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Lofty Dreams: How The Flying Taxi May Finally Realize Our Desire for the Flying Car

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If you thought that the future of transportation was just electric cars and autonomous vehicles, well, there’s a push to take things a little higher.

Certainly, gasoline-free, self-driving cars are all the rage right now, and rightfully so. We are deep into the testing phase of cars that reach level four automation (level five means they are fully autonomous).

However, other transportation technologies are aiming to leave the road behind and take occupants above the fray of cars and traffic, delivering them to their destinations through the air versus across the ground.

While the promise of the flying car introduced in Back to the Future Part II may have missed the mark by a few years, the next decade will see a revolution unlike any since humans first took flight.

What is a Flying Taxi?
Traditionally, the term flying taxi is often confused with established transportation services known as Air Taxis. The latter evokes smallish airplanes or helicopters that shuttle occupants short distances, city to city, usually from one airport to another.

The modern iteration on a flying taxi, however, takes the terminology of a short-haul flight to a whole new level.

What makes the flying taxi concept both unique and potentially viable in a modern setting is the ability for the aircraft to take off and land anywhere – no airport is necessary.

Thanks to vertical ascent and descent capabilities the aircraft currently being tested are more akin to helicopters, but the design isn’t merely limited to well-known methods of flight. In fact, some prototypes now resemble oversized drones and gondola cabs with an array of small rotors attached to the roof.

Many of the designs carry only a handful of riders – from as few as two up to between five and seven, not including the pilot for the non-autonomous concepts. Indeed crewless flight is still one to two decades away, but much like the driverless automobile the drive for flying taxis to one day be pilotless is an aggressive one.

The small size though is the key to the technology proving a significant addition to an already crowded transportation network. So too is the plan for many of these crafts to be electric, eliminating the noise and nuisance of a gas powered engine.

In rising above gridlocked avenues and streets, flying taxis would utilize every aspect of the urban setting. From the ground level (in some areas) to the airspace in between or just above a cities mid and high rise buildings to the rooftops of those same structures, the tech would undoubtedly make the most of its operational field. Most proposals call for those rooftops to transition into launch and landing pads for the taxi network.

An actual airborne taxi service to get occupants from point A to point B within a densely packed city won’t just stop at the city limits though. There are also plans that would expand that reach, flying short haul, low occupant flights between closely networked cities.

Places within an hour’s drive of each other such as Dallas to Fort Worth or Baltimore to Washington DC are obvious candidates. However, taxi flights also offer the opportunity to bridge locales like Boston and New York or Los Angeles and San Francisco.

More Than Just Flying Cars

While on paper the whole enterprise seems ridiculously cool and simple enough, the reality is something different.

Uber, the peer to peer ridesharing behemoth, is one of the most visible players in the race to get the flying taxi up and running with its Elevate and UberAir programs.

In partnership with space agency NASA, Uber is working towards their taxis taking flight in 2020 in Dallas-Fort Worth, Los Angeles, and Dubai. It’s an aggressive goal considering that Uber remains in the design phase and have yet to produce an actual working, to scale prototype.

But they are undeterred.

Jeff Holden, head of product at Uber, has said, “there’s been a great deal of progress that’s been hard to see from the outside because a lot of this is just hard work at the drafting table.

He goes on the to note, “we feel really good. It’s been a really interesting process getting our vehicle manufacturing partners aligned on performance specifications so that they’re building vehicles that align with what we need to make Elevate successful. So lots of good progress there.

Expanding upon the ideas of their uncrewed traffic management protocols or UTM, NASA helps to nail down the infrastructure side of the endeavor.

The UTM system is currently helping to corral the unruly nature of the growing drone industry. In theory, NASA’s UTM would lead to the creation of an entirely new system of air traffic control to guide the taxi flights.

Although the push for localized flying transports has yet to generate the same publicity as that of their earthbound automobile counterparts, Uber is far from the only player in the field. More than 15 different companies are working towards similar goals, and in many cases, a lot of investment dollars are flowing into these efforts to get them off the ground.

For example, Kitty Hawk is a startup owned and fully funded by Larry Page, co-founder of Google. Kitty Hawk is currently testing a recreational hovercraft in New Zealand meant to dovetail into their flying taxi program over the next three years.

Others companies wanting to get in on the action include aviation heavyweights Boeing and Airbus.

Boeing bought Aurora Flight Service Corporation late last year to give both their commercial and military programs in electric and autonomous flight a shot in the arm. Greg Hyslop, the Chief Technology Office for Boeing noted the deal reflects that the “the aerospace industry is going to be changing” and Boeing is aiming to be ready “for whatever that future may be.

For their part, Airbus made a similar deal, with an investment in startup Blade, which already boasts a charter flight business that is, ironically enough, often cast as the Uber of charters. This in addition to Airbus’ in-house Vahana program.

Elsewhere, showing off at CES 2018 in Las Vegas, was an 18 rotor vehicle called the Volocopter, that until recently was flying around in the futuristic desert playground of Dubai, running test flights.

Straight out of a sci-fi movie, the Volocopter is a German designed pilotless drone that one must really see to believe and appreciate.

Dubai also has a partnership with Chinese firm EHang, whose own ambitions for flying taxis stems from the automation and delivery via drone aircraft of organ transplant materials.

Even part and component manufacturers are playing a pivotal role in making the sci-fi of flying vehicles real.

British engine maker Rolls-Royce has a propulsion system in development for use in flying taxis. They hope to have it available sometime within the next decade.

And yes, some auto manufacturers are getting into the game with Porsche in the early stages of exploring the possibility.

Just How Viable Is A Flying Vehicle?

As with any new technology, growing pains exist. Flying cars are no different. There will almost certainly be a level of turbulence before the population fully embraces the latest tech and its scalable for the masses.

Consider the now ubiquitous iPhone is less than 12 years old and was once a curiosity. The prevalence and the advancements of the device made in just over a decade are definitely remarkable. The hope is that a flying taxi can follow a similar fast-track path to success.

Of course, airborne taxis are a completely different realm. As much as humanity is yearning to see a car fly – and practically – it’s another thing when you ask those same people to take a ride. It will require a convincing sales pitch for commuters to trust a machine that has onboard parachutes as part of its standard equipment.

However, with cities more crowded and street-level gridlock a constant complaint of urban dwellers, it’s not difficult to envision city skies filled with swarms of on-demand taxis.

The CEO of Volocopter, Florian Reuter summarizes the ease of use autonomous flight offers. “Implementation would see you using your smartphone, having an app, and ordering a volocopter to the next voloport near you. The volocopter would come and autonomously pick you up and take you to your destination,” he said.

Discounting that level of simplicity and convenience is hard.

As cool as it all sounds, flying taxis – even with actual testing happening as we speak – remain a construct of the future. We noted that many of the target dates for these aerial taxi programs run between 2020 and 2030. For some, those timelines are highly ambitious.

Even those whose entire reputation derives from their lofty ambitions.

Elon Musk mused to Bloomberg during a recent interview his thoughts on flying cars, and it was less than favorable. “Obviously, I like flying things. But it’s difficult to imagine the flying car becoming a scalable solution,” he said.

Uber’s Holden, however, disagrees. “We’ve studied this carefully and we believe it is scalable,” he noted, also casting Musk’s comments as “off the cuff” and “random.

Final Thoughts
Regardless of if it can actually happen anytime within the next few years, many are banking on it simply being a matter of time before we are living with the daily sight of flying taxi services buzzing over our heads.

While the initial product may prove a bit different from the original vision, few will argue should one of the longest held fantasies of future progress finally come true.

Written by – Anna Kučírková

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Mercedes Hits the Brakes on EVs: Profit Woes Lead to Focus on Gas-Powered Cars

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StartupStories - Mercedes

Luxury carmaker Mercedes-Benz is experiencing a shift in gears, prioritizing gasoline-powered vehicles over its previously ambitious electric vehicle (EV) strategy. This comes after disappointing sales figures and shrinking profit margins for their electric offerings.

The Dream Runs out of Charge:

Mercedes, a leader in the luxury car market, had set a goal to be fully electric by 2030. However, sluggish sales of their electric vehicles, particularly the high-end EQS and EQE sedans, have forced a recalibration of their plans. The company’s profit margin dipped to a concerning 9% in the first quarter of 2024, falling below their long-term target range.

Why the Slow Charge?

Several factors are contributing to the lackluster performance of Mercedes’ EVs:

  •  Price Point Pinch: The high price tag of Mercedes’ electric cars, ranging from $70,000 to $120,000, limits their appeal compared to more affordable electric options. 
  •  Competition Heats Up: Other luxury carmakers like Tesla and BMW are offering strong competition, with some even surpassing Mercedes in EV sales growth. 
  •  Infrastructure Concerns: Gaps in charging infrastructure and anxieties about range remain significant deterrents for potential EV buyers.

Back to the Drawing Board:

In response to these challenges, Mercedes CEO Ola Källenius announced a revised strategy. The company will:

  •  Extend Focus on Combustion Engines:  Production of gasoline-powered and hybrid vehicles will continue well into the 2030s, catering to customer demand.
  •  Rethink EV Strategy: Mercedes will analyze consumer preferences and market trends to refine their electric car offerings. This may involve focusing on more affordable models or improving features to enhance range and charging efficiency.

The Road Ahead

The shift by Mercedes highlights the complexities of the automotive industry’s transition to electric vehicles. It underscores the need for car manufacturers to balance ambitious environmental goals with the realities of consumer behavior and market competition.

Is this a Permanent Pause?

While Mercedes is putting the brakes on its all-electric vision, it doesn’t necessarily signal a complete retreat from EVs. The company may leverage this time to strengthen its electric offerings and ensure they are competitive in the rapidly evolving market. Only time will tell if Mercedes can reclaim its position as a leader in the electric vehicle race.

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Artificial Intelligence

Reddit Soars After Strong Earnings and Upbeat Outlook

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Reddit, the social media platform known for its online communities and meme culture, saw its stock price jump significantly after releasing its first earnings report since going public in March. Investors were impressed by the company’s strong financial performance and optimistic forecasts for the future.

The report highlighted a surge in user engagement, with daily active users increasing by 37% to 82.7 million in the first quarter. This growth was accompanied by an 8% rise in average revenue per user, indicating Reddit’s success in monetizing its platform. 

Perhaps the most significant factor driving the stock price increase was Reddit’s forecast for the second quarter. The company projected revenue to fall between $240 million and $255 million, exceeding analyst expectations. Additionally, Reddit anticipates achieving break-even status or even generating a profit, surpassing predictions of a loss.

This positive outlook can be attributed in part to Reddit’s flourishing advertising business. The company is also capitalizing on a new revenue stream: content licensing deals with artificial intelligence (AI) firms. Reddit’s vast collection of user-generated content provides valuable data for training AI models, attracting companies like Google.

Analysts believe Reddit is still in its early stages of monetization and predict continued growth in the coming quarters, fueled by advancements in ad targeting and measurement tools. This optimism is reflected in the stock price surge, which has climbed roughly 70% since Reddit’s IPO.

Overall, Reddit’s first earnings report paints a bright picture for the company’s future. With a thriving user base, increasing revenue opportunities, and a promising outlook, Reddit appears well-positioned for continued success in the ever-evolving social media landscape.

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Artificial Intelligence

The AI Video Revolution: How Sora is Reshaping Marketing

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Sora, an AI-powered video generation tool by OpenAI, has sent ripples of excitement through the marketing world. Its potential to create high-quality videos from simple descriptions is a game-changer, impacting how brands connect with audiences. 

Here’s how Sora is elevating engagement:

  • Hyper-realistic storytelling:  Sora can craft visually stunning videos in seconds. This lets marketers ditch expensive productions and create content that resonates deeply with viewers. Imagine a travel company whisking audiences away to exotic locales through captivating, AI-generated videos.
  • Personalized marketing on steroids:  Imagine video ads that speak directly to you, not a generic audience. Sora can personalize video content based on user data, creating a more impactful connection. A fitness app could use Sora to generate videos featuring exercises you enjoy, making the marketing message relevant and engaging.
  • Experimentation playground:  Sora empowers marketers to experiment freely.  Since creating video content becomes faster and cheaper, brands can test new concepts and narratives without breaking the bank. This fosters a culture of creativity and allows marketers to discover what truly clicks with their audience.

Of course, there are challenges. Integrating Sora seamlessly into existing workflows and maintaining the human touch in storytelling are aspects that require development. But Sora’s potential to revolutionize marketing by creating  engaging, personalized content at scale is undeniable.

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