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Top 5 Messaging Apps In The Market Right Now



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It has been a long time back when we all bid goodbye to emails and various other traditional ways of sending messages to each other. Now, the world has changed and thanks to the mobile messaging apps which made our lives turn to simpler. With a simple touch on the screen, one can instantly send messages to anyone on this globe. And it is also evident that our electronic devices like phones and laptops have almost become extensions of our hands.

Although there are numerous apps available, but only a few managed to top the list. Here, we list a few messaging apps to make your things get going easier.

1) WhatsApp

Found in 2010 by Jan Koum and Brain Acton, WhatsApp is ruling all over. Back then in 2009, the founders were politely declined a job by Facebook and now in 2016, Facebook acquired WhatsApp paying a whopping $19 billion marking the biggest acquisition till date.

With the largest group chat capacity of 256 users, Whatsapp proves to be essentially useful when one travels abroad when often mobile carrier problems arise.

You can write as well as draw on the content you receive and send it back with your own unique piece of art on it. Video calling in this app is my personal favorite feature. Simple to use by all the age groups.

Recently, the app added another feature of marking the important chats on the top of the list. Although it doesn’t support conference calling, it is a must app in today’s life.

2) Facebook Messanger

Sending videos and photos instantly became easy with the launch of Facebook Messanger. With HD voice calling services, you actually feel that you are having face to face conversations with family and friends. Calls are free but you will be charged for data when you aren’t on Wi-Fi.

An add-on feature of this messenger is that it does no require a cellular connection.

3) Viber

With more than 200 million users located in over 193 countries, Viber doesn’t just have the regular features of other messaging apps, it went a step further with many customized stickers and emoticons.

Drawing doodles on the photos are so much fun to do. This messaging app is known for its ease of use. You can also make calls to friends without Viber at low rates using the companion ViberOut feature.

4) SnapChat

There is no app as seamless as SnapChat when it comes to having inbuilt multimedia messaging that disappear. Yes, you heard it right. Messages sent with SnapChat self-destruct after all the recipients have viewed them. This feature led to some controversies at the beginning but gained popularity among the teens.

“Memories” feature in SnapChat allows you to save your snaps in a private storage area.

5) WeChat

Mostly used in Japan, China and Iran, WeChat has over 800 million active users monthly. The ‘Shake’ feature is an interesting way to discover new users and corporate accounts by just few shake of your smartphone. If you are not convinced with making new friends globally, you can pretty well opt for ‘Look Around’ feature to see who is nearby and send y our greetings with just a click.

Apart from these, the common features include video call, moments, voice chat, Web WeCHat, Group Chat,

These are the top messaging apps right now in the market. Do let us know in the comments section below about other interesting apps you use.

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Mercedes Hits the Brakes on EVs: Profit Woes Lead to Focus on Gas-Powered Cars



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Luxury carmaker Mercedes-Benz is experiencing a shift in gears, prioritizing gasoline-powered vehicles over its previously ambitious electric vehicle (EV) strategy. This comes after disappointing sales figures and shrinking profit margins for their electric offerings.

The Dream Runs out of Charge:

Mercedes, a leader in the luxury car market, had set a goal to be fully electric by 2030. However, sluggish sales of their electric vehicles, particularly the high-end EQS and EQE sedans, have forced a recalibration of their plans. The company’s profit margin dipped to a concerning 9% in the first quarter of 2024, falling below their long-term target range.

Why the Slow Charge?

Several factors are contributing to the lackluster performance of Mercedes’ EVs:

  •  Price Point Pinch: The high price tag of Mercedes’ electric cars, ranging from $70,000 to $120,000, limits their appeal compared to more affordable electric options. 
  •  Competition Heats Up: Other luxury carmakers like Tesla and BMW are offering strong competition, with some even surpassing Mercedes in EV sales growth. 
  •  Infrastructure Concerns: Gaps in charging infrastructure and anxieties about range remain significant deterrents for potential EV buyers.

Back to the Drawing Board:

In response to these challenges, Mercedes CEO Ola Källenius announced a revised strategy. The company will:

  •  Extend Focus on Combustion Engines:  Production of gasoline-powered and hybrid vehicles will continue well into the 2030s, catering to customer demand.
  •  Rethink EV Strategy: Mercedes will analyze consumer preferences and market trends to refine their electric car offerings. This may involve focusing on more affordable models or improving features to enhance range and charging efficiency.

The Road Ahead

The shift by Mercedes highlights the complexities of the automotive industry’s transition to electric vehicles. It underscores the need for car manufacturers to balance ambitious environmental goals with the realities of consumer behavior and market competition.

Is this a Permanent Pause?

While Mercedes is putting the brakes on its all-electric vision, it doesn’t necessarily signal a complete retreat from EVs. The company may leverage this time to strengthen its electric offerings and ensure they are competitive in the rapidly evolving market. Only time will tell if Mercedes can reclaim its position as a leader in the electric vehicle race.

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Artificial Intelligence

Reddit Soars After Strong Earnings and Upbeat Outlook



Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

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Artificial Intelligence

The AI Video Revolution: How Sora is Reshaping Marketing



Sora, an AI-powered video generation tool by OpenAI, has sent ripples of excitement through the marketing world. Its potential to create high-quality videos from simple descriptions is a game-changer, impacting how brands connect with audiences. 

Here’s how Sora is elevating engagement:

  • Hyper-realistic storytelling:  Sora can craft visually stunning videos in seconds. This lets marketers ditch expensive productions and create content that resonates deeply with viewers. Imagine a travel company whisking audiences away to exotic locales through captivating, AI-generated videos.
  • Personalized marketing on steroids:  Imagine video ads that speak directly to you, not a generic audience. Sora can personalize video content based on user data, creating a more impactful connection. A fitness app could use Sora to generate videos featuring exercises you enjoy, making the marketing message relevant and engaging.
  • Experimentation playground:  Sora empowers marketers to experiment freely.  Since creating video content becomes faster and cheaper, brands can test new concepts and narratives without breaking the bank. This fosters a culture of creativity and allows marketers to discover what truly clicks with their audience.

Of course, there are challenges. Integrating Sora seamlessly into existing workflows and maintaining the human touch in storytelling are aspects that require development. But Sora’s potential to revolutionize marketing by creating  engaging, personalized content at scale is undeniable.

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