As your business grows, so does your online presence. From promoting your products on Facebook, the world of digital marketing has evolved to include promotions on platforms like Instagram and Twitter as well. Although the results are usually what you want, there is always that one nagging question at the back of your head: where is the money I spend going and what platform is working the best for my brand/product?
Types of social media ads and how they really work
Every major social media platform offers several attractive promotional packages, but not all of them are suited for every brand, product or market. For example, Facebook and Snapchat have a slightly larger number of regular female users, while Instagram and Twitter have a larger male user base. To understand how each advertising platform works, here is taking a look at the different platforms!
a) Facebook ads
Facebook ads have been popular for as long as they have because their primary uses are to create awareness, make conversions possible and to give people multiple options. These ads help in raising awareness about your brand/product/market, driving traffic to your website and in increasing online communications with you by using Facebook Messenger!
Furthermore, what makes Facebook ads an exciting platform for promoting your business is, there are several forms for doing the promotion. By using photo ads, video ads, carousel ads, slideshows, lead ads and messenger ads, Facebook ads have been designed in a manner that helps you optimise every aspect.
b) Instagram ads
The question here is, should you be on Instagram? The answer is a definite yes. A fun way of connecting to your audience through sharing pictures, promoting your brand/product/market on this app is an exciting revolution with respect to digital marketing. If you want to put money on Instagram, then the first step in doing so is to create an Instagram business page and the minute you do that, you are ready to hit the ground running!
With the additional updates of IGTV and lengthier Instagram videos, promoting your business on this platform is not just an option, but a definite must! Remember to not be too extravagant with your spending because more often than not, you may not entirely be pleased with the result! Incidentally, with Facebook’s buyout of Instagram, it comes as no surprise that the two platforms have similar promotional platforms.
c) Twitter ads
There is absolutely no doubt you should be on Twitter or you should promote your business on Twitter. Unlike Facebook and Instagram, Twitter ads work with a different end goal as compared to the above platforms. Twitter ads have the following objectives:
When you promote tweets with the purpose of increasing engagement, the conversion rate automatically increases. How? Because it helps in letting your audience know your brand/product exists. An added advantage of this is, that you only have to pay for the initial engagement!
You can promote your videos and pay for only each of the videos you promote. Not only does this target a specific type of audience, it also ensures regular on foot traffic.
You can promote individual apps related to your brand and only pay for the specific promotions! The advantage here is, it helps give people up to date information on what is going on with your brand!
While promoting on Twitter is a really good idea, you have to always keep in mind that the thoughts you generate are quick, relevant and to the point. When you do decide to set up your own Twitter ad campaign, make sure your business goals align with your business objective. This will ensure your campaign grows to the full extent!
Your business needs to be promoted on the right platform at the right time and when you put in a certain amount on these platforms, you need to make this choice with complete clarity on what you are getting into! Comment and tell us your experience with social media platforms below!
Adopt AI, a San Jose and Bengaluru-based agentic AI startup, has raised $6 million in seed funding led by Elevation Capital, with participation from Foster Ventures, Powerhouse Ventures, Darkmode Ventures, and angel investors. The funding will be used to expand the company’s engineering and product teams and to scale enterprise deployments of its automation platform.
Founded by Deepak Anchala, Rahul Bhattacharya, and Anirudh Badam, Adopt AI offers a platform that lets businesses automate workflows and execute complex actions using natural language commands, without needing to rebuild existing systems. Its core products include a no-code Agent Builder, which allows companies to quickly create and deploy AI-driven conversational interfaces, and Agentic Experience, which replaces traditional user interfaces with text-based commands. The startup’s technology is aimed at SaaS and B2C companies in sectors like banking and healthcare, helping them rapidly integrate intelligent agent capabilities into their applications. Adopt AI’s team includes engineers from Microsoft and Google, with Chief AI Officer Anirudh Badam bringing over a decade of AI experience from Microsoft.
The company has also launched an Early Access Program to let businesses pilot its automation solution and collaborate on new use cases.
Google has refreshed its iconic ‘G’ logo for the first time in nearly 10 years, replacing the familiar solid blocks of red, yellow, green, and blue with a smooth, vibrant gradient that blends these colors seamlessly. This subtle update gives the logo a softer, more fluid, and modern appearance, aligning with Google’s evolving digital identity and current design trends.
The new gradient transitions smoothly from red to yellow, yellow to green, and green to blue, making the logo more visually appealing and adaptable across various devices, especially on mobile platforms. This redesign also reflects Google’s growing emphasis on artificial intelligence, echoing the gradient style used in the branding of Google Gemini, the company’s AI-generative assistant.
The updated ‘G’ logo has started rolling out on iOS through the Google Search app and on some Android devices, particularly Pixel phones running the Google app beta version 16.18. However, most other platforms, including the web and non-Pixel Android devices, still display the classic solid-color logo. A wider rollout is expected in the coming weeks.
So far, Google’s main wordmark and other product logos like Chrome, Maps, and Gmail remain unchanged. Given the shift toward gradient designs and AI-inspired visuals, similar updates to other Google icons may follow in the future.
In summary, this first major update to the ‘G’ logo since 2015 signals a subtle but meaningful shift in Google’s branding strategy, blending tradition with innovation as the company deepens its focus on AI and modern design aesthetics.
Skype’s downfall, culminating in its retirement on May 5, 2025, was set in motion as early as 2011 when Microsoft acquired the platform. While Skype was once synonymous with online calling, Microsoft’s stewardship led to stagnation. Instead of innovating, Microsoft focused on integrating Skype into its broader ecosystem and later shifted attention to Teams, cannibalizing Skype’s features and user base.
Skype’s peer-to-peer architecture struggled to adapt to the cloud era, making it less scalable and secure compared to cloud-native rivals like Zoom. As competition from WhatsApp, FaceTime, and especially Zoom intensified, Skype’s interface became cluttered and user experience suffered.
The COVID-19 pandemic should have been Skype’s moment, but it failed to capitalize. In 2020, Skype held a 32.4% market share, but by 2021, Zoom had surged to nearly 50% while Skype plummeted to just 6.6%. Users flocked to Zoom for its simplicity and reliability, while Skype’s daily user count actually dropped during this period.
Ultimately, Skype lost because it failed to modernize, innovate, and focus on what users valued most-simple, high-quality video calls. Its decline was less about Zoom’s brilliance and more about years of missed opportunities and strategic missteps.