, tech-driven domestic-help solutions in India’s largely informal home-services market.
Zupee Bolsters Short-Video Play with Vertical TV Acquisition Under INR 40 Cr
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D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes
Dazzl Raises $3.2M Seed Funding Led by OYO’s Ritesh Agarwal for AI Skincare Expansion
D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes
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