Connect with us

News

Copyright Law And Digital Media

Published

on

Copyright Law And Digital Media,Startup Stories,Best Startups in India 2018,Digital Copyright,Digital Media Copyright Laws,Copyright Issues in Digital Media,Protect Original Content,Copyright Law Protects,Rules of Copyright Law,Digital Media Copyright

In simple terms, a copyright law is used to protect original content. Covering a wide range of categories, copyright law gives ownership rights to the person who created the work. Broadly classified, a copyright can be created in the following fields:

  •  Literary works
  •  Musical works
  •  Dramatic works
  •  Pictorial, graphic and sculptural works
  •  Motion pictures and other audiovisuals works
  •  Sound recordings
  •  Architectural works
  •  Computer Programs

When you own the copyrights to any of the works belonging to the above areas, it essentially means you have the right to distribute, sell or claim the ownership rights of the content. Furthermore, a copyright also enables you to prepare content similar to the original work in a new form, thereby claiming your rights on the content at the same time.

What does the copyright law in India entail?

According to the Indian Copyright Act, 1975, copyrights do not just protect the idea as an entity but the representation of the idea as a whole.

Under Section 14 of the Indian Copyright Act of 1975, ownership over the original product is credited to the creator and no one else. Furthermore, as per Sections 17, 29 and 52, the Copyright Act also provides the owner of the original content complete authority over the final product. Amended five times since its inception in 1975, the Copyright Act lets people use the content, when royalty is paid to the initial creator, with due recognition being given as well.

When does infringement occur and how do you prevent it?

In most environments, content that is generated for public viewing is put out into the world with the simple thought process that if this content is reused, prior permission from the original creators will be taken. However, when this does not happen, it results in copyright infringement.

When infringement like this occurs, it is important to keep in mind the rules required to protect yourself during a time like this.

  •  Identify the infringer as soon as the problem arises

The moment you realise your content is being duplicated and your content is being used without permission, bring it to the notice of the infringer immediately. Earlier, because of the absence of technology, it was harder to reach out to the person. However, the internet has made things extremely easy now. Websites like WHOIS and Internet Domain Name Search can be used to identify the perpetrator as soon as the crime happens.

  •  Contact the person once he or she has been identified

The moment you identify the person in question, contact them and ask them to take down the content. Send them a threat free and to the point email, stating that if the content isn’t removed within a stipulated time period, you will take them to court if needed. In addition, when you are sending the person the mail, make sure you have all the documentation required to prove you are the original owner of the said content.

  •  Notify the individual of your next step

Once you have notified the person and there still has not been an improvement in the situation, it is time to go the legal route. Let the person in question know you are going to send them a cease and desist, a move which legally notifies the person they have no choice but to take down the content in question.

  • Use Section 51 of the Copyright Act to claim your rights

If you have gone through these multiple steps and still are not able to get back your content from the perpetrator, it is time to use Section 51 of the Copyright Act. As per the rules of this act, the person wronged can approach a court and ask for legal action to be taken against the person in question. Usually used as a final step of sorts, this step is to ensure everything you own rightfully belongs to you and you alone.

The rules of copyright law protect the final content put out into the world. What is not protected is the discussion, the ideas and the creation of this content by other people. In the broad sense of the word, this act is essential to protect monetization rights by the owners of the content, ensuring other people do not use your creations and call it their own. Furthermore, while it is okay for things to be discussed and talked about in a public forum, it is not okay to claim ownership rights. When you realise your words, ideas, music and videos are being used by other people, raise a complaint and let the person in question know it is not acceptable to steal your work. Know your rights and run into the fire with guns blazing. Stay protected, stay safe.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Funding

Eat Better Secures ₹17 Crore in Pre-Series A Funding

Published

on

Eat Better Secures ₹17 Crore in Pre-Series A Funding,Startup News,Startup Stories 2025,Startup Stories India,Funding,Eat Better,Eat Better News,Eat Better Latest News,Eat Better Bags Inr 17 Cr In Pre-series A Funding,Eat Better Bags Inr 17 Cr,Eat Better Secures ₹17 Crore,Vidushi Kanoria,Mridula Kanoria,Shaurya Kanoria,Dry Fruit Ladoos,Nuts,Eat Better Co,D2C Snacking Brand Eat Better,Eat Better India,Snacks,Healthy Snacks,Prath Ventures,Spring Marketing Capital,Pre-Series A Funding,Eat Better Product,D2C snacking brand,Marketing,Startup Stories News,D2C Snacking Brand Eat Better Bags INR 17 Cr From Prath Ventures,News,D2C,Investment,Startup Latest News,Retail,Growth,India,Startup Story,Startup By Doc

Eat Better, a Jaipur-based D2C snacking brand, has raised ₹17 crore in a Pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital. Founded by Vidushi Kanoria, Mridula Kanoria, and Shaurya Kanoria in 2020, Eat Better specializes in healthy snacks like dry fruit ladoos and nuts.

Key Highlights:

  • Investment Use: Funds will expand Eat Better’s product line and enhance its presence on quick commerce platforms.
  • Market Position: Competes with brands like Happilo and Yoga Bar in the healthy snacking space.
  • Operational Milestones: Fulfills over 2 lakh orders monthly.
  • Financial Performance: Revenue grew nearly threefold to ₹14.47 crore in FY24, with a reduced net loss.

Market Opportunity:

The Indian food and beverages market is projected to reach $68 billion by 2030, positioning Eat Better favorably to capitalize on the demand for healthy snacks. With this funding, Eat Better aims to strengthen its market presence and product offerings.

Continue Reading

Funding

Outzidr Raises ₹30 Crore to Transform Gen Z Fashion

Published

on

Outzidr Raises ₹30 Crore to Transform Gen Z Fashion,Startup News,Startup Stories 2025,Startup Stories India,Tech,Gen Z,Gen Z Fashion,Outzidr Raises ₹30 Crore,Outzidr Raises INR 30 Cr,Gen Z Fashion Brand Outzidr,Gen Z Fashion Brand,GenZ Women's Fashion Brand Outzidr Raises ₹30 Crore,Outzidr Raises ₹30 Cr to Power Gen Z Fashion Playm,Gen Z Fashion Brand Outzidr Raises ₹30 Cr in Seed Round,Fashion,Bengaluru,D2C fashion startup Outzidr,Nirmal Jain,Mani Kant Mani,Justin Mario,Ramakant Sharma,Livspace,Invest,Ghazal Alagh,Mamaearth,Outfits,Brands,Outzidr,Funding,Fashion brand,Outzidr Funding,Women's Fashion Brand,Gen Z Fashion Play,Outzidr News,Outzidr Latest News,Fashion News,Gen Z-focused fashion brand Outzidr

Bengaluru-based D2C fashion startup Outzidr, co-founded by Nirmal Jain, Mani Kant Mani, and Justin Mario, has secured ₹30 crore in seed funding led by Stellaris Venture Partners, with participation from angel investors like Ramakant Sharma (Livspace) and Ghazal Alagh (Mamaearth).

Launched in February 2025, Outzidr targets Gen Z women aged 17–27 with affordable occasion-specific apparel such as partywear and travel outfits. The brand introduces over 2,000 new designs monthly and uses a “test-and-react” model to scale popular styles based on early sales data. With an agile inventory cycle of less than three weeks, it plans to shift 90% of manufacturing to India within two years for sustainability.

The funds will bolster supply chain efficiency, technology development, team expansion, and brand-building. Outzidr aims to achieve ₹100 crore annualized revenue within 6–8 months through its D2C platform and marketplaces like Myntra, Nykaa Fashion, and AJIO.

Led by industry veterans with expertise in fashion and logistics, Outzidr is poised to capitalize on India’s growing D2C market fueled by Gen Z’s demand for trendy and affordable fashion.

Continue Reading

Startup News

Bengaluru’s Cult.fit Set to Make Waves in the Market with Upcoming ₹2,500 Crore IPO

Published

on

Bengaluru’s Cult.Fit Set To Make Waves In The Market With Upcoming ₹2,500 Crore IPO,Startup Stories,Startup News,Startup Stories 2025,Startup Stories India,Tech News,Bengaluru,Bengaluru News,Zomato-backed Cult.Fit Gears Up For ₹2500 Crore Ipo,Cult.Fit Plans To Raise Upto ₹2,500 Cr,Cult.Fit,Cult.Fit News,Cult.Fit Latest,Cult.Fit Picks Bankers For Rs 2500 Cr Ipo,Ipo,Zomato,Cultsport,Eat.Fit,Mind.Fit,Care.Fit,Cult Fit,Cult.Fit Ipo,Ipo Listing,Business News Today,Business News,Share Market Today,Share Market,Startup Success,Indian Fitness Market,Fitness Services,Initial Public Offering,Entrepreneurship,Innovation,Health And Wellness,Fitness Industry,Indian Startups,Tech Startups,Online Fitness Platforms,Digital Fitness,Zomato Backed Cult.Fit Picks Investment Bankers

Cult.fit, the Bengaluru-based fitness and wellness platform backed by Zomato, has finalized five top investment banks—Axis Capital, Jefferies, Goldman Sachs, Morgan Stanley, and JM Financial—to manage its highly anticipated Initial Public Offering (IPO). The company aims to raise ₹2,500 crore through this offering, which is expected to value Cult.fit at nearly $2 billion.

Company Growth and Business Model

Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cult.fit has grown into a diversified health and wellness ecosystem. The company operates over 500 gyms across India and has expanded into multiple segments:

  • Cultsport: Direct-to-consumer fitness apparel and equipment (30% revenue contribution).
  • Eat.fit: Healthy meal delivery service (24.5% of revenue).
  • Mind.fit: Yoga and mental wellness services.
  • Care.fit: Healthcare clinics and diagnostics.

In FY24, Cult.fit reported an operating revenue of ₹927 crore, a 33.6% jump from ₹694 crore in FY23. Despite this growth, the company recorded a loss of ₹535 crore.

IPO Details

The IPO marks a significant milestone for Cult.fit, which was last valued at $1.56 billion during Zomato’s $100 million investment in 2021. With strong backing from investors like Accel Partners, Tata Digital, Temasek, Kalaari Capital, and Chiratae Ventures, the upcoming IPO is set to further strengthen its position in the Indian fitness industry.

Strategic Importance

Cult.fit’s move to go public reflects its ambition to scale operations and attract institutional investors globally. Its diversified business model positions the company as a leader in India’s growing fitness market. Analysts are closely watching this IPO as one of the most anticipated offerings of 2025.

Continue Reading
Advertisement

Recent Posts

Advertisement