As your business grows, so does your online presence. From promoting your products on Facebook, the world of digital marketing has evolved to include promotions on platforms like Instagram and Twitter as well. Although the results are usually what you want, there is always that one nagging question at the back of your head: where is the money I spend going and what platform is working the best for my brand/product?
Types of social media ads and how they really work
Every major social media platform offers several attractive promotional packages, but not all of them are suited for every brand, product or market. For example, Facebook and Snapchat have a slightly larger number of regular female users, while Instagram and Twitter have a larger male user base. To understand how each advertising platform works, here is taking a look at the different platforms!
a) Facebook ads
Facebook ads have been popular for as long as they have because their primary uses are to create awareness, make conversions possible and to give people multiple options. These ads help in raising awareness about your brand/product/market, driving traffic to your website and in increasing online communications with you by using Facebook Messenger!
Furthermore, what makes Facebook ads an exciting platform for promoting your business is, there are several forms for doing the promotion. By using photo ads, video ads, carousel ads, slideshows, lead ads and messenger ads, Facebook ads have been designed in a manner that helps you optimise every aspect.
b) Instagram ads
The question here is, should you be on Instagram? The answer is a definite yes. A fun way of connecting to your audience through sharing pictures, promoting your brand/product/market on this app is an exciting revolution with respect to digital marketing. If you want to put money on Instagram, then the first step in doing so is to create an Instagram business page and the minute you do that, you are ready to hit the ground running!
With the additional updates of IGTV and lengthier Instagram videos, promoting your business on this platform is not just an option, but a definite must! Remember to not be too extravagant with your spending because more often than not, you may not entirely be pleased with the result! Incidentally, with Facebook’s buyout of Instagram, it comes as no surprise that the two platforms have similar promotional platforms.
c) Twitter ads
There is absolutely no doubt you should be on Twitter or you should promote your business on Twitter. Unlike Facebook and Instagram, Twitter ads work with a different end goal as compared to the above platforms. Twitter ads have the following objectives:
When you promote tweets with the purpose of increasing engagement, the conversion rate automatically increases. How? Because it helps in letting your audience know your brand/product exists. An added advantage of this is, that you only have to pay for the initial engagement!
You can promote your videos and pay for only each of the videos you promote. Not only does this target a specific type of audience, it also ensures regular on foot traffic.
You can promote individual apps related to your brand and only pay for the specific promotions! The advantage here is, it helps give people up to date information on what is going on with your brand!
While promoting on Twitter is a really good idea, you have to always keep in mind that the thoughts you generate are quick, relevant and to the point. When you do decide to set up your own Twitter ad campaign, make sure your business goals align with your business objective. This will ensure your campaign grows to the full extent!
Your business needs to be promoted on the right platform at the right time and when you put in a certain amount on these platforms, you need to make this choice with complete clarity on what you are getting into! Comment and tell us your experience with social media platforms below!
OneStack, a Gurugram-based fintech startup, has raised $2 million in a pre-Series A funding round led by GrowX, Stride Ventures, 9Unicorns, and Venture Catalyst. The funding aims to accelerate the digitization of cooperative banks and credit societies across India, with the company setting an ambitious target of modernizing over 1,000 institutions by the end of 2025.
Driving Digital Transformation
Founded in 2019 by Amit Kapoor and Vishal Gupta, OneStack offers innovative solutions such as OneCBS (Core Banking Solution), a cloud-based platform designed to streamline operations, enhance customer experiences, and enable data-driven decision-making for cooperative banks. Additionally, it is introducing SoundBox, a merchant ecosystem solution that facilitates seamless digital payment services.
Currently serving over 200 cooperative banks, OneStack plans to expand its reach into South and East India while establishing nationwide offices and growing its team. This funding will also support the deployment of advanced technologies like UPI Switch and Bharat BillPay systems to empower banks with branded digital payment services.
Impact on Financial Inclusion
OneStack’s efforts align with India’s Digital Bharat initiative, aiming to bridge the technology gap for underserved financial institutions. By digitizing cooperative banks, which serve nearly 50% of India’s bankable population, the startup is driving financial inclusion for millions. “This funding propels our growth journey at an accelerated pace,” said Amit Kapoor, Founder and CEO. “We are empowering cooperative banks to compete in this digital epoch.”
With this milestone funding, OneStack is poised to transform India’s cooperative banking landscape while fostering innovation and financial accessibility nationwide.
Social media platforms are intensifying efforts to combat the misuse of deepfake technology by advocating for mandatory AI labeling and clearer definitions of synthetic content. Deepfakes, created using advanced artificial intelligence, pose significant threats by enabling the spread of misinformation, particularly in areas like elections, politics, and personal privacy.
Meta’s New Approach
Meta has announced expanded policies to label AI-generated content across Facebook and Instagram. Starting May 2025, “Made with AI” labels will be applied to synthetic media, with additional warnings for high-risk content that could deceive the public. Meta also requires political advertisers to disclose the use of AI in ads related to elections or social issues, aiming to address concerns ahead of key elections in India, the U.S., and Europe.
Industry-Wide Efforts
Other platforms like TikTok and Google have introduced similar rules, requiring deepfake content to be labeled clearly. TikTok has banned deepfakes involving private figures and minors, while the EU has urged platforms to label AI-generated media under its Digital Services Act guidelines.
Challenges Ahead
Despite these measures, detecting all AI-generated content remains difficult due to technological limitations. Experts warn that labeling alone may not fully prevent misinformation campaigns, especially as generative AI tools become more accessible.
Election Implications
With major elections scheduled in 2025, experts fear deepfakes could exacerbate misinformation campaigns, influencing voter perceptions. Social media platforms are under pressure to refine their policies and technologies to ensure transparency while safeguarding free speech.
OpenAI and Meta Platforms are reportedly in discussions with India’s Reliance Industries to explore potential partnerships aimed at enhancing their artificial intelligence (AI) offerings in the country. This development underscores India’s growing significance in the global AI landscape.
Key Aspects of the Discussions
Partnership with Reliance Jio: One of the main focuses is a potential collaboration between Reliance Jio and OpenAI to facilitate the distribution of ChatGPT in India. This could enable wider access to advanced AI tools for businesses and consumers, leveraging Reliance’s extensive telecommunications network.
Subscription Price Reduction: OpenAI is considering reducing the subscription cost for ChatGPT from $20 to a more affordable price, potentially just a few dollars. While it is unclear if this has been discussed with Reliance, such a move could significantly broaden access to AI services for various user demographics, including enterprises and students.
Infrastructure Development: Reliance has expressed interest in hosting OpenAI’s models locally, ensuring that customer data remains within India. This aligns with data sovereignty regulations and addresses growing concerns about data privacy. A planned three-gigawatt data center in Jamnagar, Gujarat, is expected to serve as a major hub for these AI operations.
Market Implications
These potential partnerships reflect a broader trend among international tech firms aiming to democratize access to AI technologies in India. If successful, they could reshape India’s AI ecosystem and accelerate adoption across various sectors. As negotiations continue, stakeholders are closely monitoring how these alliances may impact India’s technological landscape and its position as a leader in AI innovation.