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How To Grow In New And International Markets

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Global and international markets offer a wide variety of opportunities for startups to grow and expand. Especially at a time when the Indian startup ecosystem is booming, startups should start looking at international markets to sell their goods, products, and services. For all those growth minded business owners, learn how to navigate the turbulent international waters with these hacks.

1. Market Analysis
Before you make the move to a new bigger market, analyze the situation in the multiple international markets and across various industries before deciding to expand. Identify the motives behind your decision to explore entering the international marketplace and choose the market that best suits your intentions. Perform a gap analysis to make sure there’s enough space and demand for your products and services. It also helps to perform a SWOT analysis to see how your products compare to other options already available. Study and perform a full audit of your current capabilities and of the opportunities offered by the specific market you’re planning to expand to.

2. Growth Strategy
Work on a strategy that will help take your company to the next level. A growth strategy plan includes introduction of customized products for the market, special launch offers and services for segmented groups drawn from your overall target audience. The introduction of Uber Autos is a classic example of customized products. Create a unique identity for your company in the new markets by giving people what they need by conducting thorough research and targeting niche markets.

3. History and local laws
The importance of history cannot be emphasized enough. The country’s currency value fluctuation and import and export timelines are crucial. The economic environment of a country will directly influence your company. Take a close look at how other international companies have faired in the nation and what are the benefits and pitfalls. At the same time, have local representation if possible, someone who can help you navigate any unforeseen obstacles and explain all contract provisions and terminology. Read and understand the laws and regulations of the jurisdiction that governs your contract before it becomes legally binding.

4. Focus Groups
Before a full scale launch, conduct smaller focus group based launches or launch a beta version to improve the product and remove all the kinks. Observe the focus groups to better understand the culture, the people and the type of resources they require. Focus Groups will give you a rough idea regarding the viability of the product in that country and set up a proper marketing strategy.

5. Prepare a Local Team
Have a local team ready to go to work with the local authorities, prepare customised marketing and advertising strategies and get the right approvals. A trained team who is constantly in touch with the chief executives in the headquarters is the fastest way to enter a new market. The local team is responsible for finding local partners for the company to provide everything from translation and localization services to efficient distribution of your products in the new market.

So there you have it. 5 simple yet effective tips to expand your company in international markets! Let us know of any tips or hacks that have helped you grow your company in the comments sections!

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Google Brings AI to PDFs with “Ask about this PDF” Feature

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Google Brings AI to PDFs with "Ask about this PDF" Feature

Google has introduced a new AI-powered feature for its Files by Google app, allowing users to easily interact with PDF documents. The “Ask about this PDF” feature, powered by Gemini, enables users to ask questions about the document’s content directly within the app.

How it Works

Access

The feature is available in the updated Files by Google app (version 16.0.5 and above). Users can download the latest version from the Google Play Store to access this functionality.

Functionality

Users can simply tap the “Ask about this PDF” button while viewing a document. This prompts the app to allow users to ask questions regarding the PDF content, such as:

  • Summaries of sections
  • Clarifications on specific paragraphs
  • Details about tables and charts

AI Interaction

The app leverages the power of Gemini AI to provide accurate and informative answers based on the content of the PDF. This interaction enhances user engagement by making it easier to extract relevant information without manually scrolling through lengthy documents.

User-Friendly Experience

AI-generated responses are displayed as an overlay, enabling users to view both the original PDF and the AI-generated answers simultaneously. This feature streamlines the process of obtaining information from PDFs, making it particularly useful for students and professionals who frequently work with such documents.

Availability

Gemini Advanced Required

The “Ask about this PDF” feature is currently exclusive to users of Gemini Advanced, a subscription service that provides enhanced capabilities of Google’s AI tools.

Limited to Files by Google

At present, this feature is available only within the Files by Google app. However, there are expectations that similar functionalities may be integrated into other Google applications in the future, such as Google Drive.

Future Outlook

This new feature demonstrates Google’s commitment to integrating AI seamlessly into its products and services. By enhancing the user experience with innovative tools like “Ask about this PDF,” Google aims to improve productivity and accessibility for its users.

Expansion Plans

Given the positive reception of this feature, it is likely that Google will explore expanding Gemini’s capabilities across other platforms and applications, potentially offering similar functionalities for various document types and formats.

Conclusion

Google’s introduction of the “Ask about this PDF” feature in its Files by Google app marks a significant advancement in how users interact with digital documents. By leveraging Gemini AI, Google is not only enhancing productivity but also making information retrieval more efficient and user-friendly. As AI continues to evolve, features like these are expected to play a crucial role in transforming digital workflows across various sectors.

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WhatsApp Introduces Voice Note Transcription: A Complete Guide to the New Feature!

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WhatsApp Introduces Voice Note Transcription: A Complete Guide to the New Feature

WhatsApp is revolutionizing how users handle voice messages with the introduction of its new Voice Note Transcription feature. Designed to cater to diverse user needs, this update ensures that you never miss out on voice messages, even in situations where listening isn’t an option—be it a noisy environment, an important meeting, or simply when audio isn’t convenient.

What Is Voice Note Transcription?

The Voice Note Transcription feature converts voice messages into text, allowing users to read the content instead of listening. This thoughtful solution addresses scenarios where audio playback may not be practical. With this addition, WhatsApp enhances communication efficiency, helping users stay connected regardless of their circumstances.

How Does It Work?

Using the transcription feature is straightforward:

  • Enable the Feature: Navigate to Settings > Chats > Voice Message Transcripts to enable or disable the feature and select your preferred transcription language.
  • Transcribing a Voice Note: Once activated, long-press the voice message you’ve received and tap ‘Transcribe’. The app will instantly generate a text version of the audio message for you to read at your convenience.

This process is handled entirely on your device, ensuring that the voice messages remain private. Neither WhatsApp nor external servers have access to the content, maintaining the platform’s commitment to privacy.

Privacy and Security

In line with WhatsApp’s dedication to user security, the transcription process is executed locally on the device. This ensures that your voice messages are never sent to external servers, and even WhatsApp itself cannot access them. By integrating this feature while preserving its robust end-to-end encryption, WhatsApp continues to prioritize user trust.

Key Privacy Features

  • Local Processing: Transcripts are generated entirely on-device, ensuring that no one else—not even WhatsApp—can access your personal messages.
  • End-to-End Encryption: The feature maintains WhatsApp’s strong privacy standards, ensuring that only the sender and recipient can access their voice messages.

Global Rollout and Language Support

The Voice Note Transcription feature is rolling out globally over the coming weeks. Initially, it supports selected languages such as English, Spanish, Portuguese, Russian, and Hindi. WhatsApp has confirmed plans to expand its language offerings soon, ensuring wider accessibility for users worldwide.

Why This Feature is a Game-Changer

This new addition addresses a common pain point for WhatsApp users: handling voice messages when audio playback isn’t feasible. Whether you’re in a crowded space, attending a quiet event, or dealing with a lengthy voice note, the transcription feature provides a convenient alternative.

Benefits of Voice Note Transcription

  • Multitasking Convenience: Users can skim through voice messages while juggling other responsibilities without needing headphones.
  • Accessibility Improvement: The feature enhances accessibility for individuals with hearing impairments or those who prefer text-based communication over audio.
  • Enhanced Communication: Merging the personal touch of voice communication with the convenience of text allows for more flexible interactions.

Conclusion

By introducing the Voice Note Transcription feature, WhatsApp continues to innovate and enhance its platform. This tool exemplifies how technology can adapt to diverse user needs while maintaining security and privacy. Keep an eye on your app settings—this feature is rolling out soon and is set to make staying connected easier than ever. As WhatsApp expands its capabilities, users can look forward to a more personalized and efficient messaging experience that caters to their evolving communication preferences.

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WhatsApp’s Secret Code for Locked Chats: How to Use It for Extra Privacy!

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WhatsApp's Secret Code for Locked Chats: How to Use It for Extra Privacy

WhatsApp has introduced an innovative security feature known as Chat Lock, which enhances user privacy by allowing individuals to secure their personal chats from unwanted access. A key component of this update is the Secret Code option, enabling users to access locked chats through a unique code, thereby making private conversations even more discreet.

What is the Secret Code for Locked Chats?

The Secret Code feature allows users to set a custom code for their locked chats, effectively hiding them and making them accessible only through a specific search command. Instead of simply navigating to the Locked Chats folder within the app, users can assign a custom name or code that conceals these chats entirely from the main chat screen.

Once the Secret Code is established, users can easily search for it within the app to access their hidden chats. If someone attempts to enter an incorrect code, the locked chats will remain invisible, adding an extra layer of security.

Steps to Set Up a Secret Code for Locked Chats on WhatsApp

If you want to enhance the security of your chats with a Secret Code, follow this step-by-step guide:

  • Lock Your Chats:
      • Select the chat you wish to lock.
      • Tap the three dots in the top-right corner and choose Lock Chat.
  • Access the Locked Chats Folder:
      • After locking some chats, open WhatsApp and navigate to the Locked Chats folder.
  • Set the Secret Code:
      • Tap the three dots in the top-right corner of the Locked Chats screen and select Chat Lock Settings.
      • Choose the Secret Code option.
      • Enter a memorable code of your choice (this can include words or emojis).
      • Tap Next, re-enter your code to confirm, and then tap Done to save your code.
  • Hide Locked Chats:
    • To make locked chats less visible, go back to the Chat Lock Settings page and toggle on Hide Locked Chats.

Important Considerations

  • Code Access: After setting up your Secret Code, you will need to enter it each time you want to access your hidden chats.
  • Privacy Caution: If someone knows your Secret Code, they can unlock your chats.
  • Code Retrieval: If you forget your Secret Code, there is no recovery option unless you have a backup of your chats.

Benefits of Using the Secret Code Feature

The introduction of the Secret Code significantly enhances privacy for WhatsApp users. It allows individuals to keep sensitive conversations hidden from prying eyes, making it particularly useful for those who share their devices or are concerned about unauthorized access. This feature is ideal for various scenarios, such as discussing personal matters or planning surprises without fear of being discovered.

Conclusion

With its new Secret Code feature for locked chats, WhatsApp has taken a significant step toward enhancing user privacy and security. By allowing users to hide their sensitive conversations behind a customizable code, WhatsApp provides an effective solution for those looking to keep their communications confidential. As digital privacy becomes increasingly important, features like these empower users to take control over their personal information and interactions within the app.

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