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Amazon Prime Video to Introduce Ads in India Starting Next Year!

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Starting next year, Amazon Prime Video users in India will encounter advertisements during shows and movies as the company seeks to fund its content investments in an increasingly competitive streaming market.

Introduction of Ads on Prime Video

Amazon promises fewer ads compared to other streaming platforms and traditional TV channels, ensuring a less disruptive viewing experience. Additionally, the company announced plans to increase investments in its content over the long term. For users who prefer uninterrupted streaming, an ad-free subscription tier will also be introduced, with pricing details to be shared soon.

Context of the Move

This decision comes as India’s streaming market becomes highly competitive. The recent merger between Reliance and Disney, valued at $8.5 billion, is set to capture nearly half of India’s streaming audience, according to Comscore. Platforms like JioCinema have already disrupted the market by offering content at minimal rates, further intensifying the competition.

Amazon’s Commitment to India

Amazon continues to prioritize its Indian operations, with India emerging as a key market for growth. In March, Mike Hopkins, Senior Vice President at Prime Video, highlighted that more customers are subscribing to Amazon Prime in India than in any other market worldwide.

Global Strategy

The rollout of ads in India follows Amazon’s success with similar initiatives in the U.S., where commercials on the platform are expected to generate $5 billion in revenue this year. This strategy indicates Amazon’s intent to strike a balance between affordability, content quality, and profitability in one of the world’s largest entertainment markets.

User Experience and Notifications

Amazon has assured users that the advertising strategy will not overwhelm the viewing experience. The company aims to have “meaningfully fewer ads than linear TV and other streaming competitors.” Furthermore, Amazon will notify Prime members via email several weeks in advance of introducing ads on Prime Video, providing information on how to opt for an ad-free subscription.

Live Content

It is important to note that live content such as sports will continue to feature advertisements, aligning with industry standards for live broadcasts.

Conclusion

As Amazon Prime Video prepares for this significant shift in its service model, it reflects broader trends within the streaming industry where monetization strategies are evolving rapidly. With increased competition and changing consumer expectations, Amazon’s introduction of ads is a strategic move designed to enhance its content offerings while maintaining user engagement.

This development will be closely monitored by both consumers and industry analysts as it unfolds in 2025, marking a new chapter for Amazon Prime Video in the Indian market.

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Kerala Startup E-Quark Launches Innovative Mobile Holder with Built-In Charger

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Equark - StartupStories

Kerala-based startup E-Quark Molecule Innovations Pvt Ltd, headquartered in Thrissur, has introduced an innovative device called Keratin that combines a mobile phone holder with a built-in charger. This unique gadget is designed to offer users a convenient solution to hold and charge their smartphones simultaneously, addressing the common challenge of managing power supply while using mobile devices.

The device enhances user experience by integrating two essential functions into one compact design. It securely holds the phone while providing efficient charging, making it perfect for use on desks, bedside tables, or other personal spaces where easy access and power are needed. This innovation aligns with the growing trend of multifunctional mobile accessories that prioritize both convenience and practicality.

E-Quark Molecule Innovations is a key player in Kerala’s dynamic startup ecosystem, which has been rapidly expanding in tech-driven areas such as electric vehicle charging infrastructure. With the launch of this mobile holder-charger, the company is establishing itself as a leader in user-centric mobile accessories, further cementing Kerala’s position as a hub for cutting-edge technology development.

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New Instagram Features Let Users Customize Profiles and Share Quietly

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Instagram Grid

Instagram is rolling out two major features in June 2025 that promise to give users unprecedented creative control and privacy: grid rearranging and silent posting. The long-awaited grid rearranging tool allows users to freely drag and drop posts anywhere on their profile grid, breaking away from the traditional chronological order. This means users can now curate their profiles for a more visually appealing or thematic presentation, without the hassle of deleting and reposting content—an update especially welcomed by brands, creators, and anyone meticulous about their digital aesthetic.


In tandem, Instagram is introducing the “Post quietly to profile” feature, which lets users add photos and videos to their grid without notifying followers or pushing the content to their feeds. This silent posting option is ideal for those who want to document moments privately, experiment with new content, or maintain a cohesive grid without spamming their audience. It’s designed to reduce the pressure of public sharing, making Instagram a more comfortable space for personal expression and experimentation.

 

These updates reflect Instagram’s commitment to user empowerment and flexibility, responding directly to years of feedback. As Instagram head Adam Mosseri stated, the goal is to help users “create and share without added pressure,” giving them more freedom over how their content appears and how they engage with their audience.

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Zepto Delays IPO to Focus on Profitability and Indian Ownership

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Zepto - StartupStories

Overview

Zepto, a leading quick commerce startup, has postponed its planned IPO to early 2026, shifting its focus to achieving profitability and increasing Indian shareholding before going public.

Key Reasons for Delay

  • Profitability Focus: Zepto aims to reach EBITDA break-even before listing, unlike many tech firms that went public while still loss-making.
  • Market Uncertainty: Ongoing global and domestic market volatility influenced the decision to wait for more stable conditions.
  • Peer Comparison: The company wants to present a stronger profit profile, learning from the performance of rivals like Swiggy and Zomato (now Eternal).

Boosting Domestic Shareholding

  • Target: Zepto plans to raise Indian ownership to at least 51% to comply with FDI norms and reinforce its Indian identity.
  • Actions: The company is conducting secondary share sales to Indian investors and founders are increasing their stakes by buying from foreign investors.
  • Progress: Domestic ownership has reached about 40-44%, with expectations to surpass 51% before the IPO.

Financial and Operational Updates

  • Efficiency Drive: Zepto is optimizing operations, running over 900 dark stores and offering 48,000 SKUs, to reduce cash burn and move toward profitability.
  • Challenges: The company faces stiff competition from Swiggy Instamart and Blinkit, leading to higher costs, and has dealt with operational pauses and regulatory scrutiny in some regions.

Outlook

Zepto remains positive about its future, aiming to raise around $800 million in its IPO and attract both domestic and international investors. CEO Aadit Palicha emphasizes building a sustainable, majority Indian-owned business before entering the public market.

Summary: Zepto’s IPO delay reflects a strategic focus on financial stability and regulatory compliance, with profitability and Indian ownership at the forefront.

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