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YouTube Shopping is officially launched in India, offering creators new ways to monetize their content!
YouTube Shopping has officially launched in India, offering creators new ways to monetize their content. Following successful rollouts in countries like South Korea and the U.S., this affiliate marketing program is now available in India, allowing eligible creators to tag brands in their videos. At launch, YouTube Shopping will work in partnership with major Indian e-commerce platforms, Flipkart and Myntra, and will be accessible across various formats, including horizontal videos, livestreams, Shorts, and connected TVs (CTV).
YouTube Shopping Rolls Out to Indian Creators
Starting from Friday, creators in India can sign up for YouTube Shopping. Once a creator’s application is approved, they can begin tagging products and retailers in their content—whether it’s in videos, livestreams, or Shorts. Viewers can browse tagged products directly within the video without leaving the platform.
Partnership with E-commerce Giants
YouTube has partnered with Flipkart and Myntra, enabling creators to earn commissions on purchases made by viewers through these tagged products. The commission structure varies based on the product and will be displayed during the tagging process. Creators can tag up to 30 products in a single video, allowing for wide exposure.
Eligibility Criteria for YouTube Shopping
To participate in YouTube Shopping, creators must meet specific requirements:
- Channels must be part of the YouTube Partner Program.
- Channels must have over 10,000 subscribers.
- Channels must be based in India.
- Channels set as “Made for Kids” or music channels are not eligible to join.
Additionally, channels that have received Community Guideline Strikes in sensitive areas will be restricted from participating in the affiliate marketing program. Product tags won’t be displayed on videos containing claimed content.
How to Join YouTube Shopping
Qualified YouTube creators can easily sign up for YouTube Shopping through YouTube Studio by following these steps:
- Log into YouTube Studio and click on the “Earn” option from the menu on the left.
- Navigate to Programs > Join Now.
- Review and accept the terms of service to join the affiliate marketing program.
Enhancing Monetization Opportunities
With this launch, YouTube aims to provide Indian creators with more opportunities to monetize their content and engage their audience in new and interactive ways. The integration of shopping features allows creators to seamlessly blend content creation with commerce, enhancing viewer engagement while driving sales.
Market Context
The introduction of YouTube Shopping comes at a time when online shopping continues to surge in popularity across India. With a growing number of consumers turning to digital platforms for purchasing decisions, this initiative positions YouTube as a significant player in the e-commerce landscape.
Conclusion
The launch of YouTube Shopping in partnership with Flipkart and Myntra represents a strategic move to empower creators while tapping into India’s booming e-commerce market. By enabling creators to tag products directly within their content, YouTube is not only enhancing monetization opportunities but also providing viewers with a more interactive shopping experience.
As this program rolls out across India, it will be interesting to see how it impacts both creators’ earnings and consumer behavior on the platform. The success of YouTube Shopping could set a precedent for further integrations between social media platforms and e-commerce giants, reshaping how users engage with content and make purchasing decisions online.
Latest News
₹290 Crore Boost: Rozana’s Series B Funding Scales Rural Retail Network Nationwide
Rozana, India’s leading rural retail platform, has secured ₹290 crore ($35 million) in a Series B funding round led by Bertelsmann India Investments (BII), with participation from Omidyar Network India, Vivid Capital, and Tana Investment Holding. This Rozana funding brings its total capital to over ₹500 crore, fueling hyperlocal expansion in underserved rural markets. Founded in 2021 by brothers Prashant and Prateek Chauhan, the startup’s phygital model blends micro-stores, app-based ordering, and last-mile delivery to connect 5 million+ users in 12 states with brands like ITC and HUL.
The ₹290 crore investment will supercharge Rozana’s rural omnichannel retail strategy, targeting 5x growth in 18 months. Plans include adding 5,000 micro-stores in Uttar Pradesh, Bihar, and Rajasthan; AI-powered inventory tech; and new categories like groceries and electronics. By empowering 20,000+ rural micro-entrepreneurs, Rozana taps into India’s $700 billion rural retail boom, where smartphone penetration and UPI drive 12% annual growth.
This Rozana Series B milestone positions it as a frontrunner against rivals like Ninjacart, eyeing unicorn status by 2028 amid ONDC tailwinds. CEO Prashant Chauhan emphasized, “We’re building rural prosperity through accessible premium brands.” For more on Rozana funding news and rural retail trends, stay updated on India’s startup ecosystem.
Latest News
Peak XV New Funds: $1.3B Commitment for India Startup Surge 2026
Peak XV Partners has launched three new funds totaling $1.3 billion, targeting India’s booming startup ecosystem. The lineup features the $600M Surge fund (8th edition) for early-stage ventures, a $300M Growth Fund for Series B+ scaling, and a $400M Acceleration Fund for rapid portfolio expansion. This commitment arrives as India’s VC inflows rebound, with AI and fintech leading 2026 trends.
These funds build on Peak XV’s legacy of backing unicorns like Zomato and Pine Labs, offering founders capital plus strategic guidance amid post-winter recovery. Early-stage deals surged 20% last year per Tracxn, positioning Peak XV to fuel the next wave of innovation in SaaS, climate tech, and consumer plays.
For startups eyeing Peak XV new funds or Surge fund 2026 applications, this signals prime opportunities. Investors and marketers should watch for deployment updates India remains a global VC hotspot.
Latest News
D2C Brand Neeman’s Raises $4 Million for Tier 2/3 Store Expansion & Eco-Friendly Shoes
Hyderabad, January 13, 2026 Neeman’s, India’s leading D2C footwear brand famed for sustainable shoes and patented PIXLL® technology, has raised $4 million from existing investors. This funding boosts its cumulative capital past $10 million since 2015, with a post-money valuation nearing $50 million. CEO Vijay Chahoria emphasized offline retail as the “next frontier,” planning 50+ new stores in Tier 2/3 cities like Jaipur and Lucknow to blend eco-friendly innovation with hands-on customer experiences.
In India’s booming D2C ecosystem where footwear sales hit ₹1.2 lakh crore in 2025 Neeman’s targets hybrid retail amid high online CAC and 25-30% returns. Backed by vegan, machine-washable shoes priced ₹2,000-4,000, the brand leverages PIXLL® (5x more breathable than leather) for carbon-neutral comfort. Recent 5x revenue growth to ₹100 crore ARR, 1M+ pairs sold via Myntra and stores, and awards at India D2C Summit 2025 position it ahead of rivals like Paaduks.
Neeman’s offline expansion India eyes the $15B sustainable footwear market by 2028, fueled by PLI schemes, Gen Z’s 70% eco-preference (Nielsen), and Southeast Asia exports. Challenges like real estate costs are offset by data-driven inventory and omnichannel QR tech. Watch for Q1 2026 launches in Hyderabad and Bengaluru redefining D2C success through authentic, “Wear the Change” branding.

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