For any website or blog, Google is the main source of traffic. The traffic you get from Google and other search engines are called organic traffic. Any website in the very beginning stages can’t get direct visitors as the website is unknown to many people. To build direct visitors for any website, it takes much time. Just creating content won’t get search results, you should also work hard to get indexed by Google. We have many search engines on the web but more than 60% of people use google that is the reason why webmasters try to get google search results.
Firstly, let me explain what this Google Index is:
Google index or simply web index is the list of all the websites on the World Wide Web (WWW.) If we consider Google as a big data bank, being listed by the appropriate keyword search results is called indexing.
What is indexing and how it is done?
In Search Engine Optimizing (SEO) terminology, indexing is the process done by a search engine to add new web pages to the search result. Google’s web crawling bot or simply called a spider crawls all over the web for new web pages. Crawling is the process through which Google bots gathers information on new web pages which are to be indexed. Once a google bot comes to a website, it checks for all the index and non-index meta tags so that it can give more relevant search results to the user.
Also, check | HOW TO CREATE CONTENT THAT YOUR AUDIENCE WILL ACTUALLY TRUST
What information does a web spider look for?
After web spider or Google bot crawls any website, they scan at the important details which include:
1) Website URL:
URL is the WWW (World Wide Web) address of any website, it is the only source through which a website can be found.
2) The title of Website/Post:
Firstly, a spider indexes the title of any website or post. It is the clickable headline which appears on the Search Engine Results Page (SERP.)
3) Image tag:
Image tag includes the file name, description, caption and ALT tags of any image on a website.
4) Metadata:
The short description with relevant keywords of any website is called metadata. It looks at the metadata while indexing a website.
5) Links:
If any website has the number of bot internal backlinks and external backlinks from quality sources, that website has the more improved Google search rank.
Here is some useful information which helps in getting google indexing quickly.
Content:
It is the whole content on the website. The content should be unique and in an easily understandable manner.
Content Strategy:
The best content strategy helps your website to index faster. Articles published on high ranked websites, websites with good Google page rank and guest posting on other popular sites helps you to generate more leads. You should plan a strategy, like when to publish an article, what articles users search for and what is the correct time to publish.
Also, read | THE ULTIMATE CONTENT STRATEGY TECHNIQUES
Best tips to get indexing of your website or blog:
Create a blog:
Visitors usually look for product reviews or blogs that provide information on a service before making a purchase. Blogs have more probability of getting indexed than other static web pages. A blog can be created for any type of business.
Use robots.txt:
It is a standard by Google with certain protocols, this file will give permission to index the page or not. If robots.txt says not to index a particular page, then the spider will move forward leaving that page without indexing.
Creation and submission of sitemap:
A sitemap is an XML format document which carriers most information of any website. It gives information like when content is updated, a number of web pages in a website and details of recently updated pages to the search engine.
Use Google search console:
Google search console is the free webmaster tool by Google which enables a webmaster to submit URLs of a website to the search console for indexing of a website. It also helps the webmaster to optimize the website accordingly. Submitting all website links to the search console helps to get better indexing.
Use Google analytics:
It is a tool by Google through which a webmaster can know the performance of a website. With the help of analytics, you can know information like how many users are online, the number of page views, the number of unique visitors and much more.
Update Social Profiles:
Creating social profiles and updating it for website helps the web crawlers to access your website. Social profiles are capable of poking search engines for the website.
RSS feeds:
It is called as Really Simple Syndication or Rich Site Summary, not delivered to updated information to the subscribers but also increases the website indexing.
Submission to blog directories:
Submitting website to blog directories increases the traffic. It also helps in generating quality backlinks and improve the search engine rank of a website.
Check for crawl errors:
Once you submit any post or website in search console, the crawling is done by the spider. Crawl errors may occur due to editing or deleting a post. To check and fix website crawl errors, you should visit Google search console.
