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All You Need To Know About Cryptocurrency

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Cryptocurrency has been the talk of the town for the past couple of months now. This form of currency has been raging up a storm in the market with a steep increase in their value. But what exactly is cryptocurrency and how can it be used?

Cryptocurrency can be defined as a form of digital currency in which encryption techniques are used to regulate the generation of units of currency and verify the transfer of funds, operating independently of a central bank. Blockchain technology and cryptography are the two types of encryption techniques used for these digital transactions. Blockchain technology is a continuously growing list of records, called blocks, which are linked and secured using cryptography. Cryptography, on the other hand, is the practice and study of techniques for secure communication in the presence of third parties called adversaries. Simply put, it is a set of extremely complex code systems that encrypt sensitive data transfers, to secure their units of exchange.

Basically, cryptocurrency uses blockchain technology to create a gigantic ledger or blocks of transactions, allowing users to transfer and add information to it anonymously, without security compromises. It is a financial system that can be used to pay for items using digital money that is designed to be secure and anonymous. The first ever cryptocurrency, Bitcoin, was created in 2009 and since then there has been a proliferation of cryptocurrencies. The credit for the invention of Bitcoin goes to Satoshi Nakamoto, a secretive internet user who wasn’t identified until much later. The shadowy creator of the cryptocurrency revealed himself to be  Craig Steven Wright from Australia, in August 2015.  

In November last year, Bitcoin and other cryptocurrencies reached a market capitalization of over $ 13.8 billion and have reached $ 162 billion in 2017. One of the many reasons that cryptocurrency became popular is because it makes it difficult for marketers to collect the kind of data on consumers that help in the preparation of advertising and marketing strategies. With more number of internet users trying to reduce or remove their digital footprint, cryptocurrency provided the perfect platform to help deplete the amount of consumer data available. At present, cryptocurrency is based on a lot of hypotheses but is rapidly gaining traction and can even become the preferred payment method in the world.

Bitcoin, Ethereum, Ripple and Litcoin are some of the most common cryptocurrencies available. A few major countries have also begun accepting cryptocurrency as legitimized methods of payments and can be exchanged for fiat currencies in USA, UK, Japan and certain European countries, in special online markets.

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PayU Gets Final RBI Nod to Operate as Payment Aggregator Ahead of 2025 IPO

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PayU India, owned by Prosus, has received final approval from the Reserve Bank of India (RBI) to operate as an online payment aggregator, a year after getting in-principle approval in April 2024. This authorization allows PayU to onboard new merchants and offer digital payment solutions, joining other major players like Razorpay, CCAvenue, and BillDesk.

The RBI’s nod comes as PayU prepares for its planned IPO in the second half of 2025, following a delay from its original 2024 timeline due to market conditions. The company, which serves over 450,000 merchants, reported $319 million in revenue from its core payments and credit business in the first half of FY25.

PayU stated that the approval will help it build a resilient, compliant, and innovation-driven institution, supporting merchants of all sizes and advancing the Digital India vision. The company has also strengthened its risk management and expanded its presence in real-time payments through a strategic stake in Mindgate Solutions.

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Google’s Iconic ‘G’ Logo Gets First Update in 10 Years

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Google has refreshed its iconic ‘G’ logo for the first time in nearly 10 years, replacing the familiar solid blocks of red, yellow, green, and blue with a smooth, vibrant gradient that blends these colors seamlessly. This subtle update gives the logo a softer, more fluid, and modern appearance, aligning with Google’s evolving digital identity and current design trends.

The new gradient transitions smoothly from red to yellow, yellow to green, and green to blue, making the logo more visually appealing and adaptable across various devices, especially on mobile platforms. This redesign also reflects Google’s growing emphasis on artificial intelligence, echoing the gradient style used in the branding of Google Gemini, the company’s AI-generative assistant.

The updated ‘G’ logo has started rolling out on iOS through the Google Search app and on some Android devices, particularly Pixel phones running the Google app beta version 16.18. However, most other platforms, including the web and non-Pixel Android devices, still display the classic solid-color logo. A wider rollout is expected in the coming weeks.

So far, Google’s main wordmark and other product logos like Chrome, Maps, and Gmail remain unchanged. Given the shift toward gradient designs and AI-inspired visuals, similar updates to other Google icons may follow in the future.

In summary, this first major update to the ‘G’ logo since 2015 signals a subtle but meaningful shift in Google’s branding strategy, blending tradition with innovation as the company deepens its focus on AI and modern design aesthetics.

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Ixigo Halts Bookings for Flights and Hotels to Turkey, China

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Indian online travel platform ixigo has suspended all flight and hotel bookings to Turkey, China, and Azerbaijan in response to these countries expressing support for Pakistan after India’s military strikes-dubbed ‘Operation Sindoor’-against terror bases in Pakistan and Pakistan-Occupied Kashmir. The move, announced by CEO Aloke Bajpai on X, was described as an act of solidarity with India during heightened diplomatic tensions following the Pahalgam terror attack.

ixigo’s decision aligns with similar actions by other Indian travel companies, including EaseMyTrip and Cox & Kings, which have also restricted travel services to Turkey, China, and Azerbaijan. The suspensions come amid widespread calls for boycotts after these countries condemned India’s military response and backed Pakistan.

The travel industry’s collective response underscores how geopolitical developments are influencing business decisions, with Indian companies emphasizing national interests and unity in the face of international criticism

 

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