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Elon Musk’s X Redefines Account Blocking: What It Means for Users!

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Elon Musk’s social media platform, X, is set to redefine the meaning of blocking accounts, sparking discussions among its billions of users. In a notable shift, blocked accounts will now have the ability to view the posts of the users who blocked them, although they will still be unable to interact with those posts.

Changes to the Blocking Feature

This change is currently being communicated to users through a message appearing on their feeds, stating:

“If your posts are set to public, accounts you have blocked will be able to view them, but they will not be able to engage.”

The transformation stems from Musk’s earlier comments expressing his desire to eliminate the traditional blocking mechanism in favor of a more nuanced approach, akin to muting accounts. Historically, blocking someone on Twitter (now X) meant that users could not see each other’s profiles or posts. However, the new policy allows blocked accounts to access the content of the users who have barred them, fundamentally altering the function of the blocking feature.

Rationale Behind the Change

Musk has long criticized the concept of blocking as a hindrance to open dialogue and information flow on the platform. He believes that allowing blocked users to view public content promotes transparency and accountability. The engineering team at X has stated that this move aims to create an environment where users can be aware of discussions happening around them, even from those who have blocked them.

User Reactions and Backlash

This development has not been well-received by many users, who are frustrated with the idea of blocked accounts being able to view their public posts. Critics question the rationale behind this change and express concerns about the implications for privacy and user experience.

Public reaction has been overwhelmingly negative. Many users have taken to the platform to criticize the engineering team and Musk for the decision. Some comments include:

  • “That’s not blocking. It’s supporting stalking,” one comment with over thirty thousand likes stated.
  • “So now the Block feature is essentially useless. X keeps bringing its best ideas. I hope this violates the terms of service for the App Store,” another user remarked.

Safety Concerns

Critics also express concerns about potential misuse of the new policy. Users worry that it may embolden stalkers and harassers, allowing them to continue monitoring their targets even after being blocked. Intelligence and defense experts have voiced apprehensions about how this policy could compromise personal safety and create new risks for vulnerable users.

Broader Context of Changes on X

Since Musk’s acquisition of the platform, X has undergone significant transformations, with a clear emphasis on monetization through features like post editing and paid verification badges. These shifts, coupled with changes like the new blocking policy, have led to a decrease in advertising interest, raising concerns about the long-term viability of businesses on the platform as user dissatisfaction continues to grow.

Competitive Landscape

As user dissatisfaction mounts, some individuals are exploring alternative platforms like Bluesky, which has seen a surge in sign-ups amid criticism of X’s policies. The ongoing changes reflect a broader trend in social media where user experience and safety are increasingly scrutinized.

Conclusion

The redefinition of account blocking on Elon Musk’s X marks a significant shift in how users interact with one another on social media. While Musk’s vision aims at promoting transparency and open dialogue, it raises critical questions about privacy and safety for users.

As this new policy rolls out, it remains crucial for X to address user concerns effectively while balancing its goals for innovation and engagement. The outcome will likely shape not only user experience on X but also influence broader discussions about accountability and safety in social media platforms moving forward.

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Pune’s SuperGaming Secures $15M to Expand in Emerging Markets

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Super Gaming

SuperGaming, the Pune-based gaming innovator known for hit titles like MaskGun and Indus Battle Royale, has raised $15 million in a Series B funding round, boosting its valuation to an impressive $100 million. This marks a nearly fivefold increase from its 2021 valuation of $21 million, highlighting the company’s rapid growth and the rising investor confidence in India’s booming gaming industry. The funding reflects SuperGaming’s strong market presence and strategic vision to become a global leader in online gaming. 

The funding round was spearheaded by Skycatcher and Steadview Capital, with significant participation from notable international investors including a16z Speedrun, Bandai Namco O21 Fund, Neowiz, and prominent Web3 financiers such as Polygon Ventures and Sandeep Nailwal. Existing backers like AET Japan and BACE Capital also continued their support. SuperGaming aims to utilize this capital infusion to expand its footprint internationally, focusing on emerging markets. A key initiative includes launching its award-winning game, Indus Battle Royale, in Latin America through a partnership with LOUD.GG, alongside rolling out its proprietary SuperPlatform developed with Google Cloud to empower game developers worldwide, especially in resource-constrained regions. 

CEO and Co-Founder Roby John emphasized that this funding milestone is crucial in shifting India from merely a gaming consumer base to a hub for gaming innovation. By adopting a “hyper-local” strategy that tailors games to diverse cultures in underrepresented markets like the Middle East and Latin America, SuperGaming is poised for global growth. With over 200 million installs and an expanding user base, SuperGaming’s recent fundraising solidifies its position at the forefront of India’s gaming revolution, ready to make a major impact on the international stage.

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Swiggy DeskEats: Office Food Delivery Launched in 30 Cities

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Swiggy

Swiggy, India’s leading online food delivery platform, has introduced DeskEats, a unique meal delivery service specifically designed for office-goers and working professionals across 30 major cities. DeskEats aims to streamline office dining by offering a diverse, office-friendly menu, making it easier than ever for corporate employees to enjoy convenient and delicious meals right at their workplace. By simply typing “Office” or “Work” in the Swiggy app, users can unlock curated collections like Value Combos, Stress Munchies, Healthy Nibbles, and Teamwork Bites, catering to every office dining scenario—from solo meals to team lunches and quick snack breaks.

Swiggy’s DeskEats is now operational in over 7,000 tech parks and business centers, granting office workers access to nearly 700,000 menu items from over 200,000 restaurants. This vast variety ensures there’s something for everyone, addressing the growing demand for quick, tasty, and nutritious food that fits seamlessly into the busy schedules of working professionals. Early trends from DeskEats’ pilot phase show a strong preference for easy-to-eat options like chicken popcorn in Bengaluru and garlic breadsticks in Gurugram, reflecting the popularity of meals tailored for the modern workday.

Expanding upon its Corporate Rewards Program, which is already trusted by thousands of organizations, Swiggy enables companies to enhance employee wellness programs by offering food delivery, groceries, and dining benefits efficiently. With DeskEats, Swiggy reaffirms its commitment to transforming workplace dining by prioritizing variety, convenience, and user satisfaction—cementing its position as a key player in the evolution of India’s office food culture.

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Setu Builds Fintech Powerhouse Leadership Team as Pine Labs IPO Nears

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Pine Labs

Setu, the API infrastructure platform and subsidiary of Pine Labs, has significantly strengthened its leadership by appointing Prashanth Nimmagada (ex-Razorpay) as Chief Technology Officer, signaling its commitment to innovation in India’s dynamic fintech landscape. Alongside Nimmagada, Setu has welcomed other top industry talent: Vijeth Pandit (ex-Razorpay) as Chief Product Officer, Ramkumar Thirumurthi (ex-Razorpay, co-founder Actyv.ai) as Chief Revenue Officer, Nikhil Ratanpal (ex-PhonePe) as Director of Product Development, and Santosh Subramanian (ex-Yes Bank, Wibmo) as Head of Finance. These high-profile hires accompany Anand Raisinghani’s (ex-SAP India) appointment as CEO, underscoring Setu’s focus on building a strong, experienced leadership bench to drive future growth.

Setu specializes in providing API-based digital financial infrastructure for services such as UPI, bill payments, KYC, and digital signatures, while also operating as an RBI-licensed NBFC Account Aggregator. With this expanded leadership team—drawn from India’s leading fintechs—Setu is well-positioned to accelerate the development of scalable, API-driven financial solutions for banks, fintechs, and enterprises. The influx of expertise from Razorpay and PhonePe veterans will bolster Setu’s technical capabilities and strategic partnerships, ensuring it remains a key enabler in India’s rapidly maturing digital public infrastructure ecosystem.

This leadership overhaul comes as parent company Pine Labs prepares for a major IPO, aiming to raise ₹2,600 crore through a fresh share issue after turning profitable in FY25. Setu’s enhanced leadership reinforces the broader group’s ambitions for international expansion, technological innovation, and financial performance. As Setu solidifies its role at the forefront of India’s fintech evolution, the company is poised to deliver advanced financial infrastructure solutions that support the country’s growing digital economy and drive Pine Labs’ strategic momentum.

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